Roger	
  Harris,	
  Principal	
  
	
  
W	
  919	
  662	
  1618	
  !
M	
  919	
  449	
  6849	
  

	
  
roger@harrissocialme...
Business	
  and	
  website	
  experFse	
  
•  Business,	
  CommunicaFons	
  and	
  Social	
  Media	
  Strategy	
  

–  soc...
Website	
  design,	
  branding	
  	
  
and	
  management	
  projects	
  	
  

BLOGS	
  &	
  WEBSITES	
  
Montessori	
  schools	
  

Website	
  design,	
  branding	
  and	
  copy	
  for	
  local	
  
private	
  schools	
  (WordPr...
Non-­‐profits	
  

Website	
  design,	
  management,	
  branding	
  and	
  outreach	
  for	
  
non-­‐profits	
  founded	
  a...
Small	
  businesses	
  

Website	
  design,	
  branding	
  and	
  
copy	
  for	
  local	
  small	
  businesses	
  
(WordPr...
Harris	
  Social	
  Media	
  

We	
  offer	
  a	
  complete	
  
website	
  creaFon	
  and	
  
management	
  process	
  
inc...
List	
  of	
  websites	
  created	
  
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 

Jungle	
  Photos	
  
SavingSpecies	
  
New	
  School	...
Social	
  media	
  presence	
  	
  
on	
  a	
  variety	
  of	
  websites	
  

SOCIAL	
  MEDIA	
  
Social	
  media	
  presence	
  

Facebook	
  

Twi^er	
  
Google+	
  	
  	
  
Pinterest	
  

OTHERS:	
  Delicious,	
  Digg...
A	
  leading	
  presence	
  on	
  LinkedIn	
  

www.linkedin.com/in/rogerharris	
  
Popular	
  on	
  SlideShare	
  

Slide	
  presentaFon	
  selected	
  as	
  	
  
a	
  “Featured”	
  presentaFon	
  on	
  
S...
Early	
  Adopter	
  
Joined	
  Twi^er	
  long	
  
before	
  it	
  became	
  a	
  
mainstream	
  corporate	
  
communicaFon...
Builds	
  communiFes	
  

Created	
  and	
  
manages	
  
LinkedIn	
  groups	
  	
  

Created	
  LinkedIn’s	
  largest	
  c...
Manages	
  social	
  media	
  campaigns	
  

Conceived	
  and	
  
implemented	
  a	
  $100K	
  
social	
  markeFng	
  
cam...
Wikipedia	
  profiles	
  &	
  arFcles	
  
William	
  Eggers,	
  Global	
  Director,	
  
Deloi^e	
  Research	
  &	
  ExecuFv...
Social	
  media	
  consulFng	
  clients	
  
Large	
  companies	
  
•  Duke	
  Energy	
  
•  Progress	
  Energy	
  
•  BBC	...
Author	
  of	
  leading	
  	
  
travel	
  guide	
  books	
  	
  

BOOKS	
  
The	
  Amazon,	
  The	
  Bradt	
  Travel	
  Guide	
  
Amazon.com	
  

1st	
  ediFon,	
  1998	
  

2nd	
  ediFon,	
  2003	
...
Amazon	
  Highlights	
  
Published	
  November	
  2011	
  
“A	
  gem	
  of	
  a	
  travel	
  guide,	
  this	
  book	
  is	...
Roger	
  Harris	
  has	
  wri^en	
  science	
  arFcles	
  for	
  non-­‐experts	
  	
  
on	
  a	
  wide	
  range	
  of	
  t...
ArFcle	
  wriFng	
  services	
  
• 
• 
• 
• 

Engaging	
  arFcles	
  for	
  print	
  or	
  online	
  
Idea	
  generaFon	
 ...
American	
  Scien=st	
  

Numerous	
  original	
  arFcles,	
  book	
  reviews	
  and	
  reports	
  on	
  science-­‐related...
Wild	
  Travel	
  

Print	
  arFcles	
  in	
  presFgious	
  photo	
  travel	
  magazine	
  
Selected	
  print	
  arFcles	
  
• 
• 
• 
• 
• 
• 
• 
• 
• 

Harris, R. (2013) Destination Ecuador: Ecuador Mainland Overv...
Support	
  services	
  for	
  	
  
video	
  producFon	
  process	
  

VIDEO	
  PRODUCTION	
  
Video	
  producFon	
  experFse	
  
•  Professional	
  services	
  
–  Brainstorming	
  and	
  idea	
  generaFon	
  
–  Cre...
Example	
  video	
  

Reviewed	
  100s	
  of	
  math	
  videos	
  for	
  Discovery	
  EducaFon	
  
Editor	
  and	
  writer	
  of	
  original	
  copy	
  
on	
  numerous	
  science	
  topics	
  

EDITING	
  &	
  WRITING	
  
Content	
  markeFng	
  experFse	
  
•  Professional	
  creaFve	
  services	
  
– 
– 
– 
– 
– 
– 
– 

EducaFon	
  resource	...
Content	
  creaFon	
  clients	
  
Comments	
  from	
  people	
  who	
  	
  
have	
  worked	
  with	
  Roger	
  Harris	
  

TESTIMONIALS	
  
“Roger	
  is	
  smart	
  as	
  a	
  whip	
  and	
  deeply	
  knowledgeable	
  about	
  today’s	
  wild	
  social	
  media	...
“Roger	
  brought	
  great	
  social	
  markeFng	
  insights	
  to	
  every	
  project	
  that	
  we	
  worked	
  on	
  
t...
Philosophy	
  
• 
• 
• 
• 

Absolute	
  dedicaFon	
  to	
  excellence	
  
Provide	
  outstanding	
  value	
  
Highest	
  s...
Fees	
  and	
  pricing	
  
• 
• 
• 
• 
• 

All	
  projects	
  priced	
  before	
  start	
  
All	
  fees	
  agreed	
  in	
 ...
Call	
  or	
  email	
  to	
  learn	
  more	
  
Roger	
  Harris,	
  Principal	
  
Harris	
  Social	
  Media	
  LLC	
  
Rale...
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Harris Social Media 2014 Portfolio

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Harris Social Media helps businesses connect. Please review our 2014 portfolio for information about our business services including social media strategy and content marketing.

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Harris Social Media 2014 Portfolio

  1. 1. Roger  Harris,  Principal     W  919  662  1618  ! M  919  449  6849     roger@harrissocialmedia.com   Business  Services     2014  Por)olio  
  2. 2. Business  and  website  experFse   •  Business,  CommunicaFons  and  Social  Media  Strategy   –  social  media  research,  online  presence  and  compeFFve  analysis   –  cross-­‐plaJorm  markeFng  campaigns   –  survey  design  and  analysis   •  Branding  and  CopywriFng   –  content  for  websites,  display  ads,  social  media  presence,  email,  and   print  publicaFons   –  video  story  boarding  and  script  wriFng   –  adverFsing,  business  and  educaFonal  websites,  and  content  markeFng   –  markeFng  and  branding  assets   –  graphic  and  logo  design   •  Online  Presence  ConsulFng  and  ExecuFon     –  enhance  clients’  online  presence,  including  social  media  opFmizaFon   and  creaFng  websites   –  social  media  training  from  C-­‐suite  to  employees  
  3. 3. Website  design,  branding     and  management  projects     BLOGS  &  WEBSITES  
  4. 4. Montessori  schools   Website  design,  branding  and  copy  for  local   private  schools  (WordPress)  
  5. 5. Non-­‐profits   Website  design,  management,  branding  and  outreach  for   non-­‐profits  founded  at  Duke  University  
  6. 6. Small  businesses   Website  design,  branding  and   copy  for  local  small  businesses   (WordPress)  
  7. 7. Harris  Social  Media   We  offer  a  complete   website  creaFon  and   management  process   including  design,   branding,  copy,  graphics,   and  custom  funcFonality     using  the  WordPress  CMS  
  8. 8. List  of  websites  created   •  •  •  •  •  •  •  •  •  •  Jungle  Photos   SavingSpecies   New  School  Montessori  Center   Peace  Montessori   Mangum  Partners   The  Pimm  Group   Triangle  Science  FesFval   Li^le  Explorers  Montessori   Natural  Areas  AssociaFon   Biodiversity  Professionals  
  9. 9. Social  media  presence     on  a  variety  of  websites   SOCIAL  MEDIA  
  10. 10. Social  media  presence   Facebook   Twi^er   Google+       Pinterest   OTHERS:  Delicious,  Digg,  Flickr,   Foursquare,  GetSaFsfacFon,  Instagram,   Meetup,  MySpace,  Naymz,  Plurk,   SlideShare,  Tumblr,  Wikipedia,  YouTube   Linkedin  
  11. 11. A  leading  presence  on  LinkedIn   www.linkedin.com/in/rogerharris  
  12. 12. Popular  on  SlideShare   Slide  presentaFon  selected  as     a  “Featured”  presentaFon  on   SlideShare’s  home  page.   More  than  6,000  views  
  13. 13. Early  Adopter   Joined  Twi^er  long   before  it  became  a   mainstream  corporate   communicaFons   channel.     Twi^er  user  growth  2006  to  2012  
  14. 14. Builds  communiFes   Created  and   manages   LinkedIn  groups     Created  LinkedIn’s  largest  conservaFon-­‐related  group   (10,000+  members  in  late  2013)  in  less  than  3  years  
  15. 15. Manages  social  media  campaigns   Conceived  and   implemented  a  $100K   social  markeFng   campaign  for  Lenovo   and  Microsoo   Flickr:  575  Members   Facebook:  1,300  Likes   Achieved  150%  of  goals  in  2  weeks   Twi^er:  720  Followers  
  16. 16. Wikipedia  profiles  &  arFcles   William  Eggers,  Global  Director,   Deloi^e  Research  &  ExecuFve   Director   Stuart  Pimm,  Doris  Duke   Professor  of  ConservaFon   Biology,  Duke  University   More  than  250   Wikipedia  contribuFons   Creates  and  edits   Wikipedia  pages   to  strict  editorial   standards    
  17. 17. Social  media  consulFng  clients   Large  companies   •  Duke  Energy   •  Progress  Energy   •  BBC   •  GlaxoSmithKline   •  Deloi^e   •  Blue  Cross  Blue  Shield   •  Duke  University   •  Microsoo  &  Lenovo  (joint   project)   Small  to  medium  organiza@ons   •  •  •  •  •  •  •  •  •  •  •  •  •  •  American  Chronic  Pain  AssociaFon   American  Physician  ScienFsts  AssociaFon   Arizona  Geological  Survey   Bradt  Travel  PublicaFons   ConnecFcut  Veterinary  Medical  AssociaFon   EducaFonal  Media  ConsulFng   EO  Wilson  Biodiversity  FoundaFon   ExploraFons   Li^le  Explorer’s  Montessori   Mangum  Partners   Natural  Areas  AssociaFon   New  School  Montessori  Center   Peace  Montessori  School   SavingSpecies  
  18. 18. Author  of  leading     travel  guide  books     BOOKS  
  19. 19. The  Amazon,  The  Bradt  Travel  Guide   Amazon.com   1st  ediFon,  1998   2nd  ediFon,  2003   3rd  ediFon,  2007   “…  a  book  that  is  of  equally  high  intellectual  and  pracFcal  value.”   Observer  newspaper  review  
  20. 20. Amazon  Highlights   Published  November  2011   “A  gem  of  a  travel  guide,  this  book  is  a  must  for  all   travellers  to  the  region…  Roger  Harris’s  wealth  of   knowledge  is  evident.”   —  Ed  Stafford,  explorer  and  subject  of     Discovery  Channel’s  Walking  the  Amazon   “Bradt  Guides  are  expertly  wri^en  and  longer  on   local  detail  than  any  others.”   —  Michael  Palin   BBC  TV  presenter  
  21. 21. Roger  Harris  has  wri^en  science  arFcles  for  non-­‐experts     on  a  wide  range  of  topics   ARTICLES  
  22. 22. ArFcle  wriFng  services   •  •  •  •  Engaging  arFcles  for  print  or  online   Idea  generaFon  and  brainstorming   SEO  keyword  and  social  signal  opFmizaFon   EdiFng  and  proof-­‐reading  
  23. 23. American  Scien=st   Numerous  original  arFcles,  book  reviews  and  reports  on  science-­‐related  topics  
  24. 24. Wild  Travel   Print  arFcles  in  presFgious  photo  travel  magazine  
  25. 25. Selected  print  arFcles   •  •  •  •  •  •  •  •  •  Harris, R. (2013) Destination Ecuador: Ecuador Mainland Overview. Wild Travel, December 2013: 84–90.! Oien, C., R. J. Harris, et al. (2008) Electronic Outreach in the Genomic Age: A New Role for Genetic Counselors. Abstracts of the National Society of Genetic Counselors, 27th Annual Education Conference. Journal of Genetic Counseling 17(6): 573–651.! Harris, R. & P. C. Baveye (2008) Editorial – Water on the table: Sigma Xi’s Year of Water affords unique opportunities to share hydrological information. Journal of Hydrology 354: v­–vii.! Harris R. (2005) To Be Free, or Not To Be: What is the commercial value of biodiversity data? American Scientist 93(6): 505–506.! Harris R. (2005) Notes on a forest floor. The Grapevine (University of York Alumni Magazine) Spring/Summer 10–11.! Harris R., I. Courter, and H. Egna, Editors (2004) Twenty-First Annual Technical Report. Aquaculture CRSP, Oregon State University, Corvallis, Oregon.! Harris R. (2004) From Wild Harvest to Aquaculture: The Missing Link? Aquanews 19 (2): 1–4.! Harris R. (2003) Metropolis to wilderness: The many faces of Brazil. Interval World, Summer 2003: 28–30.! Harris, R. (2000) Drinking Dragon’s Blood. The Cary News, September 27.   Original  print  arFcles  on  science,  technology,  health,  travel,  and  educaFon  
  26. 26. Support  services  for     video  producFon  process   VIDEO  PRODUCTION  
  27. 27. Video  producFon  experFse   •  Professional  services   –  Brainstorming  and  idea  generaFon   –  CreaFve  consulFng   –  Story  boarding   –  ScriptwriFng   –  Talent  sourcing   –  EducaFonal  video  markeFng  
  28. 28. Example  video   Reviewed  100s  of  math  videos  for  Discovery  EducaFon  
  29. 29. Editor  and  writer  of  original  copy   on  numerous  science  topics   EDITING  &  WRITING  
  30. 30. Content  markeFng  experFse   •  Professional  creaFve  services   –  –  –  –  –  –  –  EducaFon  resource  development  and  ediFng  (e.g.,  lesson  plans)   Copy  wriFng  (blog  posts,  adverFsing,  branding,  etc.)   Video  story  boards  and  scriptwriFng   Press  release  wriFng  and  distribuFon   Books  and  publishing   Feature  arFcles   Product  and  book  reviews   •  Content  markeFng  topic  areas   –  –  –  –  –  Science   Technology   Health   Travel   EducaFon  
  31. 31. Content  creaFon  clients  
  32. 32. Comments  from  people  who     have  worked  with  Roger  Harris   TESTIMONIALS  
  33. 33. “Roger  is  smart  as  a  whip  and  deeply  knowledgeable  about  today’s  wild  social  media   environment.  He  arFculates  his  ideas  beauFfully  -­‐  and  quickly  -­‐  and  is  a  convincing  advocate   for  innovaFon  and  discipline  in  communicaFons  management.  He’s  also  a  great  writer.”     -­‐  James  Protzman,  Co-­‐Founder,  Capstrat,  Inc.  (09/19/2009)     “Roger  is  a  wonderful  source  of  insight  and  experience!”  -­‐  Jeannie  Pa^on,  Vice  President,   Students,  Academics  and  Membership  at  American  InsFtute  of  CPAs  (2/20/09)      “Roger’s  a  sharp,  creaFve  guy,  an  early  adopter  who  has  years  of  experience  with  new   media.  In  addiFon  to  these  traits,  he  brings  a  solid  background  and  significant  experFse  in   field  and  laboratory  research,  and  in  experienFal,  informal  and  classroom  educaFon.”  -­‐  Chris   Brodie,  ScienFfic  Liaison  at  Smith  &  Nephew  (6/24/08)      “Roger  Harris  is  an  accomplished  professional  in  the  field  of  science  communicaFon.   Through  his  books,  websites,  speeches  and  other  works,  he  has  made  valuable  contribuFons   to  science  educaFon,  both  locally  and  naFonally.”  -­‐  Glenn  Murphy,  author  of  children’s   science  books  (3/27/08)      “Roger  is  a  consummate  professional  with  a  wide  base  of  knowledge  who  always  brings  his   all  to  every  task.”  -­‐  Fenella  Saunders,  Associate  Editor  for  American  Scien=st  (3/21/08)        
  34. 34. “Roger  brought  great  social  markeFng  insights  to  every  project  that  we  worked  on   together.  Without  fail,  he  would  open  my  eyes  to  networking  avenues  I  had  never  even   considered.  He  is  as  smart  as  he  is  polite  and  was  always  someone  I  wanted  to   collaborate  with.”  -­‐  Sco^  Ballew,  Sr.  VP,  CreaFve  Director,  Capstrat,  Inc.  (9/19/2009)     “Roger  delivers  excellence!  …  In  addiFon  to  his  technical  experFse  in  web  design  and   development,  Roger  brings  many  leadership  characterisFcs  that  make  him  and  his   company  so  unique.  Roger  is  a  great  listener,  a  strong  communicator,  an  encourager,   and  a  man  of  integrity.  He  is  savvy  designer  with  a  great  sense  of  what  the  client  needs.  I   highly  recommend  Roger  and  Harris  Social  Media  for  any  business  venture.  Roger  is  a   trusted  collaborator  and  a  great  asset  to  our  business.”  -­‐  Deborah  K.  Mangum,  President   &  Principal  Consultant  at  Mangum  Partners,  LLC  (7/27/2010)     “I  worked  with  Roger  on  a  diverse  set  of  strategic  communicaFons  projects,  and   recommend  him  as  a  seasoned,  thoughJul  and  tech-­‐savvy  team  member.  …  Roger  was   always  able  to  explain  the  benefits,  challenges  and  potenFal  of  social  media,  in  plain   English,  to  colleagues  and  clients  alike.  He  applied  his  knowledge  across  a  broad   spectrum  of  client  needs,  from  top-­‐Fer  pharmaceuFcal  companies  to  some  of  the   biggest  tech  companies  in  the  world.  Always,  Roger  brought  his  enthusiasm  and   championed  the  art  of  the  possible.”  -­‐  Anne  Sluck  Hainsworth,  Account  Supervisor,   Capstrat,  Inc.  (10/29/2009)  
  35. 35. Philosophy   •  •  •  •  Absolute  dedicaFon  to  excellence   Provide  outstanding  value   Highest  standards  of  wriFng,  style  and  design   On  Fme,  on  budget  
  36. 36. Fees  and  pricing   •  •  •  •  •  All  projects  priced  before  start   All  fees  agreed  in  advance   Customize  payments  to  meet  client’s  budget   CompeFFve  pricing   No  hidden  fees,  surcharges,  etc.  
  37. 37. Call  or  email  to  learn  more   Roger  Harris,  Principal   Harris  Social  Media  LLC   Raleigh,  North  Carolina     W  919  662  1618   M  919  449  6849     roger@harrissocialmedia.com  

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