The publishing industry as we know it has
been changing – and with it, your business model.
Yet opportunities remain ...
Print runs are reducing.
79% of jobs in 2011 fall into a category of
production volumes under 5,000
which is suited to digital production.
Source: PIRA Printing on Demand – the Opportunity in Books
and Packaging 2012
The market for digitally
printed books is
Such changes have opened new doors and opportunities.
Digital printing offers a chance for print service providers
to harness market changes to their advantage.
Managing inventory, reducing
the problem of unsold books.
Opening up competition for
local print jobs.
Adding flexibility, backed by
streamlined workflow efficiency.
Reducing production time.
eBooks are growing rapidly, now
representing 6% of the market in
the US and UK*. But physical books
are still very much in demand.
*Source: The Global 2011 eBook Market: Current
Conditions & Future Projections, Rüdiger Wischenbart
“We worry too much about change –
Kindle owners read more books and
recent figures appeared to show that
physical book sales were not being
harmed by the digital switchover.”
Jeff Bezos – Amazon CEO talking to BBC
Even ultra-short production runs are
cost-effective when the latest digital
print technologies are used.
New technologies like Ricoh ‘Clickable paper’
concept bring the printed page to life.
Text books can be tailored to the student;
novels to the reader; and business
messages to the target audience.
Embrace change. Adapt to new
digital publishing realities; seize
the digital printing opportunities.
For more insights from Ricoh:
Follow us at Twitter@RicohEUBdriver