The Cigarette Papers: 100 years of tobacco advertising

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  • Thanks for the comment, justme402. Excellent take, you nailed the premise.
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  • Excellent analysis. Your development hits on the main reasons why critical thinking -when applied to media- short circuits the rhetoric and downright dangerous claims made by those whose only motivation is profit...great work here!
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The Cigarette Papers: 100 years of tobacco advertising

  1. 1. “ 100 Years of Cigarette Advertising”
  2. 2. “ Cigarette Pre-History”
  3. 3. “ The 18th Century” <ul><li>(1705) Slavery is legalized in Virginia </li></ul><ul><li>(1730) First tobacco companies - Snuff </li></ul><ul><li>(1776) Revolutionary War financed by tobacco. </li></ul>
  4. 4. “ The 19th Century” <ul><li>(1860) - First manufactured cigarettes </li></ul><ul><ul><li>Bull Durhams </li></ul></ul><ul><ul><li>90% market share </li></ul></ul><ul><li>(1860) - “Century” hides $100 in random packs </li></ul>
  5. 5. “ The Civil War: 1861 - 1865”
  6. 6. “ Getting Ready”
  7. 7. “ The First Premiums”
  8. 8. “ Trading Cards”
  9. 9. “ The Bonsack Cigarette Machine
  10. 10. “ James Buchanan ‘Buck’ Duke 1856 - 1935
  11. 11. “ The 1800s” <ul><li>(1868) Sweet Caporals </li></ul><ul><li>(1871) Lucky Strikes </li></ul><ul><li>(1875) RJ Reynolds Tobacco Co. </li></ul><ul><li>(1899) Pall Mall </li></ul>
  12. 12. “ The 20th Century”
  13. 13. “ Honus Wagner”
  14. 14. “ Period of Growth” <ul><li>(1913) Camel Cigarettes introduced </li></ul><ul><li>Joined by </li></ul><ul><ul><li>Lucky Strike </li></ul></ul><ul><ul><li>Chesterfield </li></ul></ul>
  15. 16. “ World War I” <ul><li>Camels part of soldiers‘ rations </li></ul><ul><li>Tobacco farmers received 70¢ Lb. </li></ul><ul><li>In 1918, War Dept. buys total Bull Durham output </li></ul><ul><li>Anti-cigarette voices denounced as “traitors” </li></ul><ul><li>Entire generation became addicted </li></ul>
  16. 17. “ Cigarette Advertising Comes Into Its Own”
  17. 18. “ I’d walk a mile for a camel”
  18. 19. “ Marlboro: Mild as May”
  19. 20. “ Not a cough in a carload”
  20. 21. “ Health Claims” “ In your judgment is the heat treatment, or toasting process, applied to tobacco previously aged and cured, likely to free the tobacco from the irritation to the throat?
  21. 23. “ Radio Days”
  22. 24. “ April 17, 1933”
  23. 25. “ Celebrities in Print”
  24. 26. “ Fred Astaire”
  25. 27. “ Douglas Fairbanks, Jr.”
  26. 28. “ Maureen O’Hara.”
  27. 29. “ Mickey Mantle.”
  28. 31. “ World War II”
  29. 33. “ It’s Showtime!” Cigarette advertising and the tube
  30. 37. “ The End”
  31. 38. “ Memorable Campaigns”
  32. 39. “ Come to where the flavor is”
  33. 41. “ Duplicity”
  34. 42. “ Tobacco Fronts” <ul><li>Tobacco Industry Research Committee (TIRC) </li></ul><ul><li>Council for Tobacco Research (CTR) </li></ul>
  35. 43. “ Regulations Redux” <ul><li>(1955) FTC prohibits health references </li></ul><ul><li>(1965) Cigarette warning labels </li></ul><ul><li>(1972) Tobacco advertisements must carry warnings, as well </li></ul><ul><li>(1984) NEW warning labels required </li></ul>
  36. 44. “ New Warnings”
  37. 45. “ June 20, 1997: The Tobacco Settlement” <ul><li>Industry to spend $360 billion over 25 years </li></ul><ul><li>BOLD health warnings on packs </li></ul><ul><li>Curtail advertising </li></ul><ul><li>Face fines for youth smoking </li></ul>
  38. 46. “ What were they thinking?
  39. 47. www.brownwilliamson.com
  40. 48. www.philipmorrisusa.com
  41. 49. “ Alternative Advertising” <ul><li>Sporting events </li></ul><ul><li>NASCAR, tennis, horse racing </li></ul><ul><li>Product placement in movies </li></ul>
  42. 50. “ New Products”
  43. 51. “ Skoal”
  44. 52. “ Uptown”
  45. 53. “ Mr. Butts”
  46. 54. “ Joe Chemo”
  47. 55. “ Bye, bye Mr Marlboro guy …”
  48. 56. “ The Future of Cigarette Advertising
  49. 57. “ New Markets” <ul><li>Philippines </li></ul><ul><li>Hong Kong </li></ul><ul><li>Cambodia </li></ul>
  50. 58. “ 100 Years of Cigarette Advertising”

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