The King, Queen and Pawns for Social Media Marketing Success

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A presentation I created for SEO Philippines - Pampanga Chapter Meet and Greet 3 with Xight Interactive about the king, the queen and the pawns for social media marketing success for 2014 including a bonus.

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The King, Queen and Pawns for Social Media Marketing Success

  1. 1. THE KING, THE QUEEN AND THE PAWNS FOR SOCIAL MEDIA MARKETING SUCCESS ELEMENTS TO CONSIDER IN 2014 Roel Jan Manarang Director of Inbound Marketing North Social Media www.northsocialmedia.com @roelmanarang
  2. 2. ABOUTROELMANARANG 2008 2009 2010 2011 STARTED BLOGGING SALES CONSULTANT PROMOTED STARTED FREELANCING MLY ENTERPRISE / !JBL MARKETING MANAGER & INTERNET MARKETING TOP 1 INDIVIDUAL SALES & MARKETING EXPERT IN THE PHILIPPINES VIA ELANCE (2011-PRESENT) FOUNDER AND DIRECTOR OF INBOUND MARKETING AT NORTH SOCIAL MEDIA APPROVED SEA FACEBOOK SMALL BUSINESS AGENCY PROGRAM SERVED MORE THAN 100 BUSINESSES IN THE WORLD ACROSS 14 COUNTRIES www.northsocialmedia.com 01
  3. 3. FEWCLIENTS&PARTNERS SNOOTH TOYOTA APPPRIZES KINGSTON APP CAMELOT ELANCE STEINWAY & SONS SPIELGABEN www.northsocialmedia.com 02
  4. 4. THE KING, THE QUEEN AND THE PAWNS FOR SOCIAL MEDIA MARKETING SUCCESS ELEMENTS TO CONSIDER
  5. 5. WHAT WE BELIEVE CONTENT IS KING DESIGN IS QUEEN
  6. 6. REWIND2013 87% OF B2B BUYERS SAY CONTENT HAS AN IMPACT ON VENDOR SELECTION, MORE THAN A QUARTER (27%) SAY IT HAS A “MAJOR IMPACT” SOCIAL MEDIA TODAY 35% OF MARKETING PROFESSIONALS WORLDWIDE CITED CONTENT MARKETING AS THEIR LEADING FOCUS IN 2013, FOLLOWED BY SOCIAL MEDIA (25%) AND SEO (15%) EMARKETER 71% OF B2B MARKETERS USE CONTENT PRIMARILY TO GENERATE LEADS. HEIDI COHEN www.northsocialmedia.com 05
  7. 7. THEKING CONTENT HELPS YOU… HOW TO GET TRAFFIC HOW TO KEEP LOYAL READERS MAKE YOUR PROSPECTS FIND YOUR BUSINESS MAKE A PERSONAL CONNECTION CLOSE SALES AND MORE… www.northsocialmedia.com 06
  8. 8. YOU ONLY HAVE SECONDS TO GRAB SOMEONE’S ATTENTION. BEFORE THEY READ YOUR CONTENT
  9. 9. PERSUASIVE HEADLINES + ENTICING DESIGN
  10. 10. KILLERHEADLINESFORMULA NUMBER / TRIGGER WORD ADJECTIVE + KEYWORD PROMISE = KILLER HEADLINES Nathalie Nahai. 14 EFFECTIVE FACEBOOK MARKETING STRATEGIES FOR BUSINESSES NUMBER TRIGGER WORD / ADJECTIV E KEYWORD www.northsocialmedia.com PROMISE 09
  11. 11. THISISWHYITWORKS www.northsocialmedia.com 10
  12. 12. ENTICING DESIGNS TORPEDOS TRUST AND SEDUCE
  13. 13. ENTICINGDESIGN: IMAGES YOUR IMAGES SHOULD: ELICIT EMOTION www.northsocialmedia.com 12
  14. 14. ENTICINGDESIGN: IMAGES YOUR IMAGES SHOULD: ELICIT EMOTION TELLS A STORY www.northsocialmedia.com 13
  15. 15. ENTICINGDESIGN: IMAGES YOUR IMAGES SHOULD: ELICIT EMOTION TELLS A STORY CREATE CURIOSITY GAP www.northsocialmedia.com 14
  16. 16. DESIGN CAN: TORPEDOS TRUST OR TRIGGER IMMEDIATE DISTRUST .
  17. 17. ENTICINGDESIGN: WEBSITE HOW. YOUR DESIGN CAN TRIGGER IMMEDIATE DISTRUST AVOID WEBSITE DESIGN RED FLAGS http://socialtriggers.com/content-is-king-myth/ www.northsocialmedia.com 16
  18. 18. LEVERAGING DESIGN + CONTENT ON SOCIAL MEDIA CAN FLOOD YOU TRAFFIC & PROBABLY MORE CONVERSIONS
  19. 19. IMAGEBASEDSOCIALTOOLS November 1 – November 30, 2013 www.northsocialmedia.com 18
  20. 20. LEVERAGEDESIGN+CONTENT ON SOCIAL MEDIA November 1 – November 30, 2013 | Asianfashion www.northsocialmedia.com 19
  21. 21. DON’T FORGET TO ADD PERSONALIZATION, CONSIDER UX & DISTRIBUTION FOR MORE CONVERSIONS ON YOUR CAMPAIGNS.
  22. 22. HERE”S A BONUS
  23. 23. FACEBOOKPOPULARITY data source: Alexa 2013 http://nsoci.al/aoiewc www.northsocialmedia.com 22
  24. 24. CUSTOMIZING LINK CONTENTS + DESIGN ON FACEBOOK
  25. 25. CONQUERFACEBOOKNEWSFEED THE ALGORITHM UPDATE www.northsocialmedia.com 24
  26. 26. CONQUERFACEBOOKNEWSFEED CREATING CUSTOM LINK TYPE COPY FACEBOOK > ADS > POWEREDITOR > MANAGE PAGES > CREATE POST www.northsocialmedia.com 25
  27. 27. QUESTIONS AND ANSWERS @Roelmanarang Twitter @NorthSMedia Facebook NorthSMedia Pinterest NorthSMedia e. hello@northsocialmedia.com

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