Introduction to Google Analytics: Beginners Guide

2,549 views

Published on

My presentation for Gdays Pampanga 2014 event hosted by Google Business Group Angeles about a simple walk through on Google Analytics history, advantage and interface for beginners.

1 Comment
2 Likes
Statistics
Notes
  • curious..where did you get the template from?
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total views
2,549
On SlideShare
0
From Embeds
0
Number of Embeds
1,399
Actions
Shares
0
Downloads
71
Comments
1
Likes
2
Embeds 0
No embeds

No notes for slide

Introduction to Google Analytics: Beginners Guide

  1. 1. Roel Jan Manarang Director of Marketing North Social Media www.northsocialmedia.com INTRODUCTION TO GOOGLE ANALYTICS A BEGINNER’S GUIDE
  2. 2. ABOUTROELMANARANG 2008 Blogger 2010 Marketing Manager 2009 Sales Consultant 2011 Online Marketing 100+ BUSINESSES X 20 COUNTRIES Serving the most iconic brands APPROVED FACEBOOK SME AGENCY PROGRAM South East Asia PRESIDENT PAMPANGA CHAPTER SEO Organization Philippines TOP 1 SALES AND MARKETING EXPERT Elance Rankings 2011 - Present 01 FOUNDER AND CHIEF EXECUTIVE OFFICER North Social Media www.northsocialmedia.comwww.northsocialmedia.com
  3. 3. INTRODUCTION TO GOOGLE ANALYTICS ABEGINNER’S GUIDE
  4. 4. GOOGLE ANALYTICS A BRIEF HISTORY SPRING 2005 ORIGINALLY DEVELOPED FROM THE URCHIN ON DEMAND SOFTWARE THAT GOOGLE ACQUIRED NOVEMBER 2005 FIRST GOOGLE BRANDED VERSION RELEASED 2006 IDEAS FROM ADAPTIVE PATH PRODUCT - MEASURE MAP WERE INTEGRATED INTO GOOGLE ANALYTICS WHEN GOOGLE ACQUIRED THEM MID-AUGUST 2006 INITIAL RELEASE & FULLY AVAILABLE TO USERS APRIL 2011 NEW VERSION OF GOOGLE ANALYTICS
  5. 5. 04 Powerful WHYUSEANALYTICS Easy to use Free Program Integrates with other Google Products www.northsocialmedia.comwww.northsocialmedia.com
  6. 6. GOOGLE ANALYTICS SECTIONS AUDIENCE |ACQUISITION |BEHAVIOR | CONVERSIONS |CUSTOM REPORTS
  7. 7. AUDIENCE 06www.northsocialmedia.comwww.northsocialmedia.com DATE METRIC GRAPH SESSIONS | USERS | PAGEVIEWS PAGES/SESSIONS | AVG. SESSION DURATION BOUNCE RATE | % NEW SESSIONS NEW VS. RETURNING VISITOR PIE CHART DEMOGRAPHICS SYSTEM MOBILE SEGMENTS SUB SECTION
  8. 8. ACQUISITION 07www.northsocialmedia.comwww.northsocialmedia.com SUB SECTIONS CHANNELS ALL TRAFFIC ALL REFERRALS CAMPAIGNS KEYWORDS COST ANALYSIS ADWORDS SOCIAL SEARCH ENGINE OPTIMIZATION DATE SEGMENTS PRIMARY DIMENSION GOAL OPTION
  9. 9. BEHAVIOR 08www.northsocialmedia.comwww.northsocialmedia.com DATE METRIC GRAPH SEGMENTS SUB SECTIONS BEHAVIOR FLOW SITE CONTENT SITE SPEED SITE SEARCH EVENTS ADSENSE EXPERIMENTS IN-PAGE ANALYTICS
  10. 10. CONVERSIONS 09www.northsocialmedia.comwww.northsocialmedia.com CATEGORIES GOALS ECOMMERCE 4 TYPE OF GOALS DESTINATION DURATION PAGES/SCREENS PER SESSION EVENT
  11. 11. CUSTOM REPORTS 10www.northsocialmedia.comwww.northsocialmedia.com
  12. 12. QUESTIONS AND ANSWERS www.northsocialmedia.com Twitter @NorthSMedia Facebook NorthSMedia Pinterest NorthSMedia e. hello@northsocialmedia.com

×