8 Effective Social Media Starter Techniques for Company & Professional Services

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My presentation for Polytechnic University of the Philippines - Marketing Buzz: Build Like A Guild event about 8 effective social media starter techniques for Company & Professional services

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8 Effective Social Media Starter Techniques for Company & Professional Services

  1. 1. Roel Jan Manarang Director of Online Marketing North Social Media www.northsocialmedia.com @roelmanarang 8 EFFECTIVE SOCIAL MEDIA STARTER TECHNIQUES FOR COMPANY & PROFESSIONAL SERVICES
  2. 2. ABOUTROELMANARANG 01www.northsocialmedia.comwww.northsocialmedia.com 2008 Blogger 2009 Sales Consultant 2010 Marketing Manager 2011 Online Marketing 100+ BUSINESSES X 20 COUNTRIES Serving the most iconic brands APPROVED FACEBOOK SME AGENCY PROGRAM South East Asia FOUNDER AND DIRECTOR OF INBOUND MARKETING North Social Media TOP 1 SALES AND MARKETING EXPERT Elance Rankings 2011 - Present
  3. 3. 8 EFFECTIVE SOCIAL MEDIA STARTER TECHNIQUES FORCOMPANY &PROFESSIONAL SERVICES
  4. 4. ABOUTTHELIST 03www.northsocialmedia.comwww.northsocialmedia.com $15,000 USD ₱630k PHP $54,780 USD ₱2.3M PHP 15k USD TARGET GOAL 54k USD TWO DAYS RAISED
  5. 5. ABOUTTHELIST 04www.northsocialmedia.comwww.northsocialmedia.com 2MILLION–3MILLION REVENUE
  6. 6. BEFORE WESTART FIND YOUR TONE FUN-LOVING SOUL PROFESSIONAL BEFORE WESTART FIND YOUR TONE FUN-LOVING SOUL PROFESSIONAL Make extra bucks Sustainable revenue flow Vs.
  7. 7. #1. YOUNEEDABLOG 06www.northsocialmedia.comwww.northsocialmedia.com MAKE IT A SALES HUB. INVEST ON IT. BUILD IT.
  8. 8. 57% OF MARKETERS ACQUIRED CUSTOMERS FROM BLOGGING BLOG FREQUENCY IMPACTS CUSTOMER ACQUISITION. 92% OF COMPANIES WHO BLOGGED MULTIPLE TIMES A DAY ACQUIRED A CUSTOMER THROUGH THEIR BLOG. 46% OF PEOPLE READ BLOGS MORE THAN ONCE A DAY. 81% OF MARKETERS RATED THEIR BLOG AS USEFUL OR BETTER. HubSpot State of Inbound Marketing, 2012 HubSpot Science of Blogging 2010
  9. 9. #1. YOUNEEDABLOG 08www.northsocialmedia.comwww.northsocialmedia.com BLOGGERTUMBLRWORDPRESS AND MORE…
  10. 10. #2. BLOGOPTIMIZATION 09www.northsocialmedia.comwww.northsocialmedia.com ABOUT PAGE GREAT TESTIMONIAL HOW DO I WORK WITH YOU ABOUT AND CONTACT CONTACT INFORMATION FRONT, ABOUT, CONTACT EVERYWHERE
  11. 11. #2. BLOGOPTIMIZATION 10www.northsocialmedia.comwww.northsocialmedia.com ADS, SIDEBARS, WIDGETS, AND MORE. ADS OR NO ADS? KILL RANDOM WIDGETS ENABLE COMMENTS AND MAKE IT EASY ENABLE SIGN UP FORM FOR LIST BUILDING MAKE YOUR BLOG EASY TO READ SPEED UP YOUR SITE
  12. 12. POSTING TIPS: 11www.northsocialmedia.com Write posts about your industry and establish thought leadership. #3. BLOGBUSINESSENGINE Link to other resources and blogs that talks about your industry. Then, inform them. Write posts that offer solutions to your target audience problems. Your passion should shows through. That’s what people buy. Constantly update content.
  13. 13. #4 PROMOTE YOUR BLOG
  14. 14. 13www.northsocialmedia.com #5. GIVETOGET BE HELPFUL PROVIDE IDEAS, TOOLS & INSIGHTS OFFER FREEBIES
  15. 15. #6 CONTRIBUTE AND USE OTHER SOCIAL MEDIA TOOLS BEYOND JUST YOUR BLOG
  16. 16. 15www.northsocialmedia.com Conferences #7. ATTENDSOCIALGATHERINGS Prepare a business card Clever How to reach you How to do business with you Provide cell number More than conferences Social media gatherings Local Events Meetups Meetup.com
  17. 17. #8 ASK FOR THE SALE
  18. 18. 1. Build a blog, invest & make it as your sales hub 2. Optimize your blog professionally 3. Write post that establish your experience and abilities in the industry 4. Promote your blog 5. Give to get 6. Contribute on other channels beyond your blog 7. Attend real time events 8. Ask for the sale SUMMARY: 8 EFFECTIVE SOCIAL MEDIA STARTER TECHNIQUES FORCOMPANY &PROFESSIONAL SERVICES
  19. 19. QUESTIONS AND ANSWERS @roelmanarang www.northsocialmedia.com Twitter @NorthSMedia Facebook NorthSMedia Pinterest NorthSMedia e. hello@northsocialmedia.com

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