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Wieringa cbi 2019

Presentation at the Conference on Business Informatics (CBI 2019) in Moscow about alignment between ecosystem strategy and IT architecture.

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Wieringa cbi 2019

  1. 1. A Business Ecosystem Architecture  Modeling Framework Roel Wieringa (The Value Engineers) roel@thevalueengineers.nl Wilco Engelsman (Saxion Univ. of Applied Sciences) Jaap Gordijn (Free Univ. Amsterdam & The Value Engineers) Dan Ionita (Univ. of Twente & The Value Engineers) www.thevalueengineers.nl 16 July 2019 CBI 2019 1
  2. 2. • Motivation: EA assumes central governance • The three levels of TEAM • Strategic • Commercial • Technical • Examples & further work 16 July 2019 CBI 2019 2
  3. 3. Motivation • Enterprise architecture is needed to manage and align the IT of large enterprises • Current EA frameworks assume central governance • This makes them unsuitable for ecosystems without a central governer with final  responsibility • But we still need alignment in the ecosystem • The Ecosystem Architecture Management (TEAM) framework 1. Ecosystem members play a game of coopetion 2. Instead of centralized governance we have decentralized coordination 3. A business ecosystem has a business model 4. The ecosystem business model provides requirements for ecosystem IT 16 July 2019 CBI 2019 3
  4. 4. Ecosystem of a company Moore 1996 • Suppliers & customers (and their suppliers & customers) • Complementors • Competitors • Rule makers (govt, regulators, standards organizations • Associations (trade associatitons, labor ujnions, lobby groups, conferences, trade  shows et.) 16 July 2019 CBI 2019 4
  5. 5. EA assumes central governance 16 July 2019 CBI 2019 5
  6. 6. EA assumes central governance 16 July 2019 CBI 2019 6
  7. 7. The Ecosystem Architecture Management  (TEAM) Framework 16 July 2019 CBI 2019 7
  8. 8. TEAM framework • Architecture o Stakeholders perform value activities to jointly produce a value proposition • Governance game • Goals, power, coordination mechanisms (price, rules, relations), legal framework,  associations 16 July 2019 CBI 2019 8
  9. 9. TEAM Framework • E3value modeling technique • Perceived fairness of distribution of benefits, costs, risks 16 July 2019 CBI 2019 9
  10. 10. The Ecosystem Architecture Management  (TEAM) Framework 16 July 2019 CBI 2019 10 • Data sharing o Semantics, confidentiality • Coordination o Transactions, coordination processes • IT requirements o Security, interoperability • Governance o Standards, update procedures
  11. 11. Examples • In the paper: • Distributed electricity supply in Norway • The Bitcoin ecosystem • Other • The music supply & distribution ecosystem • A market supported by a bank 16 July 2019 CBI 2019 11
  12. 12. Future work • The Libra ecosystem • Real estate ecosystem • Tool support 16 July 2019 CBI 2019 12
  13. 13. Questions? 16 July 2019 CBI 2019 13
  14. 14. Backup 16 July 2019 CBI 2019 14
  15. 15. 16 July 2019 CBI 2019 15
  16. 16. The ecosystem of bitcoin miners 16 Trust‐ worthi‐ ness Electricity Transactions Bitcoin network Manufacturers Electricity suppliers Mining pools Bitcoin users Currency exchanges Banks Value proposition: Anonymous P2P payments Miner Account 16 July 2019 CBI 2019
  17. 17. The e3value model of  bitcoin miners 17 Source: Jona Derks, Jaap Gordijn,  Arjen Siegmann. From Chaining  Blocks to Breaking Even, Electronic  Markets, Forthcoming. 16 July 2019 CBI 2019
  18. 18. Bitcoin TEAM diagram; no particular point of view 1812 August 2019 Strategic view of the architecture of the ecosystem Value model of the state of the architecture Technology architecture required from participants Customer needs • Secure P2P payment • Anonymity for all Participants • Players 1. Client nodes 2. Mining nodes 3. Mining pools 4. Full node validators 5. Hardware suppliers 6. Electricity suppliers 7. Exchanges 8. Banks • Governments • Associations: reddit chatgroups Value activities 1. Perform P2P transactions 2. Validation and finality 3. Risk spreading 4. Validation 5. Exchange against fiat money 6. Payment with fiat money Reciprocity • Value transfers? • Commercial transactions? • Transaction dependencies? Cash flows • Expenses? • Revenues? • Investments? • Net present value? Risks • Trust assumptions? • Market assumptions? • Fraud vulnerability? Data sharing • Semantics? • Ontologies? • CIA requirements? • Privacy? Coordination • Software transactions? • Sequencing and trust? • Physical dependencies? • Choreography? IT requirements • Network? • Application interfaces? • Interoperability? • Cybersecurity? Strategy • Coordination mechanism? • Legitimate authority? • Conflict resolution mechanisms? • Contracts? • Switching cost? Value allocation • Distribution of costs?  • Of benefits? • Of risks? Technology requirements • Standardization? • Update procedures? Strategic game play Value network game play Technological game play

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