WOMMA Brand Council
Internet Audience Behavior
in Central America
This is a territory where:
Disruption hit and some didn’t notice
Google is a Saint
Facebook is King
Youtube is Queen
Oppor...
A territory of new settlers
More than
10 years
Between 3
to 5 years
Between 5
and 10 years
Between 1
and 3
years
Less
than...
We love soccer
• Texaco
• World cup
regional
campaign
Talk about my country and my roots
A territory of real nomads
Home
Work
Public WiFi
School/ University
Cyber Café
Street
Other
0% 5% 10% 15% 20% 25% 30% 35%
...
Internet rules over Public Opinion
Between the lines
• Real user
• Alter ego
• Fake user
– Burka
– Spider
• Conspirator
– ...
Advertisers mind set
• I don’t need it
• I don’t know where to start
• How do we do it our selves?
• Ask our traditional a...
Internet advertising?
Top 5 uses of Internet
• Tied in #1
– E-mail
– Social media
– Watch videos
• Read news
• Upload photos
• Chat
• Downloads
...
Social media used as another
traditional media chanel
Shopping still happens at the store
http://www.nielsen.com/
Social media used as a benefits guide or
cupon book
Questions?
Contact me
Rodolfo Salazar (@rokensa)
rodolfosalazar.com
rodolfo.salazar@rokensa.com
www.ideaworks.la
www.ideaworks.la
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Internet Audience Behavior in Central America

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Internet Audience Behavior in Central America presented at the WOMMA Brand Council by Rodolfo Salazar ( @rokensa) with collaboration from www.ilifeblet.com

Published in: Internet, Technology, Business
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Internet Audience Behavior in Central America

  1. 1. WOMMA Brand Council Internet Audience Behavior in Central America
  2. 2. This is a territory where: Disruption hit and some didn’t notice Google is a Saint Facebook is King Youtube is Queen Opportunity is everywhere
  3. 3. A territory of new settlers More than 10 years Between 3 to 5 years Between 5 and 10 years Between 1 and 3 years Less than 1 Year • Ultra Newbie • Newbie • Observer • Active Liker • Active Spammer • Surfer • Silver Surfer (Offline influencer) Data from: http://ilifebelt.com/
  4. 4. We love soccer • Texaco • World cup regional campaign
  5. 5. Talk about my country and my roots
  6. 6. A territory of real nomads Home Work Public WiFi School/ University Cyber Café Street Other 0% 5% 10% 15% 20% 25% 30% 35% Place PC 28% Mobile 27% Laptop 24% Tablet 16% Game Console 4% TV 1% Data from: http://ilifebelt.com/
  7. 7. Internet rules over Public Opinion Between the lines • Real user • Alter ego • Fake user – Burka – Spider • Conspirator – Burka – Spider It’s my Fundamental Source of information Important Secondary Source Secondary but not important It’s not an important source 68 % said that following a brand has motivated them to buy products or services Data from: http://ilifebelt.com/
  8. 8. Advertisers mind set • I don’t need it • I don’t know where to start • How do we do it our selves? • Ask our traditional agency • Get someone that knows about this • Get a Digital Agency Internet advertising is OK… but I neither like it or dislike it It is interesting Bothers me Data from: http://ilifebelt.com/
  9. 9. Internet advertising?
  10. 10. Top 5 uses of Internet • Tied in #1 – E-mail – Social media – Watch videos • Read news • Upload photos • Chat • Downloads Growing Fast YoY Ask.fm 770% Pinterest 270% Linkedin 236% Tumblr 98%
  11. 11. Social media used as another traditional media chanel
  12. 12. Shopping still happens at the store http://www.nielsen.com/
  13. 13. Social media used as a benefits guide or cupon book
  14. 14. Questions?
  15. 15. Contact me Rodolfo Salazar (@rokensa) rodolfosalazar.com rodolfo.salazar@rokensa.com www.ideaworks.la
  16. 16. www.ideaworks.la

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