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Personal Branding and Business Protocol

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Personal Branding and Business Protocol

  1. 1. Rodolfo Salazar Americas Marketing [email_address]
  2. 3. Reality Vs. Perception What we do What we say we do What others think we do Rodolfo Salazar - Idea Works
  3. 5. Why don’t we analyze this? *Generating buying- Mark S. Walton
  4. 7. Rodolfo Salazar - Idea Works
  5. 8. Rodolfo Salazar - Idea Works
  6. 10. Rodolfo Salazar - Idea Works
  7. 11. Rodolfo Salazar - Idea Works
  8. 12. Building your personal brand <ul><li>If you had to pick a brand in the marketplace that you would use to define yourself, what would that brand be? </li></ul>
  9. 13. Definition - Protocol Art of creating a distraction free environment that facilitates the complete and open exchange of information to resolve issues and build relationships in global business and international diplomacy. Robert W. Frye, CMP International Business Protocol
  10. 18. <ul><li>Ask yourself if your essence is in everything you do and say. </li></ul><ul><li>Your unique personal brand is something that no one else can duplicate. </li></ul><ul><li>Each time people experiences you, you want them to experience your brand. </li></ul>Communicating consistently
  11. 19. Communicating consistently
  12. 20. Questions? Rodolfo Salazar - Idea Works
  13. 21. “ El conocimiento es el único recurso que entre mas se cómprate mas se multiplica” [email_address] [email_address] Rodolfo Salazar - Idea Works
  14. 22. Thanks Rodolfo Salazar - Idea Works http://