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www.ideaworks.la
(USEMB) Embajada de estados
unidos en El Salvador
LinkedIn for Business
Conference for U.S. Embassy
in El Salvador
Rodolfo...
Less Than1% of people have a personal
branding strategy
Rodolfo Salazar - Idea Works – rodolfo.salazar@rokensa.com
Rodolfo Salazar - Idea Works – rodolfo.salazar@rokensa.com
Water
Rodolfo Salazar - Idea Works – rodolfo.salazar@rokensa.com
Differentiation?
Rodolfo Salazar - Idea Works – rodolfo.salazar@rokensa.com
COFFEE
Rodolfo Salazar - Idea Works – rodolfo.salazar@rokensa.com
Permanent
Differentiation?
Rodolfo Salazar - Idea Works – rodolfo.salazar@rokensa.com
EVIAN
Rodolfo Salazar - Idea Works – rodolfo.salazar@rokensa.com
STARBUCKS
Rodolfo Salazar - Idea Works – rodolfo.salazar@rokensa.com
Job Market
or Business
opportunity
+ High Visibility
=
What’s Missing?
NEW
JOB/BUSINESS!!!
+ High Visibility
=
+ STRONG
MESSAGE
Job Market
or Business
opportunity
NEW
JOB/BUSINESS!!!
Who I am
• Vision
• Mission
• Values
What I do
• Studies
• Experience
• Competencies
How I act
• Tone and Manner
• Behavio...
Benefits of a Strong Personal Brand
Self understanding
Visibility & presence
Differentiation
Control
Wealth
Continuity
Ach...
Why LinkedIn?
• 5 billion yearly searches on the LinkedIn network
• Over 200 million users
• 274% more effective for lead ...
LinkedIn Strategy
Be interesting
and relevant
Be useful –
Nurture
Make it easy
to connect
LinkedIn tactics
Profile Optimization
• 100% Complete
• Keyword research
• Connections
Profile Engagement
• Content creati...
All Star Profile
• Aim for 100% Profile Completion
• Create a narrative for a personal
brand
• Showcase who you are along
...
Compelling Kw Headline
Appropriate
Category
Current & at least
2 past positions
Personalized URL
Professional image
Keyword based to build Credibility and
support Summary
Your summary
Talk about how you can help your
client with your background vs.
just about yourself. 3rd or 1st
person is ok.
Skills, endorsements and recommendations
• Use target market focused
Kw & with strategic
customer focus
• Reciprocity!!!
•...
Rank your profile with Keywords
Study two-three
top competitors
in your field
Type in target
market keywords
[personal inj...
Build Connections
• Your own personal network via
email contacts
• Leverage your existing network
• Browse your networks c...
Status Updates
• Original, professional oriented content that
speaks to your talents, abilities, and knowledge
• Always ma...
Groups
• Create your own industry specific of
topic focused group
• Identify the top groups you want to
be part of
• Two s...
Keeping in touch
Be curious; use Advanced Search
Opportunity generation
• Search for key decision makers by “title” or “company”
• Search “...
Questions?
Contact me!
Rodolfo Salazar
rodolfosalazar.com
rodolfo@ideaworks.la
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Linkedin for business | Conference for US Embassy in El Salvador

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Conference for US Embassy employees about Linkedin for business by Rodolfo Salazar, @rokensa.

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Linkedin for business | Conference for US Embassy in El Salvador

  1. 1. www.ideaworks.la
  2. 2. (USEMB) Embajada de estados unidos en El Salvador LinkedIn for Business Conference for U.S. Embassy in El Salvador Rodolfo Salazar – CEO Ideaworks New Technologies - Mobile Marketing Digital Media Strategy and Reputation
  3. 3. Less Than1% of people have a personal branding strategy Rodolfo Salazar - Idea Works – rodolfo.salazar@rokensa.com
  4. 4. Rodolfo Salazar - Idea Works – rodolfo.salazar@rokensa.com
  5. 5. Water Rodolfo Salazar - Idea Works – rodolfo.salazar@rokensa.com
  6. 6. Differentiation? Rodolfo Salazar - Idea Works – rodolfo.salazar@rokensa.com
  7. 7. COFFEE Rodolfo Salazar - Idea Works – rodolfo.salazar@rokensa.com
  8. 8. Permanent Differentiation? Rodolfo Salazar - Idea Works – rodolfo.salazar@rokensa.com
  9. 9. EVIAN Rodolfo Salazar - Idea Works – rodolfo.salazar@rokensa.com
  10. 10. STARBUCKS Rodolfo Salazar - Idea Works – rodolfo.salazar@rokensa.com
  11. 11. Job Market or Business opportunity + High Visibility = What’s Missing? NEW JOB/BUSINESS!!!
  12. 12. + High Visibility = + STRONG MESSAGE Job Market or Business opportunity NEW JOB/BUSINESS!!!
  13. 13. Who I am • Vision • Mission • Values What I do • Studies • Experience • Competencies How I act • Tone and Manner • Behaviors • Attitudes Where I go • Contact Network • Communities • Facets Rodolfo Salazar - Idea Works – rodolfo.salazar@rokensa.com
  14. 14. Benefits of a Strong Personal Brand Self understanding Visibility & presence Differentiation Control Wealth Continuity Achievement Fulfillment
  15. 15. Why LinkedIn? • 5 billion yearly searches on the LinkedIn network • Over 200 million users • 274% more effective for lead generation than leading social networks • 2.74 lead to conversion rate on compared to Facebook (.77)
  16. 16. LinkedIn Strategy Be interesting and relevant Be useful – Nurture Make it easy to connect
  17. 17. LinkedIn tactics Profile Optimization • 100% Complete • Keyword research • Connections Profile Engagement • Content creation • Group participation • Keeping in touch • Be curious, use advance search
  18. 18. All Star Profile • Aim for 100% Profile Completion • Create a narrative for a personal brand • Showcase who you are along with your goals • Have a personal voice • Create a strong “call to action” • Be a resource
  19. 19. Compelling Kw Headline Appropriate Category Current & at least 2 past positions Personalized URL Professional image
  20. 20. Keyword based to build Credibility and support Summary
  21. 21. Your summary Talk about how you can help your client with your background vs. just about yourself. 3rd or 1st person is ok.
  22. 22. Skills, endorsements and recommendations • Use target market focused Kw & with strategic customer focus • Reciprocity!!! • Recommendations – best way to get some is to give some! (3 or more for complete profile)
  23. 23. Rank your profile with Keywords Study two-three top competitors in your field Type in target market keywords [personal injury lawyer] & review profiles that are 2/3rd degree connections Build a list of keywords you want to target
  24. 24. Build Connections • Your own personal network via email contacts • Leverage your existing network • Browse your networks connections • Ask for an intro OR Send InMail • Use “Connect” button • Connect with everyone that you think could help extend your reach • Include your LinkedIn URL everywhere (offline) • If you have no pathway to a potential contact… • Search for “retail owner” – ask for an intro or send InMail • Join Groups of your target markets • Save “People Searches” for a weekly email alert • Pay attention to network updates and comment
  25. 25. Status Updates • Original, professional oriented content that speaks to your talents, abilities, and knowledge • Always make each update public • Aim for at least 2 updates weekly • Share news about your company, your achievements, colleagues, clients, relevant articles • Share tips that are relevant to your potential clients and your business • Try not to paste links, photos, infographics without comments • Don’t over-promote your company
  26. 26. Groups • Create your own industry specific of topic focused group • Identify the top groups you want to be part of • Two schools of thought: • Be a member of many groups • Be a member of select groups (target 3-5; 2-3x weekly) • Target most popular discussions / or start your own (after spending some time researching/being with the group) • Always add value, content, and answer/help others with questions, resources to get the most out of each group • Like other posts, interact, leave fresh comments & thoughts
  27. 27. Keeping in touch
  28. 28. Be curious; use Advanced Search Opportunity generation • Search for key decision makers by “title” or “company” • Search “open link” – members that are open to receiving messages • Slice your searches in any way, location, industry, company, etc. Meeting Preparation • Search for key decision makers by “title” or “company” • Gain a detailed perspective in to you clients or PR pitch
  29. 29. Questions?
  30. 30. Contact me! Rodolfo Salazar rodolfosalazar.com rodolfo@ideaworks.la

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