ROI in Social Media Advertising
A short introduction to our    social media agency• UK’s first Social Media Agency• Ability to carry out comprehensive soc...
Why we like SMATops 3 benefits of Social media Advertising1. Drives ROI   Still a highly cost effective channel that is pr...
Types of Social MediaAdvertising   Media type       Channel examples          Cost            BenefitsPaid social media   ...
Social Media Investment
Trends in spending                     SAS/ Marketing Week March 2010
Breakdown by platform                        SAS / Marketing Week March2010
Social Media ad spend
Social Media ad spend
How Social Media advertisingDrives ROI
Decision Making ProcessRoyal CaribbeanObjectiveRaise awareness anddrive interest in theRoyal Caribbean andtheir Celebrity ...
Lead GenerationHertfordshireConstabularyObjectiveImprove the number ofapplications for thePolice’s SpecialConstables.Appro...
Decision making processTweetForceObjectiveSupport customerservice propositionsApproachEngage with Twitteraudience aboutpro...
Principles• Still use best practise approach to ad propositions
Principles• Still use best practise approach to ad propositions• A / B testing highly recommended
Principles• Still use best practise approach to ad propositions• A / B testing highly recommended• Utilise the unique insi...
Principles•   Still use best practise approach to ad propositions•   A / B testing highly recommended•   Utilise the uniqu...
Principles•   Still use best practise approach to ad propositions•   A / B testing highly recommended•   Utilise the uniqu...
Principles• Still use best practise approach to ad propositions• A / B testing highly recommended• Utilise the unique insi...
Q&Aagency2.co.uk   jobs@agency2.co.uk0207 775 5608
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Social Media Advertising

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Social Media Advertising

  1. 1. ROI in Social Media Advertising
  2. 2. A short introduction to our social media agency• UK’s first Social Media Agency• Ability to carry out comprehensive social media monitoring and sentiment analysis, using our own unique optimisation tracking tools• Experience of working with a diverse mix of global clients, to leverage the marketing power of social media networking in multiple languages• Mediate between brands and consumers by creating engaging and results driven social media programmes across a range of sectors• A founding member of the DMA Social Media Council
  3. 3. Why we like SMATops 3 benefits of Social media Advertising1. Drives ROI Still a highly cost effective channel that is proving time and again it offers great value2. Great companion for social media campaigns Plays a valuable supporting role for conversational brand ambassador campaigns.3. Uniquely targeted Ability to find and target specific audiences
  4. 4. Types of Social MediaAdvertising Media type Channel examples Cost BenefitsPaid social media Facebook ad Media spend and • Scalabilityadvertising network, time • Timeliness sponsored • Complimentary conversation, messaging promoted tweetsEarned social Brand Time • Trustworthymedia ambassadors in • Viral potential forums, Q&As • Incredible conversion ratesBrand owned Facebook group, Time • Full control ofmedia web site, mobile messaging app • Longer term approach to buying process
  5. 5. Social Media Investment
  6. 6. Trends in spending SAS/ Marketing Week March 2010
  7. 7. Breakdown by platform SAS / Marketing Week March2010
  8. 8. Social Media ad spend
  9. 9. Social Media ad spend
  10. 10. How Social Media advertisingDrives ROI
  11. 11. Decision Making ProcessRoyal CaribbeanObjectiveRaise awareness anddrive interest in theRoyal Caribbean andtheir Celebrity Cruises.ApproachTarget women in their40s and 50s whoillustrate an interest inEuropean culture andpremium Europeantravelling.
  12. 12. Lead GenerationHertfordshireConstabularyObjectiveImprove the number ofapplications for thePolice’s SpecialConstables.ApproachDrive applications bytargeting prospectivecandidates within socialmedia spaces
  13. 13. Decision making processTweetForceObjectiveSupport customerservice propositionsApproachEngage with Twitteraudience aboutproduct support andpost productpurchasing andrecycling issues.
  14. 14. Principles• Still use best practise approach to ad propositions
  15. 15. Principles• Still use best practise approach to ad propositions• A / B testing highly recommended
  16. 16. Principles• Still use best practise approach to ad propositions• A / B testing highly recommended• Utilise the unique insights from click data.
  17. 17. Principles• Still use best practise approach to ad propositions• A / B testing highly recommended• Utilise the unique insights from click data• Connect with analytics to calculate ROI
  18. 18. Principles• Still use best practise approach to ad propositions• A / B testing highly recommended• Utilise the unique insights from click data.• Connect with analytics to calculate ROI• Daily monitoring at beginning of a campaign for lowest CPC
  19. 19. Principles• Still use best practise approach to ad propositions• A / B testing highly recommended• Utilise the unique insights from click data.• Connect with analytics to calculate ROI• Daily monitoring at beginning of a campaign for lowest CPC• Find balance of overly targeted and broad profiling at especially at beginning of campaign
  20. 20. Q&Aagency2.co.uk jobs@agency2.co.uk0207 775 5608

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