Business model thinking is on the rise. A lot of organizations, big and small, are documenting and reviewing their business models with a view to gaining competitive advantage. From my observation, however, the concept of a business model is mainly understood at a superficial level. Many people are quick to start filling boxes on their business model without understanding the fundamentals of business model thinking and design. This article introduces a unique approach that solves that problem. This article introduces the concept of the "Business Model Story," a simple-to-understand, lively, and entertaining way to have business model conversations as well as business model reinventions.