Industry Analysts are speculating that as Apple expands coverage of the iPhone especially in Asia, Apple will have to slash the price of the iPhone. This expectation appears logical, given the laws of supply and demand. However, will the iPhone loses its 'coolness' and ultimately, its desirability and profit as Apple expands?
This presentation provides a systematic framework for analyzing and answering the above question. The Trade-Off Map as well as ideas from Kevin Maney's new book, "Trade-Off," play a key role in the analysis.