Customer	  Value	  Evolu/on	  (CVE)	  What	  is	  the	  past/present/future	  customer	  value	  (profitability)	  as	  wel...
Customer	  Value	  Evolu/on	  (CVE)	  What	  is	  the	  past/present/future	  customer	  value	  (profitability)	  as	  wel...
Customer	  Value	  Evolu/on	  (CVE)	  What	  is	  the	  past/present/future	  customer	  value	  (profitability)	  as	  wel...
Example	  	  	  Real	  Estate	  Industry	  
Customer	  Value	  Evolu/on	  (CVE)	  What	  is	  the	  past/present/future	  customer	  value	  (profitability)	  as	  wel...
Customer	  Value	  Evolu/on	  (CVE)	  What	  is	  the	  past/present/future	  customer	  value	  (profitability)	  as	  wel...
 	  The	  Modern	  Entrepreneur’s	  Blueprint	  For	  Success	  Menu	  of	  InnovaUon	  Tools	  for	  	  q 	  Discovering...
Customer	  Value	  Evolu/on	  (CVE)	  What	  is	  the	  past/present/future	  customer	  value	  (profitability)	  as	  wel...
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The Modern Enterpreneur's Blueprint (MEB) for Success: For Kid-Entrepreneurs Who Want to Build the Next Facebook, Google, or Apple

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The traditional business plan, which is static, rigid, and voluminous, is increasingly coming under critique as inappropriate for startup businesses. Certainly, no one would ask kid-entrepreneurs to write a traditional business plan to express their business ideas and plans. So, what is the alternative to a traditional business plan?

At the moment, the Business Model Canvas is being positioned as a replacement for the traditional business plan. However, the Business Model Canvas presents a snapshot of a business at a given point in time. In short, a Business Model Canvas is not a dynamic document. Advantages of the Business Model Canvas includes its holistic approach to modeling a business and determination of business model viability as well as flexibility in documenting, updating, and innovating on the business model. Nevertheless, a Business Model Canvas is NOT a business plan, which answers the 4 fundamental questions of planning:

* Where currently are we?
* Where must we go?
* How must we get there?
* How would we know when we get to the destination?

So, what is the alternative to a traditional business plan? What tool encompasses the strength of a business plan and business model?

In this presentation, the Modern Entrepreneur's Blueprint (MEB) is presented as a dynamic and scalable tool for building organizations, particularly businesses. The MEB combines the strength of both the traditional business plan and one-page business modeling tools. The MEB illustrates the 4-Step Cycle of "Understand-Plan-Execute & Sell-Learn", which illustrates how to comprehensively and iteratively build organizations. Also, the MEB provides a visual framework for organizing the many innovation tools that are required for building businesses. Finally, the MEB is applied to a case study on creating and presenting ideas for an enterprise in the Real Estate Industry.

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The Modern Enterpreneur's Blueprint (MEB) for Success: For Kid-Entrepreneurs Who Want to Build the Next Facebook, Google, or Apple

  1. 1. Customer  Value  Evolu/on  (CVE)  What  is  the  past/present/future  customer  value  (profitability)  as  well  as  trade-­‐off  for  object?  Understand  Customer,  Problem,  and  Goal  Learn  This  work  is  licensed  under  the  Crea5ve  Commons  A9ribu5on-­‐NonCommercial-­‐ShareAlike  License.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hLp://businessmodels.ning.com  &  hLp://twiLer.com/RodKuhnKing  Plan   Execute,  Sell,  and  Measure  2 341Modern  Entrepreneur’s  Blueprint  for  Success:  The  4-­‐Step  Cycle  How  to  Con5nuously  Discover  and  Solve  Customer  Problems  
  2. 2. Customer  Value  Evolu/on  (CVE)  What  is  the  past/present/future  customer  value  (profitability)  as  well  as  trade-­‐off  for  object?  This  work  is  licensed  under  the  Crea5ve  Commons  A9ribu5on-­‐NonCommercial-­‐ShareAlike  License.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hLp://businessmodels.ning.com  &  hLp://twiLer.com/RodKuhnKing  OBJECT  (Product/Service/OrganizaUon/Industry/Tool/FuncUonality)  Modern  Entrepreneur’s  Blueprint  for  Success:  Systema/c  4-­‐Step  Cycle  How  to  Con5nuously  Discover  and  Solve  Customer  Problems  Problem                    Goal                        Customer                    Understand  Customer,  Problem,  and  Goal  Learn  Plan   Execute,  Sell,  and  Measure  2 341
  3. 3. Customer  Value  Evolu/on  (CVE)  What  is  the  past/present/future  customer  value  (profitability)  as  well  as  trade-­‐off  for  object?  This  work  is  licensed  under  the  Crea5ve  Commons  A9ribu5on-­‐NonCommercial-­‐ShareAlike  License.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hLp://businessmodels.ning.com  &  hLp://twiLer.com/RodKuhnKing  OBJECT  (Product/Service/OrganizaUon/Industry/Tool/FuncUonality)  Modern  Entrepreneur’s  Blueprint  for  Success:  A  Stack  of  3  Decks  (Stories)  How  to  Con5nuously  Discover  and  Solve  Customer  Problems  Problem  (Constraint)                    Goal  (Job  To  Be  Done)                        Customer  (Segment)                    Learning  Deck  Business  Deck  Customer  Deck  Understand  Customer,  Problem,  and  Goal  Learn  Plan   Execute,  Sell,  and  Measure  2 341
  4. 4. Example      Real  Estate  Industry  
  5. 5. Customer  Value  Evolu/on  (CVE)  What  is  the  past/present/future  customer  value  (profitability)  as  well  as  trade-­‐off  for  object?  This  work  is  licensed  under  the  Crea5ve  Commons  A9ribu5on-­‐NonCommercial-­‐ShareAlike  License.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hLp://businessmodels.ning.com  &  hLp://twiLer.com/RodKuhnKing  Russell  Shaw    Group’s  Blueprint  for  Success  in  the  Real  Estate  Industry:  Organic  4-­‐Step  Cycle  How  to  Con5nuously  Discover  and  Solve  Customer  Problems  OBJECT  (Product/Service/OrganizaUon/Industry/Tool/FuncUonality)   Real  Estate  Understand  Customer,  Problem,  and  Goal  Learn  Plan   Execute,  Sell,  and  Measure  2 341
  6. 6. Customer  Value  Evolu/on  (CVE)  What  is  the  past/present/future  customer  value  (profitability)  as  well  as  trade-­‐off  for  object?  This  work  is  licensed  under  the  Crea5ve  Commons  A9ribu5on-­‐NonCommercial-­‐ShareAlike  License.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hLp://businessmodels.ning.com  &  hLp://twiLer.com/RodKuhnKing  OBJECT  (Product/Service/OrganizaUon/Industry/Tool/FuncUonality)   Real  Estate  Customer  (Segment)  q House-­‐seller:  person/family  who  wants  to  sell  house              Problem  (Constraint)  q Realtors  focus  on  discounts  and  seem  “uncaring”  q Houses  take  too  long  to  sell  q Ge`ng  unfavorable  price  for  house        Goal  (Job-­‐To-­‐Be-­‐Done)  q “I  want  my  home  to  sell  fast.”  q “I  want  to  get  as  much  money  for  my  house  as  I  can.”  q “I  would  like  to  avoid  realtor’s  commissions  while  reducing  risks  on  my  side.”  q “I  don’t  want  to  be  stuck  with  a  long-­‐term  contract.”      q Create  a  “No  Hassle  Lis5ng:”  4%  lisUng  fee  but  seller  has  opUon  to  sell  home  and  owe  realtor  nothing      q Get  the  seller  the  most  money  in  the  least  Ume  and  with  the  fewest  hassle  q Provide  best  service  in  real  estate  industry    q Would  house-­‐seller  refer  provider  of  Real  Estate  product/service  to  a  friend?  Why  (not)?  Russell  Shaw  Group’s  Blueprint  for  Success  in  the  Real  Estate  Industry:  Systema/c  4-­‐Step  Cycle  How  to  Con5nuously  Discover  and  Solve  Customer  Problems  Understand  Customer,  Problem,  and  Goal  Learn  Plan   Execute,  Sell,  and  Measure  2 341
  7. 7.    The  Modern  Entrepreneur’s  Blueprint  For  Success  Menu  of  InnovaUon  Tools  for    q   Discovering  and  Solving  Customer  Problems  q   Designing,  Delivering,  and  Capturing  Value    
  8. 8. Customer  Value  Evolu/on  (CVE)  What  is  the  past/present/future  customer  value  (profitability)  as  well  as  trade-­‐off  for  object?  This  work  is  licensed  under  the  Crea5ve  Commons  A9ribu5on-­‐NonCommercial-­‐ShareAlike  License.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hLp://businessmodels.ning.com  &  hLp://twiLer.com/RodKuhnKing  Modern  Entrepreneur’s  Blueprint  for  Success:  Menu  of  Innova/on  Tools  for  Building  Businesses  How  to  Con5nuously  Discover  and  Solve  Customer  Problems  Empathy  Map  (Customer  Persona)  Business  Plan  Business  Model  Canvas  Supply/Value  Chain  Strategy  Canvas  Trade-­‐off  Map  Customer  Development  Methodology  (Field  Interviews)  Balanced  Scorecard/  Accoun/ng  Lean  Startup  Methodology  Global  Problem  Solving  (GPS)  Canvas  4Ps;  Marke/ng/  Sales  Funnel  Net  Promoter  Score  Value  Proposi/on  Canvas  Valida/on  Board  Lean  Canvas  5  Forces  Designer’s  Arrow  of  Time  (Lifecycle  Modeling)  Customer  Value  Evolu/on  (Trend  Analysis)  Business  Ecosystem  Fitness  Universal  Problem  Solving  (Object  Design)  Cycle  SWOT  Analysis  Design  Thinking  Methodology  Kanban  Board  Job  To  Be  Done  3  Generic  Strategies  Brainstorming  Root-­‐Cause  Analysis  (Fishbone  Diagram/Model)  Visual    Informa/on  Organizers  Brand  Value    (Posi/oning)  Map  Ethnography  (Immersion)  Process    (SIPOC)/  Workflow  Analysis  Storyboard  (Dashboard)  Scenario    (What  if?)  Thinking  Scien/fic  Process/Experimenta/on  (Prototyping/Insights)  Observa/on  CRM  5  Whys  Prototyping/  Pilo/ng  Understand  Customer,  Problem,  and  Goal  Learn  Plan  2 341Execute,  Sell,  and  Measure  

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