The document on Blue Ocean Planning & Execution contains 8 tools for redesigning existing business models and making better decisions. Internal obstacles to realising highly successful ("blue ocean") models include poor business decisions, uninspiring business goals & targets, and Red Ocean ("Me Too") strategies and models. The presented tools will help you to systematically eliminate these obstacles. The tools can be used to visually redesign existing business models and value chains as well as facilitate decision making. Also, the tools can be used to simply visualize and model the (Blue Ocean) Strategy of a business.