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The One-Page Strategy & Execution (OPSE) Map: A New Way to Rapidly Achieve Tame and Wicked Goals in the WE-Economy

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The world of personal and business development is awash with books about how to achieve goals. Yet, many people fail to achieve their goals using the suggested approaches and tools in those books as well as training courses. Why?

In this presentation, a new approach is presented, which is based on the art and science of how systems (and in particular, business model engines) work. King's Universal Business Model Equation (UBME) is presented for explaining why and how people and organizations fail to achieve their goals. UBME can also be used as a framework for setting, achieving, and managing goals using the simple but extremely versatile tool of the One-Page Strategy & Execution (OPSE) Map. Benefits of using the OPSE Map include the delight of rapidly achieving your goals as well as enormous savings in time, money, and energy in projects in the WE_Economy.

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The One-Page Strategy & Execution (OPSE) Map: A New Way to Rapidly Achieve Tame and Wicked Goals in the WE-Economy

  1. 1. One-Page Strategy & Execu2on (OPSE) Map Rapidly Achieve Tame and Wicked Goals in the WE-Economy Job To Get Done (JTGD): ..................................... Pain/Delight (-/+): …..... World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing What coherent object(s) do you see below?
  2. 2. WHAT WHY WHO HOW WHERE WHEN One-Page Strategy & Execu2on (OPSE) Map Rapidly Achieve Tame and Wicked Goals in the WE-Economy OPSE Chain (6Q-Cards) Job To Get Done (JTGD): ..................................... Pain/Delight (-/+): …..... What coherent object(s) do you see below? World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
  3. 3. WHAT WHY WHO HOW WHERE WHEN OPSE Chain (6Q-Cards) Job To Get Done (JTGD): ..................................... Pain/Delight (-/+): …..... One-Page Strategy & Execu2on (OPSE) Map Rapidly Achieve Tame and Wicked Goals in the WE-Economy World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing What coherent object(s) do you see below?
  4. 4. A Novel PerspecEve Using Einstein’s SpaceTime Fabric Why Some Goals are Achieved While Others are Not
  5. 5. WHAT WHY WHO HOW WHEN Time Job To Get Done (JTGD): ..................................... Pain/Delight (-/+): …..... One-Page Strategy & Execu2on (OPSE) Map Rapidly Achieve Tame and Wicked Goals in the WE-Economy World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing OPSE Chain (6Q-Cards) WHERE
  6. 6. WHAT WHY WHO HOW WHEN Time Job To Get Done (JTGD): ..................................... Pain/Delight (-/+): …..... One-Page Strategy & Execu2on (OPSE) Map Rapidly Achieve Tame and Wicked Goals in the WE-Economy World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing OPSE Chain (6Q-Cards) WHERE Space
  7. 7. WHAT WHY End WHO HOW WHERE Space WHEN Time Job To Get Done (JTGD): ..................................... Pain/Delight (-/+): …..... One-Page Strategy & Execu2on (OPSE) Map Rapidly Achieve Tame and Wicked Goals in the WE-Economy World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing OPSE Chain (6Q-Cards)
  8. 8. WHAT Ways WHY End WHO People HOW Means WHERE Space WHEN Time Job To Get Done (JTGD): ..................................... Pain/Delight (-/+): …..... One-Page Strategy & Execu2on (OPSE) Map Rapidly Achieve Tame and Wicked Goals in the WE-Economy World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing OPSE Chain (6Q-Cards)
  9. 9. WHAT WHY WHO HOW OPSE Chain (6Q-Cards) Job To Get Done (JTGD): ..................................... Pain/Delight (-/+): …..... Generic SpaceTime Fabric WHERE Space WHEN Time One-Page Strategy & Execu2on (OPSE) Map Rapidly Achieve Tame and Wicked Goals in the WE-Economy World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
  10. 10. WHAT WHY WHO HOW OPSE Chain (6Q-Cards) Job To Get Done (JTGD): ..................................... Pain/Delight (-/+): …..... Generic SpaceTime Fabric 4Q-Diamond (System/ Scene/ Business Model Engine) WHERE Space WHEN Time One-Page Strategy & Execu2on (OPSE) Map Rapidly Achieve Tame and Wicked Goals in the WE-Economy World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
  11. 11. OPSE Chain (6Q-Cards) Job To Get Done (JTGD): ..................................... Pain/Delight (-/+): …..... Generic SpaceTime Fabric WHERE Space WHEN Time One-Page Strategy & Execu2on (OPSE) Map Rapidly Achieve Tame and Wicked Goals in the WE-Economy World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing WHAT Ways WHY End WHO People HOW Means 4Q-Diamond (System/ Scene/ Business Model Engine)
  12. 12. WHAT Ways WHY End WHO People HOW Means WHERE Space WHEN Time Job To Get Done (JTGD): ..................................... Pain/Delight (-/+): …..... One-Page Strategy & Execu2on (OPSE) Map Rapidly Achieve Tame and Wicked Goals in the WE-Economy World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing OPSE Chain (6Q-Cards) = x x Generic SpaceTime Fabric 4Q-Diamond (System/ Scene/ Business Model Engine)
  13. 13. WHAT Ways WHY End WHO People HOW Means WHERE Space WHEN Time Job To Get Done (JTGD): ..................................... Pain/Delight (-/+): …..... One-Page Strategy & Execu2on (OPSE) Map Rapidly Achieve Tame and Wicked Goals in the WE-Economy World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing OPSE Chain (6Q-Cards) = x x Generic SpaceTime Fabric Einsteins’s Famous EquaEon
  14. 14. WHAT Ways WHY End WHO People HOW Means WHERE Space WHEN Time Job To Get Done (JTGD): ..................................... Pain/Delight (-/+): …..... One-Page Strategy & Execu2on (OPSE) Map Rapidly Achieve Tame and Wicked Goals in the WE-Economy World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing OPSE Chain (6Q-Cards) = x x Energy (E) Generic SpaceTime Fabric Einsteins’s Famous EquaEon
  15. 15. WHAT Ways WHY End WHO People HOW Means WHERE Space WHEN Time Job To Get Done (JTGD): ..................................... Pain/Delight (-/+): …..... One-Page Strategy & Execu2on (OPSE) Map Rapidly Achieve Tame and Wicked Goals in the WE-Economy World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing OPSE Chain (6Q-Cards) = x x Energy (E) mass (m) Generic SpaceTime Fabric Einsteins’s Famous EquaEon
  16. 16. WHAT Ways WHY End WHO People HOW Means WHERE Space WHEN Time Job To Get Done (JTGD): ..................................... Pain/Delight (-/+): …..... One-Page Strategy & Execu2on (OPSE) Map Rapidly Achieve Tame and Wicked Goals in the WE-Economy World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing OPSE Chain (6Q-Cards) = x x Energy (E) mass (m) speed of light (c) Generic SpaceTime Fabric Einsteins’s Famous EquaEon
  17. 17. WHAT Ways WHY End WHO People HOW Means WHERE Space WHEN Time Job To Get Done (JTGD): ..................................... Pain/Delight (-/+): …..... One-Page Strategy & Execu2on (OPSE) Map Rapidly Achieve Tame and Wicked Goals in the WE-Economy World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing OPSE Chain (6Q-Cards) = x x Energy (E) mass (m) speed of light (c) Squared (^2) Generic SpaceTime Fabric Einsteins’s Famous EquaEon
  18. 18. WHAT Ways WHY End WHO People HOW Means WHERE Space WHEN Time Job To Get Done (JTGD): ..................................... Pain/Delight (-/+): …..... One-Page Strategy & Execu2on (OPSE) Map Rapidly Achieve Tame and Wicked Goals in the WE-Economy World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing OPSE Chain (6Q-Cards) = x x Energy (E) mass (m) speed of light (c) Squared (^2) Generic SpaceTime Fabric Einsteins’s Famous EquaEon 4Q-Diamond (System/ Scene/ Business Model Engine)
  19. 19. WHAT Ways WHY End WHO People HOW Means WHERE Space WHEN Time Job To Get Done (JTGD): ..................................... Pain/Delight (-/+): …..... One-Page Strategy & Execu2on (OPSE) Map Rapidly Achieve Tame and Wicked Goals in the WE-Economy World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Universal Business Model Equa2on for the WE Economy OPSE Chain (6Q-Cards) Rod King’s Universal Business Model EquaEon At Any Given Time and Space: Effect ó Network of Causes Output ó InteracWon of Community, Processing, Input, and Environment WHY ó WHO*WHAT*HOW End ó People*Ways*Means Goal ó People*Strategy*ExecuEon Result ó People*Strategy*ExecuEon Y = F(x) = x x
  20. 20. WHAT Strategy WHY End WHO People HOW Execu2on WHERE Space WHEN Time Job To Get Done (JTGD): ..................................... Pain/Delight (-/+): …..... One-Page Strategy & Execu2on (OPSE) Map Rapidly Achieve Tame and Wicked Goals in the WE-Economy World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Universal Business Model Equa2on for the WE Economy OPSE Chain (6Q-Cards) Rod King’s Universal Business Model EquaEon At Any Given Time and Space: Effect ó Network of Causes Output ó InteracWon of Community, Processing, Input, and Environment WHY ó WHO*WHAT*HOW End ó People*Ways*Means Goal ó People*Strategy*ExecuEon Result ó People*Strategy*ExecuEon Y = F(x) = x x PEOPLE PURPOSE SYNERGY
  21. 21. WHAT Ways WHY End WHO People HOW Means WHERE Space WHEN Time Job To Get Done (JTGD): ..................................... Pain/Delight (-/+): …..... One-Page Strategy & Execu2on (OPSE) Map Rapidly Achieve Tame and Wicked Goals in the WE-Economy World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Universal Business Model Equa2on for the WE Economy OPSE Chain (6Q-Cards) WHY End Result
  22. 22. WHAT Ways WHY End WHO People HOW Means WHERE Space WHEN Time Job To Get Done (JTGD): ..................................... Pain/Delight (-/+): …..... One-Page Strategy & Execu2on (OPSE) Map Rapidly Achieve Tame and Wicked Goals in the WE-Economy World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Universal Business Model Equa2on for the WE Economy OPSE Chain (6Q-Cards) WHY End Result People ExecuEon Strategy
  23. 23. WHAT Ways WHY End WHO People HOW Means WHERE Space WHEN Time Job To Get Done (JTGD): ..................................... Pain/Delight (-/+): …..... One-Page Strategy & Execu2on (OPSE) Map Rapidly Achieve Tame and Wicked Goals in the WE-Economy World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Universal Business Model Equa2on for the WE Economy OPSE Chain (6Q-Cards) WHY End WHO People Result People ExecuEon Strategy
  24. 24. WHAT Ways WHY End WHO People HOW Means WHERE Space WHEN Time Job To Get Done (JTGD): ..................................... Pain/Delight (-/+): …..... One-Page Strategy & Execu2on (OPSE) Map Rapidly Achieve Tame and Wicked Goals in the WE-Economy World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Universal Business Model Equa2on for the WE Economy OPSE Chain (6Q-Cards) WHAT Ways WHY End WHO People Result People ExecuEon Strategy
  25. 25. WHAT Ways WHY End WHO People HOW Means WHERE Space WHEN Time Job To Get Done (JTGD): ..................................... Pain/Delight (-/+): …..... One-Page Strategy & Execu2on (OPSE) Map Rapidly Achieve Tame and Wicked Goals in the WE-Economy World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Universal Business Model Equa2on for the WE Economy OPSE Chain (6Q-Cards) WHAT Ways WHY End WHO People HOW Means Result People ExecuEon Strategy
  26. 26. WHAT Ways WHY End WHO People HOW Means Job To Get Done (JTGD): ..................................... Pain/Delight (-/+): …..... One-Page Strategy & Execu2on (OPSE) Map Rapidly Achieve Tame and Wicked Goals in the WE-Economy World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Universal Business Model Equa2on for the WE Economy OPSE Chain (6Q-Cards) WHAT Ways WHY End WHO People HOW Means People ExecuEon Result (Trade-off: -/+) WHERE Space WHEN Time Strategy
  27. 27. WHAT Ways WHY End WHO People HOW Means Job To Get Done (JTGD): ..................................... Pain/Delight (-/+): …..... One-Page Strategy & Execu2on (OPSE) Map Rapidly Achieve Tame and Wicked Goals in the WE-Economy World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Universal Business Model Equa2on for the WE Economy OPSE Chain (6Q-Cards) WHAT Ways WHY End WHO People HOW Means Result (Trade-off: -/+) People Strategy (Prototype) ExecuEon WHERE Space WHEN Time
  28. 28. WHAT Ways WHY End WHO People HOW Means Job To Get Done (JTGD): ..................................... Pain/Delight (-/+): …..... One-Page Strategy & Execu2on (OPSE) Map Rapidly Achieve Tame and Wicked Goals in the WE-Economy World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Universal Business Model Equa2on for the WE Economy OPSE Chain (6Q-Cards) WHAT Ways WHY End WHO People HOW Means Result (Trade-off: -/+) People Strategy (Prototype) ExecuEon WHERE Space WHEN Time
  29. 29. WHAT Ways WHY End WHO People HOW Means Job To Get Done (JTGD): ..................................... Pain/Delight (-/+): …..... One-Page Strategy & Execu2on (OPSE) Map Rapidly Achieve Tame and Wicked Goals in the WE-Economy World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Universal Business Model Equa2on for the WE Economy OPSE Chain (6Q-Cards) WHAT Ways WHY End WHO People HOW Means Result (Trade-off: -/+) People Strategy (Prototype) ExecuEon WHERE Space WHEN Time
  30. 30. WHAT Ways WHY End WHO People HOW Means q  ENVIRONMENT q  Industry Job To Get Done (JTGD): ..................................... Pain/Delight (-/+): …..... One-Page Strategy & Execu2on (OPSE) Map Rapidly Achieve Tame and Wicked Goals in the WE-Economy World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Universal Business Model Equa2on for the WE Economy OPSE Chain (6Q-Cards) WHAT Ways WHY End WHO People HOW Means Result (Trade-off: -/+) People Strategy (Prototype) ExecuEon WHERE Space WHEN Time
  31. 31. WHAT Ways WHY End WHO People HOW Means q  ENVIRONMENT q  Industry Job To Get Done (JTGD): ..................................... Pain/Delight (-/+): …..... One-Page Strategy & Execu2on (OPSE) Map Rapidly Achieve Tame and Wicked Goals in the WE-Economy World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Universal Business Model Equa2on for the WE Economy OPSE Chain (6Q-Cards) WHAT Ways WHY End WHO People HOW Means Result (Trade-off: -/+) People Strategy (Prototype) ExecuEon WHERE Space WHEN Time CUSTOMER GROWTH ENGINE ENTERPRISE ENGINE VALUE ENGINE
  32. 32. WHAT Ways WHY End WHO People HOW Means q  ENVIRONMENT q  Industry Job To Get Done (JTGD): ..................................... Pain/Delight (-/+): …..... One-Page Strategy & Execu2on (OPSE) Map Rapidly Achieve Tame and Wicked Goals in the WE-Economy World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Universal Business Model Equa2on for the WE Economy OPSE Chain (6Q-Cards) WHAT Ways WHY End WHO People HOW Means Result (Trade-off: -/+) People Strategy (Prototype) ExecuEon WHERE Space WHEN Time CUSTOMER GROWTH ENGINE: Delivers Value ENTERPRISE ENGINE: Creates Value VALUE ENGINE: Captures/Shares Value
  33. 33. WHAT Ways WHY End WHO People HOW Means q  ENVIRONMENT q  Industry Job To Get Done (JTGD): ..................................... Pain/Delight (-/+): …..... One-Page Strategy & Execu2on (OPSE) Map Rapidly Achieve Tame and Wicked Goals in the WE-Economy World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Universal Business Model Equa2on for the WE Economy OPSE Chain (6Q-Cards) WHAT Ways WHY End WHO People HOW Means Result (Trade-off: -/+) People Strategy (Prototype) ExecuEon WHERE Space WHEN Time CUSTOMER GROWTH ENGINE: Delivers Value ENTERPRISE ENGINE: Creates Value VALUE ENGINE: Captures/Shares Value
  34. 34. WHAT Ways WHY End WHO People HOW Means q  ENVIRONMENT q  Industry Job To Get Done (JTGD): ..................................... Pain/Delight (-/+): …..... One-Page Strategy & Execu2on (OPSE) Map Rapidly Achieve Tame and Wicked Goals in the WE-Economy World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Universal Business Model Equa2on for the WE Economy OPSE Chain (6Q-Cards) WHAT Ways WHY End WHO People HOW Means Result (Trade-off: -/+) People Strategy (Prototype) ExecuEon WHERE Space WHEN Time CUSTOMER GROWTH ENGINE: Delivers Value ENTERPRISE ENGINE: Creates Value VALUE ENGINE: Captures/Shares Value
  35. 35. q  ENVIRONMENT q  Industry Job To Get Done (JTGD): ..................................... Pain/Delight (-/+): …..... One-Page Strategy & Execu2on (OPSE) Map Rapidly Achieve Tame and Wicked Goals in the WE-Economy World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Universal Business Model Equa2on for the WE Economy OPSE Chain (6Q-Cards) Result (Trade-off: -/+) People Strategy (Prototype) ExecuEon WHERE Space WHEN Time CUSTOMER GROWTH ENGINE: Delivers Value ENTERPRISE ENGINE: Creates Value VALUE ENGINE: Captures/Shares Value WHY End WHAT Strategy WHY End WHO People HOW Execu2on WHAT Strategy WHO People HOW Execu2on
  36. 36. WHAT WHY WHO HOW WHERE WHEN OPSE Chain (6Q-Cards) Job To Get Done (JTGD): ..................................... Pain/Delight (-/+): …..... One-Page Strategy & Execu2on (OPSE) Map Rapidly Achieve Tame and Wicked Goals in the WE-Economy World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
  37. 37. WHAT WHY WHO HOW WHERE WHEN Job To Get Done (JTGD): ..................................... Pain/Delight (-/+): …..... One-Page Strategy & Execu2on (OPSE) Map Rapidly Achieve Tame and Wicked Goals in the WE-Economy World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing WHAT WHY WHO HOW WHERE WHEN OPSE Chain (6Q-Cards) WE Chain (6Q-Cards)
  38. 38. WHAT WHY WHO HOW WHERE WHEN Job To Get Done (JTGD): ..................................... Pain/Delight (-/+): …..... One-Page Strategy & Execu2on (OPSE) Map Rapidly Achieve Tame and Wicked Goals in the WE-Economy World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing WHAT WHY WHO HOW WHERE WHEN Org./Project: …...................... Org./Project: …......................
  39. 39. WHAT WHY WHO HOW WHERE WHEN Job To Get Done (JTGD): ..................................... Pain/Delight (-/+): …..... One-Page Strategy & Execu2on (OPSE) Map Rapidly Achieve Tame and Wicked Goals in the WE-Economy World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing WHAT WHY WHO HOW WHERE WHEN Org./Project: …...................... Org./Project: …...................... Future (To Do) Present (Doing)
  40. 40. One-Page Strategy & Execu2on (OPSE) Map Rapidly Achieve Tame and Wicked Goals in the WE-Economy World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing WHEN Time Org./Project: …...................... Org./Project: …...................... Future (To Do) Present (Doing) WHAT Strategy WHY End WHO People HOW Execu2on WHERE Space WHEN Time WHAT Strategy WHY End WHO People HOW Execu2on WHERE Space Job To Get Done (JTGD): ..................................... Pain/Delight (-/+): ….....
  41. 41. WHAT WHY WHO HOW WHERE WHEN Org./Project: …...................... Job To Get Done (JTGD): ..................................... Pain/Delight (-/+): …..... One-Page Strategy & Execu2on (OPSE) Map Rapidly Achieve Tame and Wicked Goals in the WE-Economy World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Swimlane
  42. 42. WHAT WHY WHO HOW WHERE WHEN Org./Project: …...................... Job To Get Done (JTGD): ..................................... Pain/Delight (-/+): …..... One-Page Strategy & Execu2on (OPSE) Map Rapidly Achieve Tame and Wicked Goals in the WE-Economy World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Grid
  43. 43. WHAT WHY WHO HOW WHERE WHEN Org./Project: …...................... Job To Get Done (JTGD): ..................................... Pain/Delight (-/+): …..... One-Page Strategy & Execu2on (OPSE) Map Rapidly Achieve Tame and Wicked Goals in the WE-Economy World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing TIME SPACE FUTURE (To Do: “To Be”) PRESENT (Doing: “As is”) PAST (Done: “As was”) OPSE Kanban
  44. 44. WHAT WHY WHO HOW WHERE WHEN Org./Project: …...................... Job To Get Done (JTGD): ..................................... Pain/Delight (-/+): …..... One-Page Strategy & Execu2on (OPSE) Map Rapidly Achieve Tame and Wicked Goals in the WE-Economy World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing TIME SPACE FUTURE (To Do: “To Be”) PRESENT (Doing: “As is”) PAST (Done: “As was”) OPSE Kanban
  45. 45. WHAT WHY WHO HOW WHERE WHEN Org./Project: …...................... Job To Get Done (JTGD): ..................................... Pain/Delight (-/+): …..... One-Page Strategy & Execu2on (OPSE) Map Rapidly Achieve Tame and Wicked Goals in the WE-Economy World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing TIME SPACE FUTURE (To Do: “To Be”) PRESENT (Doing: “As is”) PAST (Done: “As was”) OPSE Kanban WHAT WHY WHO HOW
  46. 46. Agile WE Strategy How to Rapidly Achieve Goals in Business and Life
  47. 47. Job To Get Done (JTGD): ..................................... Pain/Delight (-/+): …..... One-Page Strategy & Execu2on (OPSE) Map Rapidly Achieve Tame and Wicked Goals in the WE-Economy World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing GOALS Wicked Goals Tame Goals Categories of Goals
  48. 48. Job To Get Done (JTGD): ..................................... Pain/Delight (-/+): …..... One-Page Strategy & Execu2on (OPSE) Map Rapidly Achieve Tame and Wicked Goals in the WE-Economy World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing GOALS Wicked Goals Tame Goals Categories of Goals PROJECT
  49. 49. Job To Get Done (JTGD): ..................................... Pain/Delight (-/+): …..... One-Page Strategy & Execu2on (OPSE) Map Rapidly Achieve Tame and Wicked Goals in the WE-Economy World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing GOALS Wicked Goals Tame Goals Categories of Goals PROJECT q  Novel; Ill-defined q  InnovaWon q  Unstable Environment q  High Uncertainty q  AdapWve Strategy q  Experiments q  Unpredictable Result q  RouWne; Well-defined q  Improvement q  Stable Environment q  Low Uncertainty q  Linear Strategy q  Project Phases q  Predictable Result
  50. 50. WHAT WHY WHO HOW WHERE WHEN Org./Project: …...................... Job To Get Done (JTGD): ..................................... Pain/Delight (-/+): …..... One-Page Strategy & Execu2on (OPSE) Map Rapidly Achieve Tame and Wicked Goals in the WE-Economy World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing GOALS Wicked Goals Tame Goals Categories of Goals PROJECT q  Novel; Ill-defined q  InnovaWon q  Unstable Environment q  High Uncertainty q  AdapWve Strategy q  Experiments q  Unpredictable Result q  RouWne; Well-defined q  Improvement q  Stable Environment q  Low Uncertainty q  Linear Strategy q  Project Phases q  Predictable Result
  51. 51. WHAT Strategy WHY Goal/ Obj. WHO People HOW Tac2cs WHERE WHEN Org./Project: …...................... Job To Get Done (JTGD): ..................................... Pain/Delight (-/+): …..... One-Page Strategy & Execu2on (OPSE) Map Rapidly Achieve Tame and Wicked Goals in the WE-Economy World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing GOALS Wicked Goals Tame Goals Categories of Goals PROJECT q  Novel; Ill-defined q  InnovaWon q  Unstable Environment q  High Uncertainty q  AdapWve Strategy q  Experiments q  Unpredictable Result q  RouWne; Well-defined q  Improvement q  Stable Environment q  Low Uncertainty q  Linear Strategy q  Project Phases q  Predictable Result
  52. 52. WHAT Strategy WHY Goal/ Obj. WHO People HOW Tac2cs WHERE WHEN Org./Project: …...................... Job To Get Done (JTGD): ..................................... Pain/Delight (-/+): …..... One-Page Strategy & Execu2on (OPSE) Map Rapidly Achieve Tame and Wicked Goals in the WE-Economy World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing GOALS Wicked Goals Tame Goals Categories of Goals = x x PROJECT q  Novel; Ill-defined q  InnovaWon q  Unstable Environment q  High Uncertainty q  AdapWve Strategy q  Experiments q  Unpredictable Result q  RouWne; Well-defined q  Improvement q  Stable Environment q  Low Uncertainty q  Linear Strategy q  Project Phases q  Predictable Result
  53. 53. WHAT Strategy WHY Goal/ Obj. WHO People HOW Tac2cs WHERE WHEN Org./Project: …...................... Job To Get Done (JTGD): ..................................... Pain/Delight (-/+): …..... One-Page Strategy & Execu2on (OPSE) Map Rapidly Achieve Tame and Wicked Goals in the WE-Economy World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing GOALS Wicked Goals Tame Goals Categories of Goals = x x PROJECT
  54. 54. WHAT WHY WHO HOW WHERE WHEN Job To Get Done (JTGD): ..................................... Pain/Delight (-/+): …..... One-Page Strategy & Execu2on (OPSE) Map Rapidly Achieve Tame and Wicked Goals in the WE-Economy Org./Project: …...................... World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing 1.  PROJECT (Proj): What is the name/descripEon of the project (experiment)? 2.  OBJECTIVE (Obj): What is the main objecEve or quesEon to be answered for the project (experiment)? 3.  ORGANIZATION (Org): What is the name of the targeted organizaEon or client? 4.  JOB TO GET DONE (JTGD): What is the main customer Job To Get Done or goal? 5.  CUSTOMER PAIN (CPain): What are customer pains or hassles while ge`ng the job done? 6.  CUSTOMER DELIGHT (CDel): What are customer benefits or delight while ge`ng the job done? 7.  TO DO (TASKS): What is to be further done or achieved for the project (experiment)? 8.  DOING (TASKS): What is being done or achieved for the project (experiment)? 9.  DONE (TASKS): What has been done or achieved for the project (experiment)? 10.  LESSONS LEARNED: What are lessons learned or insights obtained? QuesEonnaire
  55. 55. WHAT WHY WHO HOW WHERE WHEN Job To Get Done (JTGD): ..................................... Pain/Delight (-/+): …..... One-Page Strategy & Execu2on (OPSE) Map Rapidly Achieve Tame and Wicked Goals in the WE-Economy Org./Project: …...................... World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
  56. 56. WHAT WHY WHO HOW WHERE WHEN Job To Get Done (JTGD): ..................................... Pain/Delight (-/+): …..... PEOPLE PURPOSE SYNERGY One-Page Strategy & Execu2on (OPSE) Map Rapidly Achieve Tame and Wicked Goals in the WE-Economy Org./Project: …...................... World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
  57. 57. WHAT WHY WHO HOW WHERE WHEN Job To Get Done (JTGD): ..................................... Pain/Delight (-/+): …..... PEOPLE PURPOSE SYNERGY Agile WE Strategy One-Page Strategy & Execu2on (OPSE) Map Rapidly Achieve Tame and Wicked Goals in the WE-Economy Org./Project: …...................... World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Strategy
  58. 58. WHAT WHY WHO HOW WHERE WHEN Job To Get Done (JTGD): ..................................... Pain/Delight (-/+): …..... PEOPLE PURPOSE SYNERGY Agile WE Strategy One-Page Strategy & Execu2on (OPSE) Map Rapidly Achieve Tame and Wicked Goals in the WE-Economy Org./Project: …...................... World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Strategy
  59. 59. WHAT WHY WHO HOW WHERE WHEN Job To Get Done (JTGD): ..................................... Pain/Delight (-/+): …..... PEOPLE PURPOSE SYNERGY Agile WE Strategy 1-Page Playbook for Agile WE Strategy and Execu<on: Rapidly Play & Win in the WE Economy One-Page Strategy & Execu2on (OPSE) Map Rapidly Achieve Tame and Wicked Goals in the WE-Economy Org./Project: …...................... World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Strategy
  60. 60. WHAT WHY WHO HOW WHERE WHEN Job To Get Done (JTGD): ..................................... Pain/Delight (-/+): …..... PEOPLE PURPOSE SYNERGY Source: Based on Lafley, A.G.; MarEn, R.L. (2013) Playing to Win. Massachusels: Harvard Business Review Press. STRATEGIC CHOICE CASCADE (SCC) 1.  What is our winning aspira<on? 2.  Where will we play? 3.  How will we win? 4.  What capabili<es must be in place? 5.  What management systems are required? Agile WE Strategy 1-Page Playbook for Agile WE Strategy and Execu<on: Rapidly Play & Win in the WE Economy One-Page Strategy & Execu2on (OPSE) Map Rapidly Achieve Tame and Wicked Goals in the WE-Economy Org./Project: …...................... World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Strategy
  61. 61. WHAT WHY WHO HOW WHERE WHEN Job To Get Done (JTGD): ..................................... PEOPLE PURPOSE SYNERGY Source: Based on Lafley, A.G.; MarEn, R.L. (2013) Playing to Win. Massachusels: Harvard Business Review Press. q  Past/Present/Future (S-Curve) q  Trends (PESTLIED); Test/Execu2on Pain/Delight (-/+): …..... STRATEGIC CHOICE CASCADE (SCC) 1.  What is our winning aspira<on? 2.  Where will we play? 3.  How will we win? 4.  What capabili<es must be in place? 5.  What management systems are required? Agile WE Strategy 1-Page Playbook for Agile WE Strategy and Execu<on: Rapidly Play & Win in the WE Economy One-Page Strategy & Execu2on (OPSE) Map Rapidly Achieve Tame and Wicked Goals in the WE-Economy Org./Project: …...................... World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Strategy
  62. 62. WHAT WHY WHO HOW WHERE WHEN Job To Get Done (JTGD): ..................................... PEOPLE PURPOSE SYNERGY Source: Based on Lafley, A.G.; MarEn, R.L. (2013) Playing to Win. Massachusels: Harvard Business Review Press. q  Past/Present/Future (S-Curve) q  Trends (PESTLIED); Test/Execu2on Pain/Delight (-/+): …..... STRATEGIC CHOICE CASCADE (SCC) 1.  What is our winning aspira<on? 2.  Where will we play? 3.  How will we win? 4.  What capabili<es must be in place? 5.  What management systems are required? Agile WE Strategy 1-Page Playbook for Agile WE Strategy and Execu<on: Rapidly Play & Win in the WE Economy q  Playing Field (Industry/Product) q  Compe2tors (Startups; Incumbents) q  Supply Chain; Non-customers One-Page Strategy & Execu2on (OPSE) Map Rapidly Achieve Tame and Wicked Goals in the WE-Economy Org./Project: …...................... World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Strategy
  63. 63. WHAT WHY WHO HOW WHERE WHEN q  Winning Aspira2on (MoEvaEon) q  Shared Value (Profit Margin) Job To Get Done (JTGD): ..................................... PEOPLE PURPOSE SYNERGY Source: Based on Lafley, A.G.; MarEn, R.L. (2013) Playing to Win. Massachusels: Harvard Business Review Press. q  Past/Present/Future (S-Curve) q  Trends (PESTLIED); Test/Execu2on Pain/Delight (-/+): …..... STRATEGIC CHOICE CASCADE (SCC) 1.  What is our winning aspira<on? 2.  Where will we play? 3.  How will we win? 4.  What capabili<es must be in place? 5.  What management systems are required? Agile WE Strategy 1-Page Playbook for Agile WE Strategy and Execu<on: Rapidly Play & Win in the WE Economy q  Playing Field (Industry/Product) q  Compe2tors (Startups; Incumbents) q  Supply Chain; Non-customers One-Page Strategy & Execu2on (OPSE) Map Rapidly Achieve Tame and Wicked Goals in the WE-Economy Org./Project: …...................... World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Strategy
  64. 64. WHAT WHY WHO HOW WHERE WHEN q  Winning Aspira2on (MoEvaEon) q  Shared Value (Profit Margin) Job To Get Done (JTGD): ..................................... PEOPLE PURPOSE SYNERGY Source: Based on Lafley, A.G.; MarEn, R.L. (2013) Playing to Win. Massachusels: Harvard Business Review Press. q  Past/Present/Future (S-Curve) q  Trends (PESTLIED); Test/Execu2on Pain/Delight (-/+): …..... STRATEGIC CHOICE CASCADE (SCC) 1.  What is our winning aspira<on? 2.  Where will we play? 3.  How will we win? 4.  What capabili<es must be in place? 5.  What management systems are required? Agile WE Strategy 1-Page Playbook for Agile WE Strategy and Execu<on: Rapidly Play & Win in the WE Economy q  Playing Field (Industry/Product) q  Compe2tors (Startups; Incumbents) q  Supply Chain; Non-customers One-Page Strategy & Execu2on (OPSE) Map Rapidly Achieve Tame and Wicked Goals in the WE-Economy q  Customers/Market (1/2/MulE-sided) q  Channels (DistribuEon); Suppliers q  Rela2onships/Partners; Influencers Org./Project: …...................... World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Strategy
  65. 65. WHAT WHY WHO HOW WHERE WHEN q  Strategy; Compe22ve Advantage q  Value Proposi2on q  Product/Service (Prototype) q  Winning Aspira2on (MoEvaEon) q  Shared Value (Profit Margin) Job To Get Done (JTGD): ..................................... PEOPLE PURPOSE SYNERGY Source: Based on Lafley, A.G.; MarEn, R.L. (2013) Playing to Win. Massachusels: Harvard Business Review Press. q  Past/Present/Future (S-Curve) q  Trends (PESTLIED); Test/Execu2on Pain/Delight (-/+): …..... STRATEGIC CHOICE CASCADE (SCC) 1.  What is our winning aspira<on? 2.  Where will we play? 3.  How will we win? 4.  What capabili<es must be in place? 5.  What management systems are required? Agile WE Strategy 1-Page Playbook for Agile WE Strategy and Execu<on: Rapidly Play & Win in the WE Economy q  Playing Field (Industry/Product) q  Compe2tors (Startups; Incumbents) q  Supply Chain; Non-customers One-Page Strategy & Execu2on (OPSE) Map Rapidly Achieve Tame and Wicked Goals in the WE-Economy Org./Project: …...................... q  Customers/Market (1/2/MulE-sided) q  Channels (DistribuEon); Suppliers q  Rela2onships/Partners; Influencers World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Strategy
  66. 66. WHAT WHY WHO HOW WHERE WHEN q  Strategy; Compe22ve Advantage q  Value Proposi2on q  Product/Service (Prototype) q  Winning Aspira2on (MoEvaEon) q  Shared Value (Profit Margin) Job To Get Done (JTGD): ..................................... PEOPLE PURPOSE SYNERGY q  Capabili2es (Resources/AcEviEes) q  Management Systems (Dashboard) Source: Based on Lafley, A.G.; MarEn, R.L. (2013) Playing to Win. Massachusels: Harvard Business Review Press. q  Past/Present/Future (S-Curve) q  Trends (PESTLIED); Test/Execu2on Pain/Delight (-/+): …..... STRATEGIC CHOICE CASCADE (SCC) 1.  What is our winning aspira<on? 2.  Where will we play? 3.  How will we win? 4.  What capabili<es must be in place? 5.  What management systems are required? Agile WE Strategy 1-Page Playbook for Agile WE Strategy and Execu<on: Rapidly Play & Win in the WE Economy q  Playing Field (Industry/Product) q  Compe2tors (Startups; Incumbents) q  Supply Chain; Non-customers One-Page Strategy & Execu2on (OPSE) Map Rapidly Achieve Tame and Wicked Goals in the WE-Economy Org./Project: …...................... q  Customers/Market (1/2/MulE-sided) q  Channels (DistribuEon); Suppliers q  Rela2onships/Partners; Influencers World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Strategy
  67. 67. WHAT WHY WHO HOW WHERE WHEN q  Strategy; Compe22ve Advantage q  Value Proposi2on q  Product/Service (Prototype) q  Winning Aspira2on (MoEvaEon) q  Shared Value (Profit Margin) q  Past/Present/Future (S-Curve) q  Trends (PESTLIED); Test/Execu2on Job To Get Done (JTGD): ..................................... PEOPLE PURPOSE SYNERGY q  Capabili2es (Resources/AcEviEes) q  Management Systems (Dashboard) Source: Based on Lafley, A.G.; MarEn, R.L. (2013) Playing to Win. Massachusels: Harvard Business Review Press. Trend Analysis Pain/Delight (-/+): …..... STRATEGIC CHOICE CASCADE (SCC) 1.  What is our winning aspira<on? 2.  Where will we play? 3.  How will we win? 4.  What capabili<es must be in place? 5.  What management systems are required? Agile WE Strategy 1-Page Playbook for Agile WE Strategy and Execu<on: Rapidly Play & Win in the WE Economy q  Playing Field (Industry/Product) q  Compe2tors (Startups; Incumbents) q  Supply Chain; Non-customers One-Page Strategy & Execu2on (OPSE) Map Rapidly Achieve Tame and Wicked Goals in the WE-Economy Org./Project: …...................... q  Customers/Market (1/2/MulE-sided) q  Channels (DistribuEon); Suppliers q  Rela2onships/Partners; Influencers World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Strategy
  68. 68. WHAT WHY WHO HOW WHERE WHEN q  Strategy; Compe22ve Advantage q  Value Proposi2on q  Product/Service (Prototype) q  Winning Aspira2on (MoEvaEon) q  Shared Value (Profit Margin) q  Past/Present/Future (S-Curve) q  Trends (PESTLIED); Test/Execu2on Job To Get Done (JTGD): ..................................... PEOPLE PURPOSE SYNERGY q  Capabili2es (Resources/AcEviEes) q  Management Systems (Dashboard) Source: Based on Lafley, A.G.; MarEn, R.L. (2013) Playing to Win. Massachusels: Harvard Business Review Press. Industry Analysis Trend Analysis Pain/Delight (-/+): …..... STRATEGIC CHOICE CASCADE (SCC) 1.  What is our winning aspira<on? 2.  Where will we play? 3.  How will we win? 4.  What capabili<es must be in place? 5.  What management systems are required? Agile WE Strategy 1-Page Playbook for Agile WE Strategy and Execu<on: Rapidly Play & Win in the WE Economy q  Playing Field (Industry/Product) q  Compe2tors (Startups; Incumbents) q  Supply Chain; Non-customers One-Page Strategy & Execu2on (OPSE) Map Rapidly Achieve Tame and Wicked Goals in the WE-Economy Org./Project: …...................... q  Customers/Market (1/2/MulE-sided) q  Channels (DistribuEon); Suppliers q  Rela2onships/Partners; Influencers World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Strategy
  69. 69. WHAT WHY WHO HOW WHERE WHEN q  Strategy; Compe22ve Advantage q  Value Proposi2on q  Product/Service (Prototype) q  Winning Aspira2on (MoEvaEon) q  Shared Value (Profit Margin) q  Past/Present/Future (S-Curve) q  Trends (PESTLIED); Test/Execu2on Job To Get Done (JTGD): ..................................... PEOPLE PURPOSE SYNERGY q  Capabili2es (Resources/AcEviEes) q  Management Systems (Dashboard) STRATEGIC CHOICE CASCADE (SCC) 1.  What is our winning aspira<on? 2.  Where will we play? 3.  How will we win? 4.  What capabili<es must be in place? 5.  What management systems are required? Source: Based on Lafley, A.G.; MarEn, R.L. (2013) Playing to Win. Massachusels: Harvard Business Review Press. Customer Value Analysis Industry Analysis Business Model Analysis CompeWtor Analysis Trend Analysis Pain/Delight (-/+): …..... Agile WE Strategy 1-Page Playbook for Agile WE Strategy and Execu<on: Rapidly Play & Win in the WE Economy q  Playing Field (Industry/Product) q  Compe2tors (Startups; Incumbents) q  Supply Chain; Non-customers One-Page Strategy & Execu2on (OPSE) Map Rapidly Achieve Tame and Wicked Goals in the WE-Economy Org./Project: …...................... q  Customers/Market (1/2/MulE-sided) q  Channels (DistribuEon); Suppliers q  Rela2onships/Partners; Influencers World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Strategy
  70. 70. WHAT WHY WHO HOW WHERE WHEN q  Strategy; Compe22ve Advantage q  Value Proposi2on q  Product/Service (Prototype) q  Winning Aspira2on (MoEvaEon) q  Shared Value (Profit Margin) q  Past/Present/Future (S-Curve) q  Trends (PESTLIED); Test/Execu2on Job To Get Done (JTGD): ..................................... PEOPLE PURPOSE SYNERGY q  Capabili2es (Resources/AcEviEes) q  Management Systems (Dashboard) STRATEGIC CHOICE CASCADE (SCC) 1.  What is our winning aspira<on? 2.  Where will we play? 3.  How will we win? 4.  What capabili<es must be in place? 5.  What management systems are required? Source: Based on Lafley, A.G.; MarEn, R.L. (2013) Playing to Win. Massachusels: Harvard Business Review Press. Customer Value Analysis Industry Analysis Business Model Analysis CompeWtor Analysis Trend Analysis Pain/Delight (-/+): …..... Agile WE Strategy 1-Page Playbook for Agile WE Strategy and Execu<on: Rapidly Play & Win in the WE Economy q  Playing Field (Industry/Product) q  Compe2tors (Startups; Incumbents) q  Supply Chain; Non-customers One-Page Strategy & Execu2on (OPSE) Map Rapidly Achieve Tame and Wicked Goals in the WE-Economy Org./Project: …...................... q  Customers/Market (1/2/MulE-sided) q  Channels (DistribuEon); Suppliers q  Rela2onships/Partners; Influencers World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Strategy
  71. 71. Agile WE Execu2on How to Rapidly Achieve Goals in Business and Life
  72. 72. WHAT WHY WHO HOW WHERE WHEN 1 2 3 4 5 6 Agile WE Execu2on: Start with WHO Choose/Deploy WHEN Choose/Deploy WHERE Measure WHO Build WHAT Decide HOW Learn WHY REPEAT 6Q-Loop (StarWng from Step 1 & using a WE Fractal) Rod King’s 7 STEPS FOR SUCCESSFULLY MANAGING LEAN INNOVATION (“WICKED”) PROJECTS 7 Job To Get Done (JTGD): ..................................... Pain/Delight (-/+): …..... PEOPLE PURPOSE SYNERGY One-Page Strategy & Execu2on (OPSE) Map Rapidly Achieve Tame and Wicked Goals in the WE-Economy Org./Project: …...................... World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Execu2on
  73. 73. WHY HOW WHERE WHEN 1 2 3 4 5 6 Agile WE Execu2on: Start with WHO Choose/Deploy WHEN Choose/Deploy WHERE Measure WHO Build WHAT Decide HOW Learn WHY REPEAT 6Q-Loop (StarWng from Step 1 & using a WE Fractal) Rod King’s 7 STEPS FOR SUCCESSFULLY MANAGING LEAN INNOVATION (“WICKED”) PROJECTS 7 Job To Get Done (JTGD): ..................................... Pain/Delight (-/+): …..... PEOPLE PURPOSE SYNERGY WHAT Product WHO Market One-Page Strategy & Execu2on (OPSE) Map Rapidly Achieve Tame and Wicked Goals in the WE-Economy Org./Project: …...................... World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Execu2on
  74. 74. WHY HOW WHERE WHEN 1 2 3 4 5 6 Agile WE Execu2on: Start with WHO Choose/Deploy WHEN Choose/Deploy WHERE Measure WHO Build WHAT Decide HOW Learn WHY REPEAT 6Q-Loop (StarWng from Step 1 & using a WE Fractal) Rod King’s 7 STEPS FOR SUCCESSFULLY MANAGING LEAN INNOVATION (“WICKED”) PROJECTS 7 Job To Get Done (JTGD): ..................................... Pain/Delight (-/+): …..... PEOPLE PURPOSE SYNERGY WHAT Product WHO Market Fitness One-Page Strategy & Execu2on (OPSE) Map Rapidly Achieve Tame and Wicked Goals in the WE-Economy Org./Project: …...................... World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Execu2on
  75. 75. Case Study on P & G’s Olay Agile WE Strategy & Execu2on
  76. 76. P & G’s Olay Agile WE Strategy
  77. 77. WHAT WHY WHO HOW WHERE WHEN Job To Get Done (JTGD): ..................................... Pain/Delight (-/+): …..... PEOPLE PURPOSE SYNERGY One-Page Strategy & Execu2on (OPSE) Map for P & G Rapidly Achieve Tame and Wicked Goals in the WE-Economy Agile WE Strategy 1-Page Playbook for Agile WE Strategy and Execu<on: Rapidly Play & Win in the WE Economy Org./Project: P & G World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Strategy
  78. 78. WHAT WHY WHO HOW WHERE WHEN Job To Get Done (JTGD): ..................................... Pain/Delight (-/+): …..... PEOPLE PURPOSE SYNERGY Agile WE Strategy 1-Page Playbook for Agile WE Strategy and Execu<on: Rapidly Play & Win in the WE Economy STRATEGIC CHOICE CASCADE (SCC) 1.  What is our winning aspira<on? 2.  Where will we play? 3.  How will we win? 4.  What capabili<es must be in place? 5.  What management systems are required? Source: Based on Lafley, A.G.; MarEn, R.L. (2013) Playing to Win. Massachusels: Harvard Business Review Press. Org./Project: P & G World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing One-Page Strategy & Execu2on (OPSE) Map for P & G Rapidly Achieve Tame and Wicked Goals in the WE-Economy Strategy
  79. 79. WHAT WHY WHO HOW WHERE WHEN Job To Get Done (JTGD): ..................................... Pain/Delight (-/+): …..... PEOPLE PURPOSE SYNERGY Agile WE Strategy 1-Page Playbook for Agile WE Strategy and Execu<on: Rapidly Play & Win in the WE Economy Customer Value Analysis Industry Analysis Business Model Analysis CompeWtor Analysis Trend Analysis STRATEGIC CHOICE CASCADE (SCC) 1.  What is our winning aspira<on? 2.  Where will we play? 3.  How will we win? 4.  What capabili<es must be in place? 5.  What management systems are required? Source: Based on Lafley, A.G.; MarEn, R.L. (2013) Playing to Win. Massachusels: Harvard Business Review Press. Org./Project: P & G World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing One-Page Strategy & Execu2on (OPSE) Map for P & G Rapidly Achieve Tame and Wicked Goals in the WE-Economy Strategy
  80. 80. WHAT WHY WHO HOW WHERE WHEN q  Beger an2-aging skin-care products q  Winning marke2ng campaign q  Establish “mass2ge” segment q  Grow from the core: leading brands, core markets, and mass customers q  Extend into home, beauty, health, and personal care q  Meaningfully improve the lives of the world’s consumers q  Deliver leadership, sales, profits, and value crea2on q  Expand in emerging markets to build leading posi2ons long term q  Past/Present/Future (S-Curve) q  Trends (PESTLIED); Test/ExecuEon Job To Get Done (JTGD): ..................................... PEOPLE PURPOSE SYNERGY q  Consumer Understanding/Innova- 2on/Branding/Go-to-market/Scaling q  Objec2ves, Goals, Strategy & Metrics q  Opera2ng Total Shareholder Return q  Leadership Development Agile WE Strategy STRATEGIC CHOICE CASCADE (SCC) 1.  What is our winning aspira<on? 2.  Where will we play? 3.  How will we win? 4.  What capabili<es must be in place? 5.  What management systems are required? Source: Based on Lafley, A.G.; MarEn, R.L. (2013) Playing to Win. Massachusels: Harvard Business Review Press. Pain/Delight (-/+): …..... 1-Page Playbook for Agile WE Strategy and Execu<on: Rapidly Play & Win in the WE Economy World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing One-Page Strategy & Execu2on (OPSE) Map for P & G Rapidly Achieve Tame and Wicked Goals in the WE-Economy Strategy
  81. 81. WHAT WHY WHO HOW WHERE WHEN q  Beger an2-aging skin-care products q  Winning marke2ng campaign q  Establish “mass2ge” segment q  Grow from the core: leading brands, core markets, and mass customers q  Extend into home, beauty, health, and personal care q  Meaningfully improve the lives of the world’s consumers q  Deliver leadership, sales, profits, and value crea2on q  Expand in emerging markets to build leading posi2ons long term q  Past/Present/Future (S-Curve) q  Trends (PESTLIED); Test/ExecuEon Job To Get Done (JTGD): ..................................... PEOPLE PURPOSE SYNERGY q  Consumer Understanding/Innova- 2on/Branding/Go-to-market/Scaling q  Objec2ves, Goals, Strategy & Metrics q  Opera2ng Total Shareholder Return q  Leadership Development Agile WE Strategy STRATEGIC CHOICE CASCADE (SCC) 1.  What is our winning aspira<on? 2.  Where will we play? 3.  How will we win? 4.  What capabili<es must be in place? 5.  What management systems are required? Source: Based on Lafley, A.G.; MarEn, R.L. (2013) Playing to Win. Massachusels: Harvard Business Review Press. Pain/Delight (-/+): …..... 1-Page Playbook for Agile WE Strategy and Execu<on: Rapidly Play & Win in the WE Economy World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing One-Page Strategy & Execu2on (OPSE) Map for P & G Rapidly Achieve Tame and Wicked Goals in the WE-Economy Strategy
  82. 82. WHAT WHY WHO HOW WHERE WHEN q  Beger an2-aging skin-care products q  Winning marke2ng campaign q  Establish “mass2ge” segment q  Grow from the core: leading brands, core markets, and mass customers q  Extend into home, beauty, health, and personal care q  Expand in emerging markets to build leading posi2ons long term q  Past/Present/Future (S-Curve) q  Trends (PESTLIED); Test/ExecuEon Job To Get Done (JTGD): ..................................... PEOPLE PURPOSE SYNERGY q  Consumer Understanding/Innova- 2on/Branding/Go-to-market/Scaling q  Objec2ves, Goals, Strategy & Metrics q  Opera2ng Total Shareholder Return q  Leadership Development Agile WE Strategy STRATEGIC CHOICE CASCADE (SCC) 1.  What is our winning aspira<on? 2.  Where will we play? 3.  How will we win? 4.  What capabili<es must be in place? 5.  What management systems are required? Source: Based on Lafley, A.G.; MarEn, R.L. (2013) Playing to Win. Massachusels: Harvard Business Review Press. 1-Page Playbook for Agile WE Strategy and Execu<on: Rapidly Play & Win in the WE Economy Customer Value Analysis Industry Analysis Business Model Analysis CompeWtor Analysis Trend Analysis World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing q  Meaningfully improve the lives of the world’s consumers q  Deliver leadership, sales, profits, and value crea2on Pain/Delight (-/+): …..... One-Page Strategy & Execu2on (OPSE) Map for P & G Rapidly Achieve Tame and Wicked Goals in the WE-Economy Strategy
  83. 83. WHAT WHY WHO HOW WHERE WHEN q  Beger an2-aging skin-care products q  Winning marke2ng campaign q  Establish “mass2ge” segment q  Target younger women in 30’s & 40’s q  Move upmarket (in “mass2ge” channel with exis2ng mass retailers) q  Become a leading skin-care brand q  Create key pillar in beauty-care bus. q  Win in chosen channels and markets q  Sell in major geographies (North America and UK) q  Past/Present/Future (S-Curve) q  Trends (PESTLIED); Test/ExecuEon One-Page Strategy & Execu2on (OPSE) Map for P & G’s Olay Rapidly Achieve Tame and Wicked Goals in the WE-Economy PEOPLE PURPOSE SYNERGY Agile WE Strategy STRATEGIC CHOICE CASCADE (SCC) 1.  What is our winning aspira<on? 2.  Where will we play? 3.  How will we win? 4.  What capabili<es must be in place? 5.  What management systems are required? Source: Based on Lafley, A.G.; MarEn, R.L. (2013) Playing to Win. Massachusels: Harvard Business Review Press. Pain/Delight (-/+): …..... 1-Page Playbook for Agile WE Strategy and Execu<on: Rapidly Play & Win in the WE Economy q  Leverage capabili2es of consumer understanding, brand building, etc. q  Partner to win with consumers, etc. q  Leverage P & G systems, partners … q  “Love the job you’re in” Job To Get Done (JTGD): Fight signs of aging World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Strategy
  84. 84. WHAT WHY WHO HOW WHERE WHEN q  PresWge compeWtors will not try to follow Olay into massWge segment q  Mass compeWtors face lower price Olay q  Sufficiently large number of women want to “fight the 7 signs of aging” q  Mass retailers will embrace massWge q  Pricing sweet spot exists for masses q  Become a leading skin-care brand q  Create key pillar in beauty-care bus. q  Win in chosen channels and markets q  Emerging massWge segment will be at least as structurally alracWve as the current mass-market segment q  Past/Present/Future (S-Curve) q  Trends (PESTLIED); Test/ExecuEon Job To Get Done (JTGD): Fight signs of aging PEOPLE PURPOSE SYNERGY Agile WE Strategy – Predic<ons (Hypotheses) STRATEGIC CHOICE CASCADE (SCC) 1.  What is our winning aspira<on? 2.  Where will we play? 3.  How will we win? 4.  What capabili<es must be in place? 5.  What management systems are required? Source: Based on Lafley, A.G.; MarEn, R.L. (2013) Playing to Win. Massachusels: Harvard Business Review Press. Pain/Delight (-/+): …..... 1-Page Playbook for Agile WE Strategy and Execu<on: Rapidly Play & Win in the WE Economy q  P & G can create presWge-like brand posiWoning, packaging, and in-store promoWon in the mass channel q  P & G can build strong partnerships with mass retailers q  P & G can have sweet spot cost structure World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing One-Page Strategy & Execu2on (OPSE) Map for P & G’s Olay Rapidly Achieve Tame and Wicked Goals in the WE-Economy Strategy
  85. 85. WHY HOW WHERE WHEN q  PresWge compeWtors will not try to follow Olay into massWge segment q  Mass compeWtors face lower price Olay q  Sufficiently large number of women want to “fight the 7 signs of aging” q  Mass retailers will embrace massWge q  Pricing sweet spot exists for masses q  Become a leading skin-care brand q  Create key pillar in beauty-care bus. q  Win in chosen channels and markets q  Emerging massWge segment will be at least as structurally alracWve as the current mass-market segment q  Past/Present/Future (S-Curve) q  Trends (PESTLIED); Test/ExecuEon Job To Get Done (JTGD): Fight signs of aging PEOPLE PURPOSE SYNERGY Agile WE Strategy – Predic<ons (Hypotheses) STRATEGIC CHOICE CASCADE (SCC) 1.  What is our winning aspira<on? 2.  Where will we play? 3.  How will we win? 4.  What capabili<es must be in place? 5.  What management systems are required? Source: Based on Lafley, A.G.; MarEn, R.L. (2013) Playing to Win. Massachusels: Harvard Business Review Press. Pain/Delight (-/+): …..... 1-Page Playbook for Agile WE Strategy and Execu<on: Rapidly Play & Win in the WE Economy q  P & G can create presWge-like brand posiWoning, packaging, and in-store promoWon in the mass channel q  P & G can build strong partnerships with mass retailers q  P & G can have sweet spot cost structure WHAT WHO World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing One-Page Strategy & Execu2on (OPSE) Map for P & G’s Olay Rapidly Achieve Tame and Wicked Goals in the WE-Economy Strategy
  86. 86. P & G’s Olay Agile WE TesEng/ExecuEon
  87. 87. WHAT WHY WHO HOW WHERE WHEN q  Beger an2-aging skin-care products q  Winning marke2ng campaign q  Establish “mass2ge” segment q  Target younger women in 30’s & 40’s q  Move upmarket (in “mass2ge” channel with exis2ng mass retailers) q  Become a leading skin-care brand q  Create key pillar in beauty-care bus. q  Win in chosen channels and markets q  Sell in major geographies (North America and UK) q  Past/Present/Future (S-Curve) q  Trends (PESTLIED); Test/Execu2on PEOPLE PURPOSE SYNERGY q  Leverage capabili2es of consumer understanding, brand building, etc. q  Partner to win with consumers, etc. q  Leverage P & G systems, partners … q  “Love the job you’re in” Agile WE Execu2on Pain/Delight (-/+): …..... 1 2 3 4 5 6 Choose/Deploy WHEN Choose/Deploy WHERE Measure WHO Build WHAT Decide HOW Learn WHY REPEAT 6Q-Loop (StarWng from Step 1 & using a WE Fractal) 7 STEPS FOR SUCCESSFULLY MANAGING LEAN INNOVATION (“WICKED”) PROJECTS 7 One-Page Strategy & Execu2on (OPSE) Map for P & G’s Olay Rapidly Achieve Tame and Wicked Goals in the WE-Economy Job To Get Done (JTGD): Fight signs of aging World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Execu2on
  88. 88. WHY HOW WHERE WHEN q  PresWge compeWtors will not try to follow Olay into massWge segment q  Mass compeWtors face lower price Olay q  Sufficiently large number of women want to “fight the 7 signs of aging” q  Mass retailers will embrace massWge q  Pricing sweet spot exists for masses q  Become a leading skin-care brand q  Create key pillar in beauty-care bus. q  Win in chosen channels and markets q  Emerging massWge segment will be at least as structurally alracWve as the current mass-market segment q  Past/Present/Future (S-Curve) q  Trends (PESTLIED); Test/Execu2on Job To Get Done (JTGD): Fight signs of aging PEOPLE PURPOSE SYNERGY Pain/Delight (-/+): …..... q  P & G can create presWge-like brand posiWoning, packaging, and in-store promoWon in the mass channel q  P & G can build strong partnerships with mass retailers q  P & G can have sweet spot cost structure 1 2 3 4 5 6 Choose/Deploy WHEN Choose/Deploy WHERE Measure WHO Build WHAT Decide HOW Learn WHY REPEAT 6Q-Loop (StarWng from Step 1 & using a WE Fractal) 7 STEPS FOR SUCCESSFULLY MANAGING LEAN INNOVATION (“WICKED”) PROJECTS 7 Agile WE Tes2ng/Execu2on– Predic<ons (Hypotheses) WHAT Product WHO Market Fitness World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing One-Page Strategy & Execu2on (OPSE) Map for P & G’s Olay Rapidly Achieve Tame and Wicked Goals in the WE-Economy Execu2on
  89. 89. Appendix 1
  90. 90. AGILE WE STRATEGY & EXECUTION: “Put People First” Job To Get Done Changing Environment: Unpredictable INNOVATION (“Yang”) Stable Environment: Predictable IMPROVEMENT (“Yin”) Mission/Purpose: Rapidly build organizaWons for physical, intellectual, emoWonal, and spiritual change One-Page Strategy & Execu2on (OPSE) Rapidly Achieve Tame and Wicked Goals in the WE-Economy Job To Get Done (JTGD): ..................................... Pain/Delight (-/+): …..... World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
  91. 91. AGILE WE STRATEGY & EXECUTION: “Put People First” Job To Get Done Changing Environment: Unpredictable INNOVATION (“Yang”) Stable Environment: Predictable IMPROVEMENT (“Yin”) Mission/Purpose: Rapidly build organizaWons for physical, intellectual, emoWonal, and spiritual change ONE-PAGE PROJECT PROPOSAL & MNGT (O3PM) Job To Get Done (JTGD): ..................................... Pain/Delight (-/+): …..... One-Page Strategy & Execu2on (OPSE) Rapidly Achieve Tame and Wicked Goals in the WE-Economy World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
  92. 92. AGILE WE STRATEGY & EXECUTION: “Put People First” Job To Get Done Changing Environment: Unpredictable INNOVATION (“Yang”) Stable Environment: Predictable IMPROVEMENT (“Yin”) Mission/Purpose: Rapidly build organizaWons for physical, intellectual, emoWonal, and spiritual change ONE-PAGE PROJECT PROPOSAL & MNGT (O3PM) Job To Get Done (JTGD): ..................................... Pain/Delight (-/+): …..... One-Page Strategy & Execu2on (OPSE) Rapidly Achieve Tame and Wicked Goals in the WE-Economy World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing WICKED GOAL: Lean InnovaEon Project (LIP) TAME GOAL: TradiEonal Improvement Project (TIP)
  93. 93. AGILE WE STRATEGY & EXECUTION: “Put People First” Job To Get Done Changing Environment: Unpredictable INNOVATION (“Yang”) Stable Environment: Predictable IMPROVEMENT (“Yin”) Mission/Purpose: Rapidly build organizaWons for physical, intellectual, emoWonal, and spiritual change LEAN STARTUP (LS) APPROACH PLAYING TO WIN (PTW) APPROACH ONE-PAGE PROJECT PROPOSAL & MNGT (O3PM) Job To Get Done (JTGD): ..................................... Pain/Delight (-/+): …..... One-Page Strategy & Execu2on (OPSE) Rapidly Achieve Tame and Wicked Goals in the WE-Economy World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing WICKED GOAL: Lean InnovaEon Project (LIP) TAME GOAL: TradiEonal Improvement Project (TIP)
  94. 94. AGILE WE STRATEGY & EXECUTION: “Put People First” Job To Get Done Changing Environment: Unpredictable INNOVATION (“Yang”) Stable Environment: Predictable IMPROVEMENT (“Yin”) Mission/Purpose: Rapidly build organizaWons for physical, intellectual, emoWonal, and spiritual change LEAN STARTUP (LS) APPROACH PLAYING TO WIN (PTW) APPROACH ONE-PAGE PROJECT PROPOSAL & MNGT (O3PM) Job To Get Done (JTGD): ..................................... Pain/Delight (-/+): …..... One-Page Strategy & Execu2on (OPSE) Rapidly Achieve Tame and Wicked Goals in the WE-Economy World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing WICKED GOAL: Lean InnovaEon Project (LIP) TAME GOAL: TradiEonal Improvement Project (TIP)
  95. 95. AGILE WE STRATEGY & EXECUTION: “Put People First” Job To Get Done Birth Infancy ConcepWon Death/Renewal Growth Maturity Changing Environment: Unpredictable INNOVATION (“Yang”) Stable Environment: Predictable IMPROVEMENT (“Yin”) Mission/Purpose: Rapidly build organizaWons for physical, intellectual, emoWonal, and spiritual change LEAN STARTUP (LS) APPROACH PLAYING TO WIN (PTW) APPROACH ONE-PAGE PROJECT PROPOSAL & MNGT (O3PM) Job To Get Done (JTGD): ..................................... Pain/Delight (-/+): …..... One-Page Strategy & Execu2on (OPSE) Rapidly Achieve Tame and Wicked Goals in the WE-Economy World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing WICKED GOAL: Lean InnovaEon Project (LIP) TAME GOAL: TradiEonal Improvement Project (TIP)
  96. 96. Appendix 2
  97. 97. Checklist of Ideas/Tools for WE Fractal (Project) WHY: IMPACT SPACE q Leap of Faith; Grand Challenge; Mission/Purpose q Vision Template; Core Values q Payment Test; Price SensiEvity Meter WHO: CUSTOMER PROBLEM/CHANNEL SPACE q Customer SegmentaEon (Testers’ Contact Lists) q Job-To-Be-Done Statement; Influence Pyramid q Pain-storming; Root-cause Analysis (5 Whys) q Advice SolicitaEon Visit; Ethnography q Cold Call Test q Vote Test (Crowdsourcing) q Proof Test (Prototyping) q Smoke (Fake/FicWonal) Test q Wow Test q Customer ConsumpEon Chain (10 QuesWons) WHAT: PRODUCT/STRATEGY SPACE q TheoreEcal Prototype q Virtual Prototype q Minimum Viable Prototype q Minimum Awesome Product HOW: PROCESS/RESOURCE SPACE q Q.O.N.E.S.: QuesWoning; Observing; Networking ExperimenWng; Synthesis q SoluEon-Process Template (Build-Measure-Learn Loop); Scrum q Business Model Canvas/Snapshot WHAT WHY WHO HOW WHERE WHEN OPSE Chain (6Q-Cards) Job To Get Done (JTGD): ..................................... Pain/Delight (-/+): …..... World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing One-Page Strategy & Execu2on (OPSE) Map Rapidly Achieve Tame and Wicked Goals in the WE-Economy
  98. 98. WHAT WHY WHO HOW Job To Get Done (JTGD): ..................................................................... Pain/Delight (-/+): …..... BUSINESS MODEL ENGINE (BME) WHERE? WHEN? World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing OPSE Chain (6Q-Cards) One-Page Strategy & Execu2on (OPSE) Map Rapidly Achieve Tame and Wicked Goals in the WE-Economy
  99. 99. WHAT Ways WHY End WHO Problem HOW Means Job To Get Done (JTGD): ..................................................................... Pain/Delight (-/+): …..... BUSINESS MODEL ENGINE (BME) WHERE? WHEN? World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing OPSE Chain (6Q-Cards) One-Page Strategy & Execu2on (OPSE) Map Rapidly Achieve Tame and Wicked Goals in the WE-Economy
  100. 100. WHAT Ways WHY End WHO Problem HOW Means Job To Get Done (JTGD): ..................................................................... Pain/Delight (-/+): …..... BUSINESS MODEL ENGINE (BME) WHERE? WHEN? Organiza2on/ Project/Scene: …..................... World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing OPSE Chain (6Q-Cards) One-Page Strategy & Execu2on (OPSE) Map Rapidly Achieve Tame and Wicked Goals in the WE-Economy
  101. 101. WHAT Ways WHY End WHO Problem HOW Means Job To Get Done (JTGD): ..................................................................... Pain/Delight (-/+): …..... BUSINESS MODEL ENGINE (BME) WHERE? WHEN? Checklist of Ideas/Tools for WE Fractal (Project) WHY: IMPACT SPACE q Leap of Faith; Grand Challenge; Mission/Purpose q Vision Template; Core Values q Payment Test; Price SensiEvity Meter WHO: CUSTOMER PROBLEM/CHANNEL SPACE q Customer SegmentaEon (Testers’ Contact Lists) q Job-To-Be-Done Statement; Influence Pyramid q Pain-storming; Root-cause Analysis (5 Whys) q Advice SolicitaEon Visit; Ethnography q Cold Call Test q Vote Test (Crowdsourcing) q Proof Test (Prototyping) q Smoke (Fake/FicWonal) Test q Wow Test q Customer ConsumpEon Chain (10 QuesWons) WHAT: PRODUCT/STRATEGY SPACE q TheoreEcal Prototype q Virtual Prototype q Minimum Viable Prototype q Minimum Awesome Product HOW: PROCESS/RESOURCE SPACE q Q.O.N.E.S.: QuesWoning; Observing; Networking ExperimenWng; Synthesis q SoluEon-Process Template (Build-Measure-Learn Loop); Scrum q Business Model Canvas/Snapshot Organiza2on/ Project/Scene: …..................... World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing OPSE Chain (6Q-Cards) One-Page Strategy & Execu2on (OPSE) Map Rapidly Achieve Tame and Wicked Goals in the WE-Economy
  102. 102. WHAT Ways WHY End WHO Problem HOW Means Job To Get Done (JTGD): ..................................................................... Pain/Delight (-/+): …..... BUSINESS MODEL ENGINE (BME) WHERE? WHEN? Checklist of Ideas/Tools for WE Fractal (Project) WHY: IMPACT SPACE q Leap of Faith; Grand Challenge; Mission/Purpose q Vision Template; Core Values q Payment Test; Price SensiEvity Meter WHO: CUSTOMER PROBLEM/CHANNEL SPACE q Customer SegmentaEon (Testers’ Contact Lists) q Job-To-Be-Done Statement; Influence Pyramid q Pain-storming; Root-cause Analysis (5 Whys) q Advice SolicitaEon Visit; Ethnography q Cold Call Test q Vote Test (Crowdsourcing) q Proof Test (Prototyping) q Smoke (Fake/FicWonal) Test q Wow Test q Customer ConsumpEon Chain (10 QuesWons) WHAT: PRODUCT/STRATEGY SPACE q TheoreEcal Prototype q Virtual Prototype q Minimum Viable Prototype q Minimum Awesome Product HOW: PROCESS/RESOURCE SPACE q Q.O.N.E.S.: QuesWoning; Observing; Networking ExperimenWng; Synthesis q SoluEon-Process Template (Build-Measure-Learn Loop); Scrum q Business Model Canvas/Snapshot Organiza2on/ Project/Scene: …..................... World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing OPSE Chain (6Q-Cards) One-Page Strategy & Execu2on (OPSE) Map Rapidly Achieve Tame and Wicked Goals in the WE-Economy
  103. 103. WHAT Ways WHY End Value Proposi2on (VP) Key Resources (KR); Key Partners (KP) PROFIT MARGIN (P$); SHARED VALUE; MISSION Customer Segments (CS) WHO Problem HOW Means Organiza2on/ Project/Scene: …..................... Product/Service STRATEGY Job To Get Done (JTGD): ..................................................................... Pain/Delight (-/+): …..... BUSINESS MODEL ENGINE (BME) Checklist of Ideas/Tools for WE Fractal (Project) WHY: IMPACT SPACE q Leap of Faith; Grand Challenge; Mission/Purpose q Vision Template; Core Values q Payment Test; Price SensiEvity Meter WHO: CUSTOMER PROBLEM/CHANNEL SPACE q Customer SegmentaEon (Testers’ Contact Lists) q Job-To-Be-Done Statement; Influence Pyramid q Pain-storming; Root-cause Analysis (5 Whys) q Advice SolicitaEon Visit; Ethnography q Cold Call Test q Vote Test (Crowdsourcing) q Proof Test (Prototyping) q Smoke (Fake/FicWonal) Test q Wow Test q Customer ConsumpEon Chain (10 QuesWons) WHAT: PRODUCT/STRATEGY SPACE q TheoreEcal Prototype q Virtual Prototype q Minimum Viable Prototype q Minimum Awesome Product HOW: PROCESS/RESOURCE SPACE q Q.O.N.E.S.: QuesWoning; Observing; Networking ExperimenWng; Synthesis q SoluEon-Process Template (Build-Measure-Learn Loop); Scrum q Business Model Canvas/Snapshot World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing OPSE Chain (6Q-Cards) One-Page Strategy & Execu2on (OPSE) Map Rapidly Achieve Tame and Wicked Goals in the WE-Economy
  104. 104. Job To Get Done (JTGD): ..................................................................... Pain/Delight (-/+): …..... BUSINESS MODEL ENGINE WHAT WHO WHY HOW Checklist of Ideas/Tools for WE Fractal (Project) OPSE SNOWMAN WHY: IMPACT SPACE q Leap of Faith; Grand Challenge; Mission/Purpose q Vision Template; Core Values q Payment Test; Price SensiEvity Meter WHO: CUSTOMER PROBLEM/CHANNEL SPACE q Customer SegmentaEon (Testers’ Contact Lists) q Job-To-Be-Done Statement; Influence Pyramid q Pain-storming; Root-cause Analysis (5 Whys) q Advice SolicitaEon Visit; Ethnography q Cold Call Test q Vote Test (Crowdsourcing) q Proof Test (Prototyping) q Smoke (Fake/FicWonal) Test q Wow Test q Customer ConsumpEon Chain (10 QuesWons) WHAT: PRODUCT/STRATEGY SPACE q TheoreEcal Prototype q Virtual Prototype q Minimum Viable Prototype q Minimum Awesome Product HOW: PROCESS/RESOURCE SPACE q Q.O.N.E.S.: QuesWoning; Observing; Networking ExperimenWng; Synthesis q SoluEon-Process Template (Build-Measure-Learn Loop); Scrum q Business Model Canvas/Snapshot WHERE WHEN World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing One-Page Strategy & Execu2on (OPSE) Map Rapidly Achieve Tame and Wicked Goals in the WE-Economy
  105. 105. Job To Get Done (JTGD): ..................................................................... Pain/Delight (-/+): …..... BUSINESS MODEL ENGINE WHAT WHO WHY HOW WHY: IMPACT SPACE q Leap of Faith; Grand Challenge; Mission/Purpose q Vision Template; Core Values q Payment Test; Price SensiEvity Meter WHO: CUSTOMER PROBLEM/CHANNEL SPACE q Customer SegmentaEon (Testers’ Contact Lists) q Job-To-Be-Done Statement; Influence Pyramid q Pain-storming; Root-cause Analysis (5 Whys) q Advice SolicitaEon Visit; Ethnography q Cold Call Test q Vote Test (Crowdsourcing) q Proof Test (Prototyping) q Smoke (Fake/FicWonal) Test q Wow Test q Customer ConsumpEon Chain (10 QuesWons) WHAT: PRODUCT/STRATEGY SPACE q TheoreEcal Prototype q Virtual Prototype q Minimum Viable Prototype q Minimum Awesome Product HOW: PROCESS/RESOURCE SPACE q Q.O.N.E.S.: QuesWoning; Observing; Networking ExperimenWng; Synthesis q SoluEon-Process Template (Build-Measure-Learn Loop); Scrum q Business Model Canvas/Snapshot People Product (Strategy) Process (Resources) Purpose Checklist of Ideas/Tools for WE Fractal (Project) WHERE WHEN World-class Coaching on Agile WE Strategy & Master of Business Model Engineering (MBME). Agile WE Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing OPSE SNOWMAN One-Page Strategy & Execu2on (OPSE) Map Rapidly Achieve Tame and Wicked Goals in the WE-Economy

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