Everyday, more and more startups and established organizations are jumping on the bandwagon of the "Lean Startup Method" which is presented in Eric Ries's book, "The Lean Startup." Although the Lean Startup Principles as espoused by Eric Ries make a lot of sense, it is difficult to efficiently translate Lean Startup Principles into practice. In practice, translating Lean Startup Principles into practice involves a lot of waste: wasted resources of time, money, and talent. In short, the Lean Startup Methodology - which consists of apparently disparate tools and frameworks - is extremely complex and wasteful. Many enthusiasts of the Lean Startup approach don't know what to do after reading the Lean Startup book. The most common question is: "What next?"
Introduced in the above presentation is the Red Ocean Disruption (ROD) Strategy which is inspired in theory by Kim and Mauborgne's "Blue Ocean Strategy" book and in practice by the extraordinary success of Steve Jobs in creating ROD startups. Rather than many and disparate tools such as in the Lean Startup Methodology, ROD Strategy is based on the universal project management tool of the "Business Model Yacht." Using the Business Model Yacht allows startups as well as established organizations to simply develop, execute, and manage Red Ocean Disruption Strategy while pursuing Blue Ocean Success. The goal in using Red Ocean Disruption Strategy is not to create a Lean Startup but a scalable Red Ocean Disruption (ROD) startup or project.