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Google’s 5-Day Design Sprint: Event 5 – VALIDATE (Customer Behavior/Prototype's Value)

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Event 5, which focuses on the activity of "Validate," is the final task of a 5-Day Lean Design Sprint. This presentation provides visual checklists and templates that can be used to facilitate the activity of "Validate."

Published in: Business
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Google’s 5-Day Design Sprint: Event 5 – VALIDATE (Customer Behavior/Prototype's Value)

  1. 1. Validate VALIDATION 5 Event 5 deals with rapid Product User Tes7ng (PUT): users (5 No.) are invited and introduced to realis7c prototypes or “facades” with which to interact in order to complete a given task. One member of the Design Sprint team does the interview in one (interview) room while, in another room, the rest of the Sprint Team observes the behavior of the user and in par7cular, the interac7on with the realis7c prototype. The Sprint Team takes notes as the user goes on a designed Customer Journey using the realis7c prototype. ALer event 5 ends, paMerns are sought in customers responses. The provider’s long-term goal and sprint ques7on are also reviewed against customers’ responses. Visual Templates for: Understand Problem Diverge Solu7on Decide Hypotheses Prototype Prototype Validate Valida7on 1 2 34 5 Build Measure Learn
  2. 2. Pain/Delight (-/+): …..... Design Sprint (DS) Loop Rapidly Test Big Ideas and Achieve Big Goals World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing DESIGN SPRINT (DS) LOOP Understand Diverge Decide Prototype Validate 1 2 34 5 Big Goal/Job To Get Done (JTGD): ...................................................
  3. 3. Pain/Delight (-/+): …..... World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing DESIGN SPRINT (DS) LOOP Understand Problem Diverge Solu7on Decide Hypotheses Prototype Prototype Validate Valida7on 1 2 34 5 Design Sprint (DS) Loop Rapidly Test Big Ideas and Achieve Big Goals Big Goal/Job To Get Done (JTGD): ...................................................
  4. 4. Pain/Delight (-/+): …..... World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing DESIGN SPRINT (DS) LOOP Understand Problem Diverge Solu7on Decide Hypotheses Prototype Prototype Validate Valida7on 1 2 34 5 Build Measure Learn Design Sprint (DS) Loop Rapidly Test Big Ideas and Achieve Big Goals Big Goal/Job To Get Done (JTGD): ...................................................
  5. 5. Pain/Delight (-/+): …..... Big Goal/Job To Get Done (JTGD): ................................................... World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals
  6. 6. Pain/Delight (-/+): …..... Big Goal/Job To Get Done (JTGD): ................................................... World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals DESIGN SPRINT (LDS) LOOP
  7. 7. Pain/Delight (-/+): …..... Big Goal/Job To Get Done (JTGD): ................................................... World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing DESIGN SPRINT (LDS) LOOP Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals Understand Problem Diverge Solu7on Decide Hypotheses Prototype Prototype Validate Valida7on Build Measure Learn 1 2 34 5
  8. 8. Pain/Delight (-/+): …..... Big Goal/Job To Get Done (JTGD): ................................................... World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing DESIGN SPRINT (LDS) LOOP Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals Understand Problem Diverge Solu7on Decide Hypotheses Prototype Prototype Validate Valida7on Build Measure Learn 1 2 34 5
  9. 9. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) Big Goal/Job To Get Done (JTGD): ................................................... WHEN Time World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing DESIGN SPRINT (LDS) LOOP Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals Understand Problem Diverge Solu7on Decide Hypotheses Prototype Prototype Validate Valida7on Build Measure Learn 1 2 34 5 OPSE Map: Chain
  10. 10. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) Big Goal/Job To Get Done (JTGD): ................................................... WHEN Time 5-Day Design Sprint Map World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing 1 2 3 4 5 DESIGN SPRINT (LDS) LOOP Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals Understand Problem Diverge Solu7on Decide Hypotheses Prototype Prototype Validate Valida7on Build Measure Learn 1 2 34 5
  11. 11. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) Big Goal/Job To Get Done (JTGD): ................................................... WHEN Time 5-Day Design Sprint Map World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing 1 2 3 4 5 DESIGN SPRINT (LDS) LOOP Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals Understand Problem Diverge Solu7on Decide Hypotheses Prototype Prototype Validate Valida7on Build Measure Learn 1 2 34 5
  12. 12. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) Big Goal/Job To Get Done (JTGD): ................................................... WHEN Time 5-Day Design Sprint Map World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Mon- day Tuesday Wednes- day Thurs- day Friday 1 2 3 4 5 DESIGN SPRINT (LDS) LOOP Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals Understand Problem Diverge Solu7on Decide Hypotheses Prototype Prototype Validate Valida7on Build Measure Learn 1 2 34 5
  13. 13. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) Big Goal/Job To Get Done (JTGD): ................................................... WHEN Time 5-Day Design Sprint Map World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Mon- day Tuesday Wednes- day Thurs- day Friday Under- stand PROB- LEM Diverge SOLU- TION Decide HYPO- THESES Proto- type PROTO- TYPE Validate VALIDA- TION 1 2 3 4 5 DESIGN SPRINT (LDS) LOOP Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals Understand Problem Diverge Solu7on Decide Hypotheses Prototype Prototype Validate Valida7on Build Measure Learn 1 2 34 5
  14. 14. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) Big Goal/Job To Get Done (JTGD): ................................................... WHEN Time 5-Day Design Sprint Map World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Mon- day Tuesday Wednes- day Thurs- day Friday Under- stand PROB- LEM Diverge SOLU- TION Decide HYPO- THESES Proto- type PROTO- TYPE Validate VALIDA- TION O: Observe T: Think H: Hypo- thesize E: Experi- ment R: Reflect 1 2 3 4 5 DESIGN SPRINT (LDS) LOOP Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals Understand Problem Diverge Solu7on Decide Hypotheses Prototype Prototype Validate Valida7on Build Measure Learn 1 2 34 5
  15. 15. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) Big Goal/Job To Get Done (JTGD): ................................................... WHEN Time 5-Day Design Sprint Map World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Mon- day Tuesday Wednes- day Thurs- day Friday Under- stand PROB- LEM Diverge SOLU- TION Decide HYPO- THESES Proto- type PROTO- TYPE Validate VALIDA- TION O: Observe T: Think H: Hypo- thesize E: Experi- ment Build R: Reflect Measure Learn 1 2 3 4 5 DESIGN SPRINT (LDS) LOOP Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals Understand Problem Diverge Solu7on Decide Hypotheses Prototype Prototype Validate Valida7on Build Measure Learn 1 2 34 5
  16. 16. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) Big Goal/Job To Get Done (JTGD): ................................................... WHEN Time 5-Day Design Sprint Map World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Mon- day Tuesday Wednes- day Thurs- day Friday PROB- LEM Space Concept- ual SOLU- TION Space Detailed SOLU- TION Space PROTO- TYPE BUILD- ING Space USER- TESTING (Impl.) Space Under- stand PROB- LEM Diverge SOLU- TION Decide HYPO- THESES Proto- type PROTO- TYPE Validate VALIDA- TION O: Observe T: Think H: Hypo- thesize E: Experi- ment Build R: Reflect Measure Learn 1 2 3 4 5 Understand Problem Diverge Solu7on Decide Hypotheses Prototype Prototype Validate Valida7on Build Measure Learn 1 2 34 5 DESIGN SPRINT (LDS) LOOP Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals
  17. 17. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) Big Goal/Job To Get Done (JTGD): ................................................... WHEN Time 5-Day Design Sprint Map World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Mon- day Tuesday Wednes- day Thurs- day Friday PROB- LEM Space: Out/ Inside Concept- ual SOLU- TION Space Detailed SOLU- TION Space PROTO- TYPE BUILD- ING Space USER- TESTING (Impl.) Space Under- stand PROB- LEM Diverge SOLU- TION Decide HYPO- THESES Proto- type PROTO- TYPE Validate VALIDA- TION O: Observe T: Think H: Hypo- thesize E: Experi- ment Build R: Reflect Measure Learn 1 2 3 4 5 Understand Problem Diverge Solu7on Decide Hypotheses Prototype Prototype Validate Valida7on Build Measure Learn 1 2 34 5 DESIGN SPRINT (LDS) LOOP Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals
  18. 18. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) Big Goal/Job To Get Done (JTGD): ................................................... WHEN Time 5-Day Design Sprint Map World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Mon- day Tuesday Wednes- day Thurs- day Friday PROB- LEM Space: Out/ Inside Concept- ual SOLU- TION Space Detailed SOLU- TION Space PROTO- TYPE BUILD- ING Space USER- TESTING (Impl.) Space Under- stand PROB- LEM Diverge SOLU- TION Decide HYPO- THESES Proto- type PROTO- TYPE Validate VALIDA- TION O: Observe T: Think H: Hypo- thesize E: Experi- ment Build R: Reflect Measure Learn 1 2 3 4 5 Understand Problem Diverge Solu7on Decide Hypotheses Prototype Prototype Validate Valida7on Build Measure Learn 1 2 34 5 DESIGN SPRINT (LDS) LOOP Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals
  19. 19. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) Big Goal/Job To Get Done (JTGD): ................................................... WHEN Time 5-Day Design Sprint Map World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing PROB- LEM Space: Out/ Inside Concept- ual SOLU- TION Space Detailed SOLU- TION Space PROTO- TYPE BUILD- ING Space USER- TESTING (Impl.) Space Under- stand PROB- LEM Diverge SOLU- TION Decide HYPO- THESES Proto- type PROTO- TYPE Validate VALIDA- TION O: Observe T: Think H: Hypo- thesize E: Experi- ment Build R: Reflect Measure Learn 1 2 3 4 5 Understand Problem Diverge Solu7on Decide Hypotheses Prototype Prototype Validate Valida7on Build Measure Learn 1 2 34 5 DESIGN SPRINT (LDS) LOOP Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals
  20. 20. EVENT 4: Validate
  21. 21. Validate VALIDATION 4
  22. 22. Pain/Delight (-/+): …..... World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Big Goal/Job To Get Done (JTGD): ................................................... SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals Problem SoluVon Hypotheses Prototype ValidaVon 1 2 3 4 5 Understand Diverge Decide Prototype Validate
  23. 23. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) WHEN Time World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Big Goal/Job To Get Done (JTGD): ................................................... SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals Problem SoluVon Hypotheses Prototype ValidaVon 1 2 3 4 5 Understand Diverge Decide Prototype Validate Event 5 – Validate
  24. 24. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) WHEN Time World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing BIG CHALLENGE/ CONSTRAINT/RISK LONG-TERM GOAL (VISION/STRATEGY) DESIGN SPRINT (DS) QUESTION Big Goal/Job To Get Done (JTGD): ................................................... Design Sprint (DS) Charter SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals Problem SoluVon Hypotheses Prototype ValidaVon 1 2 3 4 5 Understand Diverge Decide Prototype Validate Event 5 – Validate
  25. 25. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) Big Goal/Job To Get Done (JTGD): ................................................... WHEN Time World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing BIG CHALLENGE/ CONSTRAINT/RISK q  Desirability: q  Feasibility: q  Viability: LONG-TERM GOAL (VISION/STRATEGY) DESIGN SPRINT (DS) QUESTION Design Sprint (DS) Charter SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals Problem SoluVon Hypotheses Prototype ValidaVon 1 2 3 4 5 Understand Diverge Decide Prototype Validate Event 5 – Validate
  26. 26. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) WHEN Time Product/ Prototype 1 Product/ Prototype 2 Product/ Prototype 3 World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing BIG CHALLENGE/ CONSTRAINT/RISK LONG-TERM GOAL (VISION/STRATEGY) DESIGN SPRINT (DS) QUESTION Big Goal/Job To Get Done (JTGD): ................................................... Design Sprint (DS) Charter SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals Problem SoluVon Hypotheses Prototype ValidaVon 1 2 3 4 5 Understand Diverge Decide Prototype Validate Event 5 – Validate
  27. 27. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) WHEN Time Event 5 – Validate World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Product/ Prototype 1 Product/ Prototype 2 Product/ Prototype 3 BIG CHALLENGE/ CONSTRAINT/RISK LONG-TERM GOAL (VISION/STRATEGY) DESIGN SPRINT (DS) QUESTION Big Goal/Job To Get Done (JTGD): ................................................... Design Sprint (DS) Charter SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals Problem SoluVon Hypotheses Prototype ValidaVon 1 2 3 4 5 Understand Diverge Decide Prototype Validate
  28. 28. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) WHEN Time Event 5 – Validate World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Product/ Prototype 1 Product/ Prototype 2 Product/ Prototype 3 Big Goal/Job To Get Done (JTGD): ................................................... SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals Problem SoluVon Hypotheses Prototype ValidaVon 1 2 3 4 5 Understand Diverge Decide Prototype Validate
  29. 29. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) WHEN Time Event 5 – Validate World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Product/ Prototype 1 Product/ Prototype 2 Product/ Prototype 3 Team Member ….............. Team Member ….............. Team Member ….............. Big Goal/Job To Get Done (JTGD): ................................................... SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals Problem SoluVon Hypotheses Prototype ValidaVon 1 2 3 4 5 Understand Diverge Decide Prototype Validate
  30. 30. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) WHEN Time q  External/Targeted Customers (5No.): q  Problem-SoluVon Fit: q  Customer Success Criteria: q  Customer Experience (Value): q  Makeshi] Research Lab: 2 Rooms q  Day 5 (Friday) q  10am – 5pm q  Observers/Interviewers: q  Interview Script: q  Measure: q  Learn/Validate: q  RealisVc Prototype(s): q  Customer (Experience) Grid: Event 5 – Validate Checklist World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables Big Goal/Job To Get Done (JTGD): ................................................... Problem SoluVon Hypotheses Prototype ValidaVon 1 2 3 4 5 Understand Diverge Decide Prototype Validate
  31. 31. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) WHEN Time Event 5 – Validate Checklist SYSTEM: Design Sprint Roadmap (Agenda) - Deliverables World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Big Goal/Job To Get Done (JTGD): ................................................... Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals Monday Tuesday Wed/day Thursday Friday 10am- 5pm 10am- 5pm 10am- 5pm 10am- 5pm 9am- 5pm •  Office •  Env.: Risks/Opp. *3 Compe- 7tors: Trade-offs * Store: $100 GiL Vouchers * Office * Make- shiL Lab: 2 Rooms * Problem; Vision/Goal * SelecVon Criteria * Customer Story Map * RealisVc Prototype * Problem- SoluVon Fit Most Important Customer; Experts Screened/ Recruited Customers: (Craigslist) Internal Customer/ Cri7c; Decider Internal Customer/ Cri7c; Decider 5 External Customers; Observers/ Interviewer * Customer Journey (Habit) Map * HMW … * Lightning Demos * Solu7on Sketches * Strongest Solu7on * 3x5 Story- board/Grid *Prototype *Interview Script/Role- Playing * Prototype * Customer (UX) Grid * JTGD * Team: <8; Premortem * Generate ideas * S7cky Decision *Build * Run Trials * Measure * Learn/Val Problem SoluVon Hypotheses Prototype ValidaVon 1 2 3 4 5 Understand Diverge Decide Prototype Validate q  External/Targeted Customers (5No.): q  Problem-SoluVon Fit: q  Customer Success Criteria: q  Customer Experience (Value): q  Makeshi] Research Lab: 2 Rooms q  Day 5 (Friday) q  10am – 5pm q  Observers/Interviewers: q  Interview Script: q  Measure: q  Learn/Validate: q  RealisVc Prototype(s): q  Customer (Experience) Grid:
  32. 32. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) WHEN Time Event 5 – Validate SYSTEM: Design Sprint Roadmap (Agenda) - Deliverables World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Big Goal/Job To Get Done (JTGD): ................................................... Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals Monday Tuesday Wed/day Thursday Friday 10am- 5pm 10am- 5pm 10am- 5pm 10am- 5pm 9am- 5pm •  Office •  Env.: Risks/Opp. *3 Compe- 7tors: Trade-offs * Store: $100 GiL Vouchers * Office * Make- shiL Lab: 2 Rooms * Problem; Vision/Goal * SelecVon Criteria * Customer Story Map * RealisVc Prototype * Problem- SoluVon Fit Most Important Customer; Experts Screened/ Recruited Customers: (Craigslist) Internal Customer/ Cri7c; Decider Internal Customer/ Cri7c; Decider 5 External Customers; Observers/ Interviewer * Customer Journey (Habit) Map * HMW … * Lightning Demos * Solu7on Sketches * Strongest Solu7on * 3x5 Story- board/Grid *Prototype *Interview Script/Role- Playing * Prototype * Customer (UX) Grid * JTGD * Team: <8; Premortem * Generate ideas * S7cky Decision *Build * Run Trials * Measure * Learn/Val Problem SoluVon Hypotheses Prototype ValidaVon 1 2 3 4 5 Understand Diverge Decide Prototype Validate
  33. 33. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) WHEN Time SYSTEM: Design Sprint Roadmap (Agenda) - Deliverables World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Big Goal/Job To Get Done (JTGD): ................................................... Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals Monday Tuesday Wed/day Thursday Friday 10am- 5pm 10am- 5pm 10am- 5pm 10am- 5pm 9am- 5pm •  Office •  Env.: Risks/Opp. *3 Compe- 7tors: Trade-offs * Store: $100 GiL Vouchers * Office * Make- shiL Lab: 2 Rooms * Problem; Vision/Goal * SelecVon Criteria * Customer Story Map * RealisVc Prototype * Problem- SoluVon Fit Most Important Customer; Experts Screened/ Recruited Customers: (Craigslist) Internal Customer/ Cri7c; Decider Internal Customer/ Cri7c; Decider 5 External Customers; Observers/ Interviewer * Customer Journey (Habit) Map * HMW … * Lightning Demos * Solu7on Sketches * Strongest Solu7on * 3x5 Story- board/Grid *Prototype *Interview Script/Role- Playing * Prototype * Customer (UX) Grid * JTGD * Team: <8; Premortem * Generate ideas * S7cky Decision *Build * Run Trials * Measure * Learn/Val Event 5 – Validate Problem SoluVon Hypotheses Prototype ValidaVon 1 2 3 4 5 Understand Diverge Decide Prototype Validate
  34. 34. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) WHEN Time SYSTEM: Design Sprint Roadmap (Agenda) - Deliverables World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Big Goal/Job To Get Done (JTGD): ................................................... Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals Monday Tuesday Wed/day Thursday Friday 10am- 5pm 10am- 5pm 10am- 5pm 10am- 5pm 9am- 5pm •  Office •  Env.: Risks/Opp. *3 Compe- 7tors: Trade-offs * Store: $100 GiL Vouchers * Office * Make- shiL Lab: 2 Rooms * Problem; Vision/Goal * SelecVon Criteria * Customer Story Map * RealisVc Prototype * Problem- SoluVon Fit Most Important Customer; Experts Screened/ Recruited Customers: (Craigslist) Internal Customer/ Cri7c; Decider Internal Customer/ Cri7c; Decider 5 External Customers; Observers/ Interviewer * Customer Journey (Habit) Map * HMW … * Lightning Demos * Solu7on Sketches * Strongest Solu7on * 3x5 Story- board/Grid *Prototype *Interview Script/Role- Playing * Prototype * Customer (UX) Grid * JTGD * Team: <8; Premortem * Generate ideas * S7cky Decision *Build * Run Trials * Measure * Learn/Val Event 5 – Validate Problem SoluVon Hypotheses Prototype ValidaVon 1 2 3 4 5 Understand Diverge Decide Prototype Validate
  35. 35. Pain/Delight (-/+): …..... World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Big Goal/Job To Get Done (JTGD): ................................................... ORGANIC Trade-off Map SYSTEM: Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals
  36. 36. Pain/Delight (-/+): …..... World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Big Goal/Job To Get Done (JTGD): ................................................... ORGANIC Trade-off Map Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals WHERE Space WHEN Time
  37. 37. Pain/Delight (-/+): …..... ORGANIC Trade-off Map World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Big Goal/Job To Get Done (JTGD): ................................................... ORGANIC Trade-off Map Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals WHERE Space WHEN Time WHERE Space WHEN Time
  38. 38. Pain/Delight (-/+): …..... ORGANIC Trade-off Map World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Big Goal/Job To Get Done (JTGD): ................................................... ORGANIC Trade-off Map Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals SYSTEM: SYSTEM:
  39. 39. Pain/Delight (-/+): …..... World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing SYSTEM PAIN (-) DELIGHT (+) Big Goal/Job To Get Done (JTGD): ................................................... SYSTEM Trade-off Map SYSTEM: Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals PAIN (-) SYSTEM DELIGHT (+) SYSTEM: SYSTEM Trade-off Map
  40. 40. Pain/Delight (-/+): …..... World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing SYSTEM PAIN (-) DELIGHT (+) Big Goal/Job To Get Done (JTGD): ................................................... SYSTEM Trade-off Map SYSTEM: PRODUCT Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals PAIN (-) SYSTEM: CUSTOMER DELIGHT (+) SYSTEM: CUSTOMER CUSTOMER Trade-off Map
  41. 41. Pain/Delight (-/+): …..... World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing SYSTEM: PROVIDER/ SUPPLIER PAIN (-) DELIGHT (+) Big Goal/Job To Get Done (JTGD): ................................................... PROVIDER Trade-off Map Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals PAIN (-) SYSTEM: CUSTOMER DELIGHT (+) SYSTEM: CUSTOMER CUSTOMER Trade-off Map SYSTEM: PROVIDER/SUPPLIER
  42. 42. Pain/Delight (-/+): …..... CUSTOMER Trade-off Map World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing SYSTEM: PROCESS (TASK) PAIN (-) DELIGHT (+) PROCESS Trade-off Map SYSTEM: PROCESS Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals PAIN (-) SYSTEM: CUSTOMER DELIGHT (+) Big Goal/Job To Get Done (JTGD): ................................................... SYSTEM:
  43. 43. Pain/Delight (-/+): …..... World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing SYSTEM: PRODUCT PAIN (-) DELIGHT (+) Big Goal/Job To Get Done (JTGD): ................................................... PRODUCT Trade-off Map SYSTEM: PRODUCT Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals PAIN (-) SYSTEM: CUSTOMER DELIGHT (+) SYSTEM: CUSTOMER CUSTOMER Trade-off Map
  44. 44. Pain/Delight (-/+): …..... SYSTEM Trade-off Map World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing SYSTEM: PRODUCT PAIN (-) DELIGHT (+) Big Goal/Job To Get Done (JTGD): ................................................... PRODUCT Trade-off Map SYSTEM: PRODUCT Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals PAIN (-) SYSTEM DELIGHT (+) SYSTEM: CUSTOMER
  45. 45. VALUE ENGINE MAP Rapidly Test Big Ideas and Achieve Big Goals HIGH DIFFERENTIATION Strategy (Business Model) BLUE OCEAN Strategy (Business Model) RED OCEAN Strategy (Business Model) LOW PAIN Strategy (Business Model) STUCK-IN-MIDDLE Strategy (Business Model) PAIN (-) Low High DELIGHT (+) Low High 1 10 10 Customer (Segment): …................................................................................................................ Big Goal/Job To Get Done (JTGD): .............................................................................................. Tool (Product/Service): ............................................................................................................... Pain (-): ..................................................... Delight/Pleasure (+): ........................................... World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
  46. 46. World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing 3x3 Storyboard: Ver[cal Rapidly Test Big Ideas and Achieve Big Goals Pain/Delight (-/+): …..... Big Goal/Job To Get Done (JTGD): ...................................................
  47. 47. World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing 3x3 Storyboard: Horizontal Rapidly Test Big Ideas and Achieve Big Goals Pain/Delight (-/+): …..... Big Goal/Job To Get Done (JTGD): ...................................................
  48. 48. HMW HMW HMW HMW HMW HMW HMW HMW World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing How Might We (HMW)-Storyboard: Notes Rapidly Test Big Ideas and Achieve Big Goals Pain/Delight (-/+): …..... HMW Big Goal/Job To Get Done (JTGD): ...................................................
  49. 49. World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing 3x3 Storyboard: Act 1 Rapidly Test Big Ideas and Achieve Big Goals Pain/Delight (-/+): …..... Big Goal/Job To Get Done (JTGD): ...................................................
  50. 50. World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing 3x3 Storyboard: Act 2 Rapidly Test Big Ideas and Achieve Big Goals Pain/Delight (-/+): …..... Big Goal/Job To Get Done (JTGD): ...................................................
  51. 51. World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing 3x3 Storyboard: Act 3 Rapidly Test Big Ideas and Achieve Big Goals Pain/Delight (-/+): …..... Big Goal/Job To Get Done (JTGD): ...................................................
  52. 52. World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Pain/Delight (-/+): …..... INTERVIEWEE: Storyboard of Customer Journey: Interview Notes (Organic) Rapidly Test Big Ideas and Achieve Big Goals Big Goal/Job To Get Done (JTGD): ...................................................
  53. 53. CONTEXT QUESTIONS INTRODUCTION OF PROTOTYPE TASKS & NUDGES DEBRIEF FRIENDLY WELCOME World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Pain/Delight (-/+): …..... INTERVIEWEE: Storyboard of Customer Journey: Interview (Five Stages) Rapidly Test Big Ideas and Achieve Big Goals Big Goal/Job To Get Done (JTGD): ...................................................
  54. 54. A: ACQUISITION A: ACTIVATION R: RETENTION R: REVENUE R: REFERRAL E: ENGAGEMENT World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Pain/Delight (-/+): …..... INTERVIEWEE: --- CUSTOMER EXPERIENCE JOURNEY Storyboard of Customer Journey: Interview Notes (Structured) Rapidly Test Big Ideas and Achieve Big Goals Big Goal/Job To Get Done (JTGD): ...................................................
  55. 55. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) WHEN Time Event 5 – Validate World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing BIG CHALLENGE/ CONSTRAINT/RISK LONG-TERM GOAL (VISION/STRATEGY) DESIGN SPRINT (DS) QUESTION To Do (Future) Doing (Present) Done (Past) Design Sprint (DS) Charter SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals Problem SoluVon Hypotheses Prototype ValidaVon 1 2 3 4 5 Understand Diverge Decide Prototype Validate Big Goal/Job To Get Done (JTGD): ...................................................
  56. 56. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) Problem SoluVon Hypotheses Prototype ValidaVon 1 2 3 4 5 Understand Diverge Decide Prototype Validate WHEN Time Event 5 – Validate SYSTEM: Design Sprint Roadmap (Agenda) - Deliverables Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing POSITIVE PATTERNS LONG-TERM GOAL (VISION/STRATEGY) NEGATIVE PATTERNS NEUTRAL PATTERNS Big Goal/Job To Get Done (JTGD): ...................................................
  57. 57. World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing 3 Categories of Design Sprint (DS) Results Rapidly Test Big Ideas and Achieve Big Goals Efficient Failure Efficient Success FAILURE SUCCESS FLAWED SUCCESS
  58. 58. Case Study 1 Savioke
  59. 59. Pain/Delight (-/+): …..... World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Savioke’s Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals Problem SoluVon Hypotheses Prototype ValidaVon 1 2 3 4 5 Understand Diverge Decide Prototype Validate SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables Big Goal/Job To Get Done (JTGD): ...................................................
  60. 60. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) WHEN Time OPSE Map World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Savioke’s Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables Problem SoluVon Hypotheses Prototype ValidaVon 1 2 3 4 5 Understand Diverge Decide Prototype Validate Big Goal/Job To Get Done (JTGD): ...................................................
  61. 61. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) WHEN Time Event 5 – Validate SYSTEM: Design Sprint Roadmap (Agenda) - Deliverables World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Savioke’s Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals Problem SoluVon Hypotheses Prototype ValidaVon 1 2 3 4 5 Understand Diverge Decide Prototype Validate Monday Tuesday Wed/day Thursday Friday 10am- 5pm 10am- 5pm 10am- 5pm 10am- 5pm 9am- 5pm •  Office •  Env.: Risks/Opp. *3 Compe- 7tors: Trade-offs * Store: $100 GiL Vouchers * Office * Make- shiL Lab: 2 Rooms * Problem; Vision/Goal * SelecVon Criteria * Customer Story Map * RealisVc Prototype * Problem- SoluVon Fit Most Important Customer; Experts Screened/ Recruited Customers: (Craigslist) Internal Customer/ Cri7c; Decider Internal Customer/ Cri7c; Decider 5 External Customers; Observers/ Interviewer * Customer Journey (Habit) Map * HMW … * Lightning Demos * Solu7on Sketches * Strongest Solu7on * 3x5 Story- board/Grid *Prototype *Interview Script/Role- Playing * Prototype * Customer (UX) Grid * JTGD * Team: <8; Premortem * Generate ideas * S7cky Decision *Build * Run Trials * Measure * Learn/Val Big Goal/Job To Get Done (JTGD): ...................................................
  62. 62. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) WHEN Time OPSE Map World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing BIG CHALLENGE/ CONSTRAINT/RISK LONG-TERM GOAL (VISION/STRATEGY) DESIGN SPRINT (DS) QUESTION SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables Savioke’s Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals Problem SoluVon Hypotheses Prototype ValidaVon 1 2 3 4 5 Understand Diverge Decide Prototype Validate Big Goal/Job To Get Done (JTGD): ...................................................
  63. 63. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) WHEN Time OPSE Map World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing BIG CHALLENGE/ CONSTRAINT/RISK Not sure about how … hotel guests would react to a robot with personality LONG-TERM GOAL (VISION/STRATEGY) Provide beMer customer experience: Bring robot helpers into the everyday lives of humans in … restaurants, hospitals, elder care facili[es, ... DESIGN SPRINT (DS) QUESTION How will hotel guests react to a robot with personality? SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables Savioke’s Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals Problem SoluVon Hypotheses Prototype ValidaVon 1 2 3 4 5 Understand Diverge Decide Prototype Validate Big Goal/Job To Get Done (JTGD): ...................................................
  64. 64. TARGETED CUSTOMER (Archetype) q  Hotel Guest Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) REALISTIC PROTOTYPE(S) q  Relay Robot WHEN Time World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing BIG CHALLENGE/ CONSTRAINT/RISK Not sure about how … hotel guests would react to a robot with personality LONG-TERM GOAL (VISION/STRATEGY) Provide beMer customer experience: Bring robot helpers into the everyday lives of humans in … restaurants, hospitals, elder care facili[es, ... DESIGN SPRINT (DS) QUESTION How will hotel guests react to a robot with personality? SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables Product User TesVng (PUT) Map Savioke’s Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals Problem SoluVon Hypotheses Prototype ValidaVon 1 2 3 4 5 Understand Diverge Decide Prototype Validate Big Goal/Job To Get Done (JTGD): ...................................................
  65. 65. TARGETED CUSTOMER (Archetype) q  Hotel Guest: Trade-offs (-/+) Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) REALISTIC PROTOTYPE(S) q  Relay Robot: Trade-offs (-/+) WHEN Time World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing BIG CHALLENGE/ CONSTRAINT/RISK Not sure about how … hotel guests would react to a robot with personality LONG-TERM GOAL (VISION/STRATEGY) Provide beMer customer experience: Bring robot helpers into the everyday lives of humans in … restaurants, hospitals, elder care facili[es, ... DESIGN SPRINT (DS) QUESTION How will hotel guests react to a robot with personality? SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables Product User TesVng (PUT) Map Savioke’s Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals Problem SoluVon Hypotheses Prototype ValidaVon 1 2 3 4 5 Understand Diverge Decide Prototype Validate Big Goal/Job To Get Done (JTGD): ...................................................
  66. 66. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables WHEN Time Customer Habit Map World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Hotel guest wants … small item Hotel guest receives small item Guest calls Recept- ionist Recept- ionist puts item in Robot Robot takes item to guest BIG CHALLENGE/ CONSTRAINT/RISK Not sure about how … hotel guests would react to a robot with personality LONG-TERM GOAL (VISION/STRATEGY) Provide beMer customer experience: Bring robot helpers into the everyday lives of humans in … restaurants, hospitals, elder care facili[es, ... DESIGN SPRINT (DS) QUESTION How will hotel guests react to a robot with personality? Savioke’s Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals Problem SoluVon Hypotheses Prototype ValidaVon 1 2 3 4 5 Understand Diverge Decide Prototype Validate Big Goal/Job To Get Done (JTGD): ...................................................
  67. 67. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) WHEN Time World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Compe[- tor 1 Compe[- tor 2 Compe[- tor 3 BIG CHALLENGE/ CONSTRAINT/RISK Not sure about how … hotel guests would react to a robot with personality LONG-TERM GOAL (VISION/STRATEGY) Provide beMer customer experience: Bring robot helpers into the everyday lives of humans in … restaurants, hospitals, elder care facili[es, ... DESIGN SPRINT (DS) QUESTION How will hotel guests react to a robot with personality? Compe?tors’ Map Savioke’s Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables Problem SoluVon Hypotheses Prototype ValidaVon 1 2 3 4 5 Understand Diverge Decide Prototype Validate Big Goal/Job To Get Done (JTGD): ...................................................
  68. 68. Pain/Delight (-/+): …..... World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Problem-HMW Sketch ITEM PROBLEM (Pain; Constraint; Trade-off) HOW MIGHT WE (HMW) Solu7ons Idea/ QuesVon Sketch (Mock up) Moment of Delivery SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables BIG CHALLENGE/ CONSTRAINT/RISK Not sure about how … hotel guests would react to a robot with personality LONG-TERM GOAL (VISION/STRATEGY) Provide beMer customer experience: Bring robot helpers into the everyday lives of humans in … restaurants, hospitals, elder care facili[es, ... DESIGN SPRINT (DS) QUESTION How will hotel guests react to a robot with personality? Savioke’s Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals Problem SoluVon Hypotheses Prototype ValidaVon 1 2 3 4 5 Understand Diverge Decide Prototype Validate Big Goal/Job To Get Done (JTGD): ...................................................
  69. 69. HMW HMW HMW HMW HMW HMW HMW HMW World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Pain/Delight (-/+): …..... HMW Savioke’s How Might We (HMW)-Storyboard: Notes Rapidly Test Big Ideas and Achieve Big Goals Big Goal/Job To Get Done (JTGD): ...................................................
  70. 70. World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Savioke’s How Might We (HMW)-Storyboard: Ver[cal Rapidly Test Big Ideas and Achieve Big Goals Pain/Delight (-/+): …..... Big Goal/Job To Get Done (JTGD): ...................................................
  71. 71. Pain/Delight (-/+): …..... CUSTOMER Trade-off Map World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing SYSTEM: PROVIDER/ SUPPLIER PAIN (-) DELIGHT (+) Big Goal/Job To Get Done (JTGD): ................................................... PROVIDER Trade-off Map Savioke’s Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals PAIN (-) SYSTEM: CUSTOMER DELIGHT (+) SYSTEM: PROVIDER/SUPPLIER WHERE Space WHEN Time
  72. 72. Pain/Delight (-/+): …..... CUSTOMER Trade-off Map World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing SYSTEM: PROCESS (TASK) PAIN (-) DELIGHT (+) PROCESS Trade-off Map SYSTEM: PROCESS Savioke’s Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals PAIN (-) SYSTEM: CUSTOMER DELIGHT (+) WHERE Space WHEN Time Big Goal/Job To Get Done (JTGD): ...................................................
  73. 73. Pain/Delight (-/+): …..... CUSTOMER Trade-off Map World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing SYSTEM: PRODUCT PAIN (-) DELIGHT (+) Big Goal/Job To Get Done (JTGD): ................................................... PRODUCT Trade-off Map SYSTEM: PRODUCT Savioke’s Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals PAIN (-) SYSTEM: CUSTOMER DELIGHT (+) WHERE Space WHEN Time
  74. 74. Savioke’s VALUE ENGINE MAP: Selec7on of Best Conceptual Solu7on (Sketch) Rapidly Test Big Ideas and Achieve Big Goals HIGH DIFFERENTIATION Strategy (Business Model) BLUE OCEAN Strategy (Business Model) RED OCEAN Strategy (Business Model) LOW PAIN Strategy (Business Model) STUCK-IN-MIDDLE Strategy (Business Model) PAIN (-) Low High DELIGHT (+) Low High 1 10 10 Customer (Segment): …................................................................................................................ Big Goal/Job To Get Done (JTGD): .............................................................................................. Tool (Product/Service): ............................................................................................................... Pain (-): ..................................................... Delight/Pleasure (+): ........................................... World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
  75. 75. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables Challenge/Job To Get Done (JTGD): ................................................... WHEN Time World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing To Do (Future) Doing (Present) Done (Past) BIG CHALLENGE/ CONSTRAINT/RISK Not sure about how … hotel guests would react to a robot with personality LONG-TERM GOAL (VISION/STRATEGY) Provide beMer customer experience: Bring robot helpers into the everyday lives of humans in … restaurants, hospitals, elder care facili[es, ... DESIGN SPRINT (DS) QUESTION How will hotel guests react to a robot with personality? Event 5 – Validate Savioke’s Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals Problem SoluVon Hypotheses Prototype ValidaVon 1 2 3 4 5 Understand Diverge Decide Prototype Validate
  76. 76. World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Savioke’s Storyboard of Customer Journey: Act 1 Rapidly Test Big Ideas and Achieve Big Goals Pain/Delight (-/+): …..... Big Goal/Job To Get Done (JTGD): ...................................................
  77. 77. World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Savioke’s Storyboard of Customer Journey: Act 2 Rapidly Test Big Ideas and Achieve Big Goals Pain/Delight (-/+): …..... Big Goal/Job To Get Done (JTGD): ...................................................
  78. 78. World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Savioke’s Storyboard of Customer Journey: Act 3 Rapidly Test Big Ideas and Achieve Big Goals Pain/Delight (-/+): …..... Big Goal/Job To Get Done (JTGD): ...................................................
  79. 79. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables WHEN Time World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing To Do (Future) Doing (Present) Done (Past) BIG CHALLENGE/ CONSTRAINT/RISK Not sure about how … hotel guests would react to a robot with personality LONG-TERM GOAL (VISION/STRATEGY) Provide beMer customer experience: Bring robot helpers into the everyday lives of humans in … restaurants, hospitals, elder care facili[es, ... DESIGN SPRINT (DS) QUESTION How will hotel guests react to a robot with personality? Event 5 – Validate Savioke’s Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals Problem SoluVon Hypotheses Prototype ValidaVon 1 2 3 4 5 Understand Diverge Decide Prototype Validate Big Goal/Job To Get Done (JTGD): ...................................................
  80. 80. World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Pain/Delight (-/+): …..... INTERVIEWEE: Savioke’s Storyboard of Customer Journey: Interview Notes (Organic) Rapidly Test Big Ideas and Achieve Big Goals Big Goal/Job To Get Done (JTGD): ...................................................
  81. 81. CONTEXT QUESTIONS INTRODUCTION OF PROTOTYPE TASKS & NUDGES DEBRIEF FRIENDLY WELCOME World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Pain/Delight (-/+): …..... INTERVIEWEE: Savioke’s Storyboard of Customer Journey: Interview (Five Stages) Rapidly Test Big Ideas and Achieve Big Goals Big Goal/Job To Get Done (JTGD): ...................................................
  82. 82. A: ACQUISITION A: ACTIVATION R: RETENTION R: REVENUE R: REFERRAL E: ENGAGEMENT World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Pain/Delight (-/+): …..... INTERVIEWEE: --- CUSTOMER EXPERIENCE JOURNEY Savioke’s Storyboard of Customer Journey: Interview Notes (Structured) Rapidly Test Big Ideas and Achieve Big Goals Big Goal/Job To Get Done (JTGD): ...................................................
  83. 83. Case Study 2 FlaVron Health
  84. 84. Pain/Delight (-/+): …..... World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables FlaVron Health’s Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals Problem SoluVon Hypotheses Prototype ValidaVon 1 2 3 4 5 Understand Diverge Decide Prototype Validate Big Goal/Job To Get Done (JTGD): Reduce complexity & delay in cancer treatement
  85. 85. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) WHEN Time OPSE Map World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables FlaVron Health’s Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals Problem SoluVon Hypotheses Prototype ValidaVon 1 2 3 4 5 Understand Diverge Decide Prototype Validate Big Goal/Job To Get Done (JTGD): Reduce complexity & delay in cancer treatement
  86. 86. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) WHEN Time World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing OPSE Map FlaVron Health’s Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals SYSTEM: Design Sprint Roadmap (Agenda) - Deliverables Problem SoluVon Hypotheses Prototype ValidaVon 1 2 3 4 5 Understand Diverge Decide Prototype Validate Monday Tuesday Wed/day Thursday Friday 10am- 5pm 10am- 5pm 10am- 5pm 10am- 5pm 9am- 5pm •  Office •  Env.: Risks/Opp. *3 Compe- 7tors: Trade-offs * Store: $100 GiL Vouchers * Office * Make- shiL Lab: 2 Rooms * Problem; Vision/Goal * SelecVon Criteria * Customer Story Map * RealisVc Prototype * Problem- SoluVon Fit Most Important Customer; Experts Screened/ Recruited Customers: (Craigslist) Internal Customer/ Cri7c; Decider Internal Customer/ Cri7c; Decider 5 External Customers; Observers/ Interviewer * Customer Journey (Habit) Map * HMW … * Lightning Demos * Solu7on Sketches * Strongest Solu7on * 3x5 Story- board/Grid *Prototype *Interview Script/Role- Playing * Prototype * Customer (UX) Grid * JTGD * Team: <8; Premortem * Generate ideas * S7cky Decision *Build * Run Trials * Measure * Learn/Val Big Goal/Job To Get Done (JTGD): Reduce complexity & delay in cancer treatement
  87. 87. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) WHEN Time OPSE Map World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables FlaVron Health’s Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals BIG CHALLENGE/ CONSTRAINT/RISK Not sure about how … a change in workflow of cancer clinics will affect the organiza[on LONG-TERM GOAL (VISION/STRATEGY) Get more pa7ents to enroll in clinical trials DESIGN SPRINT (DS) QUESTIONS q  Can we find matches fast enough? q  Will cancer clinics change their workflow to use a new tool (so]ware)? Problem SoluVon Hypotheses Prototype ValidaVon 1 2 3 4 5 Understand Diverge Decide Prototype Validate Big Goal/Job To Get Done (JTGD): Reduce complexity & delay in cancer treatement
  88. 88. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) WHEN Time World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables FlaVron Health’s Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals TARGETED CUSTOMER (Archetype) q  Cancer Pa7ent REALISTIC PROTOTYPE(S) q  Pa7ent-Therapy Matching Service Product User TesVng (PUT) Map BIG CHALLENGE/ CONSTRAINT/RISK Not sure about how … a change in workflow of cancer clinics will affect the organiza[on LONG-TERM GOAL (VISION/STRATEGY) Get more pa7ents to enroll in clinical trials DESIGN SPRINT (DS) QUESTIONS q  Can we find matches fast enough? q  Will cancer clinics change their workflow to use a new tool (so]ware)? Problem SoluVon Hypotheses Prototype ValidaVon 1 2 3 4 5 Understand Diverge Decide Prototype Validate Big Goal/Job To Get Done (JTGD): Reduce complexity & delay in cancer treatement
  89. 89. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables WHEN Time Customer Habit Map FlaVron Health’s Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Pa7ent wants … therapy PaVent starts therapy Pa7ent makes appoint- ment to see doctor Doctor/ Coordin. searches for matching trials Doctor discusses trial with pa7ent Pa7ent enrolls for therapy BIG CHALLENGE/ CONSTRAINT/RISK Not sure about how … a change in workflow of cancer clinics will affect the organiza[on LONG-TERM GOAL (VISION/STRATEGY) Get more pa7ents to enroll in clinical trials DESIGN SPRINT (DS) QUESTIONS q  Can we find matches fast enough? q  Will cancer clinics change their workflow to use a new tool (so]ware)? Problem SoluVon Hypotheses Prototype ValidaVon 1 2 3 4 5 Understand Diverge Decide Prototype Validate Big Goal/Job To Get Done (JTGD): Reduce complexity & delay in cancer treatement
  90. 90. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) WHEN Time World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Compe[- tor 1 Compe[- tor 2 Compe[- tor 3 FlaVron Health’s Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals BIG CHALLENGE/ CONSTRAINT/RISK Not sure about how … a change in workflow of cancer clinics will affect the organiza[on LONG-TERM GOAL (VISION/STRATEGY) Get more pa7ents to enroll in clinical trials DESIGN SPRINT (DS) QUESTIONS q  Can we find matches fast enough? q  Will cancer clinics change their workflow to use a new tool (so]ware)? Compe?tors’ Map SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables Problem SoluVon Hypotheses Prototype ValidaVon 1 2 3 4 5 Understand Diverge Decide Prototype Validate Big Goal/Job To Get Done (JTGD): Reduce complexity & delay in cancer treatement
  91. 91. Pain/Delight (-/+): …..... World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Problem-HMW Sketch ITEM PROBLEM (Pain; Constraint; Trade-off) HOW MIGHT WE (HMW) Idea/ QuesVon Sketch (Mock up) HOW? Informa[on required to screen pa[ents is hard to find in their medical records q Structure key informa- 7on for screening pa7ents? HOW? Filling in missing informa[on requires a lot of [me and effort q Streamline discussion with outside doctors? HOW? The number of pa[ents, trials, and requirements is overwhelming q Make reviewing electronic medical records faster? Big Goal/Job To Get Done (JTGD): Reduce complexity & delay in cancer treatement SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables BIG CHALLENGE/ CONSTRAINT/RISK Not sure about how … a change in workflow of cancer clinics will affect the organiza[on LONG-TERM GOAL (VISION/STRATEGY) Get more pa7ents to enroll in clinical trials DESIGN SPRINT (DS) QUESTIONS q  Can we find matches fast enough? q  Will cancer clinics change their workflow to use a new tool (so]ware)? FlaVron Health’s Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals Problem SoluVon Hypotheses Prototype ValidaVon 1 2 3 4 5 Understand Diverge Decide Prototype Validate
  92. 92. HMW Streamline discussion with outside doctors? HMW Make reviewing electronic medical records faster? HMW HMW HMW HMW HMW HMW Structure key informa- 7on for screening pa7ents? World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Pain/Delight (-/+): …..... HMW FlaVron Health’s How Might We (HMW)-Storyboard: Notes Rapidly Test Big Ideas and Achieve Big Goals Big Goal/Job To Get Done (JTGD): Reduce complexity & delay in cancer treatement
  93. 93. World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing FlaVron Health’s How Might We (HMW)-Storyboard: Ver[cal Rapidly Test Big Ideas and Achieve Big Goals Pain/Delight (-/+): …..... Big Goal/Job To Get Done (JTGD): Reduce complexity & delay in cancer treatement
  94. 94. Pain/Delight (-/+): …..... CUSTOMER Trade-off Map World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing SYSTEM: PROVIDER/ SUPPLIER PAIN (-) DELIGHT (+) PROVIDER Trade-off Map FlaVron Health’s Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals PAIN (-) SYSTEM: CUSTOMER DELIGHT (+) SYSTEM: PROVIDER/SUPPLIER Big Goal/Job To Get Done (JTGD): Reduce complexity & delay in cancer treatement WHERE Space WHEN Time
  95. 95. Pain/Delight (-/+): …..... CUSTOMER Trade-off Map World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing SYSTEM: PROCESS (TASK) PAIN (-) DELIGHT (+) PROCESS Trade-off Map SYSTEM: PROCESS FlaVron Health’s Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals PAIN (-) SYSTEM: CUSTOMER DELIGHT (+) Big Goal/Job To Get Done (JTGD): Reduce complexity & delay in cancer treatement WHERE Space WHEN Time
  96. 96. Pain/Delight (-/+): …..... CUSTOMER Trade-off Map World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing SYSTEM: PRODUCT PAIN (-) DELIGHT (+) PRODUCT Trade-off Map SYSTEM: PRODUCT FlaVron Health’s Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals PAIN (-) SYSTEM: CUSTOMER DELIGHT (+) Big Goal/Job To Get Done (JTGD): Reduce complexity & delay in cancer treatement WHERE Space WHEN Time
  97. 97. FlaVron Health’s VALUE ENGINE MAP: Selec7on of Best Conceptual Solu7on (Sketch) Rapidly Test Big Ideas and Achieve Big Goals HIGH DIFFERENTIATION Strategy (Business Model) BLUE OCEAN Strategy (Business Model) RED OCEAN Strategy (Business Model) LOW PAIN Strategy (Business Model) STUCK-IN-MIDDLE Strategy (Business Model) PAIN (-): Complexity Low High DELIGHT (+): Effec7veness Low High 1 10 10 Customer (Segment): …................................................................................................................ Big Goal/Job To Get Done (JTGD): Reduce complexity & delay in cancer treatement Tool (Product/Service): ............................................................................................................... Pain (-): ..................................................... Delight/Pleasure (+): ........................................... World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
  98. 98. World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing FlaVron Health’s Storyboard of Customer Journey: Act 1 Rapidly Test Big Ideas and Achieve Big Goals Pain/Delight (-/+): …..... Big Goal/Job To Get Done (JTGD): Reduce complexity & delay in cancer treatement
  99. 99. World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Pain/Delight (-/+): …..... FlaVron Health’s Storyboard of Customer Journey: Act 2 Rapidly Test Big Ideas and Achieve Big Goals Big Goal/Job To Get Done (JTGD): Reduce complexity & delay in cancer treatement
  100. 100. World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Pain/Delight (-/+): …..... FlaVron Health’s Storyboard of Customer Journey: Act 3 Rapidly Test Big Ideas and Achieve Big Goals Big Goal/Job To Get Done (JTGD): Reduce complexity & delay in cancer treatement
  101. 101. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) WHEN Time Event 5 – Validate World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing To Do (Future) Doing (Present) Done (Past) FlaVron Health’s Design Sprint (DS) Map: Conceptual Solu7on (Sketch) Rapidly Test Big Ideas and Achieve Big Goals BIG CHALLENGE/ CONSTRAINT/RISK Not sure about how … a change in workflow of cancer clinics will affect the organiza[on LONG-TERM GOAL (VISION/STRATEGY) Get more pa7ents to enroll in clinical trials DESIGN SPRINT (DS) QUESTIONS q  Can we find matches fast enough? q  Will cancer clinics change their workflow to use a new tool (so]ware)? SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables Problem SoluVon Hypotheses Prototype ValidaVon 1 2 3 4 5 Understand Diverge Decide Prototype Validate Big Goal/Job To Get Done (JTGD): Reduce complexity & delay in cancer treatement
  102. 102. World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Pain/Delight (-/+): …..... INTERVIEWEE: FlaVron Health’s Storyboard of Customer Journey: Interview Notes (Organic) Rapidly Test Big Ideas and Achieve Big Goals Big Goal/Job To Get Done (JTGD): Reduce complexity & delay in cancer treatement
  103. 103. CONTEXT QUESTIONS INTRODUCTION OF PROTOTYPE TASKS & NUDGES DEBRIEF FRIENDLY WELCOME World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Pain/Delight (-/+): …..... INTERVIEWEE: FlaVron Health’s Storyboard of Customer Journey: Interview (Structure) Rapidly Test Big Ideas and Achieve Big Goals Big Goal/Job To Get Done (JTGD): Reduce complexity & delay in cancer treatement
  104. 104. A: ACQUISITION A: ACTIVATION R: RETENTION R: REVENUE R: REFERRAL E: ENGAGEMENT World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Pain/Delight (-/+): …..... INTERVIEWEE: --- CUSTOMER EXPERIENCE JOURNEY FlaVron Health’s Storyboard of Customer Journey: Interview Notes (Observa7ons) Rapidly Test Big Ideas and Achieve Big Goals Big Goal/Job To Get Done (JTGD): Reduce complexity & delay in cancer treatement
  105. 105. Case Study 3 Blue Bohle Coffee
  106. 106. Pain/Delight (-/+): …..... Big Goal/Job To Get Done (JTGD): ................................................... World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables Blue Bohle Coffee’s Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals Problem SoluVon Hypotheses Prototype ValidaVon 1 2 3 4 5 Understand Diverge Decide Prototype Validate
  107. 107. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) WHEN Time OPSE Map World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables Blue Bohle Coffee’s Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals Problem SoluVon Hypotheses Prototype ValidaVon 1 2 3 4 5 Understand Diverge Decide Prototype Validate Big Goal/Job To Get Done (JTGD): ...................................................
  108. 108. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) WHEN Time World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing OPSE Map Blue Bohle Coffee’s Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals SYSTEM: Design Sprint Roadmap (Agenda) - Deliverables Problem SoluVon Hypotheses Prototype ValidaVon 1 2 3 4 5 Understand Diverge Decide Prototype Validate Monday Tuesday Wed/day Thursday Friday 10am- 5pm 10am- 5pm 10am- 5pm 10am- 5pm 9am- 5pm •  Office •  Env.: Risks/Opp. *3 Compe- 7tors: Trade-offs * Store: $100 GiL Vouchers * Office * Make- shiL Lab: 2 Rooms * Problem; Vision/Goal * SelecVon Criteria * Customer Story Map * RealisVc Prototype * Problem- SoluVon Fit Most Important Customer; Experts Screened/ Recruited Customers: (Craigslist) Internal Customer/ Cri7c; Decider Internal Customer/ Cri7c; Decider 5 External Customers; Observers/ Interviewer * Customer Journey (Habit) Map * HMW … * Lightning Demos * Solu7on Sketches * Strongest Solu7on * 3x5 Story- board/Grid *Prototype *Interview Script/Role- Playing * Prototype * Customer Grid * JTGD * Team: <8; Premortem * Generate ideas * S7cky Decision *Build * Run Trials * Measure * Learn/Val Big Goal/Job To Get Done (JTGD): ...................................................
  109. 109. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) WHEN Time OPSE Map World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing BIG CHALLENGE/ CONSTRAINT/RISK LONG-TERM GOAL (VISION/STRATEGY) DESIGN SPRINT (DS) QUESTION SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables Blue Bohle Coffee’s Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals Problem SoluVon Hypotheses Prototype ValidaVon 1 2 3 4 5 Understand Diverge Decide Prototype Validate Big Goal/Job To Get Done (JTGD): ...................................................
  110. 110. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) WHEN Time World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing BIG CHALLENGE/ CONSTRAINT/RISK LONG-TERM GOAL (VISION/STRATEGY) DESIGN SPRINT (DS) QUESTION SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables TARGETED CUSTOMER (Archetype) q  Café Visitor (Coffee Drinker) REALISTIC PROTOTYPE(S) q  Online Website Product User TesVng (PUT) Map Blue Bohle Coffee’s Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals Problem SoluVon Hypotheses Prototype ValidaVon 1 2 3 4 5 Understand Diverge Decide Prototype Validate Big Goal/Job To Get Done (JTGD): ...................................................
  111. 111. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables WHEN Time Customer Habit Map World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Custom- er gets/ reads Press story Custom- er visits website Custom- er com- pares coffee retailers Custom- er chooses/ buys beans Custom- er wants … cup of coffee Custom- er gets cup of coffee Custom- er visits cafe Custom- er orders coffee Barista serves coffee to customer Custom- er pays for cup of coffee BIG CHALLENGE/ CONSTRAINT/RISK LONG-TERM GOAL (VISION/STRATEGY) DESIGN SPRINT (DS) QUESTION Blue Bohle Coffee’s Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals Problem SoluVon Hypotheses Prototype ValidaVon 1 2 3 4 5 Understand Diverge Decide Prototype Validate Big Goal/Job To Get Done (JTGD): ...................................................
  112. 112. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) WHEN Time World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Compe[- tor 1 Compe[- tor 2 Compe[- tor 3 BIG CHALLENGE/ CONSTRAINT/RISK LONG-TERM GOAL (VISION/STRATEGY) DESIGN SPRINT (DS) QUESTION Compe?tors’ Map Blue Bohle Coffee’s Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals Design Sprint (DS) Charter SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables Problem SoluVon Hypotheses Prototype ValidaVon 1 2 3 4 5 Understand Diverge Decide Prototype Validate Big Goal/Job To Get Done (JTGD): ...................................................
  113. 113. Pain/Delight (-/+): …..... World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Problem-HMW Sketch for Prototype ITEM PROBLEM (Pain; Constraint; Trade-off) HOW MIGHT WE (HMW) Solu7ons Idea/ QuesVon Sketch (Mock up) Make web experience q a delight? q a place you’d like to visit? Make web experience like a friendly barista’s? Ground the experience/ story in the café? BIG CHALLENGE/ CONSTRAINT/RISK LONG-TERM GOAL (VISION/STRATEGY) DESIGN SPRINT (DS) QUESTION Blue Bohle Coffee’s Design Sprint (DS) Map: Conceptual Solu7ons (Sketches) Rapidly Test Big Ideas and Achieve Big Goals SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables Sheet 1 of 3 Problem SoluVon Hypotheses Prototype ValidaVon 1 2 3 4 5 Understand Diverge Decide Prototype Validate Big Goal/Job To Get Done (JTGD): ...................................................
  114. 114. Pain/Delight (-/+): …..... World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Problem-HMW Sketch for Prototype BIG CHALLENGE/ CONSTRAINT/RISK LONG-TERM GOAL (VISION/STRATEGY) DESIGN SPRINT (DS) QUESTION Blue Bohle Coffee’s Design Sprint (DS) Map: Conceptual Solu7ons (Sketches) Rapidly Test Big Ideas and Achieve Big Goals SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables Sheet 2 of 3 ITEM PROBLEM (Pain; Constraint; Trade-off) HOW MIGHT WE (HMW) Solu7ons Idea/ QuesVon Sketch (Mock up) Use imagery to tell our story? Make you feel like a “regular” on the site? Help people realize that they can buy coffee online? Problem SoluVon Hypotheses Prototype ValidaVon 1 2 3 4 5 Understand Diverge Decide Prototype Validate Big Goal/Job To Get Done (JTGD): ...................................................
  115. 115. Pain/Delight (-/+): …..... World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Problem-HMW Sketch for Prototype BIG CHALLENGE/ CONSTRAINT/RISK LONG-TERM GOAL (VISION/STRATEGY) DESIGN SPRINT (DS) QUESTION Blue Bohle Coffee’s Design Sprint (DS) Map: Conceptual Solu7ons (Sketches) Rapidly Test Big Ideas and Achieve Big Goals SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables Sheet 3 of 3 ITEM PROBLEM (Pain; Constraint; Trade-off) HOW MIGHT WE (HMW) Solu7ons Idea/ QuesVon Sketch (Mock up) Communi- cate values of Blue BoMle Coffee? Recreate “Serah” on the web? Ensure that no customer, who loves us in the store, is unaware of website? Problem SoluVon Hypotheses Prototype ValidaVon 1 2 3 4 5 Understand Diverge Decide Prototype Validate Big Goal/Job To Get Done (JTGD): ...................................................
  116. 116. HMW Make web experience like a friendly barista’s? HMW Ground the experience/ story in the café? HMW Use imagery to tell our story? HMW Help people realize that they can buy coffee online? HMW Communicate values of Blue BoMle Coffee? HMW Ensure that no customer, who loves us in the store, is unaware of website? HMW Recreate “Serah” on the web? HMW Make web experience q a delight? q a place you’d like to visit? World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Pain/Delight (-/+): …..... HMW Make you feel like a “regular” on the site? Blue Bohle Coffee’s How Might We (HMW)-Storyboard: Notes Rapidly Test Big Ideas and Achieve Big Goals Big Goal/Job To Get Done (JTGD): ...................................................
  117. 117. World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Blue Bohle Coffee’s How Might We (HMW)-Storyboard: Ver[cal Rapidly Test Big Ideas and Achieve Big Goals Pain/Delight (-/+): …..... Big Goal/Job To Get Done (JTGD): ...................................................
  118. 118. Pain/Delight (-/+): …..... CUSTOMER Trade-off Map World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing SYSTEM: PROVIDER/ SUPPLIER PAIN (-) DELIGHT (+) Big Goal/Job To Get Done (JTGD): ................................................... PROVIDER Trade-off Map SYSTEM: PROVIDER/SUPPLIER Blue Bohle Coffee’s Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals PAIN (-) SYSTEM: CUSTOMER DELIGHT (+) WHERE Space WHEN Time
  119. 119. Pain/Delight (-/+): …..... CUSTOMER Trade-off Map World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing SYSTEM: PROCESS (TASK) PAIN (-) DELIGHT (+) PROCESS Trade-off Map SYSTEM: PROCESS Blue Bohle Coffee’s Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals PAIN (-) SYSTEM: CUSTOMER DELIGHT (+) WHERE Space WHEN Time Big Goal/Job To Get Done (JTGD): ...................................................
  120. 120. Pain/Delight (-/+): …..... CUSTOMER Trade-off Map World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing SYSTEM: PRODUCT PAIN (-) DELIGHT (+) Big Goal/Job To Get Done (JTGD): ................................................... PRODUCT Trade-off Map SYSTEM: PRODUCT Blue Bohle Coffee’s Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals PAIN (-) SYSTEM: CUSTOMER DELIGHT (+) WHERE Space WHEN Time
  121. 121. Blue Bohle Coffee’s VALUE ENGINE MAP: Selec7on of Best Conceptual Solu7on (Sketch) Rapidly Test Big Ideas and Achieve Big Goals HIGH DIFFERENTIATION Strategy (Business Model) BLUE OCEAN Strategy (Business Model) RED OCEAN Strategy (Business Model) LOW PAIN Strategy (Business Model) STUCK-IN-MIDDLE Strategy (Business Model) PAIN (-) Low High DELIGHT (+) Low High 1 10 10 Customer (Segment): …................................................................................................................ Big Goal/Job To Get Done (JTGD): ............................................................................................ Tool (Product/Service): ............................................................................................................... Pain (-): ..................................................... Delight/Pleasure (+): ........................................... World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
  122. 122. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables Big Goal/Job To Get Done (JTGD): ................................................... WHEN Time World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing To Do (Future) Doing (Present) Done (Past) Event 5 – Validate BIG CHALLENGE/ CONSTRAINT/RISK LONG-TERM GOAL (VISION/STRATEGY) DESIGN SPRINT (DS) QUESTION Blue Bohle Coffee’s Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals Problem SoluVon Hypotheses Prototype ValidaVon 1 2 3 4 5 Understand Diverge Decide Prototype Validate
  123. 123. Pain/Delight (-/+): …..... World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Problem-HMW Sketch for Prototype ITEM PROBLEM (Pain; Constraint; Trade-off) HOW MIGHT WE (HMW) Solu7ons Idea/ QuesVon Sketch (Mock up) “The Mind Reader” Website Organize online store the same way a barista might talk with a customer Webpages q Welcome to Blue Boele q How do you prepare your coffee? q How to select coffee BIG CHALLENGE/ CONSTRAINT/RISK LONG-TERM GOAL (VISION/STRATEGY) DESIGN SPRINT (DS) QUESTION Blue Bohle Coffee’s Design Sprint (DS) Map: Conceptual Solu7ons (Sketches) Rapidly Test Big Ideas and Achieve Big Goals SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables Problem SoluVon Hypotheses Prototype ValidaVon 1 2 3 4 5 Understand Diverge Decide Prototype Validate Big Goal/Job To Get Done (JTGD): ...................................................
  124. 124. World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Blue Bohle Coffee’s Storyboard of Customer Journey: Act 1 Rapidly Test Big Ideas and Achieve Big Goals Pain/Delight (-/+): …..... Big Goal/Job To Get Done (JTGD): ...................................................
  125. 125. World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Pain/Delight (-/+): …..... Blue Bohle Coffee’s Storyboard of Customer Journey: Act 2 Rapidly Test Big Ideas and Achieve Big Goals Big Goal/Job To Get Done (JTGD): ...................................................
  126. 126. World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Pain/Delight (-/+): …..... Blue Bohle Coffee’s Storyboard of Customer Journey: Act 3 Rapidly Test Big Ideas and Achieve Big Goals Big Goal/Job To Get Done (JTGD): ...................................................
  127. 127. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables WHEN Time World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing To Do (Future) Doing (Present) Done (Past) Event 5 – Validate BIG CHALLENGE/ CONSTRAINT/RISK LONG-TERM GOAL (VISION/STRATEGY) DESIGN SPRINT (DS) QUESTION Blue Bohle Coffee’s Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals Problem SoluVon Hypotheses Prototype ValidaVon 1 2 3 4 5 Understand Diverge Decide Prototype Validate Big Goal/Job To Get Done (JTGD): ...................................................
  128. 128. World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Pain/Delight (-/+): …..... INTERVIEWEE: Blue Bohle Coffee’s Storyboard of Customer Journey: Interview Notes (Organic) Rapidly Test Big Ideas and Achieve Big Goals Big Goal/Job To Get Done (JTGD): ...................................................
  129. 129. CONTEXT QUESTIONS INTRODUCTION OF PROTOTYPE TASKS & NUDGES DEBRIEF FRIENDLY WELCOME World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Pain/Delight (-/+): …..... INTERVIEWEE: Blue Bohle Coffee’s Storyboard of Customer Journey: Interview (Five Stages) Rapidly Test Big Ideas and Achieve Big Goals Big Goal/Job To Get Done (JTGD): ...................................................
  130. 130. A: ACQUISITION q  Sign Up Page A: ACTIVATION q  Customer Experience Page R: RETENTION R: REVENUE R: REFERRAL E: ENGAGEMENT q  Marke7ng Page World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Pain/Delight (-/+): …..... INTERVIEWEE: --- CUSTOMER EXPERIENCE JOURNEY Blue Bohle Coffee’s Storyboard of Customer Journey: Interview Notes (Structured) Rapidly Test Big Ideas and Achieve Big Goals Big Goal/Job To Get Done (JTGD): ...................................................

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