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Google’s 5-Day Design Sprint: Event 3 – DECIDE (Best Conceptual Solution/Storyboard)

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The main deliverable of Event 3 ("Decide") is a storyboard that would be subsequently used for prototyping the desired customer experience of pre-qualified customers. Before preparing a storyboard, however, the best conceptual solution (sketch) has to be selected and, if necessary, remixed with the best features of alternatives to produce an "ideal (strongest) solution." This presentation visually summarizes the required process while providing three case studies to facilitate understanding of the process of "Decide."

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Google’s 5-Day Design Sprint: Event 3 – DECIDE (Best Conceptual Solution/Storyboard)

  1. 1. Decide HYPOTHESES 3 Collect and organize the best generated ideas or conceptual solu3ons, which are in the form of sketches. Select the best conceptual solu3on (sketch) a<er briefly presen3ng the trade-off of each alterna3ve. Seamlessly integrate the best features of alterna3ves with the selected solu3on in order to create an “ideal (strongest) solu3on” which is to be subsequently storyboarded, prototyped, and tested by pre-qualified users. Visual Templates for: Understand Problem Diverge Solu3on Decide Hypotheses Prototype Prototype Validate Valida3on 1 2 34 5 Build Measure Learn
  2. 2. Challenge/Job To Get Done (JTGD): ................................................... Pain/Delight (-/+): …..... Design Sprint (DS) Loop Rapidly Test Big Ideas and Achieve Big Goals World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing DESIGN SPRINT (DS) LOOP Understand Diverge Decide Prototype Validate 1 2 34 5
  3. 3. Challenge/Job To Get Done (JTGD): ................................................... Pain/Delight (-/+): …..... Design Sprint (DS) Loop Rapidly Test Big Ideas and Achieve Big Goals World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing DESIGN SPRINT (DS) LOOP Understand Problem Diverge Solu3on Decide Hypotheses Prototype Prototype Validate Valida3on 1 2 34 5
  4. 4. Challenge/Job To Get Done (JTGD): ................................................... Pain/Delight (-/+): …..... Design Sprint (DS) Loop Rapidly Test Big Ideas and Achieve Big Goals World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing DESIGN SPRINT (DS) LOOP Understand Problem Diverge Solu3on Decide Hypotheses Prototype Prototype Validate Valida3on 1 2 34 5 Build Measure Learn
  5. 5. Decide HYPOTHESES 3
  6. 6. Pain/Delight (-/+): …..... Problem SoluTon Hypotheses Prototype Valida3on 1 2 3 4 5 Understand Diverge Decide Prototype Validate SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables Challenge/Job To Get Done (JTGD): ................................................... Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
  7. 7. Pain/Delight (-/+): …..... Problem SoluTon Hypotheses Prototype Valida3on 1 2 3 4 5 Understand Diverge Decide Prototype Validate SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables Challenge/Job To Get Done (JTGD): ................................................... Event 3 – Decide Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
  8. 8. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) Problem SoluTon Hypotheses Prototype Valida3on 1 2 3 4 5 Understand Diverge Decide Prototype Validate SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables Challenge/Job To Get Done (JTGD): ................................................... WHEN Time Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Event 3 – Decide
  9. 9. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) Problem SoluTon Hypotheses Prototype Valida3on 1 2 3 4 5 Understand Diverge Decide Prototype Validate Challenge/Job To Get Done (JTGD): ................................................... WHEN Time q  Customer Value Map: q  CompeTtors’ Products: q  CompeTtors’ Trade-offs: q  Craigslist: q  Day 3 (Wednesday) q  10am – 5pm q  Decider: q  Rate with Heat Maps: q  Strongest SoluTon (Sketch): q  3x5 Storyboard/Grid: Event 3 – Decide Checklist q  Customer Story (Journey) Map: q  Most CriTcal Customer Experience: q  Internal Customer/CriTc: Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables
  10. 10. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) Problem SoluTon Hypotheses Prototype Valida3on 1 2 3 4 5 Understand Diverge Decide Prototype Validate Challenge/Job To Get Done (JTGD): ................................................... WHEN Time Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing BIG CHALLENGE/ CONSTRAINT/RISK LONG-TERM GOAL (VISION/STRATEGY) DESIGN SPRINT (DS) QUESTION Design Sprint (DS) Charter Event 3 – Decide SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables
  11. 11. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) Problem SoluTon Hypotheses Prototype Valida3on 1 2 3 4 5 Understand Diverge Decide Prototype Validate Challenge/Job To Get Done (JTGD): ................................................... WHEN Time q  Customer Value Map: q  CompeTtors’ Products: q  CompeTtors’ Trade-offs: q  Craigslist: q  Day 3 (Wednesday) q  10am – 5pm q  Decider: q  Rate with Heat Maps: q  Strongest SoluTon (Sketch): q  3x5 Storyboard/Grid: Event 3 – Decide Checklist q  Customer Story (Journey) Map: q  Most CriTcal Customer Experience: q  Internal Customer/CriTc: Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing BIG CHALLENGE/ CONSTRAINT/RISK LONG-TERM GOAL (VISION/STRATEGY) DESIGN SPRINT (DS) QUESTION Design Sprint (DS) Charter SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables
  12. 12. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) Problem SoluTon Hypotheses Prototype Valida3on 1 2 3 4 5 Understand Diverge Decide Prototype Validate Challenge/Job To Get Done (JTGD): ................................................... WHEN Time q  Customer Value Map: q  CompeTtors’ Products: q  CompeTtors’ Trade-offs: q  Craigslist: q  Day 3 (Wednesday) q  10am – 5pm q  Strongest SoluTon (Sketch): q  3x5 Storyboard/Grid: Event 3 – Decide Checklist q  Customer Story (Journey) Map: q  Most CriTcal Customer Experience: q  Internal Customer/CriTc: Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing BIG CHALLENGE/ CONSTRAINT/RISK q  Desirability: q  Feasibility: q  Viability: LONG-TERM GOAL (VISION/STRATEGY) DESIGN SPRINT (DS) QUESTION Design Sprint (DS) Charter SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables q  Decider: q  Rate with Heat Maps (Dot Vo3ng):
  13. 13. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) Problem SoluTon Hypotheses Prototype Valida3on 1 2 3 4 5 Understand Diverge Decide Prototype Validate Monday Tuesday Wed/day Thursday Friday 10am- 5pm 10am- 5pm 10am- 5pm •  Office •  Env.: Risks/Opp. *3 Compe- 3tors: Trade-offs * Store: $100 Gi< Vouchers * Problem; Vision/Goal * SelecTon Criteria * Customer Story Map Most Important Customer; Experts Screened/ Recruited Customers: (Craigslist) Internal Customer/ Cri3c; Decider * Customer Journey (Habit) Map * HMW … * Lightning Demos * Solu3on Sketches * Strongest Solu3on * 3x5 Story- board/Grid * Team: <8; Premortem * Generate ideas * S3cky Decision Challenge/Job To Get Done (JTGD): ................................................... WHEN Time q  CompeTtors’ Products: q  CompeTtors’ Trade-offs: q  Craigslist: q  Day 3 (Wednesday) q  10am – 5pm q  Decider: q  Rate with Heat Maps (Dot Vo3ng): Event 3 – Decide Checklist SYSTEM: Design Sprint Roadmap (Agenda) - Deliverables q  Customer Story (Journey) Map: q  Most CriTcal Customer Experience: q  Internal Customer/CriTc: q  Customer Value Map: q  Strongest SoluTon (Sketch): q  3x5 Storyboard/Grid: Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
  14. 14. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) Problem SoluTon Hypotheses Prototype Valida3on 1 2 3 4 5 Understand Diverge Decide Prototype Validate Monday Tuesday Wed/day Thursday Friday 10am- 5pm 10am- 5pm 10am- 5pm •  Office •  Env.: Risks/Opp. *3 Compe- 3tors: Trade-offs * Store: $100 Gi< Vouchers * Problem; Vision/Goal * SelecTon Criteria * Customer Story Map Most Important Customer; Experts Screened/ Recruited Customers: (Craigslist) Internal Customer/ Cri3c; Decider * Customer Journey (Habit) Map * HMW … * Lightning Demos * Solu3on Sketches * Strongest Solu3on * 3x5 Story- board/Grid * Team: <8; Premortem * Generate ideas * S3cky Decision Challenge/Job To Get Done (JTGD): ................................................... WHEN Time Event 3 – Decide SYSTEM: Design Sprint Roadmap (Agenda) - Deliverables Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
  15. 15. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) Problem SoluTon Hypotheses Prototype Valida3on 1 2 3 4 5 Understand Diverge Decide Prototype Validate Monday Tuesday Wed/day Thursday Friday 10am- 5pm 10am- 5pm 10am- 5pm •  Office •  Env.: Risks/Opp. *3 Compe- 3tors: Trade-offs * Store: $100 Gi< Vouchers * Problem; Vision/Goal * SelecTon Criteria * Customer Story Map Most Important Customer; Experts Screened/ Recruited Customers: (Craigslist) Internal Customer/ Cri3c; Decider * Customer Journey (Habit) Map * HMW … * Lightning Demos * Solu3on Sketches * Strongest Solu3on * 3x5 Story- board/Grid * Team: <8; Premortem * Generate ideas * S3cky Decision Challenge/Job To Get Done (JTGD): ................................................... WHEN Time Event 3 – Decide SYSTEM: Design Sprint Roadmap (Agenda) - Deliverables Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
  16. 16. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) Problem SoluTon Hypotheses Prototype Valida3on 1 2 3 4 5 Understand Diverge Decide Prototype Validate Monday Tuesday Wed/day Thursday Friday 10am- 5pm 10am- 5pm 10am- 5pm •  Office •  Env.: Risks/Opp. *3 Compe- 3tors: Trade-offs * Store: $100 Gi< Vouchers * Problem; Vision/Goal * SelecTon Criteria * Customer Story Map Most Important Customer; Experts Screened/ Recruited Customers: (Craigslist) Internal Customer/ Cri3c; Decider * Customer Journey (Habit) Map * HMW … * Lightning Demos * Solu3on Sketches * Strongest Solu3on * 3x5 Story- board/Grid * Team: <8; Premortem * Generate ideas * S3cky Decision Challenge/Job To Get Done (JTGD): ................................................... WHEN Time q  OFFLINE SCENES: Newspaper; Store (Shelf); Office; Hotel; School; Outdoor q  ONLINE SCENES: Web Search; Blog; App Store; Facebook; Twi[er; LinkedIn q  OFFLINE/ONLINE SCENES: Magazine; Newsle[er; Computer (Email Inbox) Event 3 – Decide: Opening Scenes SYSTEM: Design Sprint Roadmap (Agenda) - Deliverables Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
  17. 17. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) Problem SoluTon Hypotheses Prototype Valida3on 1 2 3 4 5 Understand Diverge Decide Prototype Validate Monday Tuesday Wed/day Thursday Friday 10am- 5pm 10am- 5pm 10am- 5pm •  Office •  Env.: Risks/Opp. *3 Compe- 3tors: Trade-offs * Store: $100 Gi< Vouchers * Problem; Vision/Goal * SelecTon Criteria * Customer Story Map Most Important Customer; Experts Screened/ Recruited Customers: (Craigslist) Internal Customer/ Cri3c; Decider * Customer Journey (Habit) Map * HMW … * Lightning Demos * Solu3on Sketches * Strongest Solu3on * 3x5 Story- board/Grid * Team: <8; Premortem * Generate ideas * S3cky Decision Challenge/Job To Get Done (JTGD): ................................................... WHEN Time Event 3 – Decide: Opening Scenes SYSTEM: Design Sprint Roadmap (Agenda) - Deliverables Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
  18. 18. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) Problem SoluTon Hypotheses Prototype Valida3on 1 2 3 4 5 Understand Diverge Decide Prototype Validate Challenge/Job To Get Done (JTGD): ................................................... WHEN Time Event 3 – Decide Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing BIG CHALLENGE/ CONSTRAINT/RISK LONG-TERM GOAL (VISION/STRATEGY) DESIGN SPRINT (DS) QUESTION To Do (Future) Doing (Present) Done (Past) Design Sprint (DS) Charter SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables
  19. 19. VALUE ENGINE MAP Rapidly Test Big Ideas and Achieve Big Goals HIGH DIFFERENTIATION Strategy (Business Model) BLUE OCEAN Strategy (Business Model) RED OCEAN Strategy (Business Model) LOW PAIN Strategy (Business Model) STUCK-IN-MIDDLE Strategy (Business Model) PAIN (-) Low High DELIGHT (+) Low High 1 10 10 Customer (Segment): …................................................................................................................ Challenge/Job To Get Done (JTGD): ............................................................................................ Tool (Product/Service): ............................................................................................................... Pain (-): ..................................................... Delight/Pleasure (+): ........................................... World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Event 3 – Decide
  20. 20. World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Challenge/Job To Get Done (JTGD): ................................................... 3x3 Storyboard: Ver^cal Rapidly Test Big Ideas and Achieve Big Goals Pain/Delight (-/+): ….....
  21. 21. World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Challenge/Job To Get Done (JTGD): ................................................... 3x3 Storyboard: Horizontal Rapidly Test Big Ideas and Achieve Big Goals Pain/Delight (-/+): ….....
  22. 22. HMW HMW HMW HMW HMW HMW HMW HMW World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Challenge/Job To Get Done (JTGD): ................................................... How Might We (HMW)-Storyboard: Notes Rapidly Test Big Ideas and Achieve Big Goals Pain/Delight (-/+): …..... HMW
  23. 23. World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Challenge/Job To Get Done (JTGD): ................................................... 3x3 Storyboard: Act 1 Rapidly Test Big Ideas and Achieve Big Goals Pain/Delight (-/+): ….....
  24. 24. World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Challenge/Job To Get Done (JTGD): ................................................... 3x3 Storyboard: Act 2 Rapidly Test Big Ideas and Achieve Big Goals Pain/Delight (-/+): ….....
  25. 25. World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Challenge/Job To Get Done (JTGD): ................................................... 3x3 Storyboard: Act 3 Rapidly Test Big Ideas and Achieve Big Goals Pain/Delight (-/+): ….....
  26. 26. Case Study 1 Savioke
  27. 27. Pain/Delight (-/+): …..... Challenge/Job To Get Done (JTGD): ................................................... World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Savioke’s Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals Problem SoluTon Hypotheses Prototype Valida3on 1 2 3 4 5 Understand Diverge Decide Prototype Validate SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables
  28. 28. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) Challenge/Job To Get Done (JTGD): ................................................... WHEN Time OPSE Map World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Savioke’s Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals Problem SoluTon Hypotheses Prototype Valida3on 1 2 3 4 5 Understand Diverge Decide Prototype Validate SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables
  29. 29. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) Problem SoluTon Hypotheses Prototype Valida3on 1 2 3 4 5 Understand Diverge Decide Prototype Validate Monday Tuesday Wed/day Thursday Friday 10am- 5pm 10am- 5pm 10am- 5pm •  Office •  Env.: Risks/Opp. *3 Compe- 3tors: Trade-offs * Store: $100 Gi< Vouchers * Problem; Vision/Goal * SelecTon Criteria * Customer Story Map Most Important Customer; Experts Screened/ Recruited Customers: (Craigslist) Internal Customer/ Cri3c; Decider * Customer Journey (Habit) Map * HMW … * Lightning Demos * Solu3on Sketches * Strongest Solu3on * 3x5 Story- board/Grid * Team: <8; Premortem * Generate ideas * S3cky Decision Challenge/Job To Get Done (JTGD): ................................................... WHEN Time Event 3 – Decide SYSTEM: Design Sprint Roadmap (Agenda) - Deliverables Savioke’s Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
  30. 30. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) Challenge/Job To Get Done (JTGD): ................................................... WHEN Time OPSE Map World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing BIG CHALLENGE/ CONSTRAINT/RISK LONG-TERM GOAL (VISION/STRATEGY) DESIGN SPRINT (DS) QUESTION Problem SoluTon Hypotheses Prototype Valida3on 1 2 3 4 5 Understand Diverge Decide Prototype Validate SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables Savioke’s Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals
  31. 31. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) Challenge/Job To Get Done (JTGD): ................................................... WHEN Time OPSE Map World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing BIG CHALLENGE/ CONSTRAINT/RISK Not sure about how … hotel guests would react to a robot with personality LONG-TERM GOAL (VISION/STRATEGY) Provide beqer customer experience: Bring robot helpers into the everyday lives of humans in … restaurants, hospitals, elder care facili^es, ... DESIGN SPRINT (DS) QUESTION How will hotel guests react to a robot with personality? Problem SoluTon Hypotheses Prototype Valida3on 1 2 3 4 5 Understand Diverge Decide Prototype Validate SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables Savioke’s Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals
  32. 32. TARGETED CUSTOMER (Archetype) q  Hotel Guest Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) REALISTIC PROTOTYPE(S) q  Relay Robot Challenge/Job To Get Done (JTGD): ................................................... WHEN Time World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing BIG CHALLENGE/ CONSTRAINT/RISK Not sure about how … hotel guests would react to a robot with personality LONG-TERM GOAL (VISION/STRATEGY) Provide beqer customer experience: Bring robot helpers into the everyday lives of humans in … restaurants, hospitals, elder care facili^es, ... DESIGN SPRINT (DS) QUESTION How will hotel guests react to a robot with personality? Problem SoluTon Hypotheses Prototype Valida3on 1 2 3 4 5 Understand Diverge Decide Prototype Validate SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables Product User TesTng (PUT) Map Savioke’s Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals
  33. 33. TARGETED CUSTOMER (Archetype) q  Hotel Guest: Trade-offs (-/+) Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) REALISTIC PROTOTYPE(S) q  Relay Robot: Trade-offs (-/+) Challenge/Job To Get Done (JTGD): ................................................... WHEN Time World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing BIG CHALLENGE/ CONSTRAINT/RISK Not sure about how … hotel guests would react to a robot with personality LONG-TERM GOAL (VISION/STRATEGY) Provide beqer customer experience: Bring robot helpers into the everyday lives of humans in … restaurants, hospitals, elder care facili^es, ... DESIGN SPRINT (DS) QUESTION How will hotel guests react to a robot with personality? Problem SoluTon Hypotheses Prototype Valida3on 1 2 3 4 5 Understand Diverge Decide Prototype Validate SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables Product User TesTng (PUT) Map Savioke’s Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals
  34. 34. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) Problem SoluTon Hypotheses Prototype Valida3on 1 2 3 4 5 Understand Diverge Decide Prototype Validate SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables Challenge/Job To Get Done (JTGD): ................................................... WHEN Time Customer Habit Map World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Hotel guest wants … small item Hotel guest receives small item Guest calls Recept- ionist Recept- ionist puts item in Robot Robot takes item to guest BIG CHALLENGE/ CONSTRAINT/RISK Not sure about how … hotel guests would react to a robot with personality LONG-TERM GOAL (VISION/STRATEGY) Provide beqer customer experience: Bring robot helpers into the everyday lives of humans in … restaurants, hospitals, elder care facili^es, ... DESIGN SPRINT (DS) QUESTION How will hotel guests react to a robot with personality? Savioke’s Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals
  35. 35. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) Problem SoluTon Hypotheses Prototype Valida3on 1 2 3 4 5 Understand Diverge Decide Prototype Validate Challenge/Job To Get Done (JTGD): ................................................... WHEN Time World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Compe^- tor 1 Compe^- tor 2 Compe^- tor 3 BIG CHALLENGE/ CONSTRAINT/RISK Not sure about how … hotel guests would react to a robot with personality LONG-TERM GOAL (VISION/STRATEGY) Provide beqer customer experience: Bring robot helpers into the everyday lives of humans in … restaurants, hospitals, elder care facili^es, ... DESIGN SPRINT (DS) QUESTION How will hotel guests react to a robot with personality? Compe,tors’ Map Savioke’s Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables
  36. 36. Challenge/Job To Get Done (JTGD): ................................................... Pain/Delight (-/+): …..... World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Problem-HMW Sketch ITEM PROBLEM (Pain; Constraint; Trade-off) HOW MIGHT WE (HMW) Solu3ons Idea/ QuesTon Sketch (Mock up) Moment of Delivery Problem SoluTon Hypotheses Prototype Valida3on 1 2 3 4 5 Understand Diverge Decide Prototype Validate SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables BIG CHALLENGE/ CONSTRAINT/RISK Not sure about how … hotel guests would react to a robot with personality LONG-TERM GOAL (VISION/STRATEGY) Provide beqer customer experience: Bring robot helpers into the everyday lives of humans in … restaurants, hospitals, elder care facili^es, ... DESIGN SPRINT (DS) QUESTION How will hotel guests react to a robot with personality? Savioke’s Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals
  37. 37. HMW HMW HMW HMW HMW HMW HMW HMW World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Challenge/Job To Get Done (JTGD): ................................................... Pain/Delight (-/+): …..... HMW Savioke’s How Might We (HMW)-Storyboard: Notes Rapidly Test Big Ideas and Achieve Big Goals
  38. 38. World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Challenge/Job To Get Done (JTGD): ................................................... Savioke’s How Might We (HMW)-Storyboard: Ver^cal Rapidly Test Big Ideas and Achieve Big Goals Pain/Delight (-/+): ….....
  39. 39. Savioke’s VALUE ENGINE MAP: Selec3on of Best Conceptual Solu3on (Sketch) Rapidly Test Big Ideas and Achieve Big Goals HIGH DIFFERENTIATION Strategy (Business Model) BLUE OCEAN Strategy (Business Model) RED OCEAN Strategy (Business Model) LOW PAIN Strategy (Business Model) STUCK-IN-MIDDLE Strategy (Business Model) PAIN (-) Low High DELIGHT (+) Low High 1 10 10 Customer (Segment): …................................................................................................................ Challenge/Job To Get Done (JTGD): ............................................................................................ Tool (Product/Service): ............................................................................................................... Pain (-): ..................................................... Delight/Pleasure (+): ........................................... World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Event 3 – Decide
  40. 40. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) Problem SoluTon Hypotheses Prototype Valida3on 1 2 3 4 5 Understand Diverge Decide Prototype Validate SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables Challenge/Job To Get Done (JTGD): ................................................... WHEN Time World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing To Do (Future) Doing (Present) Done (Past) BIG CHALLENGE/ CONSTRAINT/RISK Not sure about how … hotel guests would react to a robot with personality LONG-TERM GOAL (VISION/STRATEGY) Provide beqer customer experience: Bring robot helpers into the everyday lives of humans in … restaurants, hospitals, elder care facili^es, ... DESIGN SPRINT (DS) QUESTION How will hotel guests react to a robot with personality? Event 3 – Decide Savioke’s Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals
  41. 41. World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Challenge/Job To Get Done (JTGD): ................................................... Savioke’s Storyboard of Customer Journey: Act 1 Rapidly Test Big Ideas and Achieve Big Goals Pain/Delight (-/+): ….....
  42. 42. World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Challenge/Job To Get Done (JTGD): ................................................... Savioke’s Storyboard of Customer Journey: Act 2 Rapidly Test Big Ideas and Achieve Big Goals Pain/Delight (-/+): ….....
  43. 43. World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Challenge/Job To Get Done (JTGD): ................................................... Savioke’s Storyboard of Customer Journey: Act 3 Rapidly Test Big Ideas and Achieve Big Goals Pain/Delight (-/+): ….....
  44. 44. Case Study 2 FlaTron Health
  45. 45. Pain/Delight (-/+): …..... Challenge/Job To Get Done (JTGD): ................................................... World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Problem SoluTon Hypotheses Prototype Valida3on 1 2 3 4 5 Understand Diverge Decide Prototype Validate SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables FlaTron Health’s Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals
  46. 46. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) Challenge/Job To Get Done (JTGD): ................................................... WHEN Time OPSE Map World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Problem SoluTon Hypotheses Prototype Valida3on 1 2 3 4 5 Understand Diverge Decide Prototype Validate SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables FlaTron Health’s Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals
  47. 47. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) Challenge/Job To Get Done (JTGD): ................................................... WHEN Time World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing OPSE Map Problem SoluTon Hypotheses Prototype Valida3on 1 2 3 4 5 Understand Diverge Decide Prototype Validate FlaTron Health’s Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals Monday Tuesday Wed/day Thursday Friday 10am- 5pm 10am- 5pm 10am- 5pm •  Office •  Env.: Risks/Opp. *3 Compe- 3tors: Trade-offs * Store: $100 Gi< Vouchers * Problem; Vision/Goal * SelecTon Criteria * Customer Story Map Most Important Customer; Experts Screened/ Recruited Customers: (Craigslist) Internal Customer/ Cri3c; Decider * Customer Journey (Habit) Map * HMW … * Lightning Demos * Solu3on Sketches * Strongest Solu3on * 3x5 Story- board/Grid * Team: <8; Premortem * Generate ideas * S3cky Decision SYSTEM: Design Sprint Roadmap (Agenda) - Deliverables
  48. 48. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) Challenge/Job To Get Done (JTGD): ................................................... WHEN Time OPSE Map World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Problem SoluTon Hypotheses Prototype Valida3on 1 2 3 4 5 Understand Diverge Decide Prototype Validate SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables FlaTron Health’s Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals BIG CHALLENGE/ CONSTRAINT/RISK Not sure about how … a change in workflow of cancer clinics will affect the organiza^on LONG-TERM GOAL (VISION/STRATEGY) Get more pa3ents to enroll in clinical trials DESIGN SPRINT (DS) QUESTIONS q  Can we find matches fast enough? q  Will cancer clinics change their workflow to use a new tool (soeware)?
  49. 49. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) Challenge/Job To Get Done (JTGD): ................................................... WHEN Time World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Problem SoluTon Hypotheses Prototype Valida3on 1 2 3 4 5 Understand Diverge Decide Prototype Validate SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables FlaTron Health’s Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals TARGETED CUSTOMER (Archetype) q  Cancer Pa3ent REALISTIC PROTOTYPE(S) q  Pa3ent-Therapy Matching Service Product User TesTng (PUT) Map BIG CHALLENGE/ CONSTRAINT/RISK Not sure about how … a change in workflow of cancer clinics will affect the organiza^on LONG-TERM GOAL (VISION/STRATEGY) Get more pa3ents to enroll in clinical trials DESIGN SPRINT (DS) QUESTIONS q  Can we find matches fast enough? q  Will cancer clinics change their workflow to use a new tool (soeware)?
  50. 50. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) Problem SoluTon Hypotheses Prototype Valida3on 1 2 3 4 5 Understand Diverge Decide Prototype Validate SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables Challenge/Job To Get Done (JTGD): ................................................... WHEN Time Customer Habit Map FlaTron Health’s Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Pa3ent wants … therapy PaTent starts therapy Pa3ent makes appoint- ment to see doctor Doctor/ Coordin. searches for matching trials Doctor discusses trial with pa3ent Pa3ent enrolls for therapy BIG CHALLENGE/ CONSTRAINT/RISK Not sure about how … a change in workflow of cancer clinics will affect the organiza^on LONG-TERM GOAL (VISION/STRATEGY) Get more pa3ents to enroll in clinical trials DESIGN SPRINT (DS) QUESTIONS q  Can we find matches fast enough? q  Will cancer clinics change their workflow to use a new tool (soeware)?
  51. 51. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) Problem SoluTon Hypotheses Prototype Valida3on 1 2 3 4 5 Understand Diverge Decide Prototype Validate Challenge/Job To Get Done (JTGD): ................................................... WHEN Time World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Compe^- tor 1 Compe^- tor 2 Compe^- tor 3 FlaTron Health’s Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals BIG CHALLENGE/ CONSTRAINT/RISK Not sure about how … a change in workflow of cancer clinics will affect the organiza^on LONG-TERM GOAL (VISION/STRATEGY) Get more pa3ents to enroll in clinical trials DESIGN SPRINT (DS) QUESTIONS q  Can we find matches fast enough? q  Will cancer clinics change their workflow to use a new tool (soeware)? Compe,tors’ Map SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables
  52. 52. Pain/Delight (-/+): …..... World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Problem-HMW Sketch ITEM PROBLEM (Pain; Constraint; Trade-off) HOW MIGHT WE (HMW) Idea/ QuesTon Sketch (Mock up) HOW? Informa^on required to screen pa^ents is hard to find in their medical records q Structure key informa- 3on for screening pa3ents? HOW? Filling in missing informa^on requires a lot of ^me and effort q Streamline discussion with outside doctors? HOW? The number of pa^ents, trials, and requirements is overwhelming q Make reviewing electronic medical records faster? Problem SoluTon Hypotheses Prototype Valida3on 1 2 3 4 5 Understand Diverge Decide Prototype Validate Challenge/Job To Get Done (JTGD): Reduce complexity & delay in cancer treatement SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables BIG CHALLENGE/ CONSTRAINT/RISK Not sure about how … a change in workflow of cancer clinics will affect the organiza^on LONG-TERM GOAL (VISION/STRATEGY) Get more pa3ents to enroll in clinical trials DESIGN SPRINT (DS) QUESTIONS q  Can we find matches fast enough? q  Will cancer clinics change their workflow to use a new tool (soeware)? FlaTron Health’s Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals
  53. 53. HMW Streamline discussion with outside doctors? HMW Make reviewing electronic medical records faster? HMW HMW HMW HMW HMW HMW Structure key informa- 3on for screening pa3ents? World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Challenge/Job To Get Done (JTGD): ................................................... Pain/Delight (-/+): …..... HMW FlaTron Health’s How Might We (HMW)-Storyboard: Notes Rapidly Test Big Ideas and Achieve Big Goals
  54. 54. World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Challenge/Job To Get Done (JTGD): ................................................... FlaTron Health’s How Might We (HMW)-Storyboard: Ver^cal Rapidly Test Big Ideas and Achieve Big Goals Pain/Delight (-/+): ….....
  55. 55. FlaTron Health’s VALUE ENGINE MAP: Selec3on of Best Conceptual Solu3on (Sketch) Rapidly Test Big Ideas and Achieve Big Goals HIGH DIFFERENTIATION Strategy (Business Model) BLUE OCEAN Strategy (Business Model) RED OCEAN Strategy (Business Model) LOW PAIN Strategy (Business Model) STUCK-IN-MIDDLE Strategy (Business Model) PAIN (-) Low High DELIGHT (+) Low High 1 10 10 Customer (Segment): …................................................................................................................ Challenge/Job To Get Done (JTGD): ............................................................................................ Tool (Product/Service): ............................................................................................................... Pain (-): ..................................................... Delight/Pleasure (+): ........................................... World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Event 3 – Decide
  56. 56. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) Problem SoluTon Hypotheses Prototype Valida3on 1 2 3 4 5 Understand Diverge Decide Prototype Validate Challenge/Job To Get Done (JTGD): ................................................... WHEN Time Event 3 – Decide World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing To Do (Future) Doing (Present) Done (Past) FlaTron Health’s Design Sprint (DS) Map: Conceptual Solu3on (Sketch) Rapidly Test Big Ideas and Achieve Big Goals BIG CHALLENGE/ CONSTRAINT/RISK Not sure about how … a change in workflow of cancer clinics will affect the organiza^on LONG-TERM GOAL (VISION/STRATEGY) Get more pa3ents to enroll in clinical trials DESIGN SPRINT (DS) QUESTIONS q  Can we find matches fast enough? q  Will cancer clinics change their workflow to use a new tool (soeware)? SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables
  57. 57. World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Challenge/Job To Get Done (JTGD): ................................................... FlaTron Health’s Storyboard of Customer Journey: Act 1 Rapidly Test Big Ideas and Achieve Big Goals Pain/Delight (-/+): ….....
  58. 58. World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Challenge/Job To Get Done (JTGD): ................................................... Pain/Delight (-/+): …..... FlaTron Health’s Storyboard of Customer Journey: Act 2 Rapidly Test Big Ideas and Achieve Big Goals
  59. 59. World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Challenge/Job To Get Done (JTGD): ................................................... Pain/Delight (-/+): …..... FlaTron Health’s Storyboard of Customer Journey: Act 3 Rapidly Test Big Ideas and Achieve Big Goals
  60. 60. Case Study 3 Blue Bogle Coffee
  61. 61. Pain/Delight (-/+): …..... Challenge/Job To Get Done (JTGD): ................................................... World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Problem SoluTon Hypotheses Prototype Valida3on 1 2 3 4 5 Understand Diverge Decide Prototype Validate SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables Blue Bogle Coffee’s Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals
  62. 62. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) Challenge/Job To Get Done (JTGD): ................................................... WHEN Time OPSE Map World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Problem SoluTon Hypotheses Prototype Valida3on 1 2 3 4 5 Understand Diverge Decide Prototype Validate SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables Blue Bogle Coffee’s Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals
  63. 63. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) Challenge/Job To Get Done (JTGD): ................................................... WHEN Time World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing OPSE Map Problem SoluTon Hypotheses Prototype Valida3on 1 2 3 4 5 Understand Diverge Decide Prototype Validate Monday Tuesday Wed/day Thursday Friday 10am- 5pm 10am- 5pm 10am- 5pm •  Office •  Env.: Risks/Opp. *3 Compe- 3tors: Trade-offs * Store: $100 Gi< Vouchers * Problem; Vision/Goal * SelecTon Criteria * Customer Story Map Most Important Customer; Experts Screened/ Recruited Customers: (Craigslist) Internal Customer/ Cri3c; Decider * Customer Journey (Habit) Map * HMW … * Lightning Demos * Solu3on Sketches * Strongest Solu3on * 3x5 Story- board/Grid * Team: <8; Premortem * Generate ideas * S3cky Decision Blue Bogle Coffee’s Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals SYSTEM: Design Sprint Roadmap (Agenda) - Deliverables
  64. 64. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) Challenge/Job To Get Done (JTGD): ................................................... WHEN Time OPSE Map World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing BIG CHALLENGE/ CONSTRAINT/RISK LONG-TERM GOAL (VISION/STRATEGY) DESIGN SPRINT (DS) QUESTION Problem SoluTon Hypotheses Prototype Valida3on 1 2 3 4 5 Understand Diverge Decide Prototype Validate SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables Blue Bogle Coffee’s Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals
  65. 65. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) Challenge/Job To Get Done (JTGD): ................................................... WHEN Time World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing BIG CHALLENGE/ CONSTRAINT/RISK LONG-TERM GOAL (VISION/STRATEGY) DESIGN SPRINT (DS) QUESTION Problem SoluTon Hypotheses Prototype Valida3on 1 2 3 4 5 Understand Diverge Decide Prototype Validate SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables TARGETED CUSTOMER (Archetype) q  Café Visitor (Coffee Drinker) REALISTIC PROTOTYPE(S) q  Online Website Product User TesTng (PUT) Map Blue Bogle Coffee’s Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals
  66. 66. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) Problem SoluTon Hypotheses Prototype Valida3on 1 2 3 4 5 Understand Diverge Decide Prototype Validate SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables Challenge/Job To Get Done (JTGD): ................................................... WHEN Time Customer Habit Map World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Custom- er gets/ reads Press story Custom- er visits website Custom- er com- pares coffee retailers Custom- er chooses/ buys beans Custom- er wants … cup of coffee Custom- er gets cup of coffee Custom- er visits cafe Custom- er orders coffee Barista serves coffee to customer Custom- er pays for cup of coffee BIG CHALLENGE/ CONSTRAINT/RISK LONG-TERM GOAL (VISION/STRATEGY) DESIGN SPRINT (DS) QUESTION Blue Bogle Coffee’s Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals
  67. 67. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) Problem SoluTon Hypotheses Prototype Valida3on 1 2 3 4 5 Understand Diverge Decide Prototype Validate Challenge/Job To Get Done (JTGD): ................................................... WHEN Time World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Compe^- tor 1 Compe^- tor 2 Compe^- tor 3 BIG CHALLENGE/ CONSTRAINT/RISK LONG-TERM GOAL (VISION/STRATEGY) DESIGN SPRINT (DS) QUESTION Compe,tors’ Map Blue Bogle Coffee’s Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals Design Sprint (DS) Charter SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables
  68. 68. Challenge/Job To Get Done (JTGD): ................................................... Pain/Delight (-/+): …..... World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Problem-HMW Sketch for Prototype ITEM PROBLEM (Pain; Constraint; Trade-off) HOW MIGHT WE (HMW) Solu3ons Idea/ QuesTon Sketch (Mock up) Make web experience q a delight? q a place you’d like to visit? Make web experience like a friendly barista’s? Ground the experience/ story in the café? Problem SoluTon Hypotheses Prototype ValidaTon 1 2 Understand Diverge Decide Prototype Validate BIG CHALLENGE/ CONSTRAINT/RISK LONG-TERM GOAL (VISION/STRATEGY) DESIGN SPRINT (DS) QUESTION 3 4 5 Blue Bogle Coffee’s Design Sprint (DS) Map: Conceptual Solu3ons (Sketches) Rapidly Test Big Ideas and Achieve Big Goals SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables Sheet 1 of 3
  69. 69. Challenge/Job To Get Done (JTGD): ................................................... Pain/Delight (-/+): …..... World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Problem-HMW Sketch for Prototype Problem SoluTon Hypotheses Prototype ValidaTon 1 2 Understand Diverge Decide Prototype Validate BIG CHALLENGE/ CONSTRAINT/RISK LONG-TERM GOAL (VISION/STRATEGY) DESIGN SPRINT (DS) QUESTION 3 4 5 Blue Bogle Coffee’s Design Sprint (DS) Map: Conceptual Solu3ons (Sketches) Rapidly Test Big Ideas and Achieve Big Goals SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables Sheet 2 of 3 ITEM PROBLEM (Pain; Constraint; Trade-off) HOW MIGHT WE (HMW) Solu3ons Idea/ QuesTon Sketch (Mock up) Use imagery to tell our story? Make you feel like a “regular” on the site? Help people realize that they can buy coffee online?
  70. 70. Challenge/Job To Get Done (JTGD): ................................................... Pain/Delight (-/+): …..... World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Problem-HMW Sketch for Prototype Problem SoluTon Hypotheses Prototype ValidaTon 1 2 Understand Diverge Decide Prototype Validate BIG CHALLENGE/ CONSTRAINT/RISK LONG-TERM GOAL (VISION/STRATEGY) DESIGN SPRINT (DS) QUESTION 3 4 5 Blue Bogle Coffee’s Design Sprint (DS) Map: Conceptual Solu3ons (Sketches) Rapidly Test Big Ideas and Achieve Big Goals SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables Sheet 3 of 3 ITEM PROBLEM (Pain; Constraint; Trade-off) HOW MIGHT WE (HMW) Solu3ons Idea/ QuesTon Sketch (Mock up) Communi- cate values of Blue Boqle Coffee? Recreate “Serah” on the web? Ensure that no customer, who loves us in the store, is unaware of website?
  71. 71. HMW Make web experience like a friendly barista’s? HMW Ground the experience/ story in the café? HMW Use imagery to tell our story? HMW Help people realize that they can buy coffee online? HMW Communicate values of Blue Boqle Coffee? HMW Ensure that no customer, who loves us in the store, is unaware of website? HMW Recreate “Serah” on the web? HMW Make web experience q a delight? q a place you’d like to visit? World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Challenge/Job To Get Done (JTGD): ................................................... Pain/Delight (-/+): …..... HMW Make you feel like a “regular” on the site? Blue Bogle Coffee’s How Might We (HMW)-Storyboard: Notes Rapidly Test Big Ideas and Achieve Big Goals
  72. 72. World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Challenge/Job To Get Done (JTGD): ................................................... Blue Bogle Coffee’s How Might We (HMW)-Storyboard: Ver^cal Rapidly Test Big Ideas and Achieve Big Goals Pain/Delight (-/+): ….....
  73. 73. Blue Bogle Coffee’s VALUE ENGINE MAP: Selec3on of Best Conceptual Solu3on (Sketch) Rapidly Test Big Ideas and Achieve Big Goals HIGH DIFFERENTIATION Strategy (Business Model) BLUE OCEAN Strategy (Business Model) RED OCEAN Strategy (Business Model) LOW PAIN Strategy (Business Model) STUCK-IN-MIDDLE Strategy (Business Model) PAIN (-) Low High DELIGHT (+) Low High 1 10 10 Customer (Segment): …................................................................................................................ Challenge/Job To Get Done (JTGD): ............................................................................................ Tool (Product/Service): ............................................................................................................... Pain (-): ..................................................... Delight/Pleasure (+): ........................................... World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Event 3 – Decide
  74. 74. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) Problem SoluTon Hypotheses Prototype Valida3on 1 2 3 4 5 Understand Diverge Decide Prototype Validate SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables Challenge/Job To Get Done (JTGD): ................................................... WHEN Time World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing To Do (Future) Doing (Present) Done (Past) Event 3 – Decide BIG CHALLENGE/ CONSTRAINT/RISK LONG-TERM GOAL (VISION/STRATEGY) DESIGN SPRINT (DS) QUESTION Blue Bogle Coffee’s Design Sprint (DS) Map Rapidly Test Big Ideas and Achieve Big Goals
  75. 75. Challenge/Job To Get Done (JTGD): ................................................... Pain/Delight (-/+): …..... World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Problem-HMW Sketch for Prototype ITEM PROBLEM (Pain; Constraint; Trade-off) HOW MIGHT WE (HMW) Solu3ons Idea/ QuesTon Sketch (Mock up) “The Mind Reader” Website Organize online store the same way a barista might talk with a customer Webpages q Welcome to Blue Bo[le q How do you prepare your coffee? q How to select coffee Problem SoluTon Hypotheses Prototype ValidaTon 1 2 Understand Diverge Decide Prototype Validate BIG CHALLENGE/ CONSTRAINT/RISK LONG-TERM GOAL (VISION/STRATEGY) DESIGN SPRINT (DS) QUESTION 3 4 5 Blue Bogle Coffee’s Design Sprint (DS) Map: Conceptual Solu3ons (Sketches) Rapidly Test Big Ideas and Achieve Big Goals SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables
  76. 76. World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Challenge/Job To Get Done (JTGD): ................................................... Blue Bogle Coffee’s Storyboard of Customer Journey: Act 1 Rapidly Test Big Ideas and Achieve Big Goals Pain/Delight (-/+): ….....
  77. 77. World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Challenge/Job To Get Done (JTGD): ................................................... Pain/Delight (-/+): …..... Blue Bogle Coffee’s Storyboard of Customer Journey: Act 2 Rapidly Test Big Ideas and Achieve Big Goals
  78. 78. World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Challenge/Job To Get Done (JTGD): ................................................... Pain/Delight (-/+): …..... Blue Bogle Coffee’s Storyboard of Customer Journey: Act 3 Rapidly Test Big Ideas and Achieve Big Goals

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