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Google’s 5-Day Design Sprint: Event 2 – DIVERGE (Conceptual Solutions/Sketches)

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This presentation features the activity of "Diverge," which is the second stage of Google Ventures' Design Sprint (DS) Methodology. The presentation contains visual checklists as well as three case studies to facilitate application of the Design Sprint (DS) Methodology when solving big problems as well as testing new ideas.

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Google’s 5-Day Design Sprint: Event 2 – DIVERGE (Conceptual Solutions/Sketches)

  1. 1. Diverge SOLUTION 2 Rapidly present and review great solu3ons of exis3ng products (analogs; an3logs) while taking visual notes of greatly admired ideas in those products. Then, generate ideas to resolve previously iden3fied trade-offs in Event 1 or own product. Finally, make 8 sketches of your best idea. Visual Templates for: Understand Problem Diverge Solu3on Decide Hypotheses Prototype Prototype Validate Valida3on 1 2 34 5 Build Measure Learn
  2. 2. Challenge/Job To Get Done (JTGD): ................................................... Pain/Delight (-/+): …..... Design Sprint (DS) Loop Rapidly Solve Big Problems and Test New Ideas World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing DESIGN SPRINT (DS) LOOP Understand Diverge Decide Prototype Validate 1 2 34 5
  3. 3. Challenge/Job To Get Done (JTGD): ................................................... Pain/Delight (-/+): …..... Design Sprint (DS) Loop Rapidly Solve Big Problems and Test New Ideas World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing DESIGN SPRINT (DS) LOOP Understand Problem Diverge Solu3on Decide Hypotheses Prototype Prototype Validate Valida3on 1 2 34 5
  4. 4. Challenge/Job To Get Done (JTGD): ................................................... Pain/Delight (-/+): …..... Design Sprint (DS) Loop Rapidly Solve Big Problems and Test New Ideas World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing DESIGN SPRINT (DS) LOOP Understand Problem Diverge Solu3on Decide Hypotheses Prototype Prototype Validate Valida3on 1 2 34 5 Build Measure Learn
  5. 5. Diverge SOLUTION 2
  6. 6. Pain/Delight (-/+): …..... Problem SoluRon Hypotheses Prototype Valida3on 1 2 3 4 5 Understand Diverge Decide Prototype Validate SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables Challenge/Job To Get Done (JTGD): ................................................... Design Sprint (DS) Map Rapidly Solve Big Problems and Test New Ideas World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
  7. 7. Pain/Delight (-/+): …..... Problem SoluRon Hypotheses Prototype Valida3on 1 2 3 4 5 Understand Diverge Decide Prototype Validate SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables Challenge/Job To Get Done (JTGD): ................................................... Event 2 – Diverge Design Sprint (DS) Map Rapidly Solve Big Problems and Test New Ideas World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
  8. 8. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) Problem SoluRon Hypotheses Prototype Valida3on 1 2 3 4 5 Understand Diverge Decide Prototype Validate SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables Challenge/Job To Get Done (JTGD): ................................................... WHEN Time Event 2 – Diverge Design Sprint (DS) Map Rapidly Solve Big Problems and Test New Ideas World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
  9. 9. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) Problem SoluRon Hypotheses Prototype Valida3on 1 2 3 4 5 Understand Diverge Decide Prototype Validate SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables Challenge/Job To Get Done (JTGD): ................................................... WHEN Time q  Screened/Recruited Customers: q  Internal Customers (Experts): q  CompeRtors: Analogs; An3logs q  CompeRtors’ Trade-offs: q  Craigslist: q  Day 2 (Tuesday) q  10am – 5pm q  Lightning Demos: q  Generated Ideas (HMW): q  Team (Experts): q  SoluRon (Product) Sketches: Event 2 – Diverge Checklist Design Sprint (DS) Map Rapidly Solve Big Problems and Test New Ideas World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing q  SelecRon Criteria (Key Metrics):
  10. 10. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) Problem SoluRon Hypotheses Prototype Valida3on 1 2 3 4 5 Understand Diverge Decide Prototype Validate SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables Challenge/Job To Get Done (JTGD): ................................................... WHEN Time Design Sprint (DS) Map Rapidly Solve Big Problems and Test New Ideas World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing BIG CHALLENGE/ CONSTRAINT/RISK LONG-TERM GOAL (VISION/STRATEGY) DESIGN SPRINT (DS) QUESTION Sprint Goal, Challenge, and QuesTon Event 2 – Diverge
  11. 11. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) Problem SoluRon Hypotheses Prototype Valida3on 1 2 3 4 5 Understand Diverge Decide Prototype Validate SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables Challenge/Job To Get Done (JTGD): ................................................... WHEN Time q  Screened/Recruited Customers: q  Internal Customers (Experts): q  Day 2 (Tuesday) q  10am – 5pm q  Lightning Demos: q  Generated Ideas (HMW): q  Team (Experts): q  SoluRon (Product) Sketches: Event 2 – Diverge Checklist Design Sprint (DS) Map Rapidly Solve Big Problems and Test New Ideas World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing BIG CHALLENGE/ CONSTRAINT/RISK LONG-TERM GOAL (VISION/STRATEGY) DESIGN SPRINT (DS) QUESTION Sprint Goal, Challenge, and QuesTon q  CompeRtors: Analogs; An3logs q  CompeRtors’ Trade-offs: q  Craigslist: q  SelecRon Criteria (Key Metrics):
  12. 12. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) Problem SoluRon Hypotheses Prototype Valida3on 1 2 3 4 5 Understand Diverge Decide Prototype Validate SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables Challenge/Job To Get Done (JTGD): ................................................... WHEN Time q  Screened/Recruited Customers: q  Internal Customers (Experts): q  Day 2 (Tuesday) q  10am – 5pm q  Lightning Demos: q  Generated Ideas (HMW): q  Team (Experts): q  SoluRon (Product) Sketches: Event 2 – Diverge Checklist Design Sprint (DS) Map Rapidly Solve Big Problems and Test New Ideas World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing q  CompeRtors: Analogs; An3logs q  CompeRtors’ Trade-offs: q  Craigslist: q  SelecRon Criteria (Key Metrics): BIG CHALLENGE/ CONSTRAINT/RISK q  Desirability: q  Feasibility: q  Viability: LONG-TERM GOAL (VISION/STRATEGY) DESIGN SPRINT (DS) QUESTION Sprint Goal, Challenge, and QuesTon
  13. 13. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) Problem SoluRon Hypotheses Prototype Valida3on 1 2 3 4 5 Understand Diverge Decide Prototype Validate Monday Tuesday Wed/day Thursday Friday 10am- 5pm 10am- 5pm •  Office •  Env.: Risks/Opp. *3 Compe- 3tors: Trade-offs * Problem; Vision/Goal * SelecRon Criteria Most Important Customer; Experts Screened/ Recruited Customers: (Craigslist) * Customer Journey (Habit) Map * HMW … * Lightning Demos * Solu3on Sketches * Team: <8; Premortem * Generate ideas Challenge/Job To Get Done (JTGD): ................................................... WHEN Time q  SelecRon Criteria (Key Metrics): q  Day 2 (Tuesday) q  10am – 5pm Event 2 – Diverge Checklist SYSTEM: Design Sprint Roadmap (Agenda) - Deliverables q  Screened/Recruited Customers: q  Internal Customers (Experts): q  Lightning Demos: q  Generated Ideas (HMW): q  Team (Experts): q  SoluRon (Product) Sketches: Design Sprint (DS) Map Rapidly Solve Big Problems and Test New Ideas World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing q  CompeRtors: Analogs; An3logs q  CompeRtors’ Trade-offs: q  Craigslist:
  14. 14. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) Problem SoluRon Hypotheses Prototype Valida3on 1 2 3 4 5 Understand Diverge Decide Prototype Validate Monday Tuesday Wed/day Thursday Friday 10am- 5pm 10am- 5pm •  Office •  Env.: Risks/Opp. *3 Compe- 3tors: Trade-offs * Problem; Vision/Goal * SelecRon Criteria Most Important Customer; Experts Screened/ Recruited Customers: (Craigslist) * Customer Journey (Habit) Map * HMW … * Lightning Demos * Solu3on Sketches * Team: <8; Premortem * Generate ideas Challenge/Job To Get Done (JTGD): ................................................... WHEN Time Event 2 – Diverge SYSTEM: Design Sprint Roadmap (Agenda) - Deliverables Design Sprint (DS) Map Rapidly Solve Big Problems and Test New Ideas World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
  15. 15. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) Monday Tuesday Wed/day Thursday Friday 10am- 5pm 10am- 5pm •  Office •  Env.: Risks/Opp. *3 Compe- 3tors: Trade-offs * Problem; Vision/Goal * SelecRon Criteria Most Important Customer; Experts Screened/ Recruited Customers: (Craigslist) * Customer Journey (Habit) Map * HMW … * Lightning Demos * Solu3on Sketches * Team: <8; Premortem * Generate ideas Challenge/Job To Get Done (JTGD): ................................................... WHEN Time Event 2 – Diverge Design Sprint (DS) Map Rapidly Solve Big Problems and Test New Ideas World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Problem SoluRon Hypotheses Prototype Valida3on 1 2 3 4 5 Understand Diverge Decide Prototype Validate SYSTEM: Design Sprint Roadmap (Agenda) - Deliverables
  16. 16. Pain/Delight (-/+): …..... Challenge/Job To Get Done (JTGD): ................................................... Event 2 – Diverge Design Sprint (DS) Map Rapidly Solve Big Problems and Test New Ideas World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Problem SoluRon Hypotheses Prototype Valida3on 1 2 3 4 5 Understand Diverge Decide Prototype Validate SYSTEM: Design Sprint Roadmap (Agenda) - Deliverables Sprint Goal, Challenge, and QuesTon BIG CHALLENGE/ CONSTRAINT/RISK LONG-TERM GOAL (VISION/STRATEGY) DESIGN SPRINT (DS) QUESTION
  17. 17. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) Challenge/Job To Get Done (JTGD): ................................................... WHEN Time Event 2 – Diverge Design Sprint (DS) Map Rapidly Solve Big Problems and Test New Ideas World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Problem SoluRon Hypotheses Prototype Valida3on 1 2 3 4 5 Understand Diverge Decide Prototype Validate SYSTEM: Design Sprint Roadmap (Agenda) - Deliverables Sprint Goal, Challenge, and QuesTon BIG CHALLENGE/ CONSTRAINT/RISK LONG-TERM GOAL (VISION/STRATEGY) DESIGN SPRINT (DS) QUESTION
  18. 18. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) Problem SoluRon Hypotheses Prototype Valida3on 1 2 3 4 5 Understand Diverge Decide Prototype Validate Challenge/Job To Get Done (JTGD): ................................................... WHEN Time Event 2 – Compe+tors’ Map SYSTEM: Design Sprint Roadmap (Agenda) - Deliverables Design Sprint (DS) Map Rapidly Solve Big Problems and Test New Ideas World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing CompeT- tor 1 CompeT- tor 2 CompeT- tor 3 Sprint Goal, Challenge, and QuesTon BIG CHALLENGE/ CONSTRAINT/RISK LONG-TERM GOAL (VISION/STRATEGY) DESIGN SPRINT (DS) QUESTION
  19. 19. Challenge/Job To Get Done (JTGD): ................................................... Pain/Delight (-/+): …..... World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Sprint Goal, Challenge, and QuesTon ITEM PROBLEM (Pain; Constraint; Trade-off) HOW MIGHT WE (HMW) Solu3ons Idea/ QuesRon Sketch (Mock up) Design Sprint (DS) Map Rapidly Solve Big Problems and Test New Ideas BIG CHALLENGE/ CONSTRAINT/RISK LONG-TERM GOAL (VISION/STRATEGY) DESIGN SPRINT (DS) QUESTION Problem SoluRon Hypotheses Prototype Valida3on 1 2 3 4 5 Understand Diverge Decide Prototype Validate SYSTEM: Design Sprint Roadmap (Agenda) - Deliverables Event 2 – Problem-HMW Sketch
  20. 20. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) Problem SoluRon Hypotheses Prototype Valida3on 1 2 3 4 5 Understand Diverge Decide Prototype Validate Challenge/Job To Get Done (JTGD): ................................................... WHEN Time Event 2 – Diverge SYSTEM: Design Sprint Roadmap (Agenda) - Deliverables Design Sprint (DS) Map Rapidly Solve Big Problems and Test New Ideas World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Sprint Goal, Challenge, and QuesTon BIG CHALLENGE/ CONSTRAINT/RISK LONG-TERM GOAL (VISION/STRATEGY) DESIGN SPRINT (DS) QUESTION
  21. 21. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) Problem SoluRon Hypotheses Prototype Valida3on 1 2 3 4 5 Understand Diverge Decide Prototype Validate Challenge/Job To Get Done (JTGD): ................................................... WHEN Time Event 2 – Diverge SYSTEM: Design Sprint Roadmap (Agenda) - Deliverables Design Sprint (DS) Map Rapidly Solve Big Problems and Test New Ideas World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Sprint Goal, Challenge, and QuesTon BIG CHALLENGE/ CONSTRAINT/RISK LONG-TERM GOAL (VISION/STRATEGY) DESIGN SPRINT (DS) QUESTION To Do (Future) Doing (Present) Done (Past)
  22. 22. Case Study 1 Savioke
  23. 23. Pain/Delight (-/+): …..... Challenge/Job To Get Done (JTGD): ................................................... World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Savioke’s Design Sprint (DS) Map: Customer Habit Mapping Rapidly Solve Big Problems and Test New Ideas Problem Solu3on Hypotheses Prototype Valida3on 1 2 3 4 5 Understand Diverge Decide Prototype Validate SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables
  24. 24. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) Challenge/Job To Get Done (JTGD): ................................................... WHEN Time OPSE Map World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Savioke’s Design Sprint (DS) Map: Customer Habit Mapping Rapidly Solve Big Problems and Test New Ideas Problem Solu3on Hypotheses Prototype Valida3on 1 2 3 4 5 Understand Diverge Decide Prototype Validate SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables
  25. 25. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) Challenge/Job To Get Done (JTGD): ................................................... WHEN Time Savioke’s Design Sprint (DS) Map: Customer Habit Mapping Rapidly Solve Big Problems and Test New Ideas World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing OPSE Map Problem Solu3on Hypotheses Prototype Valida3on 1 2 3 4 5 Understand Diverge Decide Prototype Validate SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables Monday Tuesday Wed/day Thursday Friday 10am- 5pm 10am- 5pm •  Office •  Env.: Risks/Opp. *3 Compe- 3tors: Trade-offs * Problem; Vision/Goal * SelecRon Criteria Most Important Customer; Experts Screened/ Recruited Customers: (Craigslist) * Customer Journey (Habit) Map * HMW … * Lightning Demos * Solu3on Sketches * Team: <8; Premortem * Generate ideas
  26. 26. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) Challenge/Job To Get Done (JTGD): ................................................... WHEN Time OPSE Map World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Savioke’s Design Sprint (DS) Map: Customer Habit Mapping Rapidly Solve Big Problems and Test New Ideas BIG CHALLENGE/ CONSTRAINT/RISK LONG-TERM GOAL (VISION/STRATEGY) DESIGN SPRINT (DS) QUESTION Problem Solu3on Hypotheses Prototype Valida3on 1 2 3 4 5 Understand Diverge Decide Prototype Validate SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables
  27. 27. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) Challenge/Job To Get Done (JTGD): ................................................... WHEN Time OPSE Map World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Savioke’s Design Sprint (DS) Map: Customer Habit Mapping Rapidly Solve Big Problems and Test New Ideas BIG CHALLENGE/ CONSTRAINT/RISK Not sure about how … hotel guests would react to a robot with personality LONG-TERM GOAL (VISION/STRATEGY) Provide beier customer experience: Bring robot helpers into the everyday lives of humans in … restaurants, hospitals, elder care faciliTes, ... DESIGN SPRINT (DS) QUESTION How will hotel guests react to a robot with personality? Problem Solu3on Hypotheses Prototype Valida3on 1 2 3 4 5 Understand Diverge Decide Prototype Validate SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables
  28. 28. TARGETED CUSTOMER (Archetype) q  Hotel Guest Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) REALISTIC PROTOTYPE(S) q  Relay Robot Challenge/Job To Get Done (JTGD): ................................................... WHEN Time World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Savioke’s Design Sprint (DS) Map: Customer Habit Mapping Rapidly Solve Big Problems and Test New Ideas BIG CHALLENGE/ CONSTRAINT/RISK Not sure about how … hotel guests would react to a robot with personality LONG-TERM GOAL (VISION/STRATEGY) Provide beier customer experience: Bring robot helpers into the everyday lives of humans in … restaurants, hospitals, elder care faciliTes, ... DESIGN SPRINT (DS) QUESTION How will hotel guests react to a robot with personality? Problem Solu3on Hypotheses Prototype Valida3on 1 2 3 4 5 Understand Diverge Decide Prototype Validate SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables Product User TesRng (PUT) Map
  29. 29. TARGETED CUSTOMER (Archetype) q  Hotel Guest: Trade-offs (-/+) Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) REALISTIC PROTOTYPE(S) q  Relay Robot: Trade-offs (-/+) Challenge/Job To Get Done (JTGD): ................................................... WHEN Time World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Savioke’s Design Sprint (DS) Map: Customer Habit Mapping Rapidly Solve Big Problems and Test New Ideas BIG CHALLENGE/ CONSTRAINT/RISK Not sure about how … hotel guests would react to a robot with personality LONG-TERM GOAL (VISION/STRATEGY) Provide beier customer experience: Bring robot helpers into the everyday lives of humans in … restaurants, hospitals, elder care faciliTes, ... DESIGN SPRINT (DS) QUESTION How will hotel guests react to a robot with personality? Problem Solu3on Hypotheses Prototype Valida3on 1 2 3 4 5 Understand Diverge Decide Prototype Validate SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables Product User TesRng (PUT) Map
  30. 30. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) Problem Solu3on Hypotheses Prototype Valida3on 1 2 3 4 5 Understand Diverge Decide Prototype Validate SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables Challenge/Job To Get Done (JTGD): ................................................... WHEN Time Event 1 – Understand Savioke’s Design Sprint (DS) Map: Customer Habit Mapping Rapidly Solve Big Problems and Test New Ideas World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Hotel guest wants … small item Hotel guest receives small item Guest calls Recept- ionist Recept- ionist puts item in Robot Robot takes item to guest BIG CHALLENGE/ CONSTRAINT/RISK Not sure about how … hotel guests would react to a robot with personality LONG-TERM GOAL (VISION/STRATEGY) Provide beier customer experience: Bring robot helpers into the everyday lives of humans in … restaurants, hospitals, elder care faciliTes, ... DESIGN SPRINT (DS) QUESTION How will hotel guests react to a robot with personality?
  31. 31. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) Problem SoluRon Hypotheses Prototype Valida3on 1 2 3 4 5 Understand Diverge Decide Prototype Validate Challenge/Job To Get Done (JTGD): ................................................... WHEN Time SYSTEM: Design Sprint Roadmap (Agenda) - Deliverables World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing CompeT- tor 1 CompeT- tor 2 CompeT- tor 3 Savioke’s Design Sprint (DS) Map: Conceptual Solu3ons (Sketches) Rapidly Solve Big Problems and Test New Ideas BIG CHALLENGE/ CONSTRAINT/RISK Not sure about how … hotel guests would react to a robot with personality LONG-TERM GOAL (VISION/STRATEGY) Provide beier customer experience: Bring robot helpers into the everyday lives of humans in … restaurants, hospitals, elder care faciliTes, ... DESIGN SPRINT (DS) QUESTION How will hotel guests react to a robot with personality? Event 2 – Compe+tors’ Map
  32. 32. Challenge/Job To Get Done (JTGD): ................................................... Pain/Delight (-/+): …..... World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Problem-HMW Sketch ITEM PROBLEM (Pain; Constraint; Trade-off) HOW MIGHT WE (HMW) Solu3ons Idea/ QuesRon Sketch (Mock up) Moment of Delivery Problem Solu3on Hypotheses Prototype Valida3on 1 2 3 4 5 Understand Diverge Decide Prototype Validate SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables BIG CHALLENGE/ CONSTRAINT/RISK Not sure about how … hotel guests would react to a robot with personality LONG-TERM GOAL (VISION/STRATEGY) Provide beier customer experience: Bring robot helpers into the everyday lives of humans in … restaurants, hospitals, elder care faciliTes, ... DESIGN SPRINT (DS) QUESTION How will hotel guests react to a robot with personality? Savioke’s Design Sprint (DS) Map: Conceptual Solu3ons (Sketches) Rapidly Solve Big Problems and Test New Ideas
  33. 33. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) Problem Solu3on Hypotheses Prototype Valida3on 1 2 3 4 5 Understand Diverge Decide Prototype Validate SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables Challenge/Job To Get Done (JTGD): ................................................... WHEN Time World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing To Do (Future) Doing (Present) Done (Past) BIG CHALLENGE/ CONSTRAINT/RISK Not sure about how … hotel guests would react to a robot with personality LONG-TERM GOAL (VISION/STRATEGY) Provide beier customer experience: Bring robot helpers into the everyday lives of humans in … restaurants, hospitals, elder care faciliTes, ... DESIGN SPRINT (DS) QUESTION How will hotel guests react to a robot with personality? Event 2 – Diverge Savioke’s Design Sprint (DS) Map: Conceptual Solu3ons (Sketches) Rapidly Solve Big Problems and Test New Ideas
  34. 34. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) Problem SoluRon Hypotheses Prototype Valida3on 1 2 3 4 5 Understand Diverge Decide Prototype Validate Challenge/Job To Get Done (JTGD): ................................................... WHEN Time Event 2 – Diverge SYSTEM: Design Sprint Roadmap (Agenda) - Deliverables World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Sprint Goal, Challenge, and QuesTon BIG CHALLENGE/ CONSTRAINT/RISK LONG-TERM GOAL (VISION/STRATEGY) DESIGN SPRINT (DS) QUESTION To Do (Future) Doing (Present) Done (Past) Savioke’s Design Sprint (DS) Map: Conceptual Solu3ons (Sketches) Rapidly Solve Big Problems and Test New Ideas
  35. 35. Case Study 2 FlaRron Health
  36. 36. Pain/Delight (-/+): …..... Challenge/Job To Get Done (JTGD): ................................................... World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Problem Solu3on Hypotheses Prototype Valida3on 1 2 3 4 5 Understand Diverge Decide Prototype Validate SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables FlaRron Health’s Design Sprint (DS) Map: Customer Habit Mapping Rapidly Solve Big Problems and Test New Ideas
  37. 37. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) Challenge/Job To Get Done (JTGD): ................................................... WHEN Time OPSE Map World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Problem Solu3on Hypotheses Prototype Valida3on 1 2 3 4 5 Understand Diverge Decide Prototype Validate SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables FlaRron Health’s Design Sprint (DS) Map: Customer Habit Mapping Rapidly Solve Big Problems and Test New Ideas
  38. 38. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) Challenge/Job To Get Done (JTGD): ................................................... WHEN Time World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing OPSE Map Problem Solu3on Hypotheses Prototype Valida3on 1 2 3 4 5 Understand Diverge Decide Prototype Validate SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables FlaRron Health’s Design Sprint (DS) Map: Customer Habit Mapping Rapidly Solve Big Problems and Test New Ideas Monday Tuesday Wed/day Thursday Friday 10am- 5pm 10am- 5pm •  Office •  Env.: Risks/Opp. *3 Compe- 3tors: Trade-offs * Problem; Vision/Goal * SelecRon Criteria Most Important Customer; Experts Screened/ Recruited Customers: (Craigslist) * Customer Journey (Habit) Map * HMW … * Lightning Demos * Solu3on Sketches * Team: <8; Premortem * Generate ideas
  39. 39. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) Challenge/Job To Get Done (JTGD): ................................................... WHEN Time OPSE Map World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Problem Solu3on Hypotheses Prototype Valida3on 1 2 3 4 5 Understand Diverge Decide Prototype Validate SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables FlaRron Health’s Design Sprint (DS) Map: Customer Habit Mapping Rapidly Solve Big Problems and Test New Ideas BIG CHALLENGE/ CONSTRAINT/RISK Not sure about how … a change in workflow of cancer clinics will affect the organizaTon LONG-TERM GOAL (VISION/STRATEGY) Get more pa3ents to enroll in clinical trials DESIGN SPRINT (DS) QUESTIONS q  Can we find matches fast enough? q  Will cancer clinics change their workflow to use a new tool (socware)?
  40. 40. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) Challenge/Job To Get Done (JTGD): ................................................... WHEN Time World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Problem Solu3on Hypotheses Prototype Valida3on 1 2 3 4 5 Understand Diverge Decide Prototype Validate SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables FlaRron Health’s Design Sprint (DS) Map: Customer Habit Mapping Rapidly Solve Big Problems and Test New Ideas TARGETED CUSTOMER (Archetype) q  Cancer Pa3ent REALISTIC PROTOTYPE(S) q  Pa3ent-Therapy Matching Service Product User TesRng (PUT) Map BIG CHALLENGE/ CONSTRAINT/RISK Not sure about how … a change in workflow of cancer clinics will affect the organizaTon LONG-TERM GOAL (VISION/STRATEGY) Get more pa3ents to enroll in clinical trials DESIGN SPRINT (DS) QUESTIONS q  Can we find matches fast enough? q  Will cancer clinics change their workflow to use a new tool (socware)?
  41. 41. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) Problem Solu3on Hypotheses Prototype Valida3on 1 2 3 4 5 Understand Diverge Decide Prototype Validate SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables Challenge/Job To Get Done (JTGD): ................................................... WHEN Time Event 1 – Understand FlaRron Health’s Design Sprint (DS) Map: Customer Habit Mapping Rapidly Solve Big Problems and Test New Ideas World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Pa3ent wants … therapy PaRent starts therapy Pa3ent makes appoint- ment to see doctor Doctor/ Coordin. searches for matching trials Doctor discusses trial with pa3ent Pa3ent enrolls for therapy BIG CHALLENGE/ CONSTRAINT/RISK Not sure about how … a change in workflow of cancer clinics will affect the organizaTon LONG-TERM GOAL (VISION/STRATEGY) Get more pa3ents to enroll in clinical trials DESIGN SPRINT (DS) QUESTIONS q  Can we find matches fast enough? q  Will cancer clinics change their workflow to use a new tool (socware)?
  42. 42. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) Problem Solu3on Hypotheses Prototype Valida3on 1 2 3 4 5 Understand Diverge Decide Prototype Validate SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables Challenge/Job To Get Done (JTGD): ................................................... WHEN Time World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing To Do (Future) Doing (Present) Done (Past) Event 2 – Diverge BIG CHALLENGE/ CONSTRAINT/RISK Not sure about how … a change in workflow of cancer clinics will affect the organizaTon LONG-TERM GOAL (VISION/STRATEGY) Get more pa3ents to enroll in clinical trials DESIGN SPRINT (DS) QUESTIONS q  Can we find matches fast enough? q  Will cancer clinics change their workflow to use a new tool (socware)? FlaRron Health’s Design Sprint (DS) Map: Conceptual Solu3ons (Sketches) Rapidly Solve Big Problems and Test New Ideas
  43. 43. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) Problem SoluRon Hypotheses Prototype Valida3on 1 2 3 4 5 Understand Diverge Decide Prototype Validate Challenge/Job To Get Done (JTGD): ................................................... WHEN Time SYSTEM: Design Sprint Roadmap (Agenda) - Deliverables World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing CompeT- tor 1 CompeT- tor 2 CompeT- tor 3 FlaRron Health’s Design Sprint (DS) Map: Conceptual Solu3ons (Sketches) Rapidly Solve Big Problems and Test New Ideas BIG CHALLENGE/ CONSTRAINT/RISK Not sure about how … a change in workflow of cancer clinics will affect the organizaTon LONG-TERM GOAL (VISION/STRATEGY) Get more pa3ents to enroll in clinical trials DESIGN SPRINT (DS) QUESTIONS q  Can we find matches fast enough? q  Will cancer clinics change their workflow to use a new tool (socware)? Event 2 – Compe+tors’ Map
  44. 44. Pain/Delight (-/+): …..... World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Problem-HMW Sketch ITEM PROBLEM (Pain; Constraint; Trade-off) HOW MIGHT WE (HMW) Idea/ QuesRon Sketch (Mock up) HOW? InformaTon required to screen paTents is hard to find in their medical records q Structure key informa- 3on for screening pa3ents? HOW? Filling in missing informaTon requires a lot of Tme and effort q Streamline discussion with outside doctors? HOW? The number of paTents, trials, and requirements is overwhelming q Make reviewing electronic medical records faster? Problem Solu3on Hypotheses Prototype Valida3on 1 2 3 4 5 Understand Diverge Decide Prototype Validate Challenge/Job To Get Done (JTGD): Reduce complexity & delay in cancer treatement SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables BIG CHALLENGE/ CONSTRAINT/RISK Not sure about how … a change in workflow of cancer clinics will affect the organizaTon LONG-TERM GOAL (VISION/STRATEGY) Get more pa3ents to enroll in clinical trials DESIGN SPRINT (DS) QUESTIONS q  Can we find matches fast enough? q  Will cancer clinics change their workflow to use a new tool (socware)? FlaRron Health’s Design Sprint (DS) Map: Conceptual Solu3ons (Sketches) Rapidly Solve Big Problems and Test New Ideas
  45. 45. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) Problem SoluRon Hypotheses Prototype Valida3on 1 2 3 4 5 Understand Diverge Decide Prototype Validate Challenge/Job To Get Done (JTGD): ................................................... WHEN Time Event 2 – Diverge SYSTEM: Design Sprint Roadmap (Agenda) - Deliverables World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Sprint Goal, Challenge, and QuesTon BIG CHALLENGE/ CONSTRAINT/RISK LONG-TERM GOAL (VISION/STRATEGY) DESIGN SPRINT (DS) QUESTION To Do (Future) Doing (Present) Done (Past) FlaRron Health’s Design Sprint (DS) Map: Conceptual Solu3ons (Sketches) Rapidly Solve Big Problems and Test New Ideas
  46. 46. Case Study 3 Blue Boele Coffee
  47. 47. Pain/Delight (-/+): …..... Challenge/Job To Get Done (JTGD): ................................................... World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Problem Solu3on Hypotheses Prototype Valida3on 1 2 3 4 5 Understand Diverge Decide Prototype Validate SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables Blue Boele Coffee’s Design Sprint (DS) Map: Customer Habit Mapping Rapidly Solve Big Problems and Test New Ideas
  48. 48. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) Challenge/Job To Get Done (JTGD): ................................................... WHEN Time OPSE Map World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Problem Solu3on Hypotheses Prototype Valida3on 1 2 3 4 5 Understand Diverge Decide Prototype Validate SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables Blue Boele Coffee’s Design Sprint (DS) Map: Customer Habit Mapping Rapidly Solve Big Problems and Test New Ideas
  49. 49. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) Challenge/Job To Get Done (JTGD): ................................................... WHEN Time World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing OPSE Map Problem Solu3on Hypotheses Prototype Valida3on 1 2 3 4 5 Understand Diverge Decide Prototype Validate SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables Blue Boele Coffee’s Design Sprint (DS) Map: Customer Habit Mapping Rapidly Solve Big Problems and Test New Ideas Monday Tuesday Wed/day Thursday Friday 10am- 5pm 10am- 5pm •  Office •  Env.: Risks/Opp. *3 Compe- 3tors: Trade-offs * Problem; Vision/Goal * SelecRon Criteria Most Important Customer; Experts Screened/ Recruited Customers: (Craigslist) * Customer Journey (Habit) Map * HMW … * Lightning Demos * Solu3on Sketches * Team: <8; Premortem * Generate ideas
  50. 50. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) Challenge/Job To Get Done (JTGD): ................................................... WHEN Time OPSE Map World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing BIG CHALLENGE/ CONSTRAINT/RISK LONG-TERM GOAL (VISION/STRATEGY) DESIGN SPRINT (DS) QUESTION Problem Solu3on Hypotheses Prototype Valida3on 1 2 3 4 5 Understand Diverge Decide Prototype Validate SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables Blue Boele Coffee’s Design Sprint (DS) Map: Customer Habit Mapping Rapidly Solve Big Problems and Test New Ideas
  51. 51. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) Challenge/Job To Get Done (JTGD): ................................................... WHEN Time World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing BIG CHALLENGE/ CONSTRAINT/RISK LONG-TERM GOAL (VISION/STRATEGY) DESIGN SPRINT (DS) QUESTION Problem Solu3on Hypotheses Prototype Valida3on 1 2 3 4 5 Understand Diverge Decide Prototype Validate SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables Blue Boele Coffee’s Design Sprint (DS) Map: Customer Habit Mapping Rapidly Solve Big Problems and Test New Ideas TARGETED CUSTOMER (Archetype) q  Café Visitor (Coffee Drinker) REALISTIC PROTOTYPE(S) q  Online Website Product User TesRng (PUT) Map
  52. 52. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) Problem Solu3on Hypotheses Prototype Valida3on 1 2 3 4 5 Understand Diverge Decide Prototype Validate SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables Challenge/Job To Get Done (JTGD): ................................................... WHEN Time Event 1 – Understand Blue Boele Coffee’s Design Sprint (DS) Map: Customer Habit Mapping Rapidly Solve Big Problems and Test New Ideas World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Custom- er gets/ reads Press story Custom- er visits website Custom- er com- pares coffee retailers Custom- er chooses/ buys beans Custom- er wants … cup of coffee Custom- er gets cup of coffee Custom- er visits cafe Custom- er orders coffee Barista serves coffee to customer Custom- er pays for cup of coffee BIG CHALLENGE/ CONSTRAINT/RISK LONG-TERM GOAL (VISION/STRATEGY) DESIGN SPRINT (DS) QUESTION
  53. 53. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) Problem Solu3on Hypotheses Prototype Valida3on 1 2 3 4 5 Understand Diverge Decide Prototype Validate SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables Challenge/Job To Get Done (JTGD): ................................................... WHEN Time World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing To Do (Future) Doing (Present) Done (Past) Event 2 – Diverge BIG CHALLENGE/ CONSTRAINT/RISK LONG-TERM GOAL (VISION/STRATEGY) DESIGN SPRINT (DS) QUESTION Blue Boele Coffee’s Design Sprint (DS) Map: Conceptual Solu3ons (Sketches) Rapidly Solve Big Problems and Test New Ideas
  54. 54. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) Problem SoluRon Hypotheses Prototype Valida3on 1 2 3 4 5 Understand Diverge Decide Prototype Validate Challenge/Job To Get Done (JTGD): ................................................... WHEN Time SYSTEM: Design Sprint Roadmap (Agenda) - Deliverables World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing CompeT- tor 1 CompeT- tor 2 CompeT- tor 3 Sprint Goal, Challenge, and QuesTon BIG CHALLENGE/ CONSTRAINT/RISK LONG-TERM GOAL (VISION/STRATEGY) DESIGN SPRINT (DS) QUESTION Blue Boele Coffee’s Design Sprint (DS) Map: Conceptual Solu3ons (Sketches) Rapidly Solve Big Problems and Test New Ideas Event 2 – Compe+tors’ Map
  55. 55. Challenge/Job To Get Done (JTGD): ................................................... Pain/Delight (-/+): …..... World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Problem-HMW Sketch ITEM PROBLEM (Pain; Constraint; Trade-off) HOW MIGHT WE (HMW) Solu3ons Idea/ QuesRon Sketch (Mock up) “The Mind Reader” Website Organize online store the same way a barista might talk with a customer Webpages q Welcome to Blue Bocle q How do you prepare your coffee? q How to select coffee Problem SoluRon Hypotheses Prototype ValidaRon 1 2 Understand Diverge Decide Prototype Validate SYSTEM: Design Sprint Roadmap (Agenda) - Deliverables BIG CHALLENGE/ CONSTRAINT/RISK LONG-TERM GOAL (VISION/STRATEGY) DESIGN SPRINT (DS) QUESTION 3 4 5 Blue Boele Coffee’s Design Sprint (DS) Map: Conceptual Solu3ons (Sketches) Rapidly Solve Big Problems and Test New Ideas
  56. 56. Pain/Delight (-/+): …..... WHERE Space WHAT Product WHO Customer HOW Provider WHY Profit (Value) Problem SoluRon Hypotheses Prototype Valida3on 1 2 3 4 5 Understand Diverge Decide Prototype Validate Challenge/Job To Get Done (JTGD): ................................................... WHEN Time Event 2 – Diverge SYSTEM: Design Sprint Roadmap (Agenda) - Deliverables World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Sprint Goal, Challenge, and QuesTon BIG CHALLENGE/ CONSTRAINT/RISK LONG-TERM GOAL (VISION/STRATEGY) DESIGN SPRINT (DS) QUESTION To Do (Future) Doing (Present) Done (Past) Blue Boele Coffee’s Design Sprint (DS) Map: Conceptual Solu3ons (Sketches) Rapidly Solve Big Problems and Test New Ideas

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