Every business with customers has a tacit or an explicit business model. However, the concept of a business model is still not very well understood and applied especially in the startup world where business models have to be created, validated, and scaled under conditions of great uncertainty. Many business models are designed and created in a vacuum that ignores the environment and the importance of present/future environmental fitness. Business model fitness does not play a significant role in such designs.
This presentation introduces a visual fractal framework for systematically creating, validating, and scaling a business model for either environmental fitness ("Red Ocean" strategy) or environmental disruption ("Blue Ocean" strategy). The Global Business Model (GBM) Canvas integrates the tools of the Business Model Canvas, Business Model Environment, and Value Net. Unlike in many tools for business modeling and design, learning is an integral part of the GBM Canvas.