Business Ecosystem Dashboard: How to Simply Design Strategies for Blue Ocean Success

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The Business Ecosystem Dashboard is a visual tool that integrates ideas from the "Blue Ocean Strategy" book by W. Chan Kim & Renee Mauborgne and "The Keystone Advantage" by Marco Iansiti & Roy Levien. The result is a simple visual tool that can be used for generating out-of-the-box strategies that aim at developing new categories of products, services, and business models with mass appeal and high revenue potential.

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Business Ecosystem Dashboard: How to Simply Design Strategies for Blue Ocean Success

  1. 1. -306533-180109 BUSINESS ECOSYSTEM DASHBOARD: A Tool for Simply Designing and Managing Out-of-the-Box Strategies for Blue Ocean Success<br />BUSINESS ECOSYSTEM(Size/Growth/Evolution)VALUE NETWORK STRATEGIES:UNIQUE ROLE, JOB, OR FUNCTION IN SYSTEMVALUE CHAIN STRATEGIES: MARKET/COLLABORATIONBUSINESS UNIT STRATEGIES (IMPACTS):PRODUCT (SERVICE) TRADE-OFFS & EXPERIENCESBusinessIndustry/Economy/Need ImageKeystone:Hub/Platform/Growth PoleDominator:‘Landlord’ Growth PoleNiche Player:Specialist/‘Hybridist’HorizontalIntegration(out of the box)VerticalIntegration(in the box)PAINDELIGHTCost(1-10)Quality(1-10)Differentiation(1-10)Customization(1-10)Southwest Airlines(Transportation)2222543815Low-cost, short-haul airlineLooseAverage1.38.57.63Cirque du Soleil(Entertainment)2222533655Circus-theater (live act) entertainmentTightAverage6998Nintendo – Wii(Entertainment)2412922296Remote multi-media game playerLooseTight688.58.5Apple – iPhone(Communication/ Knowledge)5016512700Smartphone/Handheld computerTightTight88.588Dell(Knowledge)5461066675Platform forbuilt-to-order computers TightTight 4878.5Google – Search(Knowledge)2413054610Search engine/ DIY ad platform on the WebTightAverage1973EBay(Finance)1968524130Multi-sided trading platform on the InternetTightTight288.58.5Wal-Mart(Retail)2413076412Low-cost superstore for consumer goodsTightTight3683BLUE OCEAN SUCCESS(Ideal Solution; No Trade-off)1(Min.)10(Max.)10(Max.)10(Max.)<br />4. What is the degree of trade-off in your business model, product, and/or service?3. How integrated is your value chain?2. What is your role, function, purpose, or niche in the ecosystem or value network?1. What business (ecosystem) are you in?<br />5. How best to achieve Blue Ocean Success? Copyright 2009. Dr. Rod King. rodkuhnking@sbcglobal.net & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing <br />-375689-131618 BUSINESS ECOSYSTEM DASHBOARD: A Tool for Simply Designing and Managing Out-of-the-Box Strategies for Blue Ocean Success<br />BUSINESS ECOSYSTEM(Size/Growth/Evolution)VALUE NETWORK STRATEGIES:UNIQUE ROLE, JOB, OR FUNCTION IN SYSTEMVALUE CHAIN STRATEGIES: MARKET/COLLABORATIONBUSINESS UNIT STRATEGIES (IMPACTS):PRODUCT (SERVICE) TRADE-OFFS & EXPERIENCESBusinessIndustry/Economy/Need ImageKeystone:Hub/Platform/Growth PoleDominator:‘Landlord’ Growth PoleNiche Player:Specialist/‘Hybridist’HorizontalIntegration(out of the box)VerticalIntegration(in the box)PAINDELIGHTCost(1-10)Quality(1-10)Differentiation(1-10)Customization(1-10)BLUE OCEAN SUCCESS(Ideal Solution; No Trade-off)1(Min.)10(Max.)10(Max.)10(Max.)<br />1. What business (ecosystem) are you in?3. How integrated is your value chain?5. How best to achieve Blue Ocean Success?4. What is the degree of trade-off in your business model, product, and/or service?2. What is your role, function, purpose, or niche in the ecosystem or value network? Copyright 2009. Dr. Rod King. rodkuhnking@sbcglobal.net & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing<br /> Copyright 2009. Dr. Rod King. rodkuhnking@sbcglobal.net & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing BRANCHING CRITERIA FOR NICHE CUSTOMERS, PRODUCTS, AND SERVICES<br />BRANCHING CRITERIA (ATTRIBUTES)PAINDELIGHTMISCELLANEOUSCOSTQUALITYDIFFERENTIATIONCUSTOMIZATIONPrice: Free/Low/ Affordable/Expensive/High-end/FreemiumSize: Small/Medium/Large;Portable/Pocket/Travel/Micro/Miniature/MobileWeight: Light/HeavyReward: Discounted; Gifts;RebateQuality: Low/Good Enough/High;Defect-tree/Accurate/ReliabilitySpeed: Slow/FastReuseability: Disposable/RecycledTechnology: Digital/Modular/ Smart/Wireless/Integrated/Do-It-Yourself/Manual/AutomaticKnowledge/Expertise: Beginner/Specialist/ExpertWellness: Low/Medium/High;HealthyEfficiency: Low/Medium/HighEffectiveness: Low/Medium/HighOther Technical AttributesUniqueness: Novel/Simple/Emotional/BrandConvenience: Low/Medium/HighJob: Physical/Intellectual/ Emotional/SpiritualFashion/Style/Design:Ergonomic/Useable/PrestigiousSafety: Low/Medium/HighTime: Instant/24x7Heritage/Legacy: History; Organic/Natural/ArtificialOrigin: Place/Nationality Innovation/Position: First/Pioneer/Leader/Latest/Disruptive/’Hot’/Out-of-the-box/Divergent/Convergent/IntegratedImmersion: Low/Moderate/HighSymmetry: Low (Asymmetrical)/High; Uniform/Non-uniformFunction/Focus: Single/Double/Multiple/UniversalPersonalization: 24x7/FullyAccessible/made-to-orderConnectedness: Interactive/Social/DirectLocation/Context: Place-X;Core/Periphery/Remote; Universal/Home/Office/OutdoorQuantity: Single/Double/MultipleUsage: Part-time/Full-timeGender: Male/FemaleFamily/Age: Infant/Kids/Youth/ Adult/RetireesVocation/Domain/Profession-XSenses: Visual/Auditory/Kinesthetic/Olfactory/GustatoryUsers: Innovators/Early adopters/Early majority/Late majority/LaggardsOpposites: X-Less; Anti-XEnergy: Low/Medium/HighEnergy: Low/Moderate/HighSystem: Open/Closed<br />

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