Existing approaches to creating Blue Ocean companies focus on the means more than the end. However, several means and strategies could be used to achieve the goal of Blue Ocean Success. This document introduces the paradigm of Blue Ocean Success. Simple visual tools - which integrate the best ideas on Systems Thinking, Strategy, Performance Management, and Decision-making - are presented to facilitate achievement of Blue Ocean Success especially in business.
The document also contains case studies on the Blue Ocean Success of YouTube, Cirque du Soleil, and Southwest Airlines. Blue Ocean Success Management is directed at strategists, entrepreneurs, and venture capitalists.