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∞ (-): PAIN  IDEAL BLUE OCEAN (FINAL RESULT) No. of Competitors Revenue ( Uncontested  Experience, Market Space, or New Ca...
BENEFITS OF BLUE OCEAN MAP <ul><li>Simpler </li></ul><ul><li>Faster </li></ul><ul><li>Free </li></ul><ul><li>More versatil...
FEATURES OF BLUE OCEAN MAP: Revenue vs. No. of Competitors <ul><li>Shows  uncontested and contested market spaces </li></u...
3 QUESTIONS FOR BLUE OCEAN MAP <ul><li>1. WHERE ARE YOU AT THE MOMENT (IN THE INDUSTRY)? </li></ul><ul><li>- Current Reven...
RADIAL STRATEGY CANVAS FOR  Blue Ocean Strategy Book vs. Blue Ocean Map Blue Ocean-Business Models. Copyright 2009. Dr. Ro...
∞ (-): PAIN  IDEAL BLUE OCEAN (FINAL RESULT) No. of Competitors Revenue ( Uncontested  Experience, Market Space, or New Ca...
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Blue Ocean Map: Blue Ocean Strategy for People Who Don't Have Time to Read Text Books

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The Blue Ocean Map is a tool that enables employees of a business or anyone to simply map, design, execute, and monitor a Blue Ocean Strategy. The hallmarks of a Blue Ocean are extraordinary revenue with little or no competition.

Published in: Business, Technology
  • Ali,
    Due to my current time constraints, my preference would be on using the Blue Ocean Map as a stand alone tool.

    I went through your interesting presentation, 'Juicy titles do not lose readers.' I like the experimental (scientific) approach of determining factors that contribute to the effectiveness of headlines. I also find as very interesting your application of the Clustering (Factor Analysis) technique to data on evaluator's scores and users' responses on Slideshare.

    With regard to use of the Blue Ocean Map for evaluation of products/services including 'products' such as ads, the score would have to be based on a variable known as the 'Value Innovation Quotient (VIQ).' The VIQ is the ratio of 'Customer Delight to Customer Pain' or 'Customer Likes to Customer Dislikes.' In the past, I've simply referred to the Value Innovation Quotient as the 'Value Quotient (VQ).' The concept of VQ or VIQ is directly related to and can be expressed on the Blue Ocean Map.

    I wish I had more time to elaborate on the concept of the VIQ. Nevertheless, I'll present some initial ideas. For a particular product or service such as an ad, a researcher could collect information on existing value factors, that is, customer likes and dislikes in order to construct an 'As Is' Blue Ocean Map. In particular, one should ask, 'What do customers as well as ad agencies like and dislike about ads? And to what extent do customer like and dislike sample ads in a sample population?' Response to these questions would provide a dataset to which the Clustering (Factor Analysis) technique could be applied. There should be clusters for 'Like (Delight)' factors as well as 'Dislike (Pain)' factors. These factors could then be presented using an 'As Is' Blue Ocean Map. Thereafter, one could construct a 'To Be' Blue Ocean Map by asking questions of the 'Four Actions Framework' in the book on Blue Ocean Strategy:

    # E - ELIMINATE: Which of the factors that the (ADVERTISING) industry takes for granted should be *eliminated*? (=> Which factors do customers dislike or do not care for at all?)

    # R - REDUCE: Which factors should be *reduced* well below the (ADVERTISING) industry's standard? (=> Which factors do customers consider as excessive or an overload?)

    # R - RAISE: Which factors should be *raised* well above the (ADVERTISING) industry's standard? (=> Which factors do customers like but are scarcely available?)

    # C - CREATE: Which factors should be *created* that the (ADVERTISING) industry has never offered? (=> Which factors do customers like but are not available at all?)


    I know that much effort would be needed to translate the above ideas into reality. It's a pity that, at this point, I have severe time constraint. Nevertheless, I hope that the above ideas help.
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  • Rod,
    I thank you for you informative response. In fact, I am stretching my mind to widening the possibilities of Blue Ocean Maps (BOMs) as stand alone or in combination with other techniques. For example, in one of my recent SS presentations entitled 'Juicy titles do not lose readers' I discuss the importance of titles (if course, including ads titles) in attracting readers/customers. I am thinking if we combine BOMs with the 'clusterizing' technique I used what new opportunities would open.
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  • Ali,
    Thanks for your comment. Your suggestion of identifying influencing (customer value) factors and embedding them in advertisements is spot on. The Blue Ocean Map could facilitate the process of creating, evaluating, and presenting Blue Ocean advertisements. By systematically analyzing the most successful or a universe of ads and/or plotting them on a Blue Ocean Map according to customer preferences, one could get insight into the secrets of highly successful ads. In addition, an agency could use the Blue Ocean Map to prepare highly differentiated and effective ads.
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  • This is a great presentation. I am thinking of how best to use this approach in advertising. As of March 1st, I shall assume the responsibility of being the GD of a new advertising company. One way would be to identify influencing factors to embed them in the advertisements. But that is one possibility among a myriad of possibilities
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  • A very useful and informative precise map about the BoS landscape. Good.
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Blue Ocean Map: Blue Ocean Strategy for People Who Don't Have Time to Read Text Books

  1. 1. ∞ (-): PAIN IDEAL BLUE OCEAN (FINAL RESULT) No. of Competitors Revenue ( Uncontested Experience, Market Space, or New Category) Blue Ocean-Business Models. Copyright 2009. Dr. Rod King. rodkuhnking@sbcglobal.net & http://businessmodels.ning.com Lowly differentiated and low-cost business model Highly differentiated and premium-priced/free business model (+): DELIGHT Red Ocean Plan Blue Ocean Map A Trade-off Page for Simply Mapping, Designing, Executing, and Monitoring a Blue Ocean Strategy Strategic Choice BLUE OCEAN Experience RED OCEAN Experience
  2. 2. BENEFITS OF BLUE OCEAN MAP <ul><li>Simpler </li></ul><ul><li>Faster </li></ul><ul><li>Free </li></ul><ul><li>More versatile and scalable in areas of application: business/personal life </li></ul><ul><li>More visual and logical in illustrating trade-offs </li></ul><ul><li>Democratizes the paradigm, theory, and application of the classic Blue Ocean Strategy </li></ul>Blue Ocean-Business Models. Copyright 2009. Dr. Rod King. rodkuhnking@sbcglobal.net & http://businessmodels.ning.com
  3. 3. FEATURES OF BLUE OCEAN MAP: Revenue vs. No. of Competitors <ul><li>Shows uncontested and contested market spaces </li></ul><ul><li>Illustrates concept of “Ideal Blue Ocean” where the competition is irrelevant </li></ul><ul><li>Objectively shows location of “ Red Ocean” &“Blue Ocean” in a marketplace </li></ul><ul><li>Indicates that there are more than two types of oceans in a marketplace </li></ul><ul><li>Shows the best path on journey towards a Blue Ocean </li></ul><ul><li>Can be used to facilitate visual design of a Blue Ocean Strategy </li></ul><ul><li>Can be used to facilitate visual design of a Blue Ocean-Business Model </li></ul><ul><li>Can be used to visually monitor or track the implementation of a </li></ul><ul><li>Blue Ocean Strategy as well as Blue Ocean-Business Model </li></ul>Blue Ocean-Business Models. Copyright 2009. Dr. Rod King. rodkuhnking@sbcglobal.net & http://businessmodels.ning.com
  4. 4. 3 QUESTIONS FOR BLUE OCEAN MAP <ul><li>1. WHERE ARE YOU AT THE MOMENT (IN THE INDUSTRY)? </li></ul><ul><li>- Current Revenue: …………………………………….. </li></ul><ul><li>- Current No. of Competitors: …………………………………….. </li></ul><ul><li>2. WHERE WOULD YOU LIKE TO BE (IN 1/2/3 YEARS)? </li></ul><ul><li>- Future (Desired) Revenue: …………………………………….. </li></ul><ul><li>- Future No. of Competitors: …………………………………….. </li></ul><ul><li>3. HOW WILL YOU GET TO THE BLUE OCEAN? </li></ul><ul><li>- Design, Test, and Validate Blue Ocean Strategy </li></ul><ul><li>- Design , Test, and Validate Blue Ocean-Business Model </li></ul><ul><li>- Implement and Monitor Blue Ocean Strategy as well as </li></ul><ul><li>Blue Ocean-Business Model </li></ul><ul><li>- Adapt Blue Ocean Strategy and Blue Ocean-Business Model, as Necessary </li></ul>Blue Ocean-Business Models. Copyright 2009. Dr. Rod King. rodkuhnking@sbcglobal.net & http://businessmodels.ning.com
  5. 5. RADIAL STRATEGY CANVAS FOR Blue Ocean Strategy Book vs. Blue Ocean Map Blue Ocean-Business Models. Copyright 2009. Dr. Rod King. rodkuhnking@sbcglobal.net & http://businessmodels.ning.com
  6. 6. ∞ (-): PAIN IDEAL BLUE OCEAN (FINAL RESULT) No. of Competitors Revenue ( Uncontested Experience, Market Space, or New Category) STRATEGIC CHOICES FOR A STARTUP BUSINESS Blue Ocean-Business Models. Copyright 2009. Dr. Rod King. rodkuhnking@sbcglobal.net & http://businessmodels.ning.com Lowly differentiated and low-cost business model Highly differentiated and premium-priced/free business model (+): DELIGHT BLUE OCEAN Experience RED OCEAN Experience Red Ocean Plan STARTUP

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