On August 20, 2012 Apple became the most valuable company in the world with a market capitalization of $623.5 billion. Contrast this with the late 1990s when Apple went nearly bankrupt. How did Apple manage to move from the near death experience of bankruptcy to an insanely great experience of being the most valuable company on earth? No doubt, the answer largely lies with the late Steve Jobs and the Apple team that he put in place. But how did Steve Jobs/Apple (team) dream up and execute the insanely great ideas that positively changed our world? This presentation tells uses the lens of the One-Page Customer Plan to tell you how. The visual framework and tools of the One-Page Customer Plan helps individuals and organizations to dream up and execute magical ideas that positively change the world. If you want to make a large and positive difference in the world, use the One-Page Customer Plan.