1.
4-Box (2x2) VALUE ENGINE MAP: 4 Posi'oning Strategies/Business Models for Every Product, Business, Industry, or System
q Future (To Do) q Present (Doing) q Past (Done) WHEN:
Environment (Local/Global)
Author of the World’s Most Paradigm-ShiHing Business Book: “Business Model Canvas: A Good Tool With Bad Instruc:ons?”
h?ps://Cnyurl.com/mf4wku4 Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
BLUE OCEAN
(VALUE INNOVATION)
Strategy/Business Model
RED OCEAN
(COMMODITIZATION)
Strategy/Business Model
LUXURY SPOT
(DIFFERENTIATION)
Strategy/Business Model
DISRUPTIVE INNOVATION
(LOW COST & GOOD ENOUGH)
Strategy/Business Model
Big Urgent Market Pain (BUMP): ….......................................................................................................................................
Job To Be Done (Market/Goal): ….........................................................................................................................................
LOW PAIN:
Cost
(Waste;
Complexity;
Delay)
HIGH PAIN:
Cost
(Waste;
Complexity;
Delay)
HIGH DELIGHT:
DifferenCaCon (Quality; Performance; Benefit)
LOW DELIGHT:
DifferenCaCon (Quality; Performance; Benefit)
1 10
1
10
Ideal Value
Proposi7on
(IVP)