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  1. 1. TV 2.0 Infrastructure Iolo Jones, CEO, TV Everywhere
  2. 2. 1. Background
  3. 3. Definitions - Broadcast TV v IPTV v Internet TV v Mobile TV <ul><li>Broadcast TV is the delivery of video content over traditional analogue or digital services; generally these services are linear and the same signal is received by all viewers at the same time. However, more recently video on demand and near video on demand service shave been added. </li></ul><ul><li>IPTV is the delivery of video and television services over a closed network, often demanding a dedicated receiver, or set top box, at the viewer location </li></ul><ul><li>Internet TV is the delivery of television over the internet, generally as services that can be browsed on the open web using a browser </li></ul><ul><li>Mobile TV is the viewing of video on a portable device over traditional broadcast networks, over IP or over 3G or 4G data services </li></ul><ul><li>The above definitions are often confused and interchanged. </li></ul>
  4. 4. The Business Models – high overhead v low overhead Distribution overhead Cost of delivery Internet TV Distribution overhead Cost of delivery Broadcast TV
  5. 5. The Technologies – broadcast v streaming Broadcasting Internet TV Network Fixed Adaptable Carriage Costs Free Signal Multicast Unicast Distribution Expensive $1m + Cheap < $100k Channels Hundreds Millions Regulation Tight Lax Ad Models Fixed Adaptable Inventory High Low
  6. 6. Metrics & measurement – audience accountability Broadcast Internet TV Sample measurement Full measurement TVRs CPMs Low relative cost High relative cost General audience Targeted audience
  7. 7. 2. Technologies
  8. 8. Internet TV Automation – VMS <ul><li>Encoding </li></ul><ul><li>Content encoding </li></ul><ul><li>Upload </li></ul><ul><li>Metadata </li></ul><ul><li>Storage </li></ul><ul><li>Management </li></ul><ul><li>User management </li></ul><ul><li>Content management </li></ul><ul><li>Statistics </li></ul><ul><li>Advertising </li></ul><ul><li>Banner </li></ul><ul><li>MPU </li></ul><ul><li>Pre-roll </li></ul><ul><li>In-stream </li></ul><ul><li>Delivery </li></ul><ul><li>CDN </li></ul><ul><li>Storage </li></ul><ul><li>Scalability </li></ul><ul><li>Playout </li></ul><ul><li>Player management </li></ul><ul><li>RSS distribution </li></ul><ul><li>Community features </li></ul><ul><li>Multiplatform distribution </li></ul>
  9. 9. The Technical Challenges – bandwidth provisions Download Unicast Simulcast Multicast Cloud P2P CDN
  10. 10. Encode, archive, metadata, library <ul><li>Content needs to be digitised with: </li></ul><ul><ul><li>Codecs, eg On2, VC1 </li></ul></ul><ul><ul><li>Player Format, eg , MOV, FLV, WMV </li></ul></ul><ul><ul><li>Data rates </li></ul></ul><ul><ul><li>Resolution </li></ul></ul><ul><ul><li>Keyframe settings </li></ul></ul><ul><ul><li>etc.. </li></ul></ul><ul><li>Store masters in future proofed formats – e.g. MPEG4 </li></ul><ul><li>Metadata is essential – using industry standards such as MRSS </li></ul><ul><li>Ongoing resources need to be made available for these tasks </li></ul>
  11. 11. The Players Distributors VMSes CDNs Self Publish
  12. 12. Automation – VMS Functions
  13. 13. The User Experience <ul><li>Players, UI, interfaces </li></ul><ul><ul><li>Playlists </li></ul></ul><ul><ul><li>Schedules </li></ul></ul><ul><ul><li>Search </li></ul></ul><ul><ul><li>Live </li></ul></ul><ul><ul><li>Download </li></ul></ul><ul><li>Discovery </li></ul><ul><ul><li>Support for MRSS </li></ul></ul><ul><ul><li>Using YouTube, etc.. For promotion </li></ul></ul>
  14. 14. 3. The Business Models
  15. 15. Internet TV Business Model Revenues Costs Sponsorship Content Advertising/Advertorials Audience Attraction Subscription Technical Platform Pay-per-view Sales Commission Ecommerce Delivery (Bandwidth) Competitions Gambling
  16. 16. Why TV Models Work Better Than Web Models content ad content ad content ad content ad video banner MPU $3 CPM = $0.003 per slot per viewer 30 mins video = $0.006 $30 CPM = $0.03 per slot per viewer 30 mins video = $0.30
  17. 17. The Business Models The Revenue Funnel
  18. 18. 4. The Future
  19. 19. The TV Sets of the Future – in the pocket, on the wall remote control portable display streaming server VOD storage payment conditional access projector
  20. 20. Trends <ul><li>TV 2.1 </li></ul><ul><li>Narrowcasting </li></ul><ul><ul><li>The Long Tail </li></ul></ul><ul><ul><li>Global Audiences </li></ul></ul><ul><ul><li>Secondary markets for primary rights, primary markets for secondary rights </li></ul></ul><ul><li>User Generated Content </li></ul><ul><ul><li>Pro, semi-pro and amateur content is now valid </li></ul></ul><ul><ul><li>Introduces new commissioning models </li></ul></ul><ul><ul><li>Self-publish </li></ul></ul><ul><ul><li>Multi-platform distribution </li></ul></ul>
  21. 21. Iolo Jones, CEO, TV Everywhere blog: iptvtimes.net

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