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UER Formation Internationale Nathalie Labourdette, UER

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UER Formation Internationale Nathalie Labourdette, UER

  1. 1. UER Formation Internationale Nathalie Labourdette, UER European Commission, Dubvrovnik, 7-8 June 2006 European Communications Network Nathalie Labourdette EBU International Training
  2. 2. How to handle the dynamics of today’s Broadcasting business? <ul><li>Professionals find responsive, adaptable and imaginative answers </li></ul><ul><li>Invest and train them </li></ul><ul><li>Training is a combination of : </li></ul><ul><ul><li>knowledge </li></ul></ul><ul><ul><li>savoir-faire & practises </li></ul></ul><ul><ul><li>intercultural competences </li></ul></ul>
  3. 3. EBU International Training is a concrete platform for knowledge transfer <ul><li>at international level </li></ul><ul><li>at national level </li></ul>
  4. 4. At International level <ul><li>What : </li></ul><ul><ul><li>benchmark & eye opener </li></ul></ul><ul><ul><li>content: new & cutting edge </li></ul></ul><ul><ul><li>best practises </li></ul></ul><ul><ul><li>network </li></ul></ul><ul><li>How : </li></ul><ul><ul><li>Seminars, Master courses </li></ul></ul>
  5. 5. At national level : on-going partnership <ul><li>What : </li></ul><ul><ul><li>sets of new skills aligned with one Broadcaster's business development </li></ul></ul><ul><ul><li>a catalyst for change & development </li></ul></ul><ul><li>How : </li></ul><ul><ul><li>Customized workshops </li></ul></ul>
  6. 6. Partnership with Members <ul><li>> 1000 professionals trained each year </li></ul><ul><li>30 programmes / year </li></ul>
  7. 7. 5 domains of training
  8. 8. Quality standards <ul><li>Quality standards </li></ul><ul><li>Validation of competencies </li></ul><ul><li>Integrated evaluation </li></ul>
  9. 10. Communicating EU : first thoughts <ul><li>What and why EU ? (Territory, Treaty, Institutions, Policy, stories on Economics, current affairs, foreign affairs, domestic affairs, sports, politics, etc.) </li></ul><ul><li>What news? </li></ul><ul><li>What is the interest of the viewer? </li></ul><ul><li>What is the role of the journalists? </li></ul><ul><li>What is the PSB remit? </li></ul>
  10. 11. Incorporate EU in programming <ul><li>A plural approach to programming </li></ul><ul><li>Networks & best practises </li></ul><ul><li>Faces </li></ul>
  11. 12. Plural approach to programming <ul><li>Make programmes on and about Europe: identification and reputation </li></ul><ul><li>Inclusive Broadcast: </li></ul><ul><ul><li>Europe becomes part of TV and Radio language </li></ul></ul><ul><ul><li>European Union an opportunity not a problem </li></ul></ul><ul><ul><li>new formats (TVR sitcom); Talk shows </li></ul></ul><ul><ul><li>in the News : Metissage : selecting new angles for a story </li></ul></ul><ul><li>Digital platforms: new types of content & new audience (blogs, IPTV, TV on mobile, etc.) </li></ul><ul><li>Investigative journalism </li></ul>
  12. 13. Networks & practises <ul><ul><li>networks of ideas </li></ul></ul><ul><ul><li>networks of best practises </li></ul></ul><ul><ul><li>networks of professionals </li></ul></ul><ul><ul><li>networks of young journalists </li></ul></ul><ul><ul><li>networks of projects </li></ul></ul>
  13. 14. Faces of Europe <ul><li>Enhancing cultural diversity of EU </li></ul><ul><li>Who is EU : who to call, who to see? </li></ul><ul><li>Nurture faces and images for Radio and Television. </li></ul><ul><li>Creating images & sounds of Europe </li></ul><ul><li>Training for each approach </li></ul><ul><li>Support needed </li></ul>
  14. 15. Our vision <ul><li>For a new generation of Public Service Broadcasters </li></ul>
  15. 16. Contact <ul><li>[email_address] </li></ul><ul><li>www.ebu.ch /training </li></ul>

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