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The Software is Free

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The Software is Free

  1. 1. The Software is Free Reducing BOM Cost With Efficient Software Gopal Miglani President, BitRouter
  2. 2. Software happens! <ul><li>Software is an electronic component </li></ul><ul><li>It costs money </li></ul><ul><li>It takes time </li></ul><ul><li>TVs don’t work without it </li></ul><ul><li>OEMs don’t want to pay for it </li></ul>
  3. 3. How much does it cost? <ul><li>“ 80% of the engineering resources went into software, not hardware” – Jukka Hamalainen, CEO Panasonic AVC, Sep 28 ’98 EE Times, referring to Panasonic’s first HDTV. </li></ul><ul><li>50% of gadgets returned are in perfect working order. The average American spends 20 minutes to try and get a gadget to work – study at Technical University of Eindhoven, May 2006. </li></ul>
  4. 4. Where are we headed? <ul><li>Today </li></ul><ul><ul><li>Digital tuners </li></ul></ul><ul><ul><li>Digital Cable Ready </li></ul></ul><ul><ul><li>Built in DVD </li></ul></ul><ul><li>Tomorrow </li></ul><ul><ul><li>Bi-directional Cable (requires Java) </li></ul></ul><ul><ul><li>DVR </li></ul></ul><ul><ul><li>Downloadable conditional access </li></ul></ul><ul><ul><li>IPTV </li></ul></ul><ul><ul><li>Digital Home Networking </li></ul></ul><ul><ul><li>Blu-Ray & HD-DVD </li></ul></ul>
  5. 5. Software Complexity is Exploding Analog ATSC DCR Bi-Directional
  6. 6. Modularity & Reuse are Key <ul><li>Same software can work on any SoC </li></ul><ul><li>Same software can work on any operating system </li></ul><ul><li>Can you license individual modules? </li></ul><ul><ul><li>If not, there is a design problem </li></ul></ul><ul><li>Mix licensed modules with in-house IP </li></ul><ul><li>Reuse modules across product range </li></ul><ul><ul><li>Digital modules, converter boxes, integrated TV, DCR, DVR, DVD, bi-directional, IPTV… </li></ul></ul><ul><li>Innovative licensing </li></ul><ul><li>Insist on well defined hardware abstraction layer, APIs and design </li></ul><ul><li>DVB & US standards can share a common code and API base </li></ul>
  7. 7. Complete Designs <ul><li>Beyond reference boards & SDKs </li></ul><ul><li>OEMs are asking for complete designs </li></ul><ul><li>Complete GUI is next big differentiator </li></ul><ul><li>Standards based approach to GUI – XML </li></ul><ul><li>OEM does not need access to source code </li></ul><ul><li>Only XML source required to “skin” the device </li></ul><ul><ul><li>Easy to create product differentiation </li></ul></ul><ul><li>ATSC converter box is only 2200 lines of XML </li></ul><ul><li>XML based games offer additional revenue </li></ul>
  8. 8. Modularity and Reuse X X X X X Bi-dir. TV X X X X X DVR X X X X Media Center X X X X Dig Cable Ready X X X Integrated TV X X X Converter Box X X X Digital Tuner DVRgui DHNgui DCRgui IDTVgui CBgui Comm Module OCAP stack DVR stack POD stack CAP stack PSIP stack
  9. 9. Support <ul><li>Documentation </li></ul><ul><li>Source code availability </li></ul><ul><li>Training available </li></ul><ul><li>Support comes from software architects </li></ul><ul><li>Engineering services available </li></ul><ul><li>Integration and certification services </li></ul>
  10. 10. Risk Management <ul><li>Field tested </li></ul><ul><li>Deployed </li></ul><ul><li>Time to market </li></ul><ul><li>Roadmap </li></ul><ul><ul><li>DVB </li></ul></ul><ul><ul><li>Blu-Ray </li></ul></ul><ul><ul><li>DVB-H </li></ul></ul><ul><li>Is there any open source content? </li></ul>
  11. 11. Download <ul><li>www.bitrouter.com/ppt/hdtv2006.ppt </li></ul>

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