The fuTure of IPTV
Prepare your business for the future of IPTV
with a choice of cost-effective solutions from Sun™.
> Sun IPTV SoLuTIonS:
The ChoICe IS YourS
IPTV: overcoming Traditional Challenges advertising to offer more value to advertisers by increasing
Until now, companies have struggled to implement IPTV the efficiency and removing the limitations of conventional
solutions that can generate significant revenue. In addition, the advertising approaches. Then, increase interactivity through
astronomical costs of entering the IPTV market have prevented a two-way experience that improves user satisfaction while
many smaller players from getting in on the ground floor while enabling features that can directly link advertising with sales,
making it difficult for even the largest company to achieve an meeting the needs of both users and advertisers.
acceptable return on investment.
Sun for IPTV
Among the problems early IPTV adopters have faced is Though content and the way it’s presented brings users and
differentiation–early IPTV deployments have been no different advertisers to your door, the technology you use to deliver that
from traditional broadcasting, so companies have little leverage content experience is of utmost importance. The success of an
to negotiate deployment rights to new content. And for IPTV service will largely be determined by the technological
multicasting to become lucrative, it needs to deliver content to infrastructure upon which it’s built. The cost and revenue
a mass market. Without a huge audience, advertisers simply potential of your solution depend on how you architect and
look elsewhere. It all boils down to revenue: Without customers deploy your solution, so it’s important to realize that the
and advertisers, an IPTV service is bound to fail. technology you use will greatly impact average revenue per user
(ARPU) and will define the kind of ad revenues you can expect
The key for IPTV providers is to implement cost-effective on a cost-per-user basis.
solutions that allow them to offer services that attract and
retain customers as well as advertisers—ensuring both a To help you implement your IPTV solution, Sun offers the
healthy revenue stream and a positive return on investment. most open, cost-effective, and massively scalable IPTV
technologies. Sun solutions are comprehensive and reliable,
Successful IPTV Solutions: It’s All About the users reducing execution, technical, and business risk. They support
As your customers increasingly take control of their media all types of IPTV services (e.g., video, image, music, gaming,
experience, your infrastructure and business model need location-based) and deliver them to all device types. These
to focus on the user experience to be successful. Customers pre-integrated, best-in-breed solutions deliver faster time to
are your most valuable asset, so the more customers you revenue, reduce your cost base, limit complexity, and increase
can attract with your services, the easier it will be to attract your margins.
premium advertising revenues. At the same time, by utilizing
user-generated content, you can not only lower your You’ll be able to keep pace with rapidly changing applications
dependency upon premium content, but also gain more user and a fast-growing user base—so when demand skyrockets,
loyalty and leverage with content providers. you’ll be adequately prepared for explosive growth. At the
same time, you’ll be able to deliver the kind of services, and
So, how can you attract and retain both customers and experience, that keep users and advertisers interested and
advertisers? invested in your offerings.
Allow user-personalized content to increase the “stickiness”
of your programming while reducing churn. Deploy targeted
“Sun’s high-capacity servers bring next-
generation technology, processing power, and
storage capacity to the u-verse TV network.”
–Ernie Carey, Vice President,
Advanced Network Technologies, AT&T
Sun IPTV Solutions: The Choice Is Yours Microsoft Mediaroom on Sun
Not all IPTV deployments are the same. Some are network-centric; For IPTV providers looking to deploy Microsoft Mediaroom, Sun offers
some are distributed. Many providers choose to take an open, an excellent server and storage platform. Mediaroom provides an
industry-standard approach to technology, while others choose a end-to-end solution, from your streaming infrastructure all the way to
single-vendor solution. No matter what route you choose, Sun is the remote control, that delivers a rich, customizable user experience.
the only provider that offers IPTV solutions for multicasting and
unicasting, while achieving, in both cases, the lowest total cost of Sun and Microsoft have partnered to deliver this combined solution
ownership (TCO). Whatever your approach, with years of experience that takes full advantage of Sun’s affordable server and storage
in the media and entertainment industry, we can help guide you, products. Servers and storage from Sun offer:
as well as help you implement the solution that best meets your
• Extreme cost-effectiveness
business and technological needs.
• Top performance
• Massive scalability
Sun Streaming System • Incredible energy efficiency
The Sun Streaming System is an affordable solution that allows you
to simultaneously deliver a personalized experience to a tremendous The Sun collaboration with Microsoft brings the best of both worlds
number of users. Depending on user behavior (e.g., channel surfing), to your IPTV deployment. And to increase the performance of their
the system can switch between unicasting and multicasting to deliver combined solution, Microsoft and Sun have built an interoperability
a seamless user experience. It delivers its quick-to-market video center on Microsoft’s campus. With such innovative, affordable, high-
services on an unparalleled IPTV platform that’s: performing technology, it’s no surprise Sun has become a leading
player in Microsoft Mediaroom IPTV deployments.
• Remarkably affordable
• Incredibly reliable
• Extremely efficient
For large enterprises or smaller TELCO startups looking to get into
• Massively scalable
the quickly emerging IPTV market, now is the best time to act.
Combining flexible, affordable servers and storage, the As the only IPTV solution provider with more than one option, Sun
Sun Streaming System allows you to enter emerging markets is the right place to start. Whether you choose the Sun Streaming
at a low cost for first-subscriber roll-outs, then rapidly scale System or Microsoft Mediaroom on Sun, you’ll benefit from incredible
as subscribers and services grow. It provides video caching, cost-effectiveness, serious performance, and extremely low TCO.
streaming, and optical transport capabilities, all in an integrated No matter what you’re looking for in an IPTV solution, Sun has
IP-streaming system. the technology, expertise, and industry experience to make it work
for both your business and your customers. Without a doubt, Sun is
The Sun Streaming System is a complete, end-to-end system that your best choice for IPTV.
works with all the leading user-interface, digital-rights-management,
content-management, client, middleware, and set-top-box solutions
for IPTV. And, as it’s built on an open platform, it can integrate with
any existing infrastructure. By keeping your infrastructure open
and ready for the next advancements, you’ll also be able to benefit
from future innovations and technology, without interoperability or