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The Business of Television


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The Business of Television

  1. 1. The Business of Television
  2. 2. Mark Gray Chairman Chief Executive Officer
  3. 3. The Digital Tollroad-Content on Demand Kasenna is the world’s only open and complete IPTV solution including content, content management, security, applications, and video network infrastructure We enable customers to quickly and easily deploy profitable, triple-play video services and brand them as their own.
  4. 4. The Digital Tollroad-Content on Demand <ul><li>Who’s Selling </li></ul><ul><ul><li>Studio and other content owners-Direct </li></ul></ul><ul><ul><li>Aggregators (In Demand, TVN, ViewNow) </li></ul></ul><ul><ul><li>Download Services </li></ul></ul><ul><li>Who’s Buying </li></ul><ul><ul><li>Telco </li></ul></ul><ul><ul><li>Cable </li></ul></ul><ul><ul><li>Satellite </li></ul></ul><ul><ul><li>Hospitality </li></ul></ul>
  5. 5. Service Provider Digital Home *Other names and brands may be claimed as the property of others Broadcast channels, Movies, Music, Games Films, Local Programming, Internet Access Create Enjoy Entertain Game On the PC SP Access Around the Home DMA A/V Receiver DVD Players STB Home Theater Game Boxes TVs PVR/DMR Laptops, Portable Media Players, PDAs, Cell Phones On the Go
  6. 6. State of the Industry <ul><li>Fight for customers between Satellite, Telco and Cable </li></ul><ul><li>Differentiation is key </li></ul><ul><ul><li>Telco: All IP switched network -- wired - wireless convergence – elegant architecture for the future </li></ul></ul><ul><ul><li>Cable: HFC networks (will be IP over time), more advanced today (for video) </li></ul></ul><ul><ul><li>Satellite: Economies of scale, limited interactivity </li></ul></ul>
  7. 7. View across Regions <ul><li>North America </li></ul><ul><ul><li>Cable is strong. HFC upgrades done </li></ul></ul><ul><ul><ul><li>SA & Motorola Chokehold (STBs and Conditional Access) – breaks in 2006 </li></ul></ul></ul><ul><ul><ul><li>RBOCs are waking up </li></ul></ul></ul><ul><ul><li>Showing strong ROI </li></ul></ul><ul><li>Europe </li></ul><ul><ul><li>Telco is strong, cable is weak </li></ul></ul><ul><ul><li>VDSL, ADSL2, etc. is predominant </li></ul></ul><ul><ul><ul><li>Looking for solutions to use limited pipe (H.264) </li></ul></ul></ul><ul><li>Asia </li></ul><ul><ul><li>Cable is weak, Telco is strong </li></ul></ul><ul><ul><li>Wired-Wireless convergence is important </li></ul></ul><ul><ul><li>India and China are sleeping giants! </li></ul></ul>
  8. 8. Market Needs <ul><li>IP Television has required several hardware & software components to be integrated and functional </li></ul><ul><li>Content Licenses </li></ul><ul><li>Content Management </li></ul><ul><li>Content Tracking/Reporting </li></ul><ul><li>“ Middleware” </li></ul><ul><li>Video Network Management </li></ul><ul><li>DRM/Encryption </li></ul><ul><li>Video Servers </li></ul>Applications Content Infrastructure <ul><li>Until now, operators are forced to choose from myriad of options. Integration cycles are long, complex, risky, costly. </li></ul>
  9. 9. Kasenna’s Approach Physical Network (Switched IP, PON, HFC …) Video (and Audio) Content Delivery Network (Logical network Implemented by Kasenna’s Video Delivery Platform) Transactional Network (Implemented by Kasenna Middleware AND providers infrastructure – OSS, BSS (COS, in Reliance’s case) VOD PVR NPVR 3rd-party Games Other 3 rd -party Apps (email, chat, etc.) Broadcast Music Downloads, Digital Cinema, Etc.
  10. 10. Kasenna Position <ul><li>Advanced & cost-effective end to end solutions </li></ul><ul><li>Video Servers running on mainstream H/W (MediaBase XMP) </li></ul><ul><li>Video Network Management System (vFusion VNM) </li></ul><ul><li>Video Application Server for Integration and Application deployment (vForge VAS) </li></ul><ul><li>Encryption/DRM system for broadcast and VOD </li></ul><ul><li>Pre-integrated with Broadcast headends </li></ul><ul><li>Integrated with over 24 different STBs </li></ul>Applications Content Infrastructure <ul><li>Proven, scalable, cost-effective and faster time to deploy </li></ul><ul><li>Global Market Leader </li></ul>
  11. 11. Video Networks are the PVR Content Aggregation Center Headends Caching Network Caching Hubs Access Network Home Networks Content Propagation Network Hub-1 Hub-2 Business Rules Reports Content Preparation Content Ingest Content Packaging Content Propagation WAN Headend-2 VS BMS VS VS Headend-1 BMS VS VS BMS VS Access Network VS VS VS GigE or ATM Access Network VS VS VS G-QAM or DSLAM Headend-n BMS VS VS BMS VS Caching Network
  12. 12. Key Issues <ul><li>Content, Content, Content </li></ul><ul><ul><li>Without good and steady content, service languishes </li></ul></ul><ul><ul><ul><li>HK Broadband, PCCW, etc. </li></ul></ul></ul><ul><li>Technology </li></ul><ul><ul><li>Physical Network Design </li></ul></ul><ul><ul><li>Content Delivery Network Design </li></ul></ul><ul><ul><li>Scalability </li></ul></ul><ul><ul><li>Applications </li></ul></ul><ul><li>Axes of profit are Network Management and Service Roll out </li></ul>
  13. 13. The Business of Television