The Broadcasting Environment and CBC/Radio-Canada’s Audience Performance Prepared for Hubert T. Lacroix’s  Appearance Befo...
<ul><ul><li>Overview of the Broadcasting Industry </li></ul></ul><ul><ul><li>Financing the Broadcasting Industry </li></ul...
Overview of the Broadcasting Industry 1
<ul><li>A mixed private/public system </li></ul><ul><li>Employing some 53,000 Canadians </li></ul><ul><li>Main sectors of ...
<ul><li>Operating revenues totaling over $6.0 billion </li></ul><ul><li>22,000 employees </li></ul><ul><li>Main players: <...
There Has Been an Explosion of Choice 282 349 438 1. Overview of the Broadcasting Industry Source: Nielsen Media Research,...
With Ownership Concentrated in Few Hands $5 Billion in Mega Mergers Approved in 2007  1. Overview of the Broadcasting Indu...
Source:  BBM, Nielsen Media Research, Statistics Canada As of 2004-05, data are the results of a fusion of Mark II and PPM...
<ul><li>Operating revenues totaling $1.8 billion </li></ul><ul><li>Main players: </li></ul><ul><ul><li>CBC/Radio-Canada </...
Deregulation Has Led to Growth Total Revenues and PBIT Margin of Private Radio  1. Overview of the Broadcasting Industry R...
And a Highly Concentrated Industry 1. Overview of the Broadcasting Industry Private  Radio BEFORE Private  Radio AFTER Bas...
Source: BBM (Fall Sweeps) There Has Been Some Slippage in the Usage of Radio 1. Overview of the Broadcasting Industry Week...
Distribution: 90% of Canadians Pay for TV 1. Overview of the Broadcasting Industry Source: Nielsen Media Research, BBM
<ul><li>Now the largest segment of the broadcasting industry </li></ul><ul><li>A $6.1 billion dollar industry </li></ul><u...
Financing the Broadcasting Industry 2
<ul><li>Subscription revenues are now, by far, the most important source </li></ul><ul><li>The various sectors rely on dif...
Advertising on Conventional Television Is Flat and Expected to Decline 2. Financing the Broadcasting Industry Source: TV B...
However, the Current Economic Crisis Has Hit Conventional Broadcasters Particularly Hard 2. Financing the Broadcasting Ind...
Advertising: An Important Part of Our Funding Revenues and operating sources of funds - CBC|Radio-Canada 2007-2008 (millio...
<ul><li>Advertising is vital to the operations of our television networks </li></ul><ul><ul><li>It represents 50% of CBC T...
<ul><li>Our government appropriation has declined by almost $400 M since 1990  </li></ul>…  While Our Appropriation Has Re...
The English-Language TV Market 3
Almost Three-Fifths of All Viewing Occurs  Within the Digital Universe Distribution Of Viewing to English TV by Viewing En...
Those With the Most Choice Watch More TV Weekly Per Capita Hours of Viewing to Television by Environment ANGLOPHONES Septe...
And They Enjoy a Multitude of Programming Choices A LOOK AT FRAGMENTATION Share of Viewing to English TV All Day (24 Hours...
But These Choices Don’t Emanate from Diverse Ownership Share of Viewing to English TV All Day, 24 Hours % August 27, 2007 ...
Increased Viewing to Specialty/Pay Has Impacted Viewing to Conventional TV   CBC* CTV Global Specialty/Pay CBC* CTV Global...
Top US Programming Remains the Most Popular Top 10 Series on English TV 2007-2008 TV Season Note:  Prime time shows only, ...
CBC Television Remains the Home of Canadian Content English Conventional TV & Canadian Programming Prime Time % ‘ Septembe...
Top 20 Canadian Drama/Comedy Series AMA 1,234,000 826 , 000 740 , 000 710 , 000 686,000 652,000 636,000 598,000 590,000 57...
CBC Television’s Reliance on Analogue Cable and Off-Air Viewing Has Declined Source:  BBM Nielsen Digital Cable Analogue C...
The Francophone TV Market 4
The Francophone Digital Universe Now Accounts for 57.7% of All Viewing Distribution of Viewing Among Francophones by Viewi...
But Off-Air Viewers Still Watch More Than 20 Hours of TV Each Week Weekly Per Capita Hours of Viewing to Television by Env...
And They Have a Plethora of French and English Services from Which to Choose A LOOK AT FRAGMENTATION Share of Francophone ...
But Two Companies Control More Than Half of These Services   Share of Francophone Viewing Television among Ownership All D...
All Conventional Networks Have Lost Ground to Specialty Services Radio- Canada TVA TQS Télé-Québec ‘ September to August’ ...
Radio-Canada’s Reliance on Off-Air Viewers Has Declined Significantly Distribution of Télévision de Radio-Canada Viewing b...
Radio-Canada Is the Leader When It Comes to Canadian Programming French-Languages TV Stations and Canadian Programming Pri...
But Is Not the Only One to Offer Series That Are Appreciated by Francophones Note:  Prime time shows only, August 27, 2007...
Emerging Technologies in  the Video World 5
New Ways of Accessing Video Content <ul><li>Technological advancements over the past ten years have given rise to a variet...
More Video Programming Available Over More Distribution Platforms Illustration of Multi-platform Growth – Video <ul><li>19...
Ownership and Usage of Some of the New Video Devices Is Low Trends in the Penetration and Usage of Video Technologies Amon...
But Acceptance of These New ‘On-Demand’ Tools Is Higher Among Those Aged 18-34 Penetration and Usage of New Video Technolo...
CBC Radio’s Audience Performance 6
CBC Radio Weekly Usage Maintained Despite Overall Decline in Radio Usage * The lock-out of CMG employees affected 6 out of...
Audience Shares for CBC Radio’s Have Remained at Historic Levels   13.0 12.7 12.8 12.3 11.5 12.2 12.2 12.6 8.9 12.4 13.0 B...
CBC Radio One: Ranks in Top 3 in 9 Out of 10 Markets Morning show runs from 6 a.m.-9 a.m. in Newfoundland & Labrador The S...
Radio de Radio-Canada’s Audience Performance 7
Radio de Radio-Canada: Increased Usage Since 2001   *  Labour dispute affected 3 ½  out of the 8 weeks measured ** The loc...
And Audience Shares Have Nearly Doubled in the Past Six Years   15.2 11.1 10.8 12.4 13.7 15.6 14.7 15.7 16.5 15.3 16.3 *  ...
Weekday Morning Shares Demonstrate the Value of Local Programming The Share of 12+ Listening Captured by Individual  Stati...
Emerging Technologies in the Audio World 8
New Ways of Accessing Audio Content <ul><li>Numerous new ways of accessing audio content have become available in Canada. ...
And They Present a Challenge to Traditional Radio Illustration of Multi-platform Growth – Audio <ul><li>1995 </li></ul><ul...
Use of Audio Technologies Among Anglophones and Francophones Is Different Trends in the Penetration and Usage of Audio Tec...
Acceptance of These New Technologies Is Higher Among Younger Canadians Penetration and Usage of New Audio Technologies Amo...
Internet 9
Broadband Internet Has Entered the Mainstream ANGLOPHONES 18+ FRANCOPHONES 18+ Home Internet Connection % * Broadband and ...
But Weekly Time Spent With the Internet Still Lags TV and Radio ANGLOPHONES FRANCOPHONES Weekly Per Capita Usage of Intern...
CBC.ca : Among the Leaders in News and Information (English Canada) 9. Internet Source:  comScore Media Metrix
Radio-Canada.ca : 2nd Most Popular in News and Information (French Canada) Source:  comScore Media Metrix 9. Internet
What the Public Says 10
Our Measures of Value <ul><li>Since 2001, the following indicators of performance have been measured: </li></ul><ul><ul><u...
In 2008, 9 in 10 Canadians Supported CBC/Radio-Canada on All Indicators In terms of: Corporate Performance Indicators for ...
And Over 8 in 10 Canadians Tune to at Least One of Our Services Each Month Past Month Usage of  CBC/RADIO-CANADA SERVICES ...
CBC/Radio-Canada Is a Vital Part of Canadian Culture Corporate Image Ratings CBC/Radio-Canada is a vital part of Canadian ...
With Its Mandate Continuing to Be Important to Canadians Mandate Importance Ratings Providing Television and Radio service...
And Canadians Believe CBC/Radio-Canada  Is Delivering on Its Mandate Corporate Performance Ratings Providing Television an...
CBC/Radio-Canada Represents Good Value for the Funding It Receives Perceived Value For Money Of CBC/Radio-Canada Funding 1...
But It Is Poorly Funded Compared to Other Public Broadcasters Per Capita Public Funding for Public Broadcasters 2007* *  D...
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The Broadcasting Environment and CBC/Radio-Canada's Audience ...

  1. 1. The Broadcasting Environment and CBC/Radio-Canada’s Audience Performance Prepared for Hubert T. Lacroix’s Appearance Before the Heritage Committee on April 27, 2009 Ottawa
  2. 2. <ul><ul><li>Overview of the Broadcasting Industry </li></ul></ul><ul><ul><li>Financing the Broadcasting Industry </li></ul></ul><ul><ul><li>The English-Language TV Market </li></ul></ul><ul><ul><li>The Francophone TV Market </li></ul></ul><ul><ul><li>Emerging Technologies in the Video World </li></ul></ul><ul><ul><li>CBC Radio’s Audience Performance </li></ul></ul><ul><ul><li>Radio-Canada’s Audience Performance </li></ul></ul><ul><ul><li>Emerging Technologies in the Audio World </li></ul></ul><ul><ul><li>Internet </li></ul></ul><ul><ul><li>What the Public Says </li></ul></ul>Table of Contents
  3. 3. Overview of the Broadcasting Industry 1
  4. 4. <ul><li>A mixed private/public system </li></ul><ul><li>Employing some 53,000 Canadians </li></ul><ul><li>Main sectors of activity include: </li></ul><ul><ul><li>Television </li></ul></ul><ul><ul><li>Radio </li></ul></ul><ul><ul><li>Distribution (Cable & Satellite ) </li></ul></ul>A $14.2 Billion Dollar Industry Source: CRTC *$2B of TV distribution revenue is paid to specialty TV broadcasters 1. Overview of the Broadcasting Industry Source: CBC/Radio-Canada Annual Report 2007-08, Staff at March/09 9,857 Employees $1.6B Total Revenue CBC/Radio-Canada (excluding Specialties)
  5. 5. <ul><li>Operating revenues totaling over $6.0 billion </li></ul><ul><li>22,000 employees </li></ul><ul><li>Main players: </li></ul><ul><ul><li>CTVglobemedia </li></ul></ul><ul><ul><li>CBC/Radio-Canada </li></ul></ul><ul><ul><li>CanWest </li></ul></ul><ul><ul><li>Astral </li></ul></ul><ul><ul><li>Corus </li></ul></ul><ul><ul><li>Quebecor </li></ul></ul><ul><ul><li>Rogers </li></ul></ul>Television: The Key Players 1. Overview of the Broadcasting Industry Source: Private estimates based on CRTC Broadcast Policy Monitoring Report 2008, CBC/Radio-Canada Annual Return to CRTC
  6. 6. There Has Been an Explosion of Choice 282 349 438 1. Overview of the Broadcasting Industry Source: Nielsen Media Research, BBM
  7. 7. With Ownership Concentrated in Few Hands $5 Billion in Mega Mergers Approved in 2007 1. Overview of the Broadcasting Industry French Television English Television Based on 2007 Television Revenues (excludes CBC/Radio-Canada appropriation)
  8. 8. Source: BBM, Nielsen Media Research, Statistics Canada As of 2004-05, data are the results of a fusion of Mark II and PPM data. This has inflated per capita viewing over previous years Usage of TV Has Remained Strong, Despite the Growth of the Internet 1. Overview of the Broadcasting Industry Weekly Per Capita Hours of Viewing to Television All Persons 2+, 1987-1988 to 2007-2008
  9. 9. <ul><li>Operating revenues totaling $1.8 billion </li></ul><ul><li>Main players: </li></ul><ul><ul><li>CBC/Radio-Canada </li></ul></ul><ul><ul><li>Astral </li></ul></ul><ul><ul><li>New Cap </li></ul></ul><ul><ul><li>Corus </li></ul></ul><ul><ul><li>Rogers </li></ul></ul><ul><ul><li>CTVglobemedia (CHUM) </li></ul></ul>Radio: Providing the Local Connection Source: 2007 Broadcast Policy Monitoring Report 1. Overview of the Broadcasting Industry
  10. 10. Deregulation Has Led to Growth Total Revenues and PBIT Margin of Private Radio 1. Overview of the Broadcasting Industry Radio Deregulated
  11. 11. And a Highly Concentrated Industry 1. Overview of the Broadcasting Industry Private Radio BEFORE Private Radio AFTER Based on 2006 Total Radio Revenues Which Became More so With Astral’s $1.1 Billion Purchase of Standard Radio (September 2007) Based on 2007 Total Radio Revenues
  12. 12. Source: BBM (Fall Sweeps) There Has Been Some Slippage in the Usage of Radio 1. Overview of the Broadcasting Industry Weekly Per Capita Hours Of Listening To Radio All Persons 12+, 1987 to 2008
  13. 13. Distribution: 90% of Canadians Pay for TV 1. Overview of the Broadcasting Industry Source: Nielsen Media Research, BBM
  14. 14. <ul><li>Now the largest segment of the broadcasting industry </li></ul><ul><li>A $6.1 billion dollar industry </li></ul><ul><li>Major players: </li></ul><ul><ul><li>Rogers </li></ul></ul><ul><ul><li>Vidéotron </li></ul></ul><ul><ul><li>Bell TV </li></ul></ul><ul><ul><li>Shaw / Star Choice </li></ul></ul><ul><ul><li>Cogeco </li></ul></ul>5 Companies Account for 90% of Subscribers 1. Overview of the Broadcasting Industry
  15. 15. Financing the Broadcasting Industry 2
  16. 16. <ul><li>Subscription revenues are now, by far, the most important source </li></ul><ul><li>The various sectors rely on different revenue sources </li></ul><ul><li>Note, this does not include the contribution of CTF and Tax Credits </li></ul>How Is the Industry Financed 2. Financing the Broadcasting Industry Source :Statistics Canada 2007
  17. 17. Advertising on Conventional Television Is Flat and Expected to Decline 2. Financing the Broadcasting Industry Source: TV Basics (1996-2007); CRTC (2008) and TD Newcrest forecast (as of January 2009)
  18. 18. However, the Current Economic Crisis Has Hit Conventional Broadcasters Particularly Hard 2. Financing the Broadcasting Industry -8.0% -6.0% -4.0% -2.0% 0.0% 2.0% 4.0% 6.0% 8.0% 10.0% Sep-07 Oct-07 Nov-07 Dec-07 Jan-08 Feb-08 Mar-08 Apr-08 May-08 Jun-08 Jul-08 Aug-08 Sep-08 Oct-08 Nov-08 Dec-08 Jan-09 Feb-09 Growth of Conventional TV Advertising (Broadcast Year-to-Date Change vs Prior Year) Conventional TV advertising struggled to grow in 2008 … … and dropped precipitously when the economic crisis hit. Broadcast Year 2008 Broadcast Year 2009 (YTD) Source: TVB TSS Advertising Tracking Reports (Released April 2009 with broadcast (Sep. - Aug.) year to date (YTD) February 2009 results)
  19. 19. Advertising: An Important Part of Our Funding Revenues and operating sources of funds - CBC|Radio-Canada 2007-2008 (millions of dollars) 2. Financing the Broadcasting Industry
  20. 20. <ul><li>Advertising is vital to the operations of our television networks </li></ul><ul><ul><li>It represents 50% of CBC Television’s budget and 40% of Télévision de Radio-Canada’s </li></ul></ul><ul><li>And like other conventional broadcasters, CBC/Radio-Canada’s advertising revenue has weakened </li></ul>But Our Advertising Revenue Has Weakened 2. Financing the Broadcasting Industry CBC|Radio-Canada’s Advertising Revenues: 1990-2008 (Dollars in millions and in 2008 constant dollars)
  21. 21. <ul><li>Our government appropriation has declined by almost $400 M since 1990 </li></ul>… While Our Appropriation Has Remained Flat for Many Years CBC|Radio-Canada’s Parliamentary Appropriation: 1990-2008 (Dollars in millions and in 2008 constant dollars) 2. Financing the Broadcasting Industry
  22. 22. The English-Language TV Market 3
  23. 23. Almost Three-Fifths of All Viewing Occurs Within the Digital Universe Distribution Of Viewing to English TV by Viewing Environment Monday-Sunday, 24 Hours % Digital Cable DTH (Satellite) Off-Air Analogue Cable Source: BBM Nielsen 58.2% September to August 24.3% 3. The English-Language TV Market
  24. 24. Those With the Most Choice Watch More TV Weekly Per Capita Hours of Viewing to Television by Environment ANGLOPHONES September 2007 to August 2008 Source: BBM Nielsen 3. The English-Language TV Market
  25. 25. And They Enjoy a Multitude of Programming Choices A LOOK AT FRAGMENTATION Share of Viewing to English TV All Day (24 Hours) % September 2007 to August 2008 Source: BBM Nielsen 3. The English-Language TV Market
  26. 26. But These Choices Don’t Emanate from Diverse Ownership Share of Viewing to English TV All Day, 24 Hours % August 27, 2007 to August 31, 2008 Source: BBM Nielsen 3. The English-Language TV Market CBC CTVglobemedia (Conv. & Spec.) CanWest (Con. & Spec.) Rogers Astral Media (eng.) Other Cdn TV (Conv. & Spec.) US TV (Conv. & Spec.) 23% 5% 28% 18% 6% 5% 14%
  27. 27. Increased Viewing to Specialty/Pay Has Impacted Viewing to Conventional TV CBC* CTV Global Specialty/Pay CBC* CTV Global Specialty/Pay Share of Viewing to English-language TV Station Groups, Prime Time (7 p.m. to 11 p.m.) % Other Canadian Conventional US Conventional Other Canadian Conventional US Conventional 3. The English-Language TV Market * Excluding Affiliates in own time Source: BBM Nielsen
  28. 28. Top US Programming Remains the Most Popular Top 10 Series on English TV 2007-2008 TV Season Note: Prime time shows only, August 2007 to April 2008. Excludes CTV’s Canadian Idol which ended in mid September. Source: BBM Nielsen PROGRAM American Idol 7 – Performance American Idol 7 – Results Survivor: China House Grey’s Anatomy C.S.I. Miami C.S.I (Thursday) Desperate Housewives C.S.I (Monday) Dancing With The Stars 5 - Performance NETWORK CTV CTV Global Global CTV Global CTV CTV CTV CTV RANK 1 2 3 4 5 6 7 8 9 10 AMA 2,521,000 2,340,000 2,194,000 2,075,000 2,015,000 1,967,000 1,958,000 1,910,000 1,897,000 1,894,000 3. The English-Language TV Market
  29. 29. CBC Television Remains the Home of Canadian Content English Conventional TV & Canadian Programming Prime Time % ‘ September 2007 to August 2008’ Source: BBM Nielsen 3. The English-Language TV Market
  30. 30. Top 20 Canadian Drama/Comedy Series AMA 1,234,000 826 , 000 740 , 000 710 , 000 686,000 652,000 636,000 598,000 590,000 572,000 553,000 546,000 495,000 452,000 432,000 430,000 424,000 400,000 392,000 373,000 Note: Prime time shows only, August 27, 2007 to April 6, 2008. Source: BBM Nielsen RANK 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 And the Network Airing the Most Popular Canadian Drama/Comedy Series NETWORK CTV CBC CBC CBC CBC CTV CBC CBC CBC Global CBC CBC CTV CBC CTV CBC CBC CBC CBC CTV PROGRAM Corner Gas (Monday, 8 p.m.) Little Mosque (Tuesday, 8:30 p.m.) Just for Laughs (Sunday, 8 p.m.) Rick Mercer Report (Tuesday, 8 p.m.) Little Mosque (Wednesday , 8 p.m .) Robson Arms (Monday to Wednesday, 8:30 p.m.) The Tudors (Tuesday, 9 p.m.) The Border (Monday, 9 p.m.) Air Farce Live (Friday , 8 p.m.) The Guard (Tuesday, 10 p.m.) This Hour Has 22 Minutes (Tuesday, 8:30 p.m.) Rick Mercer Report (Friday, 8:30 p.m.) Corner Gas (Tuesday, 8:30 p.m.) Sophie (Wednesday, 8:30 p.m.) Degrassi : Next Generation (Monday, 7:30 p.m.) Halifax Comedy Fest (Monday, 8:30) Winnipeg Comedy Fest (Monday, 8 p.m.) Halifax Comedy Fest (Tuesday, 9 p.m.) Heartland (Sunday, 7 p.m.) Instant Star (Tuesday and Sunday, 8:30 p.m.) 3. The English-Language TV Market
  31. 31. CBC Television’s Reliance on Analogue Cable and Off-Air Viewing Has Declined Source: BBM Nielsen Digital Cable Analogue Cable Distribution of Viewing to CBC Television by Viewing Environment Monday-Sunday, 24 Hours % DTH Off-Air September to August 3. The English-Language TV Market
  32. 32. The Francophone TV Market 4
  33. 33. The Francophone Digital Universe Now Accounts for 57.7% of All Viewing Distribution of Viewing Among Francophones by Viewing Environment Monday - Sunday, 24 Hours % Analogue Cable Off-Air Source: BBM (Quebec Only) September to August 57.7% Digital Cable 37.6% DTH 4. The Francophone TV Market
  34. 34. But Off-Air Viewers Still Watch More Than 20 Hours of TV Each Week Weekly Per Capita Hours of Viewing to Television by Environment FRANCOPHONES in QUEBEC September 2007 to August 2008 % Source: BBM 4. The Francophone TV Market
  35. 35. And They Have a Plethora of French and English Services from Which to Choose A LOOK AT FRAGMENTATION Share of Francophone TV Viewing in Quebec All Day (24 Hours) % 4. The Francophone TV Market September 2007 to August 2008 Source: BBM
  36. 36. But Two Companies Control More Than Half of These Services Share of Francophone Viewing Television among Ownership All Day, 24 Hours % Radio-Canada Quebecor (Conv. & Spec.) Remstar Télé-Québec Astral Media (fr.) Other French Cdn TV English TV 25% 3% 8% 29% 14% 6% 14% August 27, 2007 to August 31, 2008 Source: BBM Nielsen 4. The Francophone TV Market
  37. 37. All Conventional Networks Have Lost Ground to Specialty Services Radio- Canada TVA TQS Télé-Québec ‘ September to August’ Source: BBM PPM 2004-2005 TO 2007-2008 Radio- Canada TVA TQS Télé-Québec Share of Francophone TV Viewing in Quebec, Prime Time (7 p.m. to 11 p.m.) % Other Other Specialty/Cable English Stations Specialty/Cable English Stations 4. The Francophone TV Market
  38. 38. Radio-Canada’s Reliance on Off-Air Viewers Has Declined Significantly Distribution of Télévision de Radio-Canada Viewing by Environment Monday - Sunday, 24 Hours % Analogue Cable Off-Air Source: BBM Quebec Francophones September to August DTH 51.9% Digital cable 30.7% Note : Radio-Canada is less reliant on off-air viewers than CBC TV 4. The Francophone TV Market
  39. 39. Radio-Canada Is the Leader When It Comes to Canadian Programming French-Languages TV Stations and Canadian Programming Prime Time % ‘ September 2007 to August 2008’ Source: BBM 4. The Francophone TV Market
  40. 40. But Is Not the Only One to Offer Series That Are Appreciated by Francophones Note: Prime time shows only, August 27, 2007 to April 6, 2008. Source : BBM Top 20 Drama/Comedy Series on French-Language Television 4. The Francophone TV Market RANK 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 NETWORK RC RC TVA TVA TVA TVA TVA RC TVA TVA TVA RC TVA RC TVA RC RC RC RC TVA PROGRAM Les Lavigueur, la vraie histoire Les Boys Annie et ses hommes Les Sœurs Elliot Taxi 0-22 Les étés d’Anaïs Destinées L’Auberge du chien noir La Promesse Nos étés KM/H Providence Histoire de filles Belle-Baie Le Négociateur Rumeurs Casino Virginie C.A. Le cœur a ses raisons AMA 1,343,000 991,000 942,000 912,000 857,000 849,000 813,000 761,000 751,000 743,000 692,000 691,000 633,000 630,000 622,000 592,000 583,000 505,000 504,000 503,000
  41. 41. Emerging Technologies in the Video World 5
  42. 42. New Ways of Accessing Video Content <ul><li>Technological advancements over the past ten years have given rise to a variety of new platforms for consumers to receive and view video programming, including video-on-demand (VOD), personal video recorders (PVRs), Internet streaming and Internet downloading. </li></ul><ul><li>These new platforms and technologies have affected the video opportunities available to Canadians in three key ways. </li></ul><ul><ul><ul><li>They significantly expanded where consumers can receive and watch video programming. </li></ul></ul></ul><ul><ul><ul><li>All of these new platforms, with the exception of some forms of Internet streaming, can be characterized as on-demand services which free viewers from the rigidity of program schedules. </li></ul></ul></ul><ul><ul><ul><li>Some new platforms provide video in a significantly different format from traditional television. </li></ul></ul></ul>5. Emerging Technologies in the Video World
  43. 43. More Video Programming Available Over More Distribution Platforms Illustration of Multi-platform Growth – Video <ul><li>1995 </li></ul><ul><li>TV Distribution </li></ul><ul><li>Over-the-air TV </li></ul><ul><li>Analogue Cable </li></ul><ul><li>Personalization </li></ul><ul><li>VCR </li></ul><ul><li>Specialty TV </li></ul><ul><li>Pay TV </li></ul><ul><li>2008 </li></ul><ul><li>TV Distribution </li></ul><ul><li>Over-the-air TV </li></ul><ul><li>Analogue Cable </li></ul><ul><li>Digital Cable </li></ul><ul><li>DTH Satellite </li></ul><ul><li>Wireless Cable (MDS) </li></ul><ul><li>IPTV </li></ul><ul><li>Internet </li></ul><ul><li>Personalization </li></ul><ul><li>VCR </li></ul><ul><li>Specialty TV </li></ul><ul><li>Pay TV </li></ul><ul><li>DVD Player </li></ul><ul><li>PPV </li></ul><ul><li>PVR </li></ul><ul><li>VOD </li></ul><ul><li>Video Downloads </li></ul><ul><li>Video Streaming </li></ul><ul><li>Portable </li></ul><ul><li>DVD Player </li></ul><ul><li>Digital Video Player </li></ul><ul><li>Mobile Phone </li></ul><ul><li>Laptop Computer </li></ul>5. Emerging Technologies in the Video World
  44. 44. Ownership and Usage of Some of the New Video Devices Is Low Trends in the Penetration and Usage of Video Technologies Among Canadian Adults 5. Emerging Technologies in the Video World Source : CBC/Radio-Canada's MTM, 2008
  45. 45. But Acceptance of These New ‘On-Demand’ Tools Is Higher Among Those Aged 18-34 Penetration and Usage of New Video Technologies Among Anglophone and Francophone Age Groups 5. Emerging Technologies in the Video World Source : CBC/Radio-Canada's MTM, 2008
  46. 46. CBC Radio’s Audience Performance 6
  47. 47. CBC Radio Weekly Usage Maintained Despite Overall Decline in Radio Usage * The lock-out of CMG employees affected 6 out of the 8 weeks measured during S4 2005. Source: BBM 6. CBC Radio’s Audience Performance
  48. 48. Audience Shares for CBC Radio’s Have Remained at Historic Levels 13.0 12.7 12.8 12.3 11.5 12.2 12.2 12.6 8.9 12.4 13.0 Base: Anglophones who listened in CBC areas * The lock-out of CMG employees affected 6 out of the 8 weeks measured during S4 2005. Source: BBM 13.1 13.4 14.1 13.3 6. CBC Radio’s Audience Performance
  49. 49. CBC Radio One: Ranks in Top 3 in 9 Out of 10 Markets Morning show runs from 6 a.m.-9 a.m. in Newfoundland & Labrador The Share of 12+ Listening Captured by Stations BBM S4 2008 6. CBC Radio’s Audience Performance 1 15.2 10.8 CBR Calgary 5 9.5 7.1 CBX Edmonton 2 15.1 9.9 CBU Vancouver 3 13.0 10.3 CBK Saskatoon 1 18.6 12.1 CBCV-FM Victoria 2 16.8 9.9 CBK/CBKR-FM Regina 2 15.6 11.7 CBW Winnipeg 2 23.0 19.9 CBQT-FM Thunder Bay 3 17.9 11.1 CBCS-FM Sudbury 3 6.9 4.1 CBE Windsor 1 12.9 9.4 CBLA-FM Toronto 1 21.4 15.4 CBO-FM Ottawa Anglos 5 8.6 7.6 CBME-FM Montreal Anglos 2 23.2 16.4 CBD-FM Saint John 1 25.6 16.7 CBZF FM Fredericton 1 15.8 10.8 CBA Moncton 1 26.8 16.1 CBI Sydney/Cape Breton 1 19.7 14.7 CBHA-FM Halifax 1 28.7 21.3 CBCT FM Charlottetown 2 27.4 16.3 CBY Corner Brook 3 16.2 8.8 CBG/CBT Gander/Grand Falls 2 23.1 11.8 CBN St. John’s Ranking Share % Monday to Friday 6 a.m. to 8:30 a.m. Monday to Sunday 5 a.m. to 1 a.m. Share % CBC Radio One Markets
  50. 50. Radio de Radio-Canada’s Audience Performance 7
  51. 51. Radio de Radio-Canada: Increased Usage Since 2001 * Labour dispute affected 3 ½ out of the 8 weeks measured ** The lock-out of CMG employees, outside of Quebec and Moncton, affected 6 out of the 8 weeks measured. Source: BBM 7. Radio de Radio-Canada’s Audience Performance                                                                                     
  52. 52. And Audience Shares Have Nearly Doubled in the Past Six Years 15.2 11.1 10.8 12.4 13.7 15.6 14.7 15.7 16.5 15.3 16.3 * Labour dispute affected 3 ½ out of the 8 weeks measured ** The lock-out of CMG employees, outside of Quebec and Moncton, affected 6 out of the 8 weeks measured. Base: French Radio Listening Among Francophones in SRC Areas Source: BBM 16.7 20.0 19.4 19.8 7. Radio de Radio-Canada’s Audience Performance
  53. 53. Weekday Morning Shares Demonstrate the Value of Local Programming The Share of 12+ Listening Captured by Individual Stations BBM S4 2008 7. Radio de Radio-Canada’s Audience Performance 3 8 4 CBAF-FM N. Brunswick Francos 2 16 12 CBOF-FM Ottawa-Gatineau Francos 3 10 7 CBSI-FM Sept-Iles 3 17 10 CHLM-FM Rouyn 3 20 13 CJBR-FM Rimouski 1 15 10 CBGA-FM Matana-Gaspésie-Iles 4 14 11 CBJ-FM Saguenay 1 17 12 CBV-FM Québec 2 14 12 CBF-FM Trois-Rivières 2 20 13 CBF-FM Sherbrooke 1 21 14 CBF-FM Montreal Francos Ranking Share % Monday to Friday 6 a.m. to 9 a.m. Monday to Sunday 5 a.m. to 1 a.m. Share % Première Chaîne Markets
  54. 54. Emerging Technologies in the Audio World 8
  55. 55. New Ways of Accessing Audio Content <ul><li>Numerous new ways of accessing audio content have become available in Canada. </li></ul><ul><li>These new audio platforms provide consumers with increased choice in terms of where, how and when audio services can be received. </li></ul><ul><li>The new audio platforms have met with varying degrees of acceptance by the public. </li></ul>8. Emerging Technologies in the Audio world
  56. 56. And They Present a Challenge to Traditional Radio Illustration of Multi-platform Growth – Audio <ul><li>1995 </li></ul><ul><li>Distribution </li></ul><ul><li>Radio </li></ul><ul><li>On-Demand </li></ul><ul><li>Tapes </li></ul><ul><li>CDs </li></ul><ul><li>Portable </li></ul><ul><li>Walkman </li></ul><ul><li>2008 </li></ul><ul><li>Distribution </li></ul><ul><li>Radio </li></ul><ul><li>Internet </li></ul><ul><li>Satellite Radio </li></ul><ul><li>On-Demand </li></ul><ul><li>CDs </li></ul><ul><li>Music Downloads </li></ul><ul><li>Streaming Audio </li></ul><ul><li>Podcasting </li></ul><ul><li>Portable </li></ul><ul><li>Walkman </li></ul><ul><li>Digital Audio Player </li></ul><ul><li>Mobile Phone </li></ul>8. Emerging Technologies in the Audio world
  57. 57. Use of Audio Technologies Among Anglophones and Francophones Is Different Trends in the Penetration and Usage of Audio Technologies Among Canadian Adults 8. Emerging Technologies in the Audio world Source : CBC/Radio-Canada MTM, 2008
  58. 58. Acceptance of These New Technologies Is Higher Among Younger Canadians Penetration and Usage of New Audio Technologies Among Anglophone and Francophone Age Groups 8. Emerging Technologies in the Audio world Source : CBC/Radio-Canada MTM, 2008
  59. 59. Internet 9
  60. 60. Broadband Internet Has Entered the Mainstream ANGLOPHONES 18+ FRANCOPHONES 18+ Home Internet Connection % * Broadband and dial-up do not equal total home Internet connections because some respondents refused or don’t know what type of Internet connection they have Source: MTM 2008 Total 82% Total 73% 9. Internet
  61. 61. But Weekly Time Spent With the Internet Still Lags TV and Radio ANGLOPHONES FRANCOPHONES Weekly Per Capita Usage of Internet, Television and Radio Hours/Week Source: MTM 2008 (Internet), NMR and PPM 2008-2009 (STD September to December) (TV), BBM S4 2008 (Radio) 9. Internet
  62. 62. CBC.ca : Among the Leaders in News and Information (English Canada) 9. Internet Source: comScore Media Metrix
  63. 63. Radio-Canada.ca : 2nd Most Popular in News and Information (French Canada) Source: comScore Media Metrix 9. Internet
  64. 64. What the Public Says 10
  65. 65. Our Measures of Value <ul><li>Since 2001, the following indicators of performance have been measured: </li></ul><ul><ul><ul><li>Satisfaction “I am satisfied with the programming on CBC/Radio-Canada Television/Radio.” </li></ul></ul></ul><ul><ul><ul><li>Essential “It is essential that CBC/Radio-Canada Television/Radio is available to Canadians.” </li></ul></ul></ul><ul><ul><ul><li>Distinctiveness “CBC/Radio-Canada Television/Radio has programs that aren’t on any other television/radio station.” </li></ul></ul></ul><ul><ul><ul><li>News Credibility “You can trust news and information on CBC/Radio-Canada Television/Radio.” </li></ul></ul></ul><ul><ul><ul><li>Comprehensive “You can count on CBC/Radio-Canada Television/Radio to give you complete news coverage.” </li></ul></ul></ul>10. What the Public Says
  66. 66. In 2008, 9 in 10 Canadians Supported CBC/Radio-Canada on All Indicators In terms of: Corporate Performance Indicators for ALL CBC/RADIO-CANADA TV/RADIO SERVICES Among all Canadians 18+ % Source: QRS 2008 10. What the Public Says
  67. 67. And Over 8 in 10 Canadians Tune to at Least One of Our Services Each Month Past Month Usage of CBC/RADIO-CANADA SERVICES Among all Canadians 18+ % 10. What the Public Says Source: QRS 2008
  68. 68. CBC/Radio-Canada Is a Vital Part of Canadian Culture Corporate Image Ratings CBC/Radio-Canada is a vital part of Canadian culture CBC/Radio-Canada is an organization that delivers the highest quality services for the resources it has available You can trust CBC/Radio-Canada CBC/Radio-Canada brings Canadians together as a country CBC/Radio-Canada is in touch with ordinary people CBC/Radio-Canada is innovative, always looking for new programs and ideas to deliver services CBC/Radio-Canada pays attention to what the public thinks about its programs and services CBC/Radio-Canada ensures that the funds available to them are used to best reflect the needs and interests of Canadians Source: Public Support Survey, TNS, April 2006 10. What the Public Says
  69. 69. With Its Mandate Continuing to Be Important to Canadians Mandate Importance Ratings Providing Television and Radio services which are available to people living in all parts of Canada Providing programs of interest to many different groups of people Providing in-depth News and Information from a Canadian perspective Serving the needs and interests of each region of the country Helping people from all parts of Canada understand each other better Offering high quality, distinctive Canadian programming Reflecting the multicultural nature of Canada Providing News and Information that people can trust Promoting our culture and identity Entertaining people 10. What the Public Says Source: Public Support Survey, TNS, April 2006
  70. 70. And Canadians Believe CBC/Radio-Canada Is Delivering on Its Mandate Corporate Performance Ratings Providing Television and Radio services which are available to people living in all parts of Canada Providing programs of interest to many different groups of people Providing in-depth News and Information from a Canadian perspective Serving the needs and interests of each region of the country Helping people from all parts of Canada understand each other better Offering high quality, distinctive Canadian programming Reflecting the multicultural nature of Canada Providing News and Information that people can trust Promoting our culture and identity Entertaining people 10. What the Public Says Source: Public Support Survey, TNS, April 2006
  71. 71. CBC/Radio-Canada Represents Good Value for the Funding It Receives Perceived Value For Money Of CBC/Radio-Canada Funding 10. What the Public Says Source: Public Support Survey, TNS, April 2006
  72. 72. But It Is Poorly Funded Compared to Other Public Broadcasters Per Capita Public Funding for Public Broadcasters 2007* * Data for 2007 fiscal year unless indicated otherwise. ** Figures for Spain include an estimate for the public broadcasters of the autonomous regions. Source: Nordicity Group Ltd. Public funding data obtained from various sources; Exchange rates from Bank of Canada. Population data from Population Reference Bureau. C$ per inhabitant Average = 76 10. What the Public Says

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