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Présentation PowerPoint


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Présentation PowerPoint

  1. 1. European Commission 15th July 2003 Cable and Broadband contents Olivier DE BAILLENX Public Affairs Manager NC NumeriCABLE DIGITAL TV AND RADIO. BROADBAND INTERNET
  2. 2. <ul><li>I - Introduction: NUMERICABLE </li></ul><ul><li>II - TV and Internet offers </li></ul><ul><li>III - IP TV : presentation and first results </li></ul><ul><li>IV - Next step : broadband portal, content and services </li></ul><ul><li>V - Perspectives and challenges </li></ul>AGENDA MEETING
  3. 3. <ul><li>100% subsidiary of Canal + Group </li></ul><ul><li>Potential : 2.6 million households </li></ul><ul><li>Fully digitalised network </li></ul><ul><li>ISO 9002 certified </li></ul><ul><li>National fiber backbone </li></ul>NC NUMERICABLE KEY FIGURES Total Revenue 2002 : 148,2 M€ Home Passed 2,3 M TV Subscriptions 765 000 Internet Subscriptions 49 900 Staff 600
  4. 4. DOUBLE PLAY IN FRANCE LARGEST CITIES AND PARIS AREA NC NUMERICABLE <ul><li>Large sections of Paris suburban area </li></ul><ul><li>Some of France’s most dynamic cities: Lyon, Toulouse, Nantes, Nice, … </li></ul>Key systems <ul><li>Digital CATV available in all sites </li></ul><ul><li>(120 channels) </li></ul><ul><li>Internet broadband in major cities </li></ul><ul><li>(128 k, 512 k, 1024 k eurodocsis) </li></ul><ul><li>Smaller sites being considered for internet upgrade </li></ul>Services offered 1 000 subs 5 000 subs 10 000 subs CATV +Internet CATV only Roubaix, Lille’s suburbs Boulogne/mer Reims Brest Versailles Niort Lyons + suburbs Belfort Toulouse Nîmes Grenoble Munster Hauts de Seine (Adetel) Nancy Bastia Fréjus Cagnes Nice Saint Etienne Béthune Angoulème Lens/Hénin Nantes Sète Caen Perpignan VDM
  5. 5. <ul><li>Available in all sites </li></ul><ul><li>>130 channels </li></ul><ul><li>Interactivity/options/personalisation when digital </li></ul><ul><li>Basic : 3 offerings (2 digital, 1 analogue) </li></ul><ul><li>“ à la carte” offering </li></ul><ul><li>Antenna service for apartment buildings </li></ul>OFFERING TV AND INTERNET @ <ul><li>Available in all major sites </li></ul><ul><li>Proprietary ISP </li></ul><ul><li>3 unlimited access offers : </li></ul><ul><ul><li>128 kbp/s : 25€ / month </li></ul></ul><ul><ul><li>512 kbp/s : 40€ / month </li></ul></ul><ul><ul><li>1024 kbp/s : 50€ / month </li></ul></ul><ul><li>Special offer for municipalities/schools </li></ul><ul><li>Attractive pricing for bundles </li></ul><ul><li>Creation of a bundled product : Pack TV+Net </li></ul><ul><li>discount for simultaneous subscription to TV and Internet </li></ul>+ @
  6. 6. / A SUBSCRIBER AREA Direct access to subscribers services : mail, personnal pages, on line help, subscribers goodies … / 12 THEMATIC AREAS WITH BROADBAND CONTENTS sports, news, games, movies, travel, music … / SERVICES shopping, SMS, broadand directory, TV programs, city maps… / LOCAL CONTENT local news and services / MORE THAN 30 PARTNERSHIPS Allociné, I-Télévision, Pages Jaunes, AFP, MCM, L ’, Bourse Direct, Lycos ... PORTAL AND INTERNET SERVICES OFFERING
  7. 7. <ul><li>time spent online : twice longer (vs narrowband using) </li></ul><ul><li>mails : 64% brodband subscribers use mail services everyday (vs 43% narrowband users) </li></ul><ul><ul><li>Ipsos Mediangles - Nov 2002 </li></ul></ul>OFFERING Broadband advantages (vs Narrowband) <ul><li>Some differences between broadband and narrowband internet users : </li></ul><ul><ul><li>Online radio listening (32% vs 14%) </li></ul></ul><ul><ul><li>music loading (35% vs 17%) </li></ul></ul><ul><ul><li>video loading (22% vs 8%) </li></ul></ul><ul><ul><li>video on line (20% vs 7%) </li></ul></ul><ul><ul><li>chat, online VG, instant messages... </li></ul></ul>… Speed and (picture, sound) quality Always on ...
  8. 8. <ul><li>Goals </li></ul><ul><ul><li>Technical and marketing test </li></ul></ul><ul><ul><li>Assessing a business model for a possible commercial launch </li></ul></ul><ul><li>Description </li></ul><ul><ul><li>target : Numericable internet subscribers, located in Ile de France (Paris suburbs - 15.000 subscribers) </li></ul></ul><ul><ul><li>start :14th of May </li></ul></ul><ul><ul><li>on line questions to test quality perception and business potential </li></ul></ul><ul><li>TV Channels </li></ul><ul><ul><li>I-Télévision (news), L’Equipe TV (sport news), Canal J (kids channel), Match TV (entertainment), MTV Live </li></ul></ul>EXPERIMENTATION IP TV
  9. 9. <ul><li>4500 @ subscribers are currently testing the service </li></ul><ul><li>audience : In average, 22 minutes/visit </li></ul><ul><li>I- television (news channel) : best audience - short programs suited to this kind of TV audience </li></ul><ul><li>Test goes on during all summer </li></ul><ul><li>Next step : Go/No go decision for a commercial offer </li></ul>FIRST RESULTS IP TV
  10. 10. <ul><li>Existing contents </li></ul><ul><ul><li>video-clips and radios </li></ul></ul><ul><ul><li>Movies sneak previews </li></ul></ul><ul><ul><li>News (I-TV, local news on M6) </li></ul></ul><ul><ul><li>broadband directory, video guides </li></ul></ul><ul><ul><li>software loading </li></ul></ul><ul><li>New Contents : </li></ul><ul><ul><li>pay music loading </li></ul></ul><ul><ul><li>pay games loading </li></ul></ul><ul><li>IP Television </li></ul><ul><ul><li>commercial offer </li></ul></ul><ul><li>Launch : to be decided... </li></ul>NC BROADBAND PORTAL Aim : defining a specific portal for all broadband contents NEXT STEP
  11. 11. <ul><li>Business model to define - two ways : </li></ul><ul><ul><li>partnership with companies (TV channels, movies or music providers/studio) - sharing revenues </li></ul></ul><ul><ul><li>Numéricable specific services : like TVOD, with new kind of STBs </li></ul></ul><ul><ul><li>These subjects are under reviews </li></ul></ul><ul><li>National and local contents : mainly news - less video, movies and music </li></ul>AND AFTER … PERSPECTIVES & CHALLENGES <ul><li>Technical : broadband capacity and associated costs </li></ul><ul><li>Contents : few until now - </li></ul><ul><ul><li>business model to be defined </li></ul></ul><ul><ul><li>access to programs (movies, music) </li></ul></ul><ul><li>Consumer confidence for pay services on @ </li></ul><ul><li>Legal : </li></ul><ul><ul><li>necessity to define a liberal legal framework for new services </li></ul></ul><ul><ul><li>no specific constraint on cable </li></ul></ul><ul><ul><li>VAT : encouraging new services with low TVA rates </li></ul></ul>Challenges Perspectives