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  1. 1. Atlanta :: New York :: San Diego P2P MEDIA SUMMIT NY February 6 th 2007 If you understand what's going on, you’re not paying attention
  2. 2. Personal Background <ul><li>Gregg Freishtat – CEO INTENT MediaWorks </li></ul><ul><ul><li>15 Years working with disruptive IP based technologies </li></ul></ul><ul><ul><li>Distributed Networks and Disparate Systems </li></ul></ul><ul><ul><ul><li>Telco convergence in early 90’s (Telet) </li></ul></ul></ul><ul><ul><ul><ul><li>Very Similar pattern or evolution of new infrastructure </li></ul></ul></ul></ul><ul><ul><ul><ul><li>10:1 price change; download clients; lawsuits; legislation . . </li></ul></ul></ul></ul><ul><ul><ul><li>Personal Finance and Syndication late 90’s (VerticalOne) </li></ul></ul></ul><ul><ul><ul><ul><li>IP can connect disparate systems easily – content syndication </li></ul></ul></ul></ul><ul><ul><ul><li>Real time Data Mining and Consumer behavior (Proficient) </li></ul></ul></ul><ul><ul><ul><ul><li>Rubber meets the road at consumer behavior (Store vs. P2P) </li></ul></ul></ul></ul><ul><ul><ul><li>Publish Once Distribute Everywhere (Intent) </li></ul></ul></ul>
  3. 3. This Genie is not going back in the Bottle <ul><li>P2P usage outstrips every other Internet communication protocol and channel </li></ul>
  4. 4. If you understand what's going on, you’re not paying attention . . . . <ul><ul><li>Places/Channels </li></ul></ul><ul><ul><ul><li>P2P (Limewire, Morpheus), Social Sites (UTube, MySpace), Online Stores (iTunes), Subscription Sites (Emusic), Artist Labels, Aggregator Sites, Wireless, IPTV….. </li></ul></ul></ul><ul><ul><ul><ul><li>BTW - these are all interconnected in unpredictable and non-linear ways </li></ul></ul></ul></ul><ul><ul><li>Technologies </li></ul></ul><ul><ul><ul><li>P2P ’s multiple protocols, clients, search schema; DRM; Watermarking; Steaming audio & video formats; Wireless/Mobile; Disparate devices and file formats; and, New entrants - Vista, Adobe/Flash, Google, IPTV,? etc </li></ul></ul></ul><ul><ul><ul><ul><li>BTW - No one standard will emerge in the short term . . . </li></ul></ul></ul></ul><ul><ul><li>Business Models </li></ul></ul><ul><ul><ul><li>Physical Media (Amazon); Pay Per Track (iTunes); bundles; Pay Per Stream; Limited Licenses (DRM); Subscription Models; Ad Based & Hybrid models  </li></ul></ul></ul><ul><ul><ul><ul><li>BTW - each model must vary to be effective in each channel and with each technology </li></ul></ul></ul></ul>
  5. 5. But Wait – It gets worse . . . . <ul><li>Consumer behavior and expectations </li></ul><ul><ul><li>Expect free, compelling UI, ability to participate, opine and share freely </li></ul></ul><ul><ul><li>Diverse audiences require diverse experiances </li></ul></ul><ul><li>Media Owners </li></ul><ul><ul><li>Must be in multiple channels with multiple technologies and often multiple business models. </li></ul></ul><ul><ul><li>Each file may have a Unique Path to Profits </li></ul></ul><ul><li>INTENT MediaWorks solves many of these issues for Legal Owners of Content </li></ul>
  6. 6. What We Do <ul><li>We empower Legal Owners of content to publish and monetize their assets in P2P and other non-linear channels </li></ul><ul><ul><li>Publish once, Distribute Everywhere </li></ul></ul><ul><li>Every file has a Unique Path to Profits </li></ul><ul><ul><li>Flexible business models that can be changed after files have been published (pay per download, ad based, ecommerce, etc) </li></ul></ul><ul><li>Bring Content to where the consumers are consuming </li></ul><ul><li>We represent over 2,000,000 files </li></ul>
  7. 7. <ul><li>Digital distribution platform for Rich Media promotion, ad-serving & sales, content discovery </li></ul>What We Do
  8. 8. Sample CUE
  9. 9. Pass-a-long Distribution “Rule of 65” – 65% of content consumed is a result of a trusted recommender
  10. 10. Where is P2P going? <ul><li>Distributed Computing is here to stay – P2P players may change around but efficient technologies always prevail long term </li></ul><ul><li>Eventually P2P, Social Nets, and Web become seamless </li></ul><ul><ul><li>Remember “Internet in a Box” – probably not . . . </li></ul></ul><ul><li>P2P Streaming and Video is next hot technology </li></ul><ul><li>Who are the winners and losers? </li></ul><ul><ul><li>The Media Industry – finding/creating content and effective distribution remain the cornerstones </li></ul></ul><ul><ul><ul><li>Those who understand the new paradigm of distribution win </li></ul></ul></ul><ul><ul><li>Consumers are willing and able to pay for compelling content and will – just differently. This is not about Pirates! </li></ul></ul><ul><ul><ul><li>Telecommunications business still makes money at 2 cents a minute </li></ul></ul></ul><ul><li>The Technologies and Business Models will mature and settle down in 12-24 months. </li></ul>
  11. 11. <ul><li>Q & A </li></ul><ul><li>Gregg Freishtat </li></ul><ul><li>[email_address] </li></ul><ul><li>(770) 331 6156 </li></ul><ul><li>www.intentmediaworks.net </li></ul>
  12. 12. Where is P2P going ? <ul><li>INTENT enables content owners to publish and monetize their assets </li></ul><ul><li>at all stages and evolution of P2P. </li></ul>Public CDN Open technologies and platforms such as Joost.com 2008+ 4.0 P2P - Open Commercial Networks Vista, Limelight, Brightcove 2005 - 2008 3.0 P2P – Closed/Open Piracy to Profits Napster, Kazaa, E-Donkey, Limewire 2000 - 2005 2.0 P2P – Open Military, Science, University 1969 - 1999 1.0 P2P – Closed Primary use Period Stage Development

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