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  1. 1. Television YouTopia! Your TV, Your Way
  2. 2. Craigslist meets YouTube on TV <ul><li>TellyTopia's i2TV service brings the world of Internet videos - global, community, and personal - to Television subscribers through their TV service providers. i2TV is offered as a channel or on-demand. </li></ul><ul><li>Internet videos are monetized by Internet style advertising on TV. </li></ul><ul><li>i2TV is deployed today </li></ul><ul><li>in the US. </li></ul>Monetizing Internet Videos
  3. 3. i2TV Content <ul><li>The best of the Internet on TV </li></ul><ul><ul><li>Broadcast Quality </li></ul></ul><ul><ul><li>High Interest </li></ul></ul><ul><li>Community and personal content on TV </li></ul><ul><ul><li>Local events – sports, politics, festivals etc. </li></ul></ul><ul><ul><li>User uploaded – Family and friends, opinions </li></ul></ul>
  4. 4. Network Architecture Network based PC2TV ‏ Managed P2P Cloud <ul><ul><li>Filter Content </li></ul></ul><ul><ul><li>Reformat Content </li></ul></ul><ul><ul><li>Video Quality </li></ul></ul><ul><ul><li>Rights,Popularity </li></ul></ul><ul><ul><li>Personal choice </li></ul></ul><ul><ul><li>Advertising engine </li></ul></ul>Digital TV Satellite IPTV Content Partners Ad Partners Additional Info Portal Cable TV VOD Application Streamer Local Ads iCatcher
  5. 5. Future architecture <ul><li>nPCTV is managed </li></ul><ul><li>Peer-to-Peer </li></ul><ul><ul><li>Focused CDN </li></ul></ul><ul><ul><li>Caching content </li></ul></ul><ul><li>Guaranteed b/w to </li></ul><ul><li>STB </li></ul><ul><li>Variable b/w in </li></ul><ul><li>network </li></ul>
  6. 6. Contact <ul><li>Kshitij Kumar </li></ul><ul><li>[email_address] </li></ul><ul><li>408-617-0400 x11 </li></ul>