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Platform and Technology
Digital platform main set penetration  Source: Ofcom Digital Television Update Q4 2008, main sets Satellite: 37% Cable: 12...
Multichannel development 2002-2009 Source: BARB Homes (000s) N.B. From 2002 figures include homes with two or more recepti...
UK penetration of TV technology Source: 75% DTR penetration forecast by Sky View *Enders forecast Current DTR penetration ...
The main reasons people press red Source: Touchpoints 2008 and 2005 Base: Interactive red button users 36% have used the r...
HDTV channels Source: Screen Digest 29 April 2009 Nat Geo Wild HD Sky Movies Premiere HD Bio HD Sky Anytime HD 1 Crime & I...
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Platform and Technology Digital platform main set penetration

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Platform and Technology Digital platform main set penetration

  1. 1. Platform and Technology
  2. 2. Digital platform main set penetration Source: Ofcom Digital Television Update Q4 2008, main sets Satellite: 37% Cable: 12.8% Analogue terrestrial: 11.1% IPTV: 0.3% Digital Terrestrial: 38.4% Total digital TV main set penetration is at 88.8%
  3. 3. Multichannel development 2002-2009 Source: BARB Homes (000s) N.B. From 2002 figures include homes with two or more reception capabilities. Satellite & Cable figures include homes on both the analogue and digital platform. 21,276 12,017 3,405 8,860 January 2008 22,471 14,008 3,585 9,440 January 2009 18,637 8,831 3,301 8,437 January 2007 16,815 6,363 3,297 7,932 January 2006 14,327 4,216 3,363 7,277 January 2005 12,036 2,075 3,277 6,946 January 2004 10,600 873 3,440 6,409 January 2003 10,320 794 3,794 5,732 January 2002 9,010 529 3,490 4,991 January 2001 7,618 303 3,352 3,963 January 2000 7,126 - 2,942 4,184 January 1999 6,588 - 2,471 4,117 January 1998 5,649 - 1,845 3,804 January 1997 4,941 - 1,399 3,542 January 1996 4,033 - 973 3,060 January 1995 3,489 - 735 2,754 January 1994 3,012 - 625 2,387 January 1993 2,302 - 409 1,893 January 1992 TOTAL DTT CABLE SATELLITE MONTH YEAR
  4. 4. UK penetration of TV technology Source: 75% DTR penetration forecast by Sky View *Enders forecast Current DTR penetration by operator: Ofcom Report Q4 2008 HDTV Screen Digest March 2009 150,000 homes Q4 2008: 31% penetration 4.65m Sky+ 2.3m Freeview 522k V+ 398k BT Vision 14k Tiscali 19m homes (75%)* 4% 30% Penetration %
  5. 5. The main reasons people press red Source: Touchpoints 2008 and 2005 Base: Interactive red button users 36% have used the red button their remote control before, up from only 17% in 2005
  6. 6. HDTV channels Source: Screen Digest 29 April 2009 Nat Geo Wild HD Sky Movies Premiere HD Bio HD Sky Anytime HD 1 Crime & Investigation HD Luxe.TV HD (UK) MTV NHD (UK) Channel Four HD Sky Real Lives HD History Channel HD Sky Movies Modern Greats HD National Geographic Channel UK Sky Movies Family HD Discovery Channel UK Sky Movies Comedy HD Sky Box Office 2 Sky Movies Drama HD Sky Box Office 1 Sky Movies Sci-Fi/Horror HD Sky Movies Screen 2 HD Sky Movies Action/Thriller Sky Movies Screen 1 HD Eurosport UK HD Sky Arts ITV HD Sky Sports 2 HD Rush HD Sky Sports 1 HD FX HD Sky One Sky Sports 3 HD BBC HD Channels

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