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Pixelmetrix_DannyWilson.ppt

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Pixelmetrix_DannyWilson.ppt

  1. 1. Obtain & Retain Winning the IPTV Game
  2. 2. What Business Are You In? What I Ordered What I Got
  3. 3. IPTV Subscribers
  4. 4. 842 Million TV Households IPTV Today Size exaggerated for visibility ROA USA Europe Japan India China
  5. 5. IPTV Key Success Factor? Obtain and Retain
  6. 6. Response & Tuning Backbone Application Services VOD Server Core Router Aggregation Network <ul><li>Acquire Content </li></ul><ul><ul><li>RF Integrity </li></ul></ul><ul><ul><li>Decoding </li></ul></ul><ul><ul><li>Re-Encoding </li></ul></ul><ul><li>Manage Content </li></ul><ul><ul><li>Rights Management </li></ul></ul><ul><ul><li>PPV </li></ul></ul><ul><ul><li>Billing </li></ul></ul><ul><li>Voice </li></ul><ul><ul><li>Quality </li></ul></ul><ul><ul><li>Call Performance </li></ul></ul><ul><ul><li>Billing </li></ul></ul><ul><li>Data </li></ul><ul><ul><li>Throughput </li></ul></ul><ul><ul><li>Error </li></ul></ul><ul><ul><li>Latency </li></ul></ul>Performance Fault Recovery Maintenance Efficiency Performance Fault Recovery Maintenance Efficiency Multicast Routing Efficiency Performance Maintenance Efficiency End-to-End Service Quality IP Ethernet Internet DSLAM PSTN
  7. 7. But too many knobs!
  8. 8. Technology & Business Collisions Broadcast Telecom Internet
  9. 9. ITU-T IPTV Focus Group
  10. 10. ITU-T IPTV Focus Group <ul><li>WG1: Architecture and Requirements. </li></ul><ul><li>WG2: QoS and Performance Aspects </li></ul><ul><ul><li>Quality of Experience Requirements </li></ul></ul><ul><ul><li>Traffic Management for IPTV </li></ul></ul><ul><ul><li>Application layer reliability solutions for IPTV </li></ul></ul><ul><ul><li>Performance monitoring </li></ul></ul><ul><li>WG3: Security </li></ul><ul><li>WG4: Network and Control </li></ul><ul><li>WG5: End Systems & Interoperability </li></ul><ul><li>WG6: Middleware and Application </li></ul>
  11. 11. Network Topology? Router Edge Network ENC ENC ENC ENC Edge Network ENC Regional Headend Core IP Ethernet VOD DSLAM DSLAM VOD DSLAM DSLAM VOD
  12. 12. Or… Network Topology?
  13. 13. Impact and Priority Router Edge Network ENC ENC ENC ENC Edge Network Core IP Ethernet VOD DSLAM DSLAM VOD DSLAM DSLAM
  14. 14. Now You’re in Trouble… Encoder Encoder Encoder Encoder Multiplexor Live Feed Content Feed Router Edge Content Aggregator IPTV Operator Core DSLAM DSLAM 2000 Lassie F 2030 Shrek PG13 2200 Girls Girls R 2300 On Golden Blonde XXX Time Title Rating 2000 Lassie F 2030 Shrek F 2200 Girls Girls F 2300 On Golden Blonde F Time Title Rating 2000 Lassie F 2030 Shrek F 2200 Girls Girls F 2300 On Golden Blonde F Time Title Rating
  15. 15. So what do you think? P&G Survey finds British homes are the smelliest in Europe 81% of Americans think the state of moral values in the country as a whole is getting worse. - Gallup 67% of 18-to-25 year-olds believe immigrants strengthen American society. Just 47% of those ages 41 to 60 believe the same. Margin of error ±5% - Pew Institute 60% disapprove of how George Bush is handling his job as President. (±3 points with 95% confidence) - USAToday/CNN/Gallup
  16. 16. <ul><li>Objective Quality Assessment </li></ul>Quality Assessment <ul><li>Subjective Quality Assessment </li></ul>Network Quality Measurement Machine
  17. 17. The Myth of MOS <ul><li>Subjective Testing </li></ul><ul><li>24 Video Clips </li></ul><ul><li>x 16 Simulated Impairments </li></ul><ul><li>x 297 people </li></ul><ul><li>= 114,048 Data Points </li></ul><ul><li>People’s Real Opinions! </li></ul><ul><li>Objective Testing </li></ul><ul><li>24 Video Clips </li></ul><ul><li>x 16 Simulated Impairments </li></ul><ul><li>x 10 Machine Algorithms </li></ul><ul><li>= 3,840 Data Points </li></ul>VQEG Test Data
  18. 18. The Myth of MOS <ul><li>MOS - Mean Opinion Score </li></ul><ul><li>VQEG Conclusion: </li></ul><ul><li>All models performed equally and statistically equivalent to PSNR. </li></ul><ul><li>It means: </li></ul><ul><li>The Computer Doesn’t Yet have an Opinion!! </li></ul>
  19. 19. Multi-axis Preventative Monitoring Geography Time Protocol Level Serial, RF and Telecom MPEG Transport TV & Data Services Signal Integrity Service Integrity Distributed Remote
  20. 20. Media Delivery Chain QA Backbone Application Services VOD Server Core Router Aggregation Network Edge Router Head End Monitor Telemetry Consolidation End-point Probe STB Agent IP Ethernet DSLAM Service & Repair Network Management Help Desk
  21. 21. IPTV Success Factors <ul><li>Video on Demand </li></ul><ul><li>xPVR pause, rewind </li></ul><ul><li>Telephony Integration </li></ul><ul><li>Better Quality of Experience! </li></ul><ul><li>Television of course! </li></ul><ul><li>Existing Quality of Experience! </li></ul>
  22. 22. [email_address] www.pixelmetrix.com

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