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Orange IPTV toolkit for Latin America


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Orange IPTV toolkit for Latin America

  1. 1. Orange TV Orange – NAB, April 20, 2009
  2. 2. the digital revolution: capitalising on content fragmentation, multi-screen and on-demand new usages from linear monoscreen …to interactive multi-screen broadcasting… digital services creating editorialization new value seamless multi-screen from new search solutions usage unlimited access 2
  3. 3. Orange: one of the world’s leading telecom operators, a world class communications brand 220 countries and territories 122 mobile €53.5 Bn revenue 26.7 mobile broadband #2 mobile operator in Europe 12.7 dsl #1 broadband operator in Europe #2 broadband operator worldwide 2.1 IPTV #1 IPTV operator worldwide 3 182 M customers worldwide
  4. 4. Orange is the market leader in Europe for new TV services and a worldwide reference for IPTV VoD on PC Mobile TV st 1 st 1 in France in 2002 in Europe in 2004 TV and VoD on DSL HSDPA mobile HDTV 1 st 1 st Internet, TV and mobile simultaneous broadcast in France in 2003 in Europe in 2006 1 st HDTV on DSL Catch up TV worldwide in 2007 st 1 st 1 worldwide in 2006 in Europe in 2008 Hybrid DSL+sat IPTV 1 st 4 worldwide in 2008
  5. 5. Orange generated €1.5 Bn revenue from the content and advertising space in 2008 - to double by 2011 ad content everywhere 5
  6. 6. Orange TV subscribers have grown simulteously on DSL and TV 2.1 M Orange 13 M Orange IPTV subscribers mobile TV users out of 12.7 M out of 26.7 M DSL broadband mobile broadband customers customers 6
  7. 7. Orange TV subscribers have grown simulteously on DSL and TV Orange IPTV subscribers Orange mobile broadband (in 000’s) (3G+Edge) subscribers (in 000’s) 1200 12,000 1000 10,000 800 8,000 600 6,000 400 4,000 200 2,000 0 0 4Q04 1Q05 2Q05 3Q05 4Q05 1Q06 2Q06 3Q06 4Q06 1Q07 2Q07 3Q07 4Q07 04 04 04 04 05 05 05 05 06 06 06 06 07 07 07 07 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q Q4/06 – Q4/07 : +311% Q4/06 – Q4/07 : +325% 42% of new Orange DSL availability of soccer TV subscribers choose Orange content has boosted because of TV customers migration to 3G 7 Note : all subscriber data are as of as of end of 2007
  8. 8. Orange has brought to life future "mobile lifestyle" services by making the mobile multimedia user experience easy Orange customizes handset devices Orange is developing new mobile ad to foster mobile multimedia use funded services 8
  9. 9. network limitations vs. high investments: a chicken and egg problem pour IPTV operators… multiplay broadband services needed to pay back high investment in IPTV multiplay TV offers distribution can only only address can hardly eligible amortize IPTV households investments (> 2Mbps) IPTV needed to boost multiplay services adoption 9
  10. 10. IPTV has become a standard as part of multiplay bundles: Orange’s answers to the chicken and egg problem… 10
  11. 11. abundant, exclusive TV content is key for Orange to acquire educate and keep fixed and mobile broadband customers all inclusive bouquets high definition channels exclusive channels 50 TV channels, including DVB-T sports rights Orange movies channel thematic bouquets Orange bouquets 3rd party series partners’ Orange production bouquets movies company kids sport ethnics exclusive events on network DVR VOD, SVOD interactive channels catch up TV: “Rewind TV” “24/24 Video” on web and TV: Orange Sports: simultaneous 3,000 titles from majors’ catalogues broadcast on mobile, web and TV 11
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  13. 13. Orange Cinéma Séries, an interactive premium TV service on the 3 screens, is re-inventing television experience exclusive films and series from major partners: multi-screen: TV + mobile + web 1 month programs catch-up on demand access editorialized VoD start-over 13
  14. 14. Orange learning for content monetization: a secured access to content for the largest number of educated customers… keep control and flexibility to upsell premium content and cross sell multiplay bundles monetize acquire protect the content attractive against an increasing and differentiating risk of fraud* TV content *content revenue access secure expected to grow by 400% 2007/2011 14
  15. 15. Orange TV the key component and driver for the full range of Orange digital home services powerful … … and friendly content ENTERTAINMENT LIFE MANAGEMENT plug & play centralization Sat, DVB-T, DSL home network anytime Liveradio Set top box Range Home Library easy Orange anywhere setup delivery Livephoto WiFi extender easy Orange home home network automation Livephone management services BB Internet Liveplug HD Remote and remote access assistance Livebox range COMMUNICATION COVERAGE DSL, FTTH, HSDPA Orange livebox: a user-friendly Digital Home gateway and a QoS proven differentiating among 7.8 M users15
  16. 16. network agility is critical to reach 100% of targeted homes, even in areas where IPTV is not available over DSL DVB-H DVB-T DVB-S set top box IP TV platform core network DRM VOD (DSL) home platform gateway: Orange livebox Billing cust. data CRM Internet & VOIP Wimax base gateways EVDO HSDPA 16
  17. 17. Orange has developed its IPTV experience around 4 subsidiaries and a toolkit to be deployed in new territories platform middleware content set-top box security DRM integration sale & delivery and & gateway headend and platform & enabling support aggregation middleware hardware the Orange IPTV toolkit 17
  18. 18. remember our chicken and egg problem? we still don’t have the answer… … but the little chick finally grew up! 18
  19. 19. Orange experience in IPTV: 4 key takeaways bundle IPTV within multiplay offers sell premium content and ad control your roadmap and your ecosystems be pragmatic, flexible 19
  20. 20. dakujem dziekuje multumesc gracias 謝謝 thank you ‫ﺷﻜﺮا‬ ً ありがとう merci 20