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Next generation IPTV


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Next generation IPTV

  1. 1. Next Generation IPTV Regional Seminar on IP Communications, 24-25 November 2008, Hammamet, Tunisia Alaa Al-Din (Aladdin ) Jawad Kadhem Al-Radhi : Consultant Engineer and Researcher [email_address] , [email_address] + 962 796347600 LOGO Think Ahead ..... ....Stay Ahead....
  2. 2. Contents 1 Overview Why revolutionary ? What’s new? Types Evolution Components Standardization Potential Regulatory Issues Trends for Adoption Current Statistics Recommendations 10 Key developments for Transition Quick Facts Conclusions 2 3 4 5 6 7 8 9 10 11 12
  3. 3. <ul><li>An emerging technology that delivers video, audio or TV broadcasts over (IP) based networks with the required level of QOS/QOE , security, interactivity, and reliability. </li></ul><ul><li>In Conclusion: IPTV it means: </li></ul><ul><ul><li>Television you fully control </li></ul></ul><ul><ul><li>Any content, any time, any place </li></ul></ul><ul><ul><li>Television that can take you anywhere </li></ul></ul><ul><ul><li>Unlimited visual interactive applications </li></ul></ul><ul><li>It’s the IP in IPTV that’s important! </li></ul><ul><li>IPTV requires new technology in: </li></ul><ul><ul><li>Access networks </li></ul></ul><ul><ul><li>Compression </li></ul></ul><ul><ul><li>Middleware </li></ul></ul><ul><ul><li>Customer premises equipment (CPE) </li></ul></ul>1 Overview: IPTV = (IP) + (TV)
  4. 4. <ul><li>True interactive television and infinite number of channels. </li></ul><ul><li>See anything you want, any time, any where, on any device. </li></ul><ul><li>Reduced infrastructure costs. </li></ul><ul><li>Personal relationship with a broadcaster via a transactional request / response mechanism, rather than just picking up a broadcast sent to anyone and everyone. </li></ul><ul><li>Distribute live HD television over the backbone of the Internet rather than satellite, cable and terrestrial networks. </li></ul><ul><li>Signals are 100% digital </li></ul><ul><li>Works on existing internet connection. Install your set-top box and power ON. </li></ul><ul><li>NO wires to get its signal. The newest IPTV set-top boxes work on wireless signals. </li></ul><ul><li>Programs stored on servers, viewed with click of IPTV remote. </li></ul><ul><li>Wide range of extra services from ads to interactive options. </li></ul>2 Why revolutionary? What’s new ?
  5. 5. <ul><li>Live broadcasts: It's like watching live TV on your computer screen. You can NOT pause, back up or skip through parts of the broadcast that do NOT interest you. </li></ul><ul><li>On-demand videos: Arranged like a playlist. Episodes or clips are arranged by title or channel or in categories like news, sports or music videos. You choose exactly what you want to watch, when you want to watch it. </li></ul>3 Types
  6. 6. 4 Evolution: THREE stages
  7. 7. 5 Components
  8. 8. <ul><li>A success factor for IPTV mass market, to enable SPs: </li></ul><ul><li>Deliver a common experience to any consumer’s preferred device </li></ul><ul><li>Use any access technology, wired or wireless, fixed or mobile </li></ul><ul><li>Leverage best-of-breed components </li></ul><ul><li>Take advantage of increased common manufacturing volumes </li></ul><ul><li>Spend less time on integration and “N x M” interoperability testing </li></ul><ul><li>Avoid specific vendor lock-in </li></ul><ul><li>Define & satisfy regulatory requirements </li></ul><ul><li>Deploy proven, scalable, & reliable solutions </li></ul>6 Standardization
  9. 9. <ul><li>Key Areas in Need Of Standardization: </li></ul><ul><li>Interoperability </li></ul><ul><li>Prevents user lock-in when purchasing a device or service </li></ul><ul><li>Device to Service Provider, Device to Content Provider, Service Provider to Service Provider, Service Provider to Content Provider, and Vendor to Vendor </li></ul><ul><li>Authentication/Authorization </li></ul><ul><li>Allow interoperability </li></ul><ul><li>Privacy and users protection </li></ul><ul><li>CA/DRM (Conditional Access/Digital Rights Management) </li></ul>6 Standardization
  10. 10. 6 Standardization: Overall Configuration
  11. 11. <ul><li>GSI (Global Standardization Initiative) established: </li></ul><ul><ul><li>The first meeting was January 2008 in Seoul </li></ul></ul><ul><ul><li>GSI is a set of Joint Rapporteur Groups. </li></ul></ul><ul><li>Major IPTV Standards Organizations: </li></ul><ul><ul><li>ITU-T </li></ul></ul><ul><ul><li>Open IPTV Forum </li></ul></ul><ul><ul><li>TISPAN of ETSI </li></ul></ul><ul><ul><li>ATIS IIF </li></ul></ul><ul><ul><li>Cable Labs </li></ul></ul><ul><ul><li>IETF </li></ul></ul><ul><ul><li>ISO/IEC MPEG </li></ul></ul><ul><ul><li>TV-Anytime </li></ul></ul><ul><ul><li>Others…Many ! </li></ul></ul>6 Standardization: Organizations
  12. 12. <ul><li>Definition of ITU-T IPTV Focus Group: </li></ul><ul><ul><li>As multimedia services such as television / video / audio / text / graphics/data delivered over IP based networks managed to provide the required level of QoS / QoE , security, interactivity and reliability. </li></ul></ul><ul><li>Role: plays a central coordinator combining IPTV specifications made by major IPTV SDOs and derives global IPTV standards based on common denominators and establishes interfaces between regional differences in response to the market’s needs and to facilitate interoperability. This covers: </li></ul>6 Standardization: Organizations : ITU-T Definition and Role
  13. 13. <ul><ul><li>IPTV services requirements </li></ul></ul><ul><ul><li>IPTV functional architecture </li></ul></ul><ul><ul><li>IPTV QOS/QOE and performance aspects </li></ul></ul><ul><ul><li>IPTV service security and content protection aspects, such as digital rights management (DRM) </li></ul></ul><ul><ul><li>IPTV control protocols and signalling </li></ul></ul><ul><ul><li>End systems, such as set-top boxes </li></ul></ul><ul><ul><li>Middleware and applications </li></ul></ul>6 Standardization: Organizations : ITU-T Definition and Role
  14. 14. 6 Standardization: Organizations : ITU-T Functional Architecture: Purely functional and does NOT specify the hardware
  15. 15. 6 Standardization: Organizations : ITU-T NGN Architecture: Enabling IPTV
  16. 16. 6 Standardization: Organizations : ITU-T ITU-T IPTV Architecture (FG.IPTV-DOC-181)
  17. 17. 6 Standardization: Organizations : ATIS IIF IPTV Definition and Role <ul><li>The Alliance for Telecommunications Industry Solutions ATIS , in Sep. 2005 formed the IPTV Interoperability Forum IIF in order to create a suite of globally acceptable standards that covered the topic of IPTV end-to-end. The work focused on IP Layer 3 and above. The intent is that these standards should be operable on any IP delivery network. </li></ul><ul><li>ATIS-IIF Task Forces: </li></ul><ul><ul><li>Architecture </li></ul></ul><ul><ul><li>QoS Metrics </li></ul></ul><ul><ul><li>Digital Rights Management </li></ul></ul><ul><ul><li>Testing and Interoperability </li></ul></ul><ul><ul><li>Metadata and Transaction Data </li></ul></ul>
  18. 18. 6 Standardization: Organizations : ATIS IIF IPTV Published Standards 1 (June 2008 )
  19. 19. <ul><li>Founded in March 2007 largely by several major network operators ,network-equipment , and customer-equipment vendors covering most parts of the IPTV value chain. </li></ul><ul><li>Role : </li></ul><ul><ul><li>Produce “end-to-end” spec. for IPTV mass-market service </li></ul></ul><ul><ul><li>Develop an open standards to support a “plug-and-play” experience to consumers that is independent of the underlying technologies, and avoid duplication. </li></ul></ul><ul><ul><li>Define a solution that allows IPTV services to be delivered over both managed network environments and the public Internet </li></ul></ul><ul><ul><li>Address all necessary components including content delivery, interactivity, and content protection </li></ul></ul><ul><ul><li>Address measures to ensure interoperability between IPTV services and retail consumer devices </li></ul></ul>6 Standardization: Organizations : Open IPTV Forum Definition and Role
  20. 20. 6 Standardization: Organizations : Open IPTV Forum Features
  21. 21. 6 Standardization: Organizations : Open IPTV Forum Roadmap Current Release 1 Release 2 Vision Extended TV Watch and record live TV and Video on Demand Interactive Communication Access communication and blended services from the TV screen Convergence User access to personalized content and services from mobile, PC and TV seamlessly Media Anywhere Access your media and communication services over any device, anytime, anywhere.
  22. 22. 6 Standardization: Organizations : Open IPTV Forum Single Architecture Supporting Multiple Service Models
  23. 23. 6 Standardization: Organizations : Others. Many !
  24. 24. 7 Potential Regulatory Issues <ul><li>Advertising: Targeted advertising and advertisement-less content delivery to allow next-generation business models </li></ul><ul><li>Time Shifted TV: Legal framework to support content storage, redistribution and super-distribution (e.g. access from multiple devices) </li></ul><ul><li>Privacy: Protect privacy of user content (with consideration for lawful intercept) </li></ul><ul><li>Piracy: Provide a framework for detection and prosecution </li></ul><ul><li>Multimedia Communications: Triple play: voice, video and data regulations </li></ul><ul><li>Content Classification: Larger scale production </li></ul>
  25. 25. <ul><li>Subscribers want more choice & control: </li></ul><ul><ul><li>New generation grew up computer/Internet savvy </li></ul></ul><ul><ul><li>Connected Life : At Home, At Work, & On the road </li></ul></ul><ul><ul><li>Want ONE bill, ONE provider, and customized integrated services </li></ul></ul><ul><li>Improved codec, access, server, & CPE technology: </li></ul><ul><ul><li>MPEG-4 AVC (H.264) next generation codec improvements </li></ul></ul><ul><ul><li>New ADSL2+, VDSL2, FTTx, DOCSIS 3.0 access technologies </li></ul></ul><ul><li>Greater competition among service providers: </li></ul><ul><ul><li>NO longer limited by access. All services over any network </li></ul></ul><ul><ul><li>Traditional markets going away, Voice & Long distance almost free </li></ul></ul><ul><li>Video is driving next NGN design: </li></ul><ul><ul><li>Driven by video’s bandwidth & QoS requirements </li></ul></ul><ul><ul><li>Experiencing exponential growth in Internet video usage </li></ul></ul>8 Trends Driving IPTV Adoption
  26. 26. <ul><ul><li>China: IPTV on Mobile over 2.5G , the World’s largest with 340 Million Subscriber base) </li></ul></ul><ul><ul><li>Malaysia: IPTV on Mobile over 2.5G </li></ul></ul><ul><ul><li>Hong Kong: VoD Services </li></ul></ul><ul><ul><li>Macau: VoD Services </li></ul></ul><ul><ul><li>Scandinavian telecoms operator Telenor has selected IPTV solutions from Thomson for deployment of IPTV services in Norway, Sweden and Denmark </li></ul></ul><ul><ul><li>Hughes Launches Helius Business IPTV Solutions in Europe </li></ul></ul><ul><ul><li>Orange is rethinking its plans to launch a UK version of its IPTV service </li></ul></ul> 9 Current Statistics Examples: Latest of Nov. 2008
  27. 27. 9 Current Statistics Top 10 IPTV Carriers : Sept. 23, 2008
  28. 28. 9 Current Statistics Top US IPTV Providers : Nov. 17, 2008
  29. 29. 9 Current Statistics Top EU IPTV Providers : Nov. 17, 2008
  30. 30. <ul><li>Keep changing marketing tactics. </li></ul><ul><li>Plan ahead and raise prices gradually. </li></ul><ul><li>IPTV should NOT suddenly charge more for the same content. It needs to add value with applications that can be deployed quickly due to the IP based infrastructure. </li></ul><ul><li>Middleware and bandwidth will differentiate IPTV from cable, the better the connection, the more advanced the applications can be. </li></ul><ul><li>Build out advanced services such as DVRs , VoD , and promote uses. </li></ul><ul><li>Focus on HD VoD content </li></ul><ul><li>Teach consumers how to use advanced services </li></ul><ul><li>Leverage the flexibility of IP to extend services to mobile platforms </li></ul><ul><li>STOP relying on third-party broadband portals! </li></ul>10 Recommendations: For IPTV providers:
  31. 31. <ul><li>Investment in high-bandwidth networks. </li></ul><ul><li>Decentralize the control structure and move marketing power to the edge. </li></ul><ul><li>Accelerate network upgrades. </li></ul><ul><li>Access and HD content as the early weapon of choice. </li></ul><ul><li>Embrace open environments as an asset, NOT a threat! </li></ul><ul><li>Treat the entire home as your domain. </li></ul><ul><li>Improve customer service. </li></ul><ul><li>Bundle equipment with contracts and promote its use. </li></ul><ul><li>Invest in cross platform applications e.g. on TV caller display. Increases stickiness for the end users </li></ul>10 Recommendations: For Telecommunications Operators:
  32. 32. <ul><li>Better Internet infrastructure. </li></ul><ul><li>Increase in broadband speeds. </li></ul><ul><li>Better compression technology. </li></ul><ul><li>High broadband penetration world-wide. </li></ul><ul><li>Increased high quality content. </li></ul><ul><li>Positive support from major telecoms. </li></ul><ul><li>Better interactive applications. </li></ul><ul><li>Advances in video-on-demand VoD storage capabilities. </li></ul><ul><li>The development of Secure Conditional Access CA /DRM solutions for IPTV </li></ul><ul><li>Next generation, intelligent IPTV set top boxes </li></ul>11 10 key developments for transition to IPTV
  33. 33. <ul><li>Who will provide IPTV ? Most major Telecoms due to having: </li></ul><ul><ul><li>Finance to upgrade their networks </li></ul></ul><ul><ul><li>Tremendous database & commercial knowledge of customers </li></ul></ul><ul><ul><li>Advanced methods of customer accounting and billing mechanisms </li></ul></ul><ul><li>The hybrid IPTV set top box: By 2010, m ost independent market analysts predict that 50% of the 30 Million deployed IPTV set top boxes will be hybrid, i.e. IPTV combined with some for of digital cable, terrestrial or satellite front end: </li></ul><ul><ul><li>For satellite broadcasters : An IPTV element in the unit will enable the inclusion of VoD ; </li></ul></ul><ul><ul><li>For Cable operators : The introduction of IP will reduce network costs by enabling both internet access and VoD services; </li></ul></ul><ul><ul><li>For Digital terrestrial operators : The premium services and interactivity offered through an IP return channel will reinforce their free-to-air television products and enable interactive ads. </li></ul></ul>12 Quick Facts Conclusions
  34. 34. <ul><li>IPTV is a secure closed system with premium content and managed QoS , particularly for video. The end consumers have unique personal profiles known to the operator enabling targeted marketing. </li></ul><ul><li>Internet TV is public and free. It complements IPTV because operators will typically have a parallel ISP broadband service offering alongside their dedicated TV service and the same subscriber will be therefore able to access, via the web, a plethora of generated video content uploaded from individuals or small operations. YouTube is an example of this. In marked comparison with IPTV , Internet TV is of limited quality. This is used by the consumer in several ways. The studios and online retailers hope that increasingly consumers will want to own digital copies of movies rather than the physical DVDs. It also means that video programme makers can go around the typical distribution model and go directly to the consumer. A second example is P2P (peer-to-peer) networking using file sharing platforms. </li></ul>12 Quick Facts Conclusions Is IPTV the same as Internet TV?
  35. 35. Questions?