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NEMsept09.ppt

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NEMsept09.ppt

  1. 1. Networked Media Any standards roadmap ahead? 2 nd Networked Media Forum St-Malo, 29 September 2009 Margot Dor ETSI
  2. 2. <ul><li>Multi platform delivery </li></ul>Couch potatoes are a minority <ul><li>On demand (linear, non-linear, catch-up…) </li></ul>
  3. 3. <ul><li>User generated/co-generated content </li></ul><ul><li>Interactivity </li></ul>
  4. 4. <ul><ul><li>We also know it used to be spaghettis… </li></ul></ul>Fixed Mobile Fixed/ Wireless Broadcast Satellite Transport Access
  5. 5. Now it’s more lasagna-like IP pipe Fixed Mobile Fixed/ Wireless Broadcast Satellite Transports Home networks Medical Banking Education Middleware/web services convergence
  6. 6. My silo (nicer than yours) ITEMS International Network Cable Radio - Sat Distribution Management Content + services management Format User Services Management and presentation BB Networks Distribution Management Content + services management Format User Services Management and presentation IP Distribution Management Content + services management Format User Services Management and presentation TV IP TV Mobile TV DVB-H … BB Networks Middleware Format Web applications and services IP Web TV Web Services
  7. 7. Dealing with life on life’s terms Enabling complex and hybrid content distribution topologies with QoE – QoS issues determined at each stage
  8. 8. The (very simplified) ecosystem Internet players Broadcasters, studios… Content provision & aggregation CEs/ STB suppliers Telcos ISPs CA vendors SW vendors
  9. 9. Players <ul><li>Meaning </li></ul><ul><li>Raise ARPU, lower development costs </li></ul><ul><li>Share of revenue </li></ul><ul><li>+ branding </li></ul><ul><li>+ content protection </li></ul><ul><li>Sell gear and control point (CPE) </li></ul><ul><li>Be (at the very least) the middleman </li></ul><ul><li>Operators: I want to monetize my network </li></ul><ul><li>Broadcasters: I want to broadcast programmes whatever the pipes </li></ul><ul><li>Media groups/studios: I want my share of online presence </li></ul><ul><li>Consumer Electronics: I can be the hub for (home) connectivity </li></ul><ul><li>Internet players: I am the future-and the future is open and free </li></ul>Online ad market 2008  24 billionUSD
  10. 11. <ul><li>Biodiversity OK-but how about Interoperability? </li></ul><ul><li>Reformatting content for N platforms  </li></ul><ul><li>who gets the bill? </li></ul><ul><li>Audience measurement and targeted advertizing </li></ul><ul><li>CDNs – Sharing control? </li></ul><ul><li>Hybrid broadcast-broadband </li></ul><ul><li>Content integrity (widgets…) </li></ul>
  11. 12. ETSI three-pronged strategy <ul><li>Cluster technical activities  user-centric cross platforms systems </li></ul><ul><li>Beef up the relationship with EU broadcast community </li></ul><ul><li>Partnership with other SDOs and forums on a global scale </li></ul>And indeed, ensure state of the art research has easy access to the standardization space.
  12. 13. (1)ERM TG17-B roadcast and ancillary communications equipment (2) and (3) SES-BSM-Broadband satellite Multimedia SES-SDR- Satellite Digital Radio (4) MBMS is in SA 1 to 6, RAN 1 to 3 and CT1 (5) TISPAN WG2- Architecture, WG3-Protocols ETSI cluster JTC Broadcast Tispan WG 2 & 3 (5) SES-SDR (3) 3GPP-MBMS (4) ERM-TG17 (1) MCD SES-BSM (2)
  13. 14. <ul><li>Allow non platform specific players to operate across multiple platforms, cost-efficiently </li></ul><ul><li>Broadcasters, studios, telcos, ISPs, Internet players, CEs… </li></ul><ul><ul><ul><li>Enable industry to make decisions based on business strategies, not on technology lock-ins </li></ul></ul></ul>

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