MXM vision


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MXM vision

  1. 1. The MXM vision Leonardo Chiariglione Presentation to MXM developers’ day London, 2009/06/30
  2. 2. The drivers of the “digital future” dream/1 <ul><li>First: the digital future dream </li></ul><ul><ul><li>Digital audio and video will mean more network, more services, more equipment, more users </li></ul></ul><ul><li>Telcos: </li></ul><ul><ul><li>Video commmunication in addition to speech (sure) </li></ul></ul><ul><ul><li>TV on telcos’ network (maybe) </li></ul></ul><ul><ul><li>Driver of the new optical infrastructure </li></ul></ul><ul><li>Broadcasters </li></ul><ul><ul><li>Better pictures and audio </li></ul></ul><ul><ul><li>More pictures and audio </li></ul></ul>09/06/30 The MXM vision
  3. 3. The drivers of the “digital future” dream/2 <ul><li>CE manufacturers </li></ul><ul><ul><li>More devices for more services </li></ul></ul><ul><li>IT manufacturers </li></ul><ul><ul><li>More servers to manage and serve digital assets </li></ul></ul><ul><li>IC manufacturers </li></ul><ul><ul><li>More and more intelligent silicon </li></ul></ul><ul><li>Telco manufacturers </li></ul><ul><ul><li>More and more intelligent network equipment </li></ul></ul>09/06/30 The MXM vision
  4. 4. MPEG the octopus <ul><li>Video compression </li></ul><ul><li>Audio compression </li></ul><ul><li>3D Graphics compression </li></ul><ul><li>Systems layer </li></ul><ul><li>Media composition </li></ul><ul><li>Transport </li></ul><ul><li>Media description </li></ul><ul><li>IPMP </li></ul>09/06/30 The lMXM vision
  5. 5. Multimedia Framework <ul><ul><li>Speech at 49th MPEG meeting, October 1999 </li></ul></ul><ul><ul><ul><li>“ Every human is potentially an element of a network involving billions of content providers, value adders, packagers, service providers, resellers, consumers ...” </li></ul></ul></ul><ul><ul><ul><li>Looks like web 2.0 ante litteram – but it is not (partly) </li></ul></ul></ul><ul><ul><li>MPEG-21 “Multimedia framework” is the suite of ISO/IEC standards providing the technologies that help realise the vision of diffuse trading of digital content </li></ul></ul><ul><ul><li>MPEG-21 is multi-year project involving hundreds of experts at the global level </li></ul></ul>09/06/30 The MXM vision
  6. 6. MPEG-21 fundamentals <ul><li>Digital Item: a structured digital object with a standard representation, identification and metadata </li></ul><ul><li>User: any Creator, End User or Intermediary that makes use of Digital Items in the MPEG-21 framework or interacts with other Users </li></ul>09/06/30 The MXM vision Transaction/Use/Relationship  Digital Item (Content)   Authorisation/Value Exchange  User A User B
  7. 7. Some MPEG-21 technologies 09/06/30 The The MXM vision Technology Purpose Digital Item XML structure for Resources, Metadata etc. Digital Item Identification Identification of DIs and components IPMP Components Rights Management and Protection Tools Rights Expression Language Language to express machine readable rights Rights Data Dictionary Semantics of verbs used in REL Digital Item Adaptation Information describing adaptation Event Reporting Request and communication of ERs Digital Item File Format File Format for DIs Digital Item Streaming Streaming Format for DIs And more…
  8. 8. From framework to platform <ul><li>The Digital Media Project (DMP) was established on 1 st December 2003 with the mission to </li></ul><ul><li>… promote continuing successful development, deployment and use of digital media that respect </li></ul><ul><ul><li>Creator and rights holders rights to exploit their works </li></ul></ul><ul><ul><li>End user wish to fully enjoy the benefits of digital media </li></ul></ul><ul><ul><li>Various value-chain player interest to provide products and services </li></ul></ul><ul><li>DMP has specified an “ Interoperable DRM Platform ” by </li></ul><ul><ul><li>Adopting most MPEG-21 technologies </li></ul></ul><ul><ul><li>Adding a few that were missing </li></ul></ul><ul><ul><li>Making an OSS implementation (Chillout®) </li></ul></ul>09/06/30 The MXM vision
  9. 9. Interoperable DRM Platform (IDP) specification v. 3.2 09/06/30 The MXM vision # 1 Value-Chain Functions and Requirements 2 Architecture 3 Interoperable DRM Platform 4 Use Cases and Value Chains 5 Registration and Certification Authorities 6 Terminology 7 Reference Software 8 End-to-end Conformance 9 Mapping of Traditional Rights and Usages to the Digital Space
  10. 10. A digital media value chain 09/06/30 The MXM vision Content Creation Device End-User Device End-User Device End-User Device Content Identific. Device Content Provider Device License Provider Device Domain Mgmt Device IPMP Tool Provider Device Device Identific. Device Domain Identific. Device 1 2 3 7 6 5 8 9 10 11 12 Role Verification Device 4 4 4 1 1
  11. 11. Chillout® 09/06/30 The MXM vision Devices Core P2P Media Framework Auxiliary OS + Java platform + dependencies CCD EUD CID CPD LPD DMD TPD DID DoID RVD Chillout software Libraries
  12. 12. From platform to middleware 09/06/30 The MXM vision 09/06/08 La proposta di Digital Media in Italia 2009/05/08 – Status report and prospects MXM Application 1 MXM Application 2 MXM Application 3 MXM Device MPEG21 File Engine Digital Item Engine REL Engine IPMP Engine Content Metadata Engine Media Frame- work Engine M3W Pts 2-7 Drivers, Accelerators, Controllers, etc. OS Orches-trator Engine MXM Application API ‏ MXM Engine APIs ‏ Other Engines HW Scene Engine Security Engine
  13. 13. A global market thanks to the MXM standard <ul><li>MXM applications run on all MXM devices thanks to the standard MXM application API </li></ul><ul><li>MXM devices play MXM applications thanks to the standard MXM architecture </li></ul><ul><li>MXM components are competitively produced thanks to the standard MXM components APIs </li></ul><ul><li>Innovative business models are deployed because media-handling value chains are ease to design and implement </li></ul>09/06/30 TheThe MXM vision
  14. 14. From Middleware to Terminal <ul><li>ITU-T SG 16 and MPEG, considering that </li></ul><ul><ul><li>The ITU-T has been working on the definition of IPTV infrastructure and components </li></ul></ul><ul><ul><li>MPEG has been working to develop enabling technologies, some of which that can be used for IPTV services </li></ul></ul><ul><li>have agreed on a joint project aimed at developing a common standard for “Advanced IPTV Terminal” (AIT) </li></ul>2009/06/30 The MXM vision
  15. 15. A vision for AIT <ul><li>Give users the ability to seamlessly </li></ul><ul><ul><li>Create </li></ul></ul><ul><ul><li>Publish </li></ul></ul><ul><ul><li>Distribute </li></ul></ul><ul><ul><li>Access </li></ul></ul><ul><ul><li>Pay/cash </li></ul></ul><ul><ul><li>Process </li></ul></ul><ul><ul><li>Re-distribute </li></ul></ul><ul><ul><li>Consume </li></ul></ul><ul><li>governed Advanced IPTV Services </li></ul>2009/06/30 The MXM vision
  16. 16. The benefits of Advanced IPTV Terminal <ul><li>With an AIT standard a user in a value chain can </li></ul><ul><ul><li>Perform the functions required by his role with a n AIT available from the market </li></ul></ul><ul><ul><li>Compose his own User Interface with User Interfaces of other value chain users </li></ul></ul><ul><ul><li>Be apprised of how his service/content is being used in a value chain </li></ul></ul><ul><ul><li>Concurrently access and consume services from different service and connectivity providers </li></ul></ul><ul><ul><li>Perform transactions with any payment service provider </li></ul></ul><ul><ul><li>Consume governed content from any content/service provider </li></ul></ul><ul><li>De-verticalisation of delivery, DRM and payment </li></ul>2009/06/30 The MXM vision
  17. 17. Open Media Marketplace (DMP) <ul><ul><li>Identify User </li></ul></ul><ul><ul><li>Identify Content </li></ul></ul><ul><ul><li>Manage Resource </li></ul></ul><ul><ul><li>Edit Resource </li></ul></ul><ul><ul><li>Manage Metadata </li></ul></ul><ul><ul><li>Deliver Content </li></ul></ul><ul><ul><li>Record Event </li></ul></ul><ul><ul><li>Host Site </li></ul></ul><ul><ul><li>Negotiate Rights </li></ul></ul><ul><ul><li>Promote Entity </li></ul></ul><ul><ul><li>Record Transaction </li></ul></ul><ul><ul><li>Record Default </li></ul></ul><ul><ul><li>Render Content </li></ul></ul><ul><ul><li>Convert Unit </li></ul></ul>09/06/30 The MXM vision Identify User Identify Content Manage Resource Edit Resource Manage Metadata Deliver Content Record Event Host Site Negotiate Rights Promote Entity Record Xaction Record Default Render Content Convert Unit User A User B
  18. 18. To know more… <ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>09/06/30 The MXM vision