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S mart and Ubiquitous Audio-visual and Multimedia Services  <ul><ul><li>Framework Program 7 for period 2011-2013 </li></ul...
Outline <ul><li>The Future for Smart and Ubiquitous Audio-Visual and Multimedia Services  </li></ul><ul><li>Challenges in ...
The Future for Smart and Ubiquitous Audio-visual  and Multimedia Services <ul><li>Increasing potential of Audio-visual and...
Different Challenges   1/2 <ul><li>Challenges in Architectural Evolution </li></ul><ul><ul><li>A convergent back-office ar...
Different Challenges   2/2 <ul><li>Challenges on Security and Users' Acceptability to Services  </li></ul><ul><ul><li>User...
<ul><li>Thank You…. </li></ul>
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Moustafa Hassnaa

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Moustafa Hassnaa

  1. 1. S mart and Ubiquitous Audio-visual and Multimedia Services <ul><ul><li>Framework Program 7 for period 2011-2013 </li></ul></ul><ul><ul><li>Consultation Workshop on &quot;Networked Media Systems&quot; </li></ul></ul>Hassnaa Moustafa, France Telecom R&D (Orange Labs) [email_address]
  2. 2. Outline <ul><li>The Future for Smart and Ubiquitous Audio-Visual and Multimedia Services </li></ul><ul><li>Challenges in Architectural Evolution </li></ul><ul><li>Network Challenges </li></ul><ul><li>Challenges on Security and Users' Acceptability to Services </li></ul><ul><li>Business Challenges </li></ul>
  3. 3. The Future for Smart and Ubiquitous Audio-visual and Multimedia Services <ul><li>Increasing potential of Audio-visual and Multimedia services </li></ul><ul><ul><li>Innovative & interactive services with social dimension, location-aware, and mobile </li></ul></ul><ul><ul><li>Digital TV and video applications are considered as major elements in entertainment applications </li></ul></ul><ul><li>Extending the entertainment domain </li></ul><ul><ul><li>Eeducation/“ Edutainment”: allowing for Eeducation through classical entertainment devices </li></ul></ul><ul><ul><li>Smart Cities: allowing to access multimedia content (including TV and video) anywhere in homes and outside homes in a ubiquitous manner (extending the home spheres) </li></ul></ul><ul><li>Context-Awareness Notion </li></ul><ul><ul><li>Each user could access his own services in his home and outside </li></ul></ul><ul><ul><li>User’s profile can follow him to any terminal and any place in an adaptive manner to the user and his surrounding environment </li></ul></ul>
  4. 4. Different Challenges 1/2 <ul><li>Challenges in Architectural Evolution </li></ul><ul><ul><li>A convergent back-office architecture across TV, mobile and Internet together with the existence of metadata (Long Term) </li></ul></ul><ul><ul><li>Defining, developing and standardizing a common architecture for a converged TV model among various actors that are concerned with this subject (network operators, service/content providers, equipments manufacturers including user personal equipments manufacturers …) - a convergence between IPTV and Internet TV (Medium Term) </li></ul></ul><ul><li>Network Challenges </li></ul><ul><ul><li>H uge bandwidth required to carry TV and video content </li></ul></ul><ul><ul><ul><li>Efficient networking dimensions and efficient caching mechanisms (Medium Term) </li></ul></ul></ul><ul><ul><li>IP address management. </li></ul></ul><ul><ul><ul><li>Efficient allocation of IP addresses, where it is always recommended to design an IP addressing scheme that support the chairing of common backend infrastructure components and to configure a separate IP subnet or pool of addresses for network resources which are specific to the delivery of each triple-play service (Long Term) </li></ul></ul></ul><ul><ul><li>Services quality especially presenting an obstacle for mobile TV and video. </li></ul></ul><ul><ul><ul><li>FTTH (Fiber To The Home) and LTE (Long Term Evolution) technologies and the continuous improvements in video codecs (Medium Term) </li></ul></ul></ul><ul><ul><li>Broadcast Model </li></ul></ul><ul><ul><ul><li>New broadcast Model allowing dynamic adaptation of content according to the users, devices and network contexts through adaptive and intelligent routing and transport protocols (Long Term) </li></ul></ul></ul>
  5. 5. Different Challenges 2/2 <ul><li>Challenges on Security and Users' Acceptability to Services </li></ul><ul><ul><li>Users’ acceptation </li></ul></ul><ul><ul><ul><li>Solutions for users’ privacy and personal information protection (Medium Term) </li></ul></ul></ul><ul><ul><li>Ergonomic APIs for simplifying users’ interaction with the system (Short Term) </li></ul></ul><ul><li>Business Challenges </li></ul><ul><ul><li>Co-existence of IPTV and the Internet TV through a smart business model </li></ul></ul><ul><ul><li>Contextualized and personalized services are expected to create new business opportunities allowing for B2B and B2B2C </li></ul></ul><ul><ul><ul><li>i) Service providers can sell the context-aware localized advertising information to content providers </li></ul></ul></ul><ul><ul><ul><li>ii) Businesses can purchase air time for their ads from content providers for the local area or the category </li></ul></ul></ul><ul><ul><ul><li>of clients they want to address </li></ul></ul></ul><ul><ul><ul><li>iii) Operators can monetize the bandwidth offered by their infrastructures through making each actor paying for the bandwidth used for his business. </li></ul></ul></ul><ul><ul><li>Smart cities open a new market for different actors </li></ul></ul><ul><ul><ul><li>Operators with vast experience of technology, marketing customer service and innovation, </li></ul></ul></ul><ul><ul><ul><li>Manufacturers and equipments vendors providing standardized networks elements and services platforms, </li></ul></ul></ul><ul><ul><ul><li>Content providers providing adapted content according to different contexts, and </li></ul></ul></ul><ul><ul><ul><li>A new actor who is the real estate developer for smart cities </li></ul></ul></ul>
  6. 6. <ul><li>Thank You…. </li></ul>

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