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Rick Sailor       IPTV and HD
 Amino Communications

                         US Telecom October 2, 2008




             ...
Introducing Amino
   Highlights:
   • Ranked # 1 by ABI Research in 2005, 2006 and 2007 in our market
   • Shipped in exce...
Agenda

    •    HD Purchasing Trends
    •    HD Delivery in the Home
    •    HD vs. SD
    •    Costs of Deploying IPTV...
Everyone’s Agenda




                  Revenue
                  $$$$$$
Amino Communications ©
Growth of IPTV is everywhere
                                 IPTV Markets

“The internet television market is set to expa...
HD Purchasing Trends - Today

    Significant existing HD Market with forecasted growth
    • 46% North American household...
HD Delivery within the home
                                                      IPTV STB forecast by product type. ABI R...
HD vs SD


                         Initial cost vs long term cost
                           Use of legacy equipment
    ...
Cost Of Deploying IPTV and HD


               $
           HD Services
                             Increased
           ...
Costs and Considerations for Deploying HD

                         Low-cost installation
                                ...
Considerations of HDTV services




                      Legacy             Business
                     Equipment      ...
Designing For A Digitally Connected Home




Amino Communications ©
Home Ethernet Options


        • CAT 5/6 wiring
        • MoCA
        • HPNAv3
        • Power Line
        • Wireless
 ...
Evolution in Bandwidth to enable Multi-Room TV
                    over Home Networks


              Bandwidth Mbps      ...
HDMI and Content Security

                                 •   Incorporates content security -
                          ...
Keys to Success in IPTV

  INCREASE               SEGMENT and target your IPTV service. Look to
 PENETRATION             t...
The Future


    • PVR – part of HD market

    • HD standards – support 720p and 1080i today

    • HD today (720p and 10...
The Future

    • Purchasing bias
      towards flat screen
      HDTV

    • Remove AV / Analog
      connectors

    • R...
Thank You



                           Amino Communications
                           Rick Sailor – VP of Sales, America...
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  1. 1. Rick Sailor IPTV and HD Amino Communications US Telecom October 2, 2008 www.aminocom.com Amino Communications ©
  2. 2. Introducing Amino Highlights: • Ranked # 1 by ABI Research in 2005, 2006 and 2007 in our market • Shipped in excess of 1.75 million IPTV STB’s • 1st MPEG-4 IPTV deployment in US • 1st to receive MPEGIF conformance • 1st High Definition IPTV deployments in US and Northern Europe • 1st integration of HD gaming applications in an IP STB • Launch 100% digital IPTV STB, June 2008 Key Facts: • Established in 1997 • Flotation on London Stock Exchange: June 2004 • Global Company – Headquarters in the UK, Offices worldwide • Market presence in over 80 countries Amino Communications ©
  3. 3. Agenda • HD Purchasing Trends • HD Delivery in the Home • HD vs. SD • Costs of Deploying IPTV and HD • HDMI and Content Security • Home Networking • The Future Amino Communications ©
  4. 4. Everyone’s Agenda Revenue $$$$$$ Amino Communications ©
  5. 5. Growth of IPTV is everywhere IPTV Markets “The internet television market is set to expand from 1.9m subscribers in 2004 to 25.3m worldwide in 2008” - Multimedia Research Group Residential IPTV and VoD IPTV enables telecoms and other operators to generate additional revenues by providing new services over their existing network with a “triple-play” bundle offering of voice, data and video Hospitality & Healthcare IPTV allows hotels & hospitals to obtain revenues by providing residents with on-demand PPV movies and programmes, music downloads, gaming, digital radio, messaging and internet access Education & Enterprise The use of IPTV in enterprise and education enables delivery of seminars, information and promotional material, exactly where and when it is needed, over both low and high-speed networks Amino Communications ©
  6. 6. HD Purchasing Trends - Today Significant existing HD Market with forecasted growth • 46% North American household HD ready (81% 2010) • 21% European households HD ready (48% 2010) Barriers to HD penetration being removed • 320 WW HD channels (500 by 2010) • Falling HDTV prices (Blu-ray, games consoles, STBs) IPTV operators addressing HD Market • 71% IPTV STB sold will be HD capable by 2010 Amino Communications ©
  7. 7. HD Delivery within the home IPTV STB forecast by product type. ABI Research. 100% 2009 forecast*: HD-only: 41% 80% % of Total STBs HD & PVR: 31% 60% 40% 2010 forecast: 20% HD-only: 48% 0% HD & PVR: 52% 2006 2007 2008 2009 2010 Basic HD-Only PVR-Only HD & PVR Expansion in 2009 beyond the living room in the US** 61% of HD TVs in living room 39% in rest of the house *Source: ABI Research **Source: The Diffusion Group Amino Communications ©
  8. 8. HD vs SD Initial cost vs long term cost Use of legacy equipment Available HD content SD Network Support of HD Traditional Long Term Strategy HD Analog/AV Amino Communications ©
  9. 9. Cost Of Deploying IPTV and HD $ HD Services Increased profit Gaming Installation Video On Demand Multi-room PVR Self Install Equipment Installation costs Basic Telco package Amino Communications ©
  10. 10. Costs and Considerations for Deploying HD Low-cost installation Telco Premium HD content Multiroom and/or PVR HD vs SD Content protection CapEx and OpEx Amino Communications ©
  11. 11. Considerations of HDTV services Legacy Business Equipment Model Network HD Content Bandwidth Amino Communications ©
  12. 12. Designing For A Digitally Connected Home Amino Communications ©
  13. 13. Home Ethernet Options • CAT 5/6 wiring • MoCA • HPNAv3 • Power Line • Wireless • Home RF option (gateway) Amino Communications ©
  14. 14. Evolution in Bandwidth to enable Multi-Room TV over Home Networks Bandwidth Mbps HD 90 becomes viable Coax/phone SD Wireless 60 becomes viable Powerline Required for 30 3 HD TVs Required for 3 SD TVs 0 00 01 02 03 04 05 06 07 08 Year Amino Communications ©
  15. 15. HDMI and Content Security • Incorporates content security - High Definition Content Protection, also known as HDCP • HDMI supports Dolby audio and video on the same cable. • Standard for all future HD TV’s • Unique benefits for Telcos – Improved content protection – Simplified installation – Reduce CAPEX. Amino Communications ©
  16. 16. Keys to Success in IPTV INCREASE SEGMENT and target your IPTV service. Look to PENETRATION target subscriber growth beyond the initial uptake INCREASE EXTEND your services with more revenue ARPU generating applications like HD, VOD, Gaming, etc. REDUCE EMPOWER your customer to control their viewing CHURN experience. REDUCE STREAMLINE total CAPEX COSTS Amino Communications ©
  17. 17. The Future • PVR – part of HD market • HD standards – support 720p and 1080i today • HD today (720p and 1080i) offers an enhanced viewing experience over SD • Future HD technologies (1080p) – bandwidth intensive Amino Communications ©
  18. 18. The Future • Purchasing bias towards flat screen HDTV • Remove AV / Analog connectors • Removal of connectors allows for small form HD & factor STB’s. HD PVR SD • Reduce STB CAPEX Amino Communications ©
  19. 19. Thank You Amino Communications Rick Sailor – VP of Sales, Americas rsailor@aminocom.com Amino Communications ©

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