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Thai-Fi Outfits Four-Star Hotels in Bangkok
with New Ruckus MediaFlex Hotspot System
New Multimedia Wi-Fi Hotspot Requirements Drive Need for Smart Wi-Fi Systems
that Fill the Gap Between the Low and High Ends of the Market
SUNNYVALE, CA, February 26, 2007 – Ruckus Wireless today announced that Thai-Fi, a leading
wireless networking company in Thailand, has standardized on the new Ruckus MediaFlex
Hotspot product (see related release) to enable “smart Wi-Fi” connectivity and support emerging
multimedia services in several large, four-star hotels and serviced apartments in Bangkok.
Thai-Fi has installed the MediaFlex HS throughout the Siri Sathorn, a 120-room, 19-story serviced
residence, the Sukhothai, a 280-unit, four-story hotel complex and the Frasier Suites Urbana
Sathorn, a-250 unit, 35-story residential building.
“The innovation happening with handheld devices and the expectation by users for a reliable Wi-
Fi connection anywhere are driving profound changes in the hot spot market everywhere,” said
Carl Rubin, co-founder and business director of Thai-Fi.
After extensive testing, Thai-Fi selected the Ruckus MediaFlex HS to solve three primary
problems: poor Wi-Fi coverage from thick concrete walls and metal construction, performance
limitations caused by interference and the inability of current Wi-Fi products to support
multimedia applications such as IP video and a high density of voice calls over Wi-Fi.
According to Thai-Fi, new IP-based multimedia services such as IPTV being offered by Thailand's
True Move and ADC's Buddy Broadband, as well as voice over Wi-Fi, are now coming to market
in Thailand. These services, which can run over wireless networks, give hotels and apartments
an alternative to more traditional voice, cable or satellite TV systems. However, the current state
of Wi-Fi technology doesn’t support the reliable transport of these delay-sensitive services.
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“We were basically stuck with two choices – featureless consumer products at the low end or
expensive overkill enterprise systems at the high end,” said Rubin. “There was this glaring gap
for an affordable, yet feature-rich Wi-Fi system that could support demanding new applications
and users. After testing a number of consumer and enterprise-grade systems it was clear that
Ruckus Wireless had the only Wi-Fi system that could really fill this gap.”
The Ruckus MediaFlex HS is a multimedia Wi-Fi system developed specifically for hot spots as
well as larger multi-dwelling unit (MDU) building deployments, and offers a unique collection of
features and capabilities not available with low-cost consumer-grade Wi-Fi access points or
expensive enterprise systems. Among these new capabilities are a custom antenna array
optimized for dynamic and dense Wi-Fi environments, advanced quality of service features that
allow multiple virtual networks and different traffic types to be reliably streamed over the same
system, and sophisticated remote spectrum management that gives operators unprecedented
visibility into hotspot RF environments.
A Simple Wi-Fi Problem
Thai-Fi had a simple problem: they wanted good Wi-Fi coverage throughout three four-star
hotels in Bangkok without having to install equipment inside guest rooms or having to deploy a
large number of access points throughout each hotel. The hotels were particularly challenging
due to thick concrete wall, metal and glass construction.
“Our first and foremost concern was just to provide good, reliable Wi-Fi coverage with the fewest
number of APs and the least amount of disruption to guests,” said Jacob Robfogel, Thai-Fi's co-
founder and chief technical officer. “The MediaFlex was unique in that it not only provides
extended range and avoids interference but can also be remotely managed.”
Preliminary testing by Thai-Fi revealed that with conventional Wi-Fi technology a single AP for
every two rooms would be necessary to provide adequate coverage throughout the property.
This caused Thai-Fi to be concerned about the number of APs that would be necessary and the
interference among the APs that would be caused.
With Ruckus MediaFlex HS, Thai-Fi found that a single AP could provide stable Wi-Fi
connectivity to twice as many rooms, thereby minimizing cost and interference while delivering
stable user connectivity.
Thai-Fi was also interested in using the Wi-Fi network to provide virtual network services. The
virtual networking capabilities within the MediaFlex HS gives Thai-Fi the power to create a
separate closed and secure network that the hotel can use for video surveillance while using the
same system to provide free Internet access, premium VoIP connectivity and IP-based video
“The MediaFlex HS functions very much like a multi-services platform allowing us to create
discrete SSIDs and assign policies and quality of service parameters for each SSID,” said
Robfogel noted that to find this functionality on another Wi-Fi system would require moving to
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more expensive enterprise systems that still don’t provide extended range and multimedia
support required. “Most of the features you find in these enterprise systems aren’t necessary for a
hospitality deployment, so finding a right mix at the right price has been impossible, until now.”
About Ruckus Wireless, Inc.
Based in Sunnyvale, California, Ruckus Wireless is a next-generation Wi-Fi company credited with
pioneering “Smart Wi-Fi” technology. Named a 2007 Technology Pioneer by the World Economic Forum,
Ruckus Wireless was formed in 2004 at Sequoia Capital. The company designs, develops and markets
industrial strength Wi-Fi systems that provide reliable distribution of delay-sensitive multimedia content
and services over standard 802.11 technology. Its flagship product, MediaFlex NG, is used by more than
125 broadband operators around the world to extend digital services such as IPTV throughout the home
without wires. The company’s patent-pending hardware and software technologies deliver predictable
performance, extended range and real-time adaptability to changing Wi-Fi environments. The company
has raised approximately $32 million in financing from premier venture capital investors, consumer
electronics companies and broadband operators. Ruckus Wireless is led by president and CEO Selina Lo.
For more information, visit the company’s Web site at http://www.ruckuswireless.com.
Based in Bangkok, Thailand, Thai-Fi is a leading wireless networking company which designs, installs,
owns and operates some of the largest building-wide Wi-Fi networks in the Kingdom. The company has
focused on "unwiring" hospitality sector properties and is now venturing outdoors, recently winning a bid
for a pilot metro mesh deployment for one of Thailand's leading telecom entities. The company also
provides networking services for the corporate enterprise market and is developing solutions to bridge the
digital divide for rural communities using wireless broadband solutions Learn more at www.thai-fi.com.