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Media Contacts


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Media Contacts

  1. 1. P R E S S R E L E A S E Media Contacts David Callisch Ruckus Wireless +1-408-504-5487 mobile Nancy Hill RealTime Communications +1-510-733-6228 office +1-415-309-5185 mobile Thai-Fi Outfits Four-Star Hotels in Bangkok with New Ruckus MediaFlex Hotspot System New Multimedia Wi-Fi Hotspot Requirements Drive Need for Smart Wi-Fi Systems that Fill the Gap Between the Low and High Ends of the Market SUNNYVALE, CA, February 26, 2007 – Ruckus Wireless today announced that Thai-Fi, a leading wireless networking company in Thailand, has standardized on the new Ruckus MediaFlex Hotspot product (see related release) to enable “smart Wi-Fi” connectivity and support emerging multimedia services in several large, four-star hotels and serviced apartments in Bangkok. Thai-Fi has installed the MediaFlex HS throughout the Siri Sathorn, a 120-room, 19-story serviced residence, the Sukhothai, a 280-unit, four-story hotel complex and the Frasier Suites Urbana Sathorn, a-250 unit, 35-story residential building. “The innovation happening with handheld devices and the expectation by users for a reliable Wi- Fi connection anywhere are driving profound changes in the hot spot market everywhere,” said Carl Rubin, co-founder and business director of Thai-Fi. After extensive testing, Thai-Fi selected the Ruckus MediaFlex HS to solve three primary problems: poor Wi-Fi coverage from thick concrete walls and metal construction, performance limitations caused by interference and the inability of current Wi-Fi products to support multimedia applications such as IP video and a high density of voice calls over Wi-Fi. According to Thai-Fi, new IP-based multimedia services such as IPTV being offered by Thailand's True Move and ADC's Buddy Broadband, as well as voice over Wi-Fi, are now coming to market in Thailand. These services, which can run over wireless networks, give hotels and apartments an alternative to more traditional voice, cable or satellite TV systems. However, the current state of Wi-Fi technology doesn’t support the reliable transport of these delay-sensitive services. -more-
  2. 2. P R E S S R E L E A S E “We were basically stuck with two choices – featureless consumer products at the low end or expensive overkill enterprise systems at the high end,” said Rubin. “There was this glaring gap for an affordable, yet feature-rich Wi-Fi system that could support demanding new applications and users. After testing a number of consumer and enterprise-grade systems it was clear that Ruckus Wireless had the only Wi-Fi system that could really fill this gap.” The Ruckus MediaFlex HS is a multimedia Wi-Fi system developed specifically for hot spots as well as larger multi-dwelling unit (MDU) building deployments, and offers a unique collection of features and capabilities not available with low-cost consumer-grade Wi-Fi access points or expensive enterprise systems. Among these new capabilities are a custom antenna array optimized for dynamic and dense Wi-Fi environments, advanced quality of service features that allow multiple virtual networks and different traffic types to be reliably streamed over the same system, and sophisticated remote spectrum management that gives operators unprecedented visibility into hotspot RF environments. A Simple Wi-Fi Problem Thai-Fi had a simple problem: they wanted good Wi-Fi coverage throughout three four-star hotels in Bangkok without having to install equipment inside guest rooms or having to deploy a large number of access points throughout each hotel. The hotels were particularly challenging due to thick concrete wall, metal and glass construction. “Our first and foremost concern was just to provide good, reliable Wi-Fi coverage with the fewest number of APs and the least amount of disruption to guests,” said Jacob Robfogel, Thai-Fi's co- founder and chief technical officer. “The MediaFlex was unique in that it not only provides extended range and avoids interference but can also be remotely managed.” Preliminary testing by Thai-Fi revealed that with conventional Wi-Fi technology a single AP for every two rooms would be necessary to provide adequate coverage throughout the property. This caused Thai-Fi to be concerned about the number of APs that would be necessary and the interference among the APs that would be caused. With Ruckus MediaFlex HS, Thai-Fi found that a single AP could provide stable Wi-Fi connectivity to twice as many rooms, thereby minimizing cost and interference while delivering stable user connectivity. Thai-Fi was also interested in using the Wi-Fi network to provide virtual network services. The virtual networking capabilities within the MediaFlex HS gives Thai-Fi the power to create a separate closed and secure network that the hotel can use for video surveillance while using the same system to provide free Internet access, premium VoIP connectivity and IP-based video services. “The MediaFlex HS functions very much like a multi-services platform allowing us to create discrete SSIDs and assign policies and quality of service parameters for each SSID,” said Robfogel. Robfogel noted that to find this functionality on another Wi-Fi system would require moving to -more-
  3. 3. P R E S S R E L E A S E more expensive enterprise systems that still don’t provide extended range and multimedia support required. “Most of the features you find in these enterprise systems aren’t necessary for a hospitality deployment, so finding a right mix at the right price has been impossible, until now.” ### About Ruckus Wireless, Inc. Based in Sunnyvale, California, Ruckus Wireless is a next-generation Wi-Fi company credited with pioneering “Smart Wi-Fi” technology. Named a 2007 Technology Pioneer by the World Economic Forum, Ruckus Wireless was formed in 2004 at Sequoia Capital. The company designs, develops and markets industrial strength Wi-Fi systems that provide reliable distribution of delay-sensitive multimedia content and services over standard 802.11 technology. Its flagship product, MediaFlex NG, is used by more than 125 broadband operators around the world to extend digital services such as IPTV throughout the home without wires. The company’s patent-pending hardware and software technologies deliver predictable performance, extended range and real-time adaptability to changing Wi-Fi environments. The company has raised approximately $32 million in financing from premier venture capital investors, consumer electronics companies and broadband operators. Ruckus Wireless is led by president and CEO Selina Lo. For more information, visit the company’s Web site at About Thai-Fi Based in Bangkok, Thailand, Thai-Fi is a leading wireless networking company which designs, installs, owns and operates some of the largest building-wide Wi-Fi networks in the Kingdom. The company has focused on "unwiring" hospitality sector properties and is now venturing outdoors, recently winning a bid for a pilot metro mesh deployment for one of Thailand's leading telecom entities. The company also provides networking services for the corporate enterprise market and is developing solutions to bridge the digital divide for rural communities using wireless broadband solutions Learn more at -more-