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Kathryn O’Donoghue/Claire Ayles
Johnson King Public Relations
+ (0)207 357 7799 / + (0)7780 691648
EMBARGOED for Monday, October 9, 2006
Ruckus Wireless Lands Belgacom Deal
Belgium’s National Provider Standardizes on Ruckus “Smart Wi-Fi”
to Let Consumers Install IPTV Where and When They Want
SUNNYVALE, CA, October 9, 2006 – Ruckus Wireless, credited with pioneering “smart Wi-Fi,” today
announced that it has been selected by Belgium’s national telecom provider, Belgacom, to supply in-
home “smart Wi-Fi” systems to support its popular digital broadband TV service – Belgacom TV.
The Ruckus smart Wi-Fi system, MediaFlex NG (see related release), is the-first-of-its-kind in-home
wireless platform that uses patent-pending technology to increase the reliability of Wi-Fi signals,
extend their range and automatically steer them around interference in real-time.
Based on the Ruckus MediaFlex system, Belgacom’s new in-home Wi-Fi service is now available to
Belgium’s four million households, giving consumers the freedom to watch television anywhere in
their home over standard Wi-Fi while using the Internet, and other digital broadband services.
Belgacom is one of Europe’s leading and fastest growing IPTV providers. Offering IPTV services to
nearly 100,000 customers today, over the next 18 months, Belgacom expects to significantly ramp its
Belgacom is leveraging advances in Wi-Fi technology, developed by Ruckus Wireless, to create a new
model for delivering, enabling and distributing television services within the home. The Ruckus
MediaFlex system lets Belgacom give consumers opportunity to purchase and install the system when
and where they want thereby avoiding the installation costs and delays typically associated with
turning on a television service
“The market is demanding a better model for enabling new digital services within the home - one that
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is as revolutionary as the services themselves - and this is it,” said Robin Bellière, product manager of
Residential Terminals at Belgacom.
“Consumers simply don’t want to wait for installers to enable their television service or rewire their
homes, and why should they? Instead of having to arrange, pay and wait for a technician, consumers
can now simply purchase the Ruckus MediaFlex system when they want to enable TV and install the
system anywhere in a matter of minutes,” Bellière concluded.
According to Belgacom, approximately 60 percent of its triple play customers choose self-installation.
The Ruckus MediaFlex system is pre-configured for Belgacom and its customers and can be installed
in a matter of minutes. Belgacom will continue to offer a wired option that requires a technician to
come to the home to install Ethernet cabling over the course of two to three hours.
Belgacom is offering consumers the Ruckus MediaFlex system at a one-time nominal cost in lieu of
cable installation. It is also making the system available in some 150 Belgacom retail and dealer outlets.
“The technical innovations we’ve made with Wi-Fi are enabling a whole new era in multimedia
distribution and consumption within the home,” said Selina Lo, president and CEO of Ruckus
Wireless. “Belgacom is clearly capitalizing on these technology advances to provide consumers with a
better in-home experience while cutting costs and increasing revenue at the same time.”
Belgacom TV, Better than Chocolate
Belgacom has offered IPTV services through Belgacom TV since June 2005 throughout Belgium.
Belgacom delivers more than 70 IPTV channels through its “Classic +” service including national and
range of international channels for 9.95€ per month (plus 6€ rental of a set top box). In addition,
Belgacom TV offers the “Select” package of 15 new channels for €14.94 per month as well as on-
demand services with more than 300 movies available from €2 to €5 per movie.
Belgacom provides IPTV, and other triple play services, over an advanced copper/fiber infrastructure
that delivers 9 to 15 Mbps of capacity over ADSL2+ and VDSL technology. Over this infrastructure,
IPTV is multicast to consumers using MPEG-2 compression technology and in the future, MPEG-4.
Each MPEG-2 IPTV channel consumes approximately four megabits of broadband capacity.
Solving the Last 100 Meters
The Ruckus MediaFlex system is being used by Belgacom to solve a prevalent problem facing
broadband providers around the world – the last 100 meters. Advances in data compression and high
speed broadband delivery has created new methods through which multimedia services are being
delivered to consumers. Content and service providers have begun using high-speed computer
networks to deliver digital voice, video and data services over the broadband connection coming into
However moving this digital information around the home requires a reliable and high-speed
computer network. And while Wi-Fi is the widely preferred consumer technology of choice within
the home, it was never developed to be reliable enough to meet the stringent requirements for real-
time, streaming applications such as IPTV. This has now changed.
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Unlike best-effort consumer Wi-Fi products, the Ruckus MediaFlex system is a next generation carrier-
class Wi-Fi system designed to reliably transmit flicker-free digital TV throughout the home. It uses a
sophisticated smart antenna and quality of service system that steers Wi-Fi signals around interference
and obstacles in real time while giving providers the ability to remotely monitor and manage customer
Wi-Fi environment – something heretofore not possible.
About Ruckus Wireless, Inc.
Founded in June 2004 and headquartered in Sunnyvale, California, Ruckus Wireless is credited with developing
the first “smart Wi-Fi” system that enables reliable transmission of digital video over standards-based in-home
wireless networks. The company's patent-pending hardware and software technologies improve the
performance, range and predictability of wireless networks in the home, extending all the benefits of Wi-Fi to
consumers’ television viewing and enabling service providers to deliver ‘triple play’ services of voice, video and
data over one broadband connection. The company, named to the 2006 “Fast 50” by Fast Company magazine
and the 2006 Red Herring 100, has raised approximately $30 million in two rounds of venture financing from
top investors including Sequoia Capital, Motorola Ventures, Sutter Hill Ventures, T-Online Venture Fund, WK
Technology Fund and Investor AB. Ruckus Wireless is led by Selina Lo, CEO, named in 2005 by Light Reading
magazine as “Industry Statesman of the Year” and Dominic Orr, Chairman of the Board. For more information,
visit the company's web site at http://www.ruckuswireless.com