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AT&T Yellow Pages Southwestern Regional Business Matchmaking  Aug. 2, 2006
Steve Herrera AT&T Yellow Pages Regional Vice President – Sales
AT&T Yellow Pages World’s Largest  Directory Operation   With most experience in U.S. (128 years) Print Yellow Pages 750 t...
Industry overview Where consumers say they turn first for information on local businesses Source: Kelsey Group
<ul><li>We are in the directional advertising business </li></ul><ul><ul><li>Bringing together sellers and buyers who are ...
AT&T Yellow Pages  <ul><li>We are directional advertising experts  offering small- and medium-size businesses  One-stop, C...
AT&T  Print  Yellow Pages <ul><li>Print Usage and Reach stable </li></ul><ul><ul><li>Print references stable for last 5 ye...
The Houston AT&T Yellow Pages <ul><li>Distribution of 3.58 Million Books </li></ul><ul><li>New Residences & Businesses / O...
<ul><li>YELLOWPAGES.COM   </li></ul><ul><li>Most intuitive brand </li></ul><ul><li>Right distribution partners </li></ul><...
One-stop shop for your directional advertising needs   +   Most-used print Yellow Pages in our markets +   A leading Inter...
AT&T Yellow Pages <ul><li>Directional advertising leader: </li></ul><ul><li>--  One company </li></ul><ul><li>-- One rep <...
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Maximizing Exposure with the Yellow Pages

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Maximizing Exposure with the Yellow Pages

  1. 1. AT&T Yellow Pages Southwestern Regional Business Matchmaking Aug. 2, 2006
  2. 2. Steve Herrera AT&T Yellow Pages Regional Vice President – Sales
  3. 3. AT&T Yellow Pages World’s Largest Directory Operation With most experience in U.S. (128 years) Print Yellow Pages 750 titles, 110m copies, 13 states Internet Yellow Pages Web Sites & Search Engine Solutions
  4. 4. Industry overview Where consumers say they turn first for information on local businesses Source: Kelsey Group
  5. 5. <ul><li>We are in the directional advertising business </li></ul><ul><ul><li>Bringing together sellers and buyers who are “Ready to Buy” </li></ul></ul><ul><ul><li>Traditional print Yellow Pages directories </li></ul></ul><ul><ul><li>Evolving Electronic Directories </li></ul></ul><ul><li>Higher value than other forms of advertising </li></ul><ul><ul><li>Pure permission based </li></ul></ul><ul><ul><li>100% engaged audience </li></ul></ul><ul><ul><li>High, provable value </li></ul></ul><ul><li>This market will grow nearly 40% by 2010 </li></ul>Industry overview $41.4 billion $29.7 billion $41.4 billion $29.7 billion “ Directional” Advertising Market Source: Kelsey
  6. 6. AT&T Yellow Pages <ul><li>We are directional advertising experts offering small- and medium-size businesses One-stop, Complete Solutions : </li></ul><ul><ul><li>Print Yellow Pages </li></ul></ul><ul><ul><li>Internet Yellow Pages </li></ul></ul><ul><ul><li>(and future media, such as wireless and IPTV) </li></ul></ul><ul><ul><li>Web Site design & hosting </li></ul></ul><ul><ul><li>Search Engine Marketing </li></ul></ul>
  7. 7. AT&T Print Yellow Pages <ul><li>Print Usage and Reach stable </li></ul><ul><ul><li>Print references stable for last 5 years </li></ul></ul><ul><ul><li>18-24 year olds use print YP 30% more than average consumer </li></ul></ul><ul><li>Half of all adults use print YP every week </li></ul><ul><li>70% make a purchase; spend 25% more </li></ul><ul><li>High ROI for advertisers </li></ul><ul><ul><li>National 20:1 </li></ul></ul><ul><ul><li>Local 12:1 </li></ul></ul>
  8. 8. The Houston AT&T Yellow Pages <ul><li>Distribution of 3.58 Million Books </li></ul><ul><li>New Residences & Businesses / Other distribution outlets throughout Houston </li></ul><ul><li>By far, the Usage Leader in the area </li></ul><ul><li>13.1M references per month (424,000 per day) </li></ul><ul><li>AT&T Yellow Pages directories </li></ul><ul><li>attract consumers who are </li></ul><ul><li>“ READY TO BUY” </li></ul>
  9. 9. <ul><li>YELLOWPAGES.COM </li></ul><ul><li>Most intuitive brand </li></ul><ul><li>Right distribution partners </li></ul><ul><ul><li>AOL, Switchboard, Yahoo! Local, Yahoo! Yellow Pages, AnyWho.com </li></ul></ul><ul><li>National ad campaign </li></ul><ul><li>Web Sites / e-Stores </li></ul><ul><li>Search Engine Solutions </li></ul>Internet Advertising Solutions Searches 1.2B 750M 244M
  10. 10. One-stop shop for your directional advertising needs + Most-used print Yellow Pages in our markets + A leading Internet Yellow Pages + Simple online search products = Best solutions for local & national advertisers
  11. 11. AT&T Yellow Pages <ul><li>Directional advertising leader: </li></ul><ul><li>-- One company </li></ul><ul><li>-- One rep </li></ul><ul><li>-- One-stop solution </li></ul>

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