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Mark Winter EVP, Information Technology


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Mark Winter EVP, Information Technology

  1. 2. <ul><li>Mark Winter </li></ul><ul><li>EVP, Information Technology </li></ul><ul><li>Deluxe North America </li></ul>
  2. 3. Agenda <ul><li>Introduction </li></ul><ul><li>Deluxe Overview </li></ul><ul><li>Today’s Business </li></ul><ul><li>Tomorrow’s Business </li></ul><ul><li>Summary </li></ul>
  3. 4. Distribution Today <ul><li>Physical / Theatrical </li></ul><ul><li>DVD’s </li></ul><ul><li>Airline </li></ul><ul><li>Television </li></ul><ul><li>Other – Internet, VOD </li></ul>
  4. 5. Back-up Slides Company Overview
  5. 6. Introduction to Deluxe <ul><li>Established in 1915 as the film and camera department of the Fox Film Corporation </li></ul><ul><li>Rank acquired Deluxe in 1990 </li></ul><ul><li>Separation from Rank </li></ul><ul><li>Laboratories in Los Angeles, Toronto, London, Rome, Barcelona, Madrid and Sydney </li></ul><ul><li>Growing Creative Services </li></ul>
  6. 7. Content Value Chain By Function and Company Film Labs Creative Services Release Printing (Film Lab) Compression & Authoring (Deluxe Digital Studios) Physical Distribution (ETS / DFS) DVD Replication & Distribution (Deluxe Media Services) Theatrical Master (EFILM / Capital FX) Theatrical Post- Production (DSP / Capital FX) Not Deluxe Film Physical Distribution Film Capture Develop Film (Film Labs) Digital Asset Management (Deluxe Digital Media ) Digital Distribution (Deluxe Digital Media)
  7. 8. Film Laboratory Customer Relationships Studio North America        Australia/Asia       Europe                     Australia/Asia       Europe              Distribution
  8. 9. Creative Services Customer Relationships Studio DDS           EFILM           Capital FX DSP                    
  9. 10. Capacity / Locations <ul><li>Worldwide Leader </li></ul><ul><ul><li>5 billion feet+ in 2005 </li></ul></ul><ul><li>Day and date release capacity </li></ul><ul><ul><li>Spiderman (14,000 prints) </li></ul></ul><ul><ul><li>Star Wars 2 (13,800 prints) </li></ul></ul><ul><ul><li>Star Wars 3 (14,000 prints) </li></ul></ul><ul><li>Locations </li></ul><ul><ul><li>Hollywood </li></ul></ul><ul><ul><li>Toronto </li></ul></ul><ul><ul><li>London </li></ul></ul><ul><ul><li>Rome </li></ul></ul><ul><ul><li>Barcelona </li></ul></ul><ul><ul><li>Sydney </li></ul></ul><ul><ul><li>Madrid </li></ul></ul>
  10. 11. The One-Stop Shop <ul><li>Post Production Services </li></ul><ul><ul><li>Dailies, Answer Prints, Intermediates, Sound </li></ul></ul><ul><li>Release Print Operations </li></ul><ul><ul><li>Feature / Trailer Release Prints, Forensic Coding </li></ul></ul><ul><li>Print Logistics & Delivery </li></ul><ul><ul><li>Print Control, Theatrical Distribution, Trailer Placement </li></ul></ul><ul><li>Exhibitor Services </li></ul><ul><ul><li>Trailer Breakdown / Fulfillment, One Sheets, Standees </li></ul></ul>
  11. 12. FCT – Theatrical Release, Statistics <ul><li>Used 100% on all Major Releases by: Fox, Paramount, MGM, Miramax, New Line, Sony </li></ul><ul><li>More than 200 Theatrical Releases since deployment summer 2003 </li></ul><ul><li>99.9% success on tracking pirated material to source </li></ul><ul><ul><li>90% camcorded from theatre </li></ul></ul><ul><ul><li>5% telecine </li></ul></ul><ul><ul><li>5% misc. </li></ul></ul>
  12. 13. Overview of Anti-Piracy Services <ul><li>WebWatch services </li></ul><ul><li>Internet surveillance 24 x7 in search of illegal files </li></ul><ul><li>Download and reporting services to identify sources </li></ul><ul><li>Average 50 unique versions per title </li></ul><ul><li>Unique forensic data mining to map the illegal chain of custody </li></ul>
  13. 14. Overview of Creative Services: Principal Services <ul><ul><li>DVD compression, encoding and authoring </li></ul></ul><ul><ul><li>Content production / multi-media </li></ul></ul><ul><ul><li>DVD menu design / production </li></ul></ul><ul><ul><li>Subtitling </li></ul></ul><ul><ul><li>Digital intermediates / digital dailies </li></ul></ul><ul><ul><li>Scanning / recording services </li></ul></ul><ul><ul><li>Digital Asset Management </li></ul></ul><ul><ul><li>Format repurposing and QC services </li></ul></ul><ul><ul><li>Digital Cinema, IPTV, VOD </li></ul></ul><ul><ul><li>Sound re-recording / editing / mixing </li></ul></ul><ul><ul><li>HD / SD dailies / mastering </li></ul></ul><ul><ul><li>Academy screeners </li></ul></ul><ul><ul><li>Web watch </li></ul></ul><ul><ul><li>Content storage (physical + digital) </li></ul></ul><ul><ul><li>B2B web development </li></ul></ul><ul><ul><li>Trailer breakdown </li></ul></ul><ul><ul><li>Fulfillment services </li></ul></ul>Deluxe Digital Studios (DDS) EFILM Deluxe Sound & Picture (DSP) Deluxe Media Management (DMM) Deluxe Digital Media
  14. 15. EFILM Overview – Creating the Source Master <ul><li>Digital Intermediates (“DI’s”) enable filmmakers to color correct and finish movies in a digital platform </li></ul><ul><li>Deliver creative flexibility not possible in a film environment </li></ul><ul><li>DI is source for release printing, home video and digital cinema masters </li></ul><ul><li>Digital intermediate technology rapidly penetrated Hollywood; further rapid digital growth anticipated </li></ul>
  15. 16. Deluxe Digital Media Overview – Digital Distribution Network <ul><li>2002: Start up business </li></ul><ul><li>Strategic entry into digital asset management </li></ul><ul><li>145,000 video elements managed </li></ul><ul><li>Digitization of post theatrical and TV libraries into data files </li></ul><ul><li>Unique approach: Automation resulting in cost savings for duplication, conversions, encoding and QC </li></ul><ul><ul><li>Rejection rate is ~2% (lower than industry average) </li></ul></ul><ul><li>Proven capability, eg., MGM Project </li></ul><ul><ul><li>Library consolidated at DDM (6,000 titles / 70,000 elements) </li></ul></ul><ul><ul><li>1,500 digitized files since start in 2003 </li></ul></ul><ul><li>Infrastructure can accommodate additional libraries </li></ul>
  16. 17. Deluxe Digital Media Overview - continued <ul><li>October 2005 – DMM Burbank combined with Deluxe Digital Distribution to become Deluxe Digital Media </li></ul><ul><li>Rationale </li></ul><ul><ul><li>Leverage existing infrastructure and customer base </li></ul></ul><ul><ul><li>24/7 staffing to operate additional businesses including D-Cinema </li></ul></ul><ul><ul><li>Add Network Operation Center and enhance digital distribution capabilities </li></ul></ul><ul><ul><li>Build additional businesses on a common data-centric platform </li></ul></ul>
  17. 18. Back-up Slides The Future
  18. 19. Simultaneous Releases – Changes the Model <ul><li>Simultaneous releases on all 3 major forms of distribution </li></ul><ul><li>Theatrical </li></ul><ul><li>DVD </li></ul><ul><li>Cable </li></ul>
  19. 20. D-Cinema POV – Lessons Learned <ul><li>Key lessons to be understood from D-Cinema work: </li></ul><ul><li>Studios do not trust the internet </li></ul><ul><li>Studios do not trust communications networks </li></ul><ul><li>Physical distribution is expected </li></ul><ul><ul><li>LTO3, Blue-Ray, Hard Drives, or HD-DVD </li></ul></ul><ul><li>Security </li></ul><ul><ul><li>Media Material uses AES </li></ul></ul><ul><ul><li>Devices must be trusted with a unique certificate </li></ul></ul><ul><ul><li>Decryption linked to Device & Certificate combo </li></ul></ul>
  20. 21. Deluxe – Creating Media Masters and Managing Distribution <ul><li>When working with the studios – really working with Deluxe </li></ul><ul><li>Deluxe is a conduit for distribution </li></ul><ul><li>Trusted partner of all of the studios </li></ul><ul><li>Moving from Film to Digital – Deluxe will remain as a partner to the Studios </li></ul><ul><li>Studios expect Deluxe to distribute media worldwide </li></ul><ul><li>Deluxe is your customer </li></ul>
  21. 22. What is the role of IPTV??? <ul><li>D-Cinema replaces Film for Theatrical </li></ul><ul><li>Will IPTV be the replacement for DVD? </li></ul><ul><li>Is IPTV an issue for the media industry or the consumer? </li></ul><ul><li>What is the vehicle for non-theatrical digital distribution? </li></ul><ul><li>Does the consumer really care? </li></ul><ul><li>Keys are quality and availability! </li></ul>
  22. 23. Future Content Value Chain for Features, TV, Music Videos, Ads, etc. Film Labs Creative Services Digital Distribution & Asset Mgmt Film Capture EFILM: Digital Intermediates & Color Correction for all Channels FILM LABS: Release Printing DELUXE DIGITAL STUDIOS: Compression, Encoding & Authoring; Localization; DC Mastering & Packaging DELUXE DIGITAL MEDIA: Digital Asset Management, Digital Cinema & Digital Distribution DFS / ETS & DMM: Physical Distrib. Physical Distribution Home Entertainment DVD / VHS Replication & Distribution Digital Capture Theatres Hotels, Airlines, etc. Away from Home B’casters CableCo’s, SatCo’s, WebCo’s Retailers Not Deluxe Film TelCo’s Home Home or Devices Home
  23. 24. Back-up Slides Questions