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mariechristine_levet..

  1. 1. T-ONLINE IPTV : the next generation TV Marie-Christine Levet, CEO of Club Internet/ T-ONLINE France
  2. 2. French market: a very dynamic ADSL Market with a strong growth potential for IPTV Sources : ARCEP, Ipsos-Media, Financial reports & CI internal + 92% + 46% + 33% + 30% <ul><li>27 Million Internet users in France  +50% of penetration rate on the +15 years old. </li></ul><ul><li>High penetration of broadband  41% of the French households (vs. 32% for Germany and 15% for Spain). </li></ul>
  3. 3. High potential for IPTV/ VOD market in France <ul><li>Cable/Satellite pay TV market is mature </li></ul><ul><ul><li>Penetration rate stable at 35% (9 millions, 4M Cable/5 M Sat), low growth on TV & Cable (+100 000 users), no ARPU increase </li></ul></ul><ul><ul><li>Consolidation is on going : 2004/2005: cable sector, 2006 : Merge of TPS /Canal+ </li></ul></ul><ul><li>IPTV represents a high growth relay </li></ul><ul><ul><li>7 Million potential customers out of a 11 Million broadband market </li></ul></ul><ul><ul><li>A low penetration :15% of ADSL subscribers have IPTV (approx.1,7M subscribers) </li></ul></ul><ul><li>VOD Market is emerging but represent a high potential </li></ul><ul><ul><li>2 M VOD sold on line in the last 6 months </li></ul></ul><ul><ul><li>8% of french consumers have heard about VOD but only 1% have used it. </li></ul></ul><ul><ul><li>Analyst forecast a market of 165 M € in 2010 and a budget/year/household of 70 €. </li></ul></ul><ul><li>TV and VOD services become strong differentiators in a very competitive market </li></ul>
  4. 4. Launch by Club Internet of an innovative Triple Play offer <ul><ul><li>ADSL2+ access up to 24 Mbps </li></ul></ul><ul><ul><li>Unlimited free calls for France and international (fi xed lines over 40 countries) </li></ul></ul><ul><ul><li>Extensive IPTV service with Microsoft TV : one of the first launch of MSTV in the world </li></ul></ul><ul><ul><li>Customer care focus: free Home set-up </li></ul></ul>
  5. 5. <ul><li>TV </li></ul><ul><ul><li>Very fast channel change over 130 broadcast TV channels within less than 50 mms versus 2-5 sec for competition </li></ul></ul><ul><ul><li>Ease of use and friendliness of the product: picture in picture and zapping banner, </li></ul></ul><ul><ul><li>Live EPG for the next 14 days </li></ul></ul><ul><ul><li>advanced functionalities such as search engine, parental control, multilingual </li></ul></ul><ul><li>PVR </li></ul><ul><ul><li>integrated with EPG – very easy recording </li></ul></ul><ul><ul><li>Time shifting feature </li></ul></ul><ul><ul><li>Set-up box includes a 80 Go hard disk: 50 hours of programming </li></ul></ul><ul><li>VOD </li></ul><ul><ul><li>1000 assets catalogue (movies, music, children programming, documentaries, theatre trailers) </li></ul></ul><ul><ul><li>Flexible tariffs: by unit or SVOD (subscription VOD). </li></ul></ul> A complete integrated offer A unique combination of services and great customer experience
  6. 6. Club Internet 3 offer Club Basic 40 chanels Club Théma 23 chanels Packs and à la carte channels (43 channels) TPS (110 channels) TV Free VOD Movie Trailers Club Vidéo : 1000 VODs, Movies, kids prog., music, documentaries, adult Club Vidéo Pass : 150 hours of kids programs PVR & time shifting (50hrs) Customer care on TV PVR on web and mobile 29,90€ options VOD services Internet ADSL2+ + unlimited VOIP PVR 2
  7. 7. PVR : so easy to record now !
  8. 8. VOD: movie at home for everyone ! <ul><li>A choice of more than 1000 programs </li></ul><ul><li>Launch of VOD HD as of september 20th </li></ul>
  9. 9. <ul><li>A more and more personal and personalized consumption of TV : </li></ul><ul><ul><li>1/3 of current customers have changed their consumption of TV </li></ul></ul><ul><ul><li>in countries having implemented PVR, 30 to 40% of time spent in front of TV is spent watching recorded TV </li></ul></ul><ul><li>The power to the consumer : </li></ul><ul><ul><li>With easy PVR features , consumers become self programmers </li></ul></ul><ul><ul><li>“ My channel” becomes my N°1 channel </li></ul></ul>The emergence of TV on demand
  10. 10. <ul><ul><li>70% of eligible customers choose Club-Internet 3 </li></ul></ul><ul><ul><li>30% of active customers are subscribing to a pay TV channel or “bouquet” </li></ul></ul><ul><ul><li>1 out of 4 active customers use VOD (average consumption of 2 vods /user). </li></ul></ul><ul><ul><li>Large success and demand for current movies </li></ul></ul><ul><ul><li> need for adaptation of media chronology </li></ul></ul><ul><ul><li>1st in the IPTV IP Label ranking </li></ul></ul><ul><ul><li>A very high satisfaction rate : 80% would recommend the service to their friends </li></ul></ul>Positive first results

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