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  1. 1. The Power of All of Us Frank Odasz Lone Eagle Consulting
  2. 2. About This Presentation: Presented for MADLaT, 2006 by Frank Odasz, President of Lone Eagle Consulting. Email: [email_address] Web: Master Resource Listings Ecommerce Web Tour
  3. 3. Lone Eagle Consulting <ul><li>Big Sky Telegraph – 1988-1998 </li></ul><ul><li>Reach for the Sky – Online Teacher Mentoring and Lesson Plan Sharing (Annenberg/CPB) - Teaching Teachers of Teachers of Teachers </li></ul><ul><li>U.S. Dept. Agriculture - Developed Online Rural Ecommerce, Wireless Mobile Laptop Labs, Collected Ecommerce Success Stories </li></ul><ul><li>U.S. Dept. of Labor Demonstration Project – Refining Rural Community Ecommerce Awareness Raising Strategies </li></ul><ul><li>Americorps CTC VISTA Project -National Community Networking Resource Coordinator </li></ul><ul><li>Involved with International Indigenous Internet Issues </li></ul><ul><li>Designing Local, Regional, and National ICT Adoption Strategies </li></ul>
  4. 4. In times of change, learners inherit the earth -Eric Fromm
  5. 6. One Billion People Are on the Internet Today With Over Six Billion More Due Online in Our Lifetime. The BEST Broadband Application for Individuals and National Economies is Self-Actualization : Maximizing Our Full Collective Potential for Learning and Innovation. We’re Limited Only By Our Imaginations .
  6. 7. New Convergences – Web 2.0 <ul><li>Anything-to-Anything; 14 billion devices by 2010 </li></ul><ul><li>Devices smaller, cheaper, faster, mobile, integrated (voice, video, data) and interconnected (GPS, wireless) </li></ul><ul><li>Anyone-to-Anyone, Anytime, Anywhere </li></ul><ul><li>Disincentives; Spam, Scams, Viruses, Hate, Porn, Identity and Credit Card # Theft, Etc….. And - Info-Overload </li></ul>
  7. 8. Broadband as Self-Actualization The Big Picture <ul><li>Idle Entertainment VS Meaningful Activity </li></ul><ul><li>Self-directed Life-long Learning </li></ul><ul><li>Making a difference in the lives of others – Extensibility –Amplifying One’s Global Impact </li></ul><ul><li>Broadband represents the opportunity for remote individuals to make a significant difference in the lives of others, worldwide, on a scale unprecedented in human history. </li></ul>
  8. 9. We are the last generation of non-digital leaders and must understand the direction forward <ul><li>Global Awakening to new “Gold Rush” Realities, Mining Raw Human Potential as a Regional and National Economic Strategy </li></ul><ul><li>Political Eras of Control, Appearances, *Transparency – Authenticity of Outcomes </li></ul>
  9. 10. The Internet has Unleashed a Global Explosion of Entrepreneurial Creativity The Absolute BEST Indigenous Broadband Application would be to keep up to the same instant of progress on the latest rural, urban, and indigenous ICT innovations as they occur worldwide.
  10. 11. “ BEST” Broadband Applications will be defined by the community or individual based on what they have learned about Self-Actualizing “Broadband Applications” *IP-TV On-Demand Instructional Videos?
  11. 12. Defining BEST Broadband Applications Which Require Minimal New Skills <ul><li>Telemedicine –highest benefit with minimal skill development </li></ul><ul><li>Voice Over Internet Protocol VOIP – Greatest Citizen participation and benefits with minimal training </li></ul><ul><li>Community Internet Radio and TV (and on-demand Instructional Videos/Podcasts) </li></ul>
  12. 15. Ideal Broadband Training “Skill Set” To Include <ul><li>Anywhere, Anytime Just-in-Time Learning </li></ul><ul><li>Advanced Searching Skills </li></ul><ul><li>Multimedia Web Self-publishing </li></ul><ul><li>2-way Video with Peers and Mentors </li></ul><ul><li>Distance Learning and Application Sharing Tools </li></ul><ul><li>Cultural Multimedia Expression and Instructional Entrepreneurship </li></ul><ul><li>Ecommerce Entrepreneurship </li></ul><ul><li>Ecommerce and Support Services </li></ul><ul><li>Advanced Collaborative Skills: Email and Listserv Moderation </li></ul><ul><li>Blogs, Vlogs, Wikis, Bookmarking ( Really Simple Syndication (RSS,) Instructional Entrepreneurship </li></ul><ul><li>Content Management Systems </li></ul><ul><li>Building Community Collaborative Capacity </li></ul><ul><li>E-Democracy and Transnational Activism </li></ul><ul><li> </li></ul>
  13. 16. Broadband Without a Plan? <ul><li>Value VS Volume?: Meeting Specific Needs Through: Just-in-Time-Inquiry-Based-Mutual-Support-Systems </li></ul><ul><li>Canadian Telecommunications Policy Review Report, April 2006 states the plan as Ubiquitous Broadband and a Smart National ICT Adoption Strategy…details on how to best engage all Canadians are under review </li></ul>
  14. 17. Leadership Policy Opportunities: New Convergences <ul><li>Top-Down Network Builders Must Partner Meaningfully with Bottom Up Users </li></ul><ul><li>Engage, Motivate, Inspire Innovation and Effective Collaboration </li></ul><ul><li>Governmental E-Services – Virtual One Stop Shops </li></ul><ul><li>Ecommerce Support Systems and Ongoing Training to Support Innovation </li></ul><ul><li>Building Both Social and Economic Capacity for Participation in a Global Innovation and Knowledge Economy </li></ul>
  15. 18. The CAP Program - Ten Years Later Lessons Learned <ul><li>Original intent was to stimulate rural ecommerce </li></ul><ul><li>Ten years, 500 million, 8800 CAP sites, under 4000 remaining </li></ul><ul><li>Average hourly wage in Canada dropping by $1/hour/year. </li></ul><ul><li>Mining Raw Human Potential as a National Economic Development and Social Strategy </li></ul>
  16. 19. CAP Center Steps Toward Sustainability <ul><li>1. Create new community events to showcase new applications, services, and tools w emphasis on free and fun, social, learning. </li></ul><ul><li>2. Consider ebay drop off center model – Identify community ebay opportunities http://lone-   http://lone- </li></ul><ul><li>3. Establish a local mentors program with social recognition program aimed at generating sustainable For-Profit local self-employment training and services businesses. Community cooperative service center like kinkos. http://lone- </li></ul><ul><li>4. Create a Marketable Skills Registry   </li></ul><ul><li>5.Create new training options for local CAP centers – gear up citizens with best dashboard/toolbox, skills that produce results, with emphasis on becoming global citizens and a global community that participates in sharing innovations with other rural communities. </li></ul>
  17. 20. CAP Center Steps Toward Sustainability <ul><li>6. Engage youth to help all local businesses establish a basic website and demonstrate viability of a community co-Emarketing program…with storytelling to generate media attention. Showcase full range of youth's talents.   </li></ul><ul><li>7. Establish an ecommerce virtual incubator using peer mentors to generate for-profit peer training services to assure everyone can find the expertise they need. </li></ul><ul><li>8. Create a community knowledge network with a clear mission statement and social recognition for contributed content, avid supporters and give everyone a role that allows them to be socially recognized for their contributions. http://lone- http://lone- * (just-in-time-inquiry-based-mutual-support-systems )         </li></ul>
  18. 21. Funding Prerequisites for Rural Communities <ul><li>A. Conduct a local web review of existing local business web sites and Internet entrepreneurs </li></ul><ul><li>B. Create a local web directory of all local business web sites and plan a co-marketing initiative to support all of them. Create a Wish List for desired rural web innovations </li></ul><ul><li>C. Establish a mentors roster as an asset-mapping activity, demonstrate peer-to-peer skills transfer. </li></ul><ul><li>D.  Create a Marketable Community Skills Registry </li></ul><ul><li>E. Engage leaders in defining goals for the first small steps, - as defined in the following grant template:   http://lone-   </li></ul>
  19. 22. The Satellite Broadband Myth Satellites and Metered Access is NOT Unlimited Broadband Access. One Logical Solution: Village Area Networks (VANS)
  20. 24. Village Area Network (VAN) Features <ul><li>Free unlimited high speed wireless access from the home to 1000 hours of video, thousands of selected web pages, oral histories and Aboriginal Language instruction </li></ul><ul><li>Content updated nightly – multicast anywhere in North America </li></ul><ul><li>Local Content Producers Training and Content Distribution </li></ul>
  21. 25. The Whole Village Project Creating a Sustainable Entrepreneurial Culture in Alaskan Native Villages
  22. 26. “ Planting seeds of entrepreneurship must begin early enough in a child’s primary education to establish entrepreneurship as a lifelong choice.” (Strengthening America’s Communities Initiative)
  23. 27. An Alaskan Village Sustainability Action Plan <ul><li>Assuring educational success for Native youth through Effective Online K12 Instruction matched to standards, and </li></ul><ul><li>Youth Entrepreneurship/Entry-Level Ecommerce matched to Technology Standards, and </li></ul><ul><li>Culturally Appropriate Community Internet Empowerment Training with </li></ul><ul><li>Multi-generational Digital Storytelling </li></ul>
  24. 28. The New Gold Rush – Mining Raw Human Potential <ul><li>Alaskans share the opportunity to lead the world in combining caring and connectivity with common sense </li></ul><ul><li>If you are not the lead sled dog, the view never changes </li></ul>
  25. 29. Find What’s Working for Others Like You <ul><li>Ebay - 181 million users, 1,000,000 Self-employed, 40 Billion Dollars per year, 33+ countries </li></ul><ul><li>Rural Entrepreneurship is Dependent on Internet Ecommerce and Telework </li></ul><ul><li>Ebay Drop Off Centers - 3000 and growing </li></ul><ul><li>A market of one billion is on the Internet, 6 billion coming fast - What are the Implications? </li></ul>
  26. 30. Community Buy-in <ul><li>RFP Process to Demonstrate Readiness </li></ul><ul><li>Signed MOA Between School, Tribe and City </li></ul><ul><li>Our Goal: The Authenticity of Citizen Participation </li></ul><ul><li>Designing for Genuine Outcomes – New Income, Jobs, Skills, Motivation and Awareness of New Opportunities </li></ul>
  27. 31. The Community Inclusion Process <ul><li>Begin with presentations to raise awareness that new knowledge bears new opportunities </li></ul><ul><li>Engage citizens in online learning and interaction on what’s already working for others like them </li></ul><ul><li>Identify local mentors interested in helping others learn and in developing for-profit mentoring services </li></ul><ul><li>Engage community leaders, K-12 administrators and educators in understanding key action strategies for youth leadership, cultural expression </li></ul>
  28. 32. Alaska Manufacturing Extension Partnership’s E-RAVEN Ecommerce Portal S ustaining C ommunities T hrough the S ale of A rt <ul><li>Rural Alaskan Village Ecommerce Network (RAVEN) </li></ul><ul><li>Supported by the Alaska Dept. of Commerce </li></ul><ul><li>18 Village Ecommerce Centers, 24 more planned for Fall 2006 </li></ul><ul><li>Participatory Research to Identify Best Practices for Ecommerce and Training </li></ul><ul><li>Creating Village Pilot Projects to Model Success </li></ul><ul><li>722 artists signed on ANAF website, $450,000 in ANAF art purchases </li></ul><ul><li>Partnering with the Alaska Native Arts Foundation to create sustainable village economies through global E-marketing of Alaska Native Art. </li></ul>
  29. 33. Empowering Rural Entrepreneurs with Ecommerce Support Systems <ul><li>New Ecommerce Success Stories </li></ul><ul><li>Ebay Drop Off and Training Center </li></ul><ul><li>Virtual Incubator with Affiliate Programs </li></ul><ul><li>Small Business Development Centers </li></ul><ul><li>Co-marketing Services </li></ul><ul><li>Timely Updates on What You Didn’t Know You Needed To Know –Cause-related Viral Marketing </li></ul><ul><li>Social Entrepreneurship </li></ul><ul><li>Community Economies </li></ul><ul><li>Participation in the Global Economy </li></ul>
  30. 34. Lone Eagle Resources
  31. 35. Key Lessons Learned <ul><li>Rural leaders, K12 educators and administrators often avoid technology presentations and learning opportunities </li></ul><ul><li>Youth are digitally ahead of their parents, teachers, and elected leaders </li></ul><ul><li>The need exists for everyone to see the best replicable innovations from other rural communities </li></ul><ul><li>Rural Communities Must Learn to Share Innovations and Network Together (BCRuralSummit) </li></ul>
  32. 36. Community Networking Lessons Learned 1986-2005 Confusion - What’s a Community Network? Growing Both the Economic and Social Value!
  33. 37. Four Models of Community Networking <ul><li>1. Provide Community Internet Access </li></ul><ul><li>2. Community Internet Skills Training </li></ul><ul><li>3. Community Internet Content Publishing </li></ul><ul><li>4. Community Internet Interaction --- Collaborative Capacity </li></ul>
  34. 38. 1. Provide Community Internet Access <ul><li>Community Technology Centers (Schools and Libraries) </li></ul><ul><li>Public Offices with computers </li></ul><ul><li>Kiosks </li></ul><ul><li>Loaner Laptops </li></ul><ul><li>Recycled Computers </li></ul><ul><li>Computer Leasing Programs </li></ul>
  35. 39. 2. Community Internet Skills Training <ul><li>Step-by-step Online Mastery Learning </li></ul><ul><li>Successive Milestones with Incentives and Recognition </li></ul><ul><li>Citizen-to-Citizen Mentorship </li></ul><ul><li>Online Community Talent Database </li></ul>
  36. 40. 3. Community Internet Content Publishing <ul><li>Helping everyone get a web page! </li></ul><ul><li>Showcasing local content and innovation </li></ul><ul><li>Showcasing the best global content, locally </li></ul><ul><li>(Coming) Personal Portals Using Free Web Tools – Toolkits </li></ul><ul><li>Citizen Journalism, E-democracy </li></ul>
  37. 41. 4. Community Internet Interaction <ul><li>Online Discussion and Idea Sharing </li></ul><ul><li>Participatory Decision-Making </li></ul><ul><li>Ten Collaborative Tools on the Internet </li></ul><ul><li>Building Individual and Community Collaborative Capacity </li></ul><ul><li>Peer-to-Peer social networking, instructional mentoring </li></ul><ul><li>Social Engineering for Effective Innovation Diffusion </li></ul>