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  1. 1. Alwyn Lindsey AP Archive Online Opportunities for Archive Footage
  2. 2. How it Was <ul><li>97% of archive revenue from TV and Home Video in 1999 </li></ul><ul><li>Nearer 75% in 2007 </li></ul><ul><li>“ New Media” now a viable video proposition </li></ul>
  3. 3. The Platforms IPTV/VOD
  4. 4. The Platforms Websites and Intranets
  5. 5. The Platforms Electronic Publishing
  6. 6. The Platforms Education
  7. 7. The Platforms Mobiles
  8. 8. The Platforms B2C
  9. 9. Issues for Archives <ul><li>Contextualisation </li></ul><ul><li>Who to target? </li></ul><ul><li>Pricing and Rights </li></ul><ul><li>Fulfilment </li></ul>
  10. 10. Conclusions <ul><li>Market is changing </li></ul><ul><li>Extremely exciting opportunities </li></ul><ul><li>Digital markets need digital content </li></ul><ul><li>Customer bases might not change too much </li></ul><ul><li>Pricing has to be carefully set </li></ul><ul><li>Need for commercial realism </li></ul>